Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Haaland

International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash

Published

3 hours ago

July 9, 2026

Wladimir P.

international-bettors-back-haaland’s-norway-to-beat-england-in-world-cup-quarter-final-clash

Kaizen Gaming shares Betano users’ predictions on teams heading to the World Cup semi-finals

As the World Cup moves into the last eight stage, Kaizen Gaming unveils exclusive proprietary data from its Betano platform, which reveals Argentina, Norway, Spain and France as the most backed teams by users globally to progress into the semi-finals.

Predicting the teams to qualify to the semi-finals (selections from the “To Qualify” market):

Norway backed by 75% of users to qualify over England
Argentina favoured by 80% of users to win over Switzerland
Spain narrowly predicted to come out on top over Belgium with 55% of users’ bets
France has been selected by 67% of users to pass through Morocco

With regards to two of the biggest surprises of the tournament this far, Brazil’s defeat to Norway and Germany’s elimination by Paraguay, it seems that for Betano users the shock wasn’t that big. In fact, 42% of users had seen Paraguay’s qualification coming, and 45% had predicted Norway getting through Brazil to reach the quarterfinals.

*The data shared has been extracted on the morning of July 8, 2026 from across 18 markets, excluding the UK. The international data sources may vary according to betting option availability per market.

The post International bettors back Haaland’s Norway to beat England in World Cup Quarter Final Clash appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft names Hugo Baungartner as General Manager LatAm

Published

3 hours ago

July 9, 2026

GamingAmericas.com

pg-soft-names-hugo-baungartner-as-general-manager-latam

PG Soft, a world-class digital mobile games company, has appointed Hugo Baungartner as General Manager LatAm to accelerate its continued success across the region. Baungartner will be responsible for driving PG Soft’s commercial expansion across Latin America, while leading the games provider’s strategy in Brazil where it has already captured a significant share of the market. Brazil continues to enjoy strong growth and is entering a pivotal phase in the regulation of its gaming sector, with the latest election on the horizon. With over 29 years in technology and gaming, Baungartner has previously held leadership roles at Grupo Aposta Ganha, RCT Gaming, Prohards and most recently Esportes Gaming Brasil.

During his time in the industry, Baungartner has built an extensive network across Latin America’s regulatory landscape, forging strong relationships with key regulators, industry associations and public bodies, including Brazil’s Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, as well as Mexico’s Dirección General de Juegos y Sorteos and AIEJA (the Mexican Gaming Association).

PG Soft’s continued support of major regional events, including its sponsorship of BiS SiGMA South America earlier this year in São Paulo, further highlights the company’s long-term commitment to Brazil and the wider Latin American market.

Hugo Baungartner, General Manager LatAm at PG Soft, commented: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”

The post PG Soft names Hugo Baungartner as General Manager LatAm appeared first on Americas iGaming & Sports Betting News.

BC.GAME

BC.GAME signs Guillermo Ochoa to support Mexico growth strategy

Published

3 hours ago

July 9, 2026

GamingAmericas.com

bc.game-signs-guillermo-ochoa-to-support-mexico-growth-strategy

Partnership supports BC.GAME’s continued investment in the regulated Mexican market
Ochoa will front football-led brand activity, local promotions and fan engagement for BCGAME.mx
Agreement comes during a landmark summer for football across Mexico, the United States and Canada

BC.GAME has announced the signing of Mexican football legend Guillermo “Memo” Ochoa as brand ambassador, as the global online entertainment platform continues to build its presence in Mexico through BCGAME.mx.

The partnership represents a significant step in BC.GAME’s localised growth strategy, with Ochoa set to support football-led brand communications, promotions and fan engagement activity designed specifically for Mexican audiences.

As one of the most recognisable figures in Mexican football, Ochoa brings strong local credibility and international profile to BC.GAME at a time when football culture in Mexico is attracting heightened global attention.

For BC.GAME, the agreement is intended to strengthen brand awareness and trust around BCGAME.mx, its licensed platform for the Mexican market, while supporting the company’s wider strategy of building closer connections with users in regulated markets through sport, esports and entertainment partnerships.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”

Known to fans as “Memo”, Ochoa has been one of the defining Mexican footballers of his generation. His long-standing role with the national team, standout performances in major international tournaments and club career across Mexico and Europe have made him a familiar name to football fans around the world.

Through the partnership, Ochoa will appear across BC.GAME’s Mexican market activity, including football-themed content, localised promotions and fan engagement campaigns for BCGAME.mx.

Guillermo Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

The signing adds to BC.GAME’s growing sports entertainment strategy, which has seen the brand expand its presence through football, esports and wider entertainment partnerships.

BC.GAME continues to develop its brand in markets where it is permitted to operate, with responsible gaming remaining an important part of its platform experience.

The post BC.GAME signs Guillermo Ochoa to support Mexico growth strategy appeared first on Americas iGaming & Sports Betting News.