Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Vegangster Powers Reels Points, the New Coin-Based Loyalty System on Reels.io

Published

49 minutes ago

April 30, 2026

Master Editor

Reels.io has added Reels Points, a new loyalty layer powered by Vegangster. Players earn coins by playing casino games or placing bets. Coins can be tracked in the player profile and redeemed in the Vegangster-powered Lootbox Shop.

Two bigger steps are next. The first is on-platform: coins will soon be spendable across a selection of games as in-play credit, opening up a second use case beyond the Lootbox Shop. The second is on-chain. Reels.io is heading toward a $REELS Token Generation Event, at which point accumulated Reels Points will convert into Reels Tokens, a publicly traded cryptocurrency.

That turns the loyalty layer into a stake in the brand itself, and gives players a real choice along the way: spend coins now on lootboxes and in-game perks, or stack them for the token conversion later.

The system is 100% Vegangster-developed and currently available only on Reels.io. It will roll out to select partners first, then be offered to all Vegangster clients, with the crypto layer as an optional component depending on each operator’s market.

Michael Oziransky, Chief Product Officer at Vegangster, commented: “Reels.io is the kind of brand that pushes a system to its limits, which is exactly why we wanted them as the first deployment. They are running the points layer and the Lootbox Shop now, with in-game spending and a token conversion already mapped out. What works for them sets the bar for the version we roll out across the rest of our network.”

The Reels.io launch is the first deployment of what Vegangster sees as a long-term loyalty product. With the points layer live, the Lootbox Shop active, and a clear path toward in-game spending and token conversion, the system is built to grow with the brands running it.

About Reels.io

Reels.io is an online casino and sportsbook offering a wide library of slots, table games, live dealer content, and sports and esports markets, along with regular rewards and promotions for active players.

About Vegangster

Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together in one mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

Latest News

N1 SEO Traffic Cup: final results coming soon

Published

54 minutes ago

April 30, 2026

Master Editor

N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series is coming to an end, with April 30 as the final day of the promo. Over the 2 months, around 300 teams joined the promo, driving SEO traffic to N1 Partners’ casino and betting brands.

Participants competed not only on volume, but also on efficiency, strategic thinking, and scaling. The more brands a partner drove traffic to, the higher their coefficient for score calculation was. The final results depend entirely on each team’s own performance — that makes the tournament fair and engaging.

The winners will be announced by May 10. In this article, you’ll find out which brands delivered the strongest results in the N1 SEO Traffic Cup, along with key trends in working with this traffic source.

N1 SEO Traffic Cup: Wrap-Up

The N1 Partners expert team answered the hottest questions about the tournament wrap-up — insights that can be valuable for partners who keep running SEO traffic to N1 brands.

1. Which brands showed the best performance during the tournament?

Several brands clearly stood out:

HollyWin
Slot Mafia
Lucky Hunter
RollXO
Slot Lounge

2. What do the tournament results say about the current state of SEO traffic in iGaming?

The key takeaway: SEO remains one of the core channels in iGaming. However, it’s evolving and adapting in response to Google updates. This is no longer about writing articles and getting traffic — it’s about systematic unit economics management.

An interesting point — the tournament mechanics focused not on volume, but on efficiency (FTD + coefficients). This clearly shows that iGaming SEO is shifting from mass traffic to controlled performance.

It’s also worth noting that the rule “There are no fixed winners — KPI execution matters more than leaderboard position” gave every participant a real shot at top prizes, while competitors’ results served as additional motivation for growth.

3. What key trends did you observe among top participants?

Several major trends stood out:

Multi-brand strategy = a must-have
Top performers don’t rely on a single offer — they build strategies around a portfolio of brands. This proves that SEO is moving closer to media buying.
Aggregators, comparison pages, and multi-intent pages are effective
Among the top-performing approaches: offerwall pages, cross-brand strategies, and parasite SEO.

Stay tuned for updates on the N1 SEO Traffic Cup from N1 Partners to find out who landed in the prize tiers and what rewards the top teams received — final results will be announced separately by May 10.

And this isn’t the end — a new tournament from the N1 Traffic Cups series will start very soon. Follow the announcements not to miss your chance and jump back into the competition, sharpen your skills, as well as compete for even bigger prizes.

N1 Partners is:

14+ casino and sportsbook brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

Fonbet.gr

Spinmatic Inks Strategic Tie-Up with Fonbet Greece

Published

55 minutes ago

April 30, 2026

Wladimir P.

spinmatic-inks-strategic-tie-up-with-fonbet-greece

The supplier says the integration is complete and plans missions, bonus campaigns and tournaments to support Fonbet’s casino growth strategy.

Spinmatic has launched its slot content with Fonbet.gr in Greece, formalising a new partnership focused on growing Fonbet’s casino offering in the market.

Spinmatic said Greece is a priority territory in its expansion strategy and that the deal is designed to introduce its slot portfolio to Fonbet’s customer base via the operator’s cross-selling approach from sportsbook to casino.

The supplier said the partnership will be supported by a roadmap of activations, including bespoke missions, bonus-driven campaigns and competitive tournaments, aimed at driving sustained engagement and “long-term GGR growth” as play shifts toward the casino vertical.

Norbert Mathies, Managing Director at Spinmatic, said: “Greece is a market where we see incredible potential, and partnering with a reputable brand like Fonbet is a key step in our growth journey. We have been following their work in building a solid casino vertical with great interest. By combining our engaging, mobile-first slot games with Fonbet’s proven ability to activate and retain players, we are creating a powerful synergy. We are fully committed to supporting this partnership with a dedicated strategy to ensure our content becomes a firm favourite among their Greek audience.”

Mr. Yiannis Gangas, Heading Casino at Fonbet.gr, added: “At Fonbet, we continuously aim to strengthen our casino offering by introducing engaging and high-quality content. Our collaboration with Spinmatic marks an important step in that direction, allowing us to further diversify our portfolio with games that combine strong design, proven mechanics, and player appeal. We see this partnership as an opportunity to build long-term value, leveraging targeted activations to gradually grow our casino vertical and deliver a more dynamic entertainment experience.”

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