Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

4 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Atlaslive Reaches Final Shortlist for Best Live Platform Provider at SiGMA Eurasia 2026

Published

11 minutes ago

January 30, 2026

Master Editor

Atlaslive, a provider of B2B iGaming platform technology, has earned a place on the shortlist for the BEST LIVE PLATFORM PROVIDER 2026 category at the SiGMA Eurasia Awards 2026.

The SiGMA Eurasia Awards spotlight excellence across the iGaming, affiliate, and online entertainment industries, honoring companies and solutions that drive innovation, sustainable growth, and measurable impact. The shortlist is announced as part of the SiGMA Eurasia Summit, taking place February 9–11, 2026, at Dubai Festival City in the United Arab Emirates.

“Platform performance is measured in milliseconds, uptime, and player trust. Being shortlisted in this category reflects the technical discipline and delivery standards our teams bring to operators every day.”
—Anastasiia Poltavets, CMO at Atlaslive

Partners, supporters, and members of the community can participate in the awards process through public voting by submitting their support using the following form:
https://share.hsforms.com/11aCinm5wS92yCSiAtXDGUg3s9oo

Taking place during summit week, the awards ceremonies create a key moment for industry professionals to connect, share insights, and celebrate innovation at one of the year’s most prominent gaming events.

About Atlaslive

Atlaslive delivers flexible, scalable iGaming platform technology to operators in regulated markets. Focused on performance, reliability, and continuous product development, Atlaslive enables sportsbook and casino operations aligned with diverse business models.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

Expanse Studios

Expanse Studios Launches Super Heli Premium Across Core Markets

Published

32 minutes ago

January 30, 2026

Wladimir P.

expanse-studios-launches-super-heli-premium-across-core-markets

Expanse Studios, a subsidiary of Golden Matrix Group Inc., has launched Super Heli Premium, an expanded version of its flagship crash game now live across core markets.

Super Heli Premium introduces four new gameplay mechanics designed to broaden player appeal and increase session engagement. The additions address operator demand for content that retains players without requiring promotional spend.

New Game Modes

Over/Under allows players to predict whether the crash multiplier will land above or below a set threshold, with maximum bet multipliers up to 24x. The mode rewards pattern recognition and adds a prediction layer to the base crash mechanic.

Range betting requires players to predict the multiplier range where the helicopter’s flight will end. Wider ranges offer lower payouts with reduced risk. Narrower ranges increase volatility and potential returns. The mechanic gives conservative and aggressive players different optimal strategies within the same game.

50% Cash-Out enables partial exits during active rounds. Players can secure half their stake at any multiplier while keeping the remaining half in play. The feature reduces all-or-nothing pressure and extends average session length.

Auto Play and Auto Cash-Out provide preset betting parameters for players who prefer hands-off gameplay across multiple rounds.

Regional Customisation

Operators can deploy market-specific visual themes (US, Greece, Egypt, Brazil, Japan) without changing core mechanics or RTP. The customisation supports localised marketing campaigns and cultural preferences across different jurisdictions.

The game maintains a 97% RTP across all modes and themes, matching the original Super Heli’s player return rate while adding strategic depth through the new mechanics.

Market Context

The original Super Heli became one of the most requested titles in European iGaming within months of launch, with operators reporting session lengths above industry averages and retention metrics “materially better than category norms”.

Super Heli Premium positions the title as a platform rather than a single game variant. Operators can configure volatility, bet limits and visual themes to match specific player demographics without requiring separate game integrations.

Expanse Studios currently operates across 1300+ B2B partnerships globally, with over 300 new operators added in Q3 2025 alone. Super Heli Premium expands the studio’s portfolio to 66 proprietary titles, all 100% owned IP with no licensing dependencies.

The game is now live across Expanse’s operator network in core markets globally.

The post Expanse Studios Launches Super Heli Premium Across Core Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Digitain Secures Isle of Man iGaming Software Supplier Licence

Published

32 minutes ago

January 30, 2026

Wladimir P.

digitain-secures-isle-of-man-igaming-software-supplier-licence

Digitain has successfully secured an Isle of Man software supplier license.

This reflects the value Digitain has placed on stable institutions, credible oversight and long-term regulatory certainty — evidencing a clear signal that the Island remains a tier-one jurisdiction for serious, long-term gaming technology businesses.

Granted by the Isle of Man Gambling Supervision Commission (GSC), with Cavendish Trust and Digital Isle of Man supporting Digitain throughout the process, the licence further deepens the Island’s regulated supplier base and reinforces the Isle of Man’s proposition: a mature, well-regulated jurisdiction with a collaborative, high-standards approach to doing business.

Digitain is a leading global supplier of sportsbook and gaming technology to operators across multiple regulated markets, supporting both online and retail betting. With more than two decades of industry experience, the company is recognised for its scale, technical capability and enterprise-grade approach — making its decision to secure an Isle of Man licence a strong endorsement of the Island’s regulatory credibility and long-term stability.

Tim Johnston MHK, Minister for Enterprise, said: “Digitain is a significant player in the global iGaming industry, and its decision to secure an Isle of Man licence is a strong vote of confidence in the Island’s regulatory credibility and long-term stability. It demonstrates that the Isle of Man continues to attract serious, enterprise-scale technology providers who value high standards and regulatory certainty. We remain committed to supporting a future-focused iGaming sector that delivers sustainable, long-term economic value for the Isle of Man.”

With more than 20 years as a leading iGaming jurisdiction, the Isle of Man is recognised for proportionate, risk-based regulation, political and economic stability, and strong cooperation between Government, the GSC and industry — a combination that continues to attract high-quality businesses seeking a trusted base for regulated growth.

Shaun Corris, Director at Cavendish Trust, said: “We would like to congratulate Digitain on securing its Isle of Man licence. Supporting Digitain through the licensing process highlighted both the strength of the business and the calibre of the jurisdiction. Digitain’s decision to secure an Isle of Man licence reflects the Island’s continued appeal to established, international iGaming technology providers seeking long-term credibility and stability.”

Aida Vardanyan, Director within the Digitain group said: “The Isle of Man represents one of the most credible and mature iGaming jurisdictions globally and working under the oversight of the Isle of Man Gambling Supervision Commission has reinforced our confidence in the Island as a long-term base for our regulated operations.”

“The licensing process of Digitain’s Isle of Man entity, Blue Whale Limited, was rigorous, transparent, and constructive, reflecting the depth of regulatory expertise and institutional stability that the Isle of Man is known for. Cavendish Trust played a central role in this journey, providing exceptional guidance, regulatory insight, and operational support throughout the process. Their experience, professionalism, and deep understanding of both the jurisdiction and the global iGaming landscape were instrumental in achieving this milestone, and we look forward to continuing our partnership as we grow our regulated business from the Isle of Man.”

The post Digitain Secures Isle of Man iGaming Software Supplier Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.