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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Azerlotereya

How Groove Technologies Powered a Landmark Year of Global Expansion

Published

5 hours ago

January 7, 2026

Wladimir P.

how-groove-technologies-powered-a-landmark-year-of-global-expansion

As the iGaming industry enters 2026, award-winning platform and aggregator Groove Technologies is reflecting on a transformative 2025. This landmark year was defined by strategic expansion, technological innovation, and a significant deepening of its global roots, solidifying Groove’s role as a comprehensive growth engine for operators worldwide.

Strategic Leadership and Market Penetration

A key catalyst for this growth was the appointment of Giusy Campo as Business Development Director. With over 15 years of experience (including a notable tenure at GLI), Campo’s mandate was to structure and accelerate the company’s push into complex regulated markets.

The “LATAM Story”: Brazil and Argentina

A headline achievement for the year was securing a license to operate in Brazil as the country launched its regulated market on January 1, 2025. Coupled with established activity in Argentina, this move forms the foundation of Groove’s Latin American strategy.

“Brazil isn’t just another market; it’s a statement of intent,” says Yahale Meltzer, Co-Founder and COO. “With Giusy Campo leading our business development, we are systematically building the partnerships necessary for long-term success in regulated regions.”

Technological Innovation: Groove Command & Instant Tournaments

2025 saw Groove transition from a powerful aggregator to a complete engagement ecosystem with the launch of its proprietary Instant Tournaments tool, integrated directly into the Groove Command (Sinatra) Back Office.

Key Platform Advancements:

Self-Service Marketing: Operators can now launch and manage tournaments and Free Round Bonuses (FRB) in minutes without technical intervention.
Ecosystem Growth: The platform onboarded 20+ new game providers and 10+ new operator partners in 2025.
Vertical Expansion: Significant growth in the Sweepstakes and Crypto gaming sectors, responding to evolving partner demand.

Metric	2025 Achievement
New Providers	20+ Added
New Operators	10+ Onboarded
Total Game Catalog	15,000+ Titles
Global Presence	10 Major Events across 4 Continents

Diversified Partnerships: From Crypto to National Lotteries

Demonstrating the platform’s versatility, Groove secured a landmark partnership with Azerlotereya, the national lottery of Azerbaijan. This collaboration validates the robustness and compliance of Groove’s infrastructure in government-backed, high-stringency environments.

Operational Scale and Global Infrastructure

To support these ambitions, Groove scaled its global support network. The company now maintains offices in Israel, Georgia, and Malta, offering 24/7 multilingual technical and account services.

“Our expansion into sweepstakes and crypto wasn’t opportunistic; it was a response to clear partner demand,” reflects Meltzer. “When an operator in Georgia or a partner in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue.”

The post How Groove Technologies Powered a Landmark Year of Global Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

DUPR Ratings

USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza

Published

7 hours ago

January 7, 2026

Wladimir P.

usa-pickleball-“golden-ticket”-returns-to-las-vegas:-february-2026-at-the-plaza

USA Pickleball is heading back to the “Sports and Entertainment Capital of the World” for the USA Pickleball Golden Ticket – Las Vegas, presented by Tommy Bahama.

Taking place from February 18–22, 2026, the event moves to a new iconic home at the Plaza Hotel & Casino in downtown Las Vegas. As a premier qualifying event for the 2026 USA Pickleball National Championships, this tournament offers amateur players their fastest “Path to Nationals.”

The “Golden Ticket” Advantage

In the competitive world of pickleball, a “Golden Ticket” is the ultimate prize for amateur athletes.

Priority Registration: Gold medalists in each age and skill bracket receive a Golden Ticket, granting them guaranteed priority registration for the National Championships in November.
Tiered Point System (TPS): Participants who do not win gold still earn maximum ranking points toward Nationals eligibility, as Golden Ticket events sit at the highest tier of the sanctioned points system.
Official Rankings: As a sanctioned event, results are reported to DUPR, providing athletes with verified skill ratings.

Venue Spotlight: The Plaza Hotel & Casino

The Plaza has established itself as the premier pickleball destination in Las Vegas, boasting more courts than any other hotel-casino resort in the city.

16 Tournament-Level Courts: The venue features 12 permanent rooftop courts and a dedicated championship court area that can expand to accommodate large-scale tournament play.
Rooftop Experience: Players compete on the Plaza’s fifth-floor pool deck, offering panoramic views of the Las Vegas valley and the historic Fremont Street District.
Capacity: The event expects to host over 500 athletes across five days of high-stakes competition.

“This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city,” said Jose Moreno, Chief Marketing Officer of USA Pickleball.

Tournament Registration & Logistics

Registration for the Las Vegas Golden Ticket is currently open, with several key deadlines and costs for participants:

Registration Deadline: February 8, 2026.
Cost: $95 Registration Fee + $45 Event Fee (Amateurs).
Skill Levels: Open to players in skill brackets 3.0 to 5.0, with age divisions ranging from 19 to 80+.
Exclusive Rates: A special hotel rate is available at the Plaza using group code SUSAPGT for bookings made by February 2nd.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

DUPR Ratings

USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month

Published

7 hours ago

January 7, 2026

GamingAmericas.com

usa-pickleball-golden-ticket-heads-to-the-plaza-hotel-and-casino-in-downtown-las-vegas-next-month

USA Pickleball Golden Ticket Las Vegas presented by Tommy Bahama set for Feb. 18-22

USA Pickleball is returning to Las Vegas next month with the USA Pickleball Golden Ticket – Las Vegas presented by Tommy Bahama, bringing one of the organization’s premier qualifying events back to the city after a highly successful 2024 tournament. The event will take place Feb. 18–22, at the Plaza Hotel and Casino in downtown Las Vegas, offering athletes a new venue and an elevated tournament experience.

Golden Ticket Tournaments are official qualifying events for the USA Pickleball National Championships, the sport’s most prestigious competition. Winners earn a coveted Golden Ticket, securing priority registration to Nationals, while all participants earn points as part of USA Pickleball’s Tiered Point System.

Golden Ticket Tournaments attract top players from across the country, offering a professionally run environment with certified referees, official rules, and first-class venues designed for fair and competitive play. As sanctioned USA Pickleball events, participants earn official DUPR ratings and ranking points, helping athletes track progress and advance competitively.

“We’re excited to bring the Golden Ticket back to Las Vegas and to do it at the Plaza Hotel and Casino, with an expected 500+ athletes,” said Jose Moreno, Chief Marketing Officer of USA Pickleball. “This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city. Golden Ticket tournaments are a vital part of The Path to Nationals, and Las Vegas is the perfect place for players to test themselves, earn their way forward, and compete among the best in the country.”

“With the most pickleball courts of any resort, the Plaza has become the premier destination for pickleball in Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We are excited to host this prestigious tournament and welcome the top USA Pickleball players from across the country to the Plaza. This event will be one not to miss with exciting, competitive matches played on our courts that offer unforgettable views of the Las Vegas valley.”

A special hotel rate at the Plaza is available for tournament participants. Rooms must be reserved online by Feb. 2, with group code SUSAPGT at https://book.passkey.com/go/SUSAPGT. Guests can also make reservations by phone, 1-800-634-6575, Monday through Friday, 8 a.m. to 10 p.m., or Saturday and Sunday, 5 a.m. to 10 p.m.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month appeared first on Americas iGaming & Sports Betting News.