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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Awards

Dplus Kia sweep Karmine Corp 3-0 to win League of Legends at Esports World Cup 2026

Published

48 minutes ago

July 20, 2026

Wladimir P.

dplus-kia-sweep-karmine-corp-3-0-to-win-league-of-legends-at-esports-world-cup-2026

Dplus Kia won League of Legends at Esports World Cup 2026 on July 19 in Paris, sweeping home team Karmine Corp 3-0 in the Grand Final. The result gives the South Korean roster its first LAN tournament win of the 2026 season and, per the event, its first major international trophy since 2020. Dplus Kia earned $600,000 and 1,000 points toward the Club Championship.

Dplus Kia’s run started in the Group Stage lower bracket after a loss to AG AL. The team then posted consecutive best-of-three sweeps over FURIA and G2 Esports to reach playoffs, followed by a quarterfinal upset of Bilibili Gaming and a semifinal win over Esports World Cup 2025 winners Gen.G.

Karmine Corp reached the final after a comeback win over T1 in the semifinals, setting up an all-underdog championship match on home soil. In the final, Dplus Kia controlled game one, edged a close game two after a late Karmine Corp mistake, and closed out the series 3-0.

“It’s been five years since the international stage, and I’m so proud of myself, and I’m just so excited right now,” said Heo “ShowMaker” Su following the grand final.

Sin “Smash” Guem-jae was named SONY MVP and received an additional $25,000. The 19-year old finished the tournament with an 8.1 KDA (kills/deaths/assists) statistic. “I’m so excited right now, I’m so happy,” Smash said, after receiving the award. “It’s also my birthday in Korea, this is a phenomenal birthday.” Earlier on July 19, Gen.G secured third place over T1 with a 2-1 win, collecting $220,000.

The post Dplus Kia sweep Karmine Corp 3-0 to win League of Legends at Esports World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Artificial Intelligence

Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil

Published

2 days ago

July 18, 2026

Wladimir P.

pay4fun-integrates-payments-into-betconstruct-ai-ecosystem-for-brazil

Integration adds Pix, account validation, fraud controls and compliance tools for operators targeting Brazil’s regulated betting market.

Pay4Fun has integrated its financial infrastructure with Betconstruct AI’s platform in Brazil, giving operators connected to the ecosystem access to payments and compliance tooling built for the country’s regulated betting market.

Pay4Fun said Betconstruct AI clients will be able to use Pix payment processing, account ownership validation, transaction monitoring, fraud prevention, and compliance tools aligned with Brazil’s regulatory requirements.

According to Leonardo Baptista, CEO and Co-Founder of Pay4Fun, regulation is pushing operators to look beyond basic processing. “The Brazilian market has entered a new phase of maturity. Today, operators require solutions that go far beyond payment processing. They need partners capable of delivering security, compliance, and operational efficiency in an increasingly demanding regulatory environment. By integrating our solutions with Betconstruct AI, we are expanding access to a financial infrastructure specifically designed to meet the needs of the Brazilian market.”

Betconstruct AI said the integration strengthens its Brazil-facing offer for clients operating in the country or planning entry. “Pay4Fun was selected based on the expertise and industry knowledge the company has built within the Brazilian betting market. As the industry continues to evolve, the importance of working with specialized partners capable of delivering security, operational efficiency, and regulatory compliance continues to grow,” said Beatriz Lopes, the Brazil Regional Director.

Pay4Fun said it was the first payment institution serving the betting industry to receive authorization from the Central Bank of Brazil, and that the company’s infrastructure combines monitoring, identity verification, fraud and anti-money laundering controls, and compliance processes tailored to regulated iGaming operations.

The post Pay4Fun integrates payments into Betconstruct AI ecosystem for Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Artificial Intelligence

BetConstruct AI hosts Harmony Predictstreet event in Yerevan

Published

3 days ago

July 17, 2026

Wladimir P.

betconstruct-ai-hosts-harmony-predictstreet-event-in-yerevan

Eighth Harmony edition runs July 8–9 and spotlights ADI Predictstreet collaboration ahead of the FIFA World Cup Final.

BetConstruct AI held its Harmony Predictstreet event on July 8–9, 2026 in Yerevan, Armenia, bringing together more than 300 guests for two days of networking and company updates.

The eighth edition introduced the “Predictstreet” branding to reflect BetConstruct AI’s strategic collaboration with ADI Predictstreet, described in the release as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said the partnership includes integrating ADI Predictstreet’s prediction market solutions and official match streaming rights into its platform, timed for “the most important commercial moment in the four-year sports calendar, with the FIFA World Cup Final just days away.”

Day 1 was hosted at Garni Temple for an evening reception, including a live performance by the Armenian National Philharmonic Orchestra, a mapping show and music from DJ Leblanc.

Day 2 began at SoftConstruct headquarters with an office tour and networking session, before moving to Dvin Music Hall for the Harmony Predictstreet Gala Dinner. BetConstruct AI said founders and executive leadership presented updates on Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and “the latest updates driving Vivaro.me and Open Stake forward.”

The company positioned the event as a forum for discussing future direction across its ecosystem, and confirmed plans to continue the series with a ninth edition.

The post BetConstruct AI hosts Harmony Predictstreet event in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.