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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Industry News

SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot

Published

14 minutes ago

April 1, 2026

Wladimir P.

springbokcasinoco.za-presents-‘savanna-stand-up’-this-‘funny-april’-—-with-25-free-spins-on-devil’s-jackpot

SpringbokCasino.co.za is turning the African savanna into a comedy stage with “Savanna Stand-Up”, a five-part series where animals take the spotlight to deliver classic jokes with a uniquely wild twist.

Each episode features a bold performer stepping up to the mic—only to reveal a deeper survival lesson hidden behind the punchline. As part of the Funny April promotion, players can also enjoy 25 Free Spins on the fiery slot Devil’s Jackpot.

The Comedy Lineup

Episode 1: When the Lion Played Poker – A poker face means little when you already hold all the cards—and the sharpest claws.

Episode 2: The Elephant and the Mouse – A tiny troublemaker pushes patience to its hilarious limits.

Episode 3: The Rhino and the Stomp Sign – A simple misunderstanding leads to a ground-shaking joke.

Episode 4: Never Argue with a Buffalo – A hyena learns that brute force wins every debate.

Episode 5: The Penguin Who Didn’t Fly – When a high-flying joke fails, waddling saves the day.

From the Wild to the Reels

Out in the savanna, survival depends on playing to your strengths—and the same holds true at Springbok Casino. Whether chasing jackpots with a lion’s confidence or spinning the reels with a penguin’s determination, knowing your game is key.

“We wanted to create something truly South African—comedy that reflects the spirit of the bushveld,” said Daniel Van Wyke, Casino Manager. “Now we’re putting animals in the spotlight and giving our players even more reason to join the fun with free spins.”

April Free Spins Offer

Players can claim:

25 Free Spins on Devil’s Jackpot (no deposit required)

Coupon Code: STANDUP

Step into the heat with Devil’s Jackpot from RTG, a medium-volatility slot featuring an RTP of 96.25% and win potential of up to 50,000x your bet. With wilds, nudges, multipliers, a bonus round, and progressive jackpots, it delivers a thrilling, high-energy experience.

The post SpringbokCasino.co.za Presents ‘Savanna Stand-Up’ This ‘Funny April’ — with 25 Free Spins on Devil’s Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bjørnar Heggernes Chief Commercial Officer at The Mill Adventure

The Mill Adventure Strengthens Its European Footprint With Winz.nl Alliance

Published

14 minutes ago

April 1, 2026

Wladimir P.

the-mill-adventure-strengthens-its-european-footprint-with-winz.nl-alliance

Top platform provider launches Netherlands’ latest brand delivering a player-centered experience.

The Mill Adventure, a technology-oriented platform provider, has significantly enhanced its presence in the European regulated market by successfully facilitating the launch of the new Dutch brand Winz.nl.

By partnering with The Mill Adventure, operator Orange Gaming’s new brand is leveraging the provider’s comprehensive turnkey solution, which features AI-powered SmartLobbies, enhanced player personalization options, and real-time Business Intelligence tools.

The platform has been tailored to align with Dutch regulations, integrating extensive responsible gambling protocols, strong player protection features, and complete adherence to KSA standards.

The complete launch comes after Orange Gaming obtained its license from Kansspelautoriteit (KSA) in late 2025, with Winz.nl having a soft launch in January. The brand has launched in the Dutch market with a clear goal of offering a superior, player-focused option in a field primarily controlled by global companies.

A significant differentiator is WinClub, a loyalty program intended to provide players real options regarding how and when they can redeem rewards. Departing from conventional operator-managed bonus systems, the platform enables players to accumulate points via consistent gameplay and choose from a selection of bonuses, free spins, and rewards as they wish. This player-driven approach closely follows responsible gambling guidelines, promoting more intentional participation while steering clear of forceful promotional “pressure” tactics.

Through the integration of local market aspirations and The Mill Adventure’s scalable, compliance-focused technology, the partnership highlights the provider’s capability to launch ambitious brands in Europe’s leading regulated markets.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Going live with Winz.nl marks another important milestone in our European growth strategy. The Netherlands is a highly regulated and competitive market, and this launch demonstrates both the flexibility of our platform and our ability to support ambitious new entrants from day one.

“Our turnkey solution enables partners to combine strong brand vision with advanced personalisation, automated lobby management and real-time data insight, all within a fully compliant framework. We are excited to support Winz.nl as it builds momentum and delivers a differentiated, player-first experience in the Dutch market.”

Petrit Dibrani, CEO at Orange Gaming, said: “Our vision is to make the regulated Dutch offer the clear first choice for players – safer, more trustworthy and genuinely enjoyable. Launching with The Mill Adventure’s platform gives us the technology, compliance confidence and analytical capabilities to execute that vision effectively.

“Early results show that players are not only signing up but staying engaged. By focusing on quality, transparency and giving players meaningful control, we are building a brand designed for sustainable growth within the regulated Dutch landscape.”

The post The Mill Adventure Strengthens Its European Footprint With Winz.nl Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1win

1win Named Crypto Casino of the Year and Takes Top Honors at BWIGA

Published

14 minutes ago

April 1, 2026

Wladimir P.

1win-named-crypto-casino-of-the-year-and-takes-top-honors-at-bwiga

Global iGaming platform 1win has been named “Crypto Casino of the Year 2026” at the Belgrade Web3 & iGaming Awards (BWIGA Awards), a leading event uniting experts from Web3, blockchain, and iGaming industries. 1win Partners also received additional recognitions for “Best Affiliate Program” and “Best CMO,” highlighting its growing influence in the global crypto iGaming ecosystem.

The award recognizes 1win’s focus on building a high-performance platform designed for the crypto-friendly generation. Since its launch in 2016, 1win has been refining the balance between premium entertainment and blockchain technology, offering a product where speed, privacy, and accessibility are built into the core experience. As a Curaçao-licensed casino, 1win provides a globally accessible platform with multi-language support and seamless performance across devices, including native iOS and Android applications.

At the heart of its offering is a crypto-first approach. The platform supports a wide range of digital assets, including BTC, ETH (ERC-20), TRX (TRC-20), BSC (BEP-20), TON, SOL, DOGE, DASH, and XRP, allowing users to move funds efficiently across networks. In line with its focus on crypto users, 1win offers an enhanced bonus system, with up to 600% on crypto deposits.

Commenting on the recognition, Mike Danshin, CMO 1win Crypto, said: “Today, the market is no longer competing on bonuses or traffic, it is competing for attention. In crypto iGaming, players are exposed to similar offers across platforms, and the real difference comes from how well a brand understands its audience and builds trust. At 1win, we focus on being a truly crypto-native product. This means clear positioning, tailored communication for different player segments, and a scalable marketing ecosystem that combines global brand presence with local relevance. Receiving this award as the best crypto casino is a strong validation of our approach.”

The Belgrade Web3 & iGaming Awards is one of the key industry platforms in the region, recognizing companies that demonstrate innovation, scalability, and impact across emerging digital ecosystems. The recognition further reinforces 1win’s position as a major player shaping the future of crypto-powered online entertainment.

About 1win

Founded in 2016, 1win is a crypto platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of services adapted to regional audiences. In 2024, 1win partnered with actor Johnny Sins as its brand ambassador. In 2025, MMA legend Jon Jones joined 1win as its global ambassador. American professional wrestler and mixed martial artist, Gable Steveson, stepped into the 1win global ambassador team earlier this year.