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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Amusnet

Weekend Reels | Week 28: Slot Drops & Trends

Published

1 hour ago

July 10, 2026

Wladimir P.

weekend-reels-|-week-28:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

Amusnet has released Golden Snake, a captivating new video slot that blends the timeless appeal of Asian symbolism with innovative mechanics and high-impact gameplay. Designed for players who enjoy immersive themes and thrilling volatility, the title delivers a fresh interpretation of one of the industry’s most enduring and successful game styles.

PG Soft has released Monkey’s Wild Party, a new video slot set on a 5×5 grid with cascading reels, increasing multipliers and Wild Mushroom symbols that convert adjacent monkey symbols into wilds.

BGaming has announced the release of Yokai, the debut title in its new ART Collab series, developed in partnership with one of Portugal’s most influential street artists, Gonçalo MAR. In Yokai, players join a mysterious Samurai on the edge of an ancient Japanese forest in the shadow of Mount Fuji.

Pragmatic Play has launched Big Bass Blast, the latest entry in its Big Bass slot franchise. The game uses a 5×3 setup and adds random multipliers to wilds on reels 1 and 5 in the base game, with multipliers ranging from 2x to 10x.

R. Franco Digital has released Spin Fighters, a new slot title inspired by classic one-on-one fighting video games. The game opens with a character selection screen where players choose two contenders. R. Franco Digital said the core mechanic ties winning spins to “upper icons”, with the icon direction determining which fighter takes damage, reducing a health bar.

DEGEN Studios has launched Plague City, a Scatter Pays slot built around visible progression, escalating features and a 10,000x max win chase. Every winning combination spreads infection across the reels, creating bigger setups as players build towards Plague Wave Respins, Plague Breakout Free Spins and Super Free Spins.

BGaming sends players on a daring railway robbery with the launch of Train Heist Johnny Cash, the newest addition to its growing Johnny Cash series. The game marks the return of Johnny Cash, BGaming’s own gold-hungry outlaw, who is back with another scheme to get his hands on the money.

Swintt has released Duolito Iceman Tower, a new SwinttPremium slot set in Pisa that includes free spins, shifting wilds and a maximum win of up to 10,000x the bet. The game is a five-reel, 10-payline title. It uses ace-through-ten playing card symbols alongside gelato-themed icons.

Games Global has cast its line into the popular fishing genre with the launch of Fishin’ Madness QUADGROWS, developed by exclusive partner Posh Monkey Studios, introducing an all-new evolving reel mechanic that continuously unlocks new ways to win.

ELA Games has released a new slot title, Flames Fruits Frenzy Hold and Win, expanding its Flames Fruits Frenzy series with a Hold & Win bonus feature. The game uses classic fruit-machine iconography, including cherries, lemons, oranges, grapes, and watermelons, presented with updated high-definition visual effects, according to the company.

Booming Games has launched Fish Tales: Double Catch Max Scatter, the latest title in its Fish Tales slot series. The supplier said the game runs on a 5×3 grid with 10 fixed paylines and offers a maximum win potential of 10,000x.

Tom Horn Gaming will launch Royal Ruby FeatureStorm worldwide on 14 July 2026, adding a new Hold & Win slot to its portfolio. The game runs on a 5×3 reel layout with nine paylines and is positioned as a high-volatility release. Tom Horn Gaming said the title offers a maximum win potential of up to 13,920x the stake and is built around its Hold & Win FeatureStorm mechanic.

Enjoy Gaming has built on one of its most successful slot releases with the launch of Diamond Slam: Xtra Power, an enhanced sequel that builds on the fast-paced, jackpot-driven gameplay that made the original a standout hit. Retaining the original’s classic 3×3 format with five fixed paylines, Diamond Slam: Xtra Power blends nostalgic fruit machine appeal with even greater winning potential.

The post Weekend Reels | Week 28: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

All Systems Go: Scientific Games Launches New, Advanced Technology for Arizona Lottery

Published

1 hour ago

July 10, 2026

GamingAmericas.com

all-systems-go:-scientific-games-launches-new,-advanced-technology-for-arizona-lottery

Scientific Games announces that a new suite of systems technology is now powering the Arizona Lottery‘s sales across the state, headlined by exciting new draw games for players. The technology advancement features Scientific Games’ Momentum ecosystem, including a central gaming system and retailer management system.

In addition to enhancing security and streamlining operations for the Arizona Lottery, the technology upgrade was designed to elevate the player experience, bring fresh energy to the Lottery’s classic draw game lineup, and provide even more opportunities for retail partners to succeed.

“Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” said Alec Thomson, Executive Director of the Arizona Lottery. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The expansion of the Arizona Lottery’s draw games portfolio includes:

Massive upgrade to The Pick with an automatic multiplier on every single play, better overall odds of winning and a brand-new instant win add-on called The Pick PLUS
Addition of a daily midday drawing for the Pick 3 game
Addition of an all-new Pick 4 game with midday and evening drawings
Addition of Powerball Double Play – an exciting add-on offering a second chance to win up to $10 million in a separate drawing immediately following the Powerball drawing

As part of the technology enhancements, Scientific Games upgraded gem | suite, the company’s comprehensive software suite, to accommodate the Arizona Lottery’s expanded draw game portfolio. gem | suite efficiently manages the Lottery’s network of 3,600 retailers’ licensing, communications and business intelligence that helps manage products in stores.

“As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has been a provider to the Arizona Lottery for 45 years, including Scratchers games and licensed brands. The company provides services and expertise to the Lottery from its Phoenix location.

Serving 150 lotteries in 50 countries, Scientific Games is the world’s largest lottery games company, the fastest-growing lottery systems provider, and a leading provider of digital lottery solutions. The company is one of the first lottery companies globally certified by the World Lottery Association as a Responsible Gaming Supplier.

Scratchers® is a registered service mark of the California Lottery.

The post All Systems Go: Scientific Games Launches New, Advanced Technology for Arizona Lottery appeared first on Americas iGaming & Sports Betting News.

Arizona Lottery

Scientific Games rolls out Momentum systems upgrade for Arizona Lottery

Published

3 hours ago

July 10, 2026

Wladimir P.

scientific-games-rolls-out-momentum-systems-upgrade-for-arizona-lottery

New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.

Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.

Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.

Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.

The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.