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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Blueprint Gaming

Blueprint Gaming announces The Goonies Quest for Treasure 3 slot

Published

3 minutes ago

May 28, 2026

Wladimir P.

blueprint-gaming-announces-the-goonies-quest-for-treasure-3-slot

Blueprint Gaming has announced The Goonies Quest for Treasure 3, the latest slot in its licensed The Goonies series. The game introduces new modifiers, a reworked One-Eyed Willy trail and a layered bonus structure.

Blueprint said the new title builds on the performance of its earlier releases, naming The Goonies Megaways Quest for Treasure Jackpot King and The Goonies Quest for Treasure 2 as its top-performing launches. The company said both games have performed strongly across regulated markets including the Netherlands, Sweden, Denmark, Canada, and the UK and Ireland.

In Quest for Treasure 3, Collect symbols progress players along a reworked trail that ends in a new Chest of Riches feature. When unlocked, the One-Eyed Willy treasure chests switch to showing four key holes. Skeleton Key symbols can add keys to any of three chests, and when the bonus triggers, the number of keys in play determines which feature is awarded, including Collect upgrades or added Mystery and Cash symbols.

The bonus game uses red, blue and green chest-themed Bonus symbols: one or two can randomly unlock Treasure Spins, while three guarantees entry, with each chest carrying a different modifier. Blueprint also said Collect symbols during Treasure Spins can grant up to five extra spins and 10x multipliers. Sloth returns as a random reel appearance that can unlock modifiers including Bonus Boost, Cave In, Dynamite Blast, Hidden Treasure and Pinchers of Peril.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “Following the strong performance of the previous two releases, we wanted The Goonies Quest for Treasure 3 to deliver even more action-packed moments for players.

“With new modifiers, enhanced bonus pathways and a revamped One-Eyed Willy trail, this latest instalment builds on everything fans enjoy about the franchise while introducing fresh layers of excitement throughout the gameplay experience.”

The post Blueprint Gaming announces The Goonies Quest for Treasure 3 slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Granny’s Wild

Play’n GO Releases its Latest Video Slot Granny’s Wild

Published

3 minutes ago

May 28, 2026

Wladimir P.

play’n-go-releases-its-latest-video-slot-granny’s-wild

Play’n GO has released Granny’s Wild, a 5-reel video slot where a quiet habit becomes a full-scale spectacle when Granny’s long-hoarded coin jar finally splits open.

Nobody really clocked how serious Granny was about her spare change. The jar sat there for years, always a little heavier, always a little louder, always one clink away from giving the game away. Call it thrift. Call it routine. Granny calls it preparation.

When the moment arrives, she does not make a fuss. A small grin. A neat adjustment of those unmistakable glasses. Then the switch flips and the familiar front room turns into a riot of colour, with coins skittering across the reels as her jar snaps to attention, gathering up every shiny reminder of the plan she has been building for decades.

Granny’s Wild leans into that contrast – cosy charm on the surface, calculated mischief underneath. Coins are not just part of the décor, they are the story’s engine, pulled into Granny’s trusty jar as the scene grows louder and brighter. Scratch cards and sudden bursts of motion add to the sense that Granny has a few more tricks tucked away than anyone ever suspected, while the tone stays light, cheeky, and proudly character-led.

Play’n GO has a knack for giving its worlds a clear personality, and Granny fits right in – an unlikely mastermind whose calm confidence carries the entire experience. It is a story about patience paying off, about ordinary objects turning into something theatrical, and about never underestimating the person who has been quietly preparing in the background.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Granny’s Wild is built around a character who feels instantly familiar, then immediately surprises you. Granny’s coin jar is her calling card – and once it cracks open, the whole world follows her lead.”

The post Play’n GO Releases its Latest Video Slot Granny’s Wild appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

content provider

ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression

Published

3 minutes ago

May 28, 2026

Wladimir P.

enjoy-gaming-launches-grand-lightning-boost-slot-with-upgraded-boost-and-jackpot-progression

ENJOY Gaming has launched Grand Lightning Boost, an updated version of its Grand Lightning slot that increases the impact of the Boost feature and changes bonus-round progression.

The title keeps a 5×3 reel layout with five pay lines. In the main game, ENJOY Gaming said the Boost symbol multiplies visible Bonus values by x2, x3 or x5 and pays them instantly. In the Hold and Win Bonus Game, Boost multiplies Bonus values and then takes its own Bonus value.

The supplier has also updated the “Grand progression” mechanic. During the Bonus Game, when a full column is filled with Bonus or Boost symbols, the column is collected and cleared, completing one letter in G-R-A-N-D. Completing all five letters awards a Grand Jackpot worth x1000.

ENJOY Gaming said Grand Lightning Boost also includes an Extra Bonus Game and “Lucky Spin” presentations, plus Bonus Buy and Super Bonus Buy options.

Dimokratis Papadimos, Director of Account Management at ENJOY Gaming, said: “With Grand Lightning Boost, our goal was to make every spin feel even more meaningful without overcomplicating the experience.

“By strengthening the Boost feature and adding a clearer sense of progression, we’ve created a version that’s both more engaging and more rewarding for players, while providing operators with a fresh title designed to drive greater retention.”

The post ENJOY Gaming launches Grand Lightning Boost slot with upgraded Boost and jackpot progression appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.