Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Vegangster Partners with Citron to Power Crypto Payments and Analytics

Published

39 minutes ago

July 6, 2026

Master Editor

Vegangster and Citron have partnered to power the crypto payments and analytics layer of Vegangster’s crypto casino solution.

Citron brings deep credibility to the partnership, having processed billions in crypto transactions for 100+ clients across 50+ countries.

Citron Processing, an AI-powered crypto payment solution, lets operators take deposits and pay out winnings on-chain in an instant, with every transaction screened through Chainalysis and incoming funds converted to stablecoins to keep things clean and free of volatility, all at sub-1% fees.

Citron Analytics, the first AI analytics for on-chain client and market intelligence, gives operators full visibility into their players, competitors, and market beyond what any platform data can show.

Powered by Citron AI, it reads live blockchain data to deliver client profiling, real-time alerts when players deposit, win, or start playing elsewhere, graph-based fraud detection, and competitive intelligence, including rival casinos’ volumes and market share, all through a live dashboard and conversational AI interface.

“For the first time, our operators can see how players spend across other casinos, not just their own platform. We are already integrating this information into platform PAM, automation tools, allowing customer support, VIP teams to react in real time to changes and increase retention rates.”

Michael Oziransky

Chief Product Officer at Vegangster

“On-chain data reveals knowledge and opportunities iGaming operators never had before. Citron’s partnership with Vegangster brings one of the most efficient iGaming platforms together with the industry’s powerful crypto intelligence tool – everything operators need for success”.

Artsemi Karpovich

Head of Sales at Citron

Together, the two products give operators using the Vegangster Crypto Casino solution both the payment infrastructure and the intelligence layer to acquire smarter, retain longer, and operate with full visibility into their market.

About Citron

Citron is an AI-powered crypto processing and analytics platform. Citron Analytics, the first AI analytics for on-chain client and market intelligence, reads live blockchain data to help businesses understand client behaviour, detect fraud, analyse competitors, and make real-time data-driven decisions.

Citron Processing delivers an intelligent crypto payment infrastructure with 12+ cryptocurrencies, sub-1% fees, and Chainalysis integration. Citron is dedicated to making blockchain and its data accessible and actionable for every business in the crypto economy.

About Vegangster

Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together into a single mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

Press Contact

Romans Kozlovskis

[email protected]

affiliate marketing

SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

Published

44 minutes ago

July 6, 2026

Wladimir P.

seobrothers’-aleksandra-drigo-flags-higher-barriers-for-affiliates-in-regulated-alberta

SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Czech Republic

Sparta Prague extends Betano principal partnership through 2029

Published

44 minutes ago

July 6, 2026

Wladimir P.

sparta-prague-extends-betano-principal-partnership-through-2029

AC Sparta Praha has extended its principal partnership with Betano through 30 June 2029. Betano, Kaizen Gaming’s online betting and gaming brand, has held principal partner status since 2023 and will continue to feature on the shirts of Sparta’s men’s A-team, B-team and first women’s team.

Tomáš Křivda, CEO of AC Sparta Praha, said: “The three-year partnership with Betano has brought benefits to both sides, and I am very glad that it will continue. Sparta is a brand with weight and reach in Czech sport, and the partnership reflects that. Together we are setting the standard in Czech sport for what such a relationship should look like. It does not stop at a logo on the shirts. Together we have prepared a range of activations for fans, offered them attractive competitions and experiences, and opened up topics beyond the pitch as well, such as stadium accessibility. All with a clear focus on the fan. It works because we are pursuing the same goal. Extending it for another three seasons is therefore a logical step, and I believe we will build well on the work we have started”.

The clubs said the renewal follows joint activations including the “Million Kick” halftime competition, which has awarded two prizes of one million CZK over the first three seasons of the partnership. The companies also pointed to international-facing collaborations involving first-team players and representatives of Aston Villa F.C. and Club de Regatas do Flamengo.

Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, said: “We are truly delighted to extend our partnership with AC Sparta Praha until 2029. Over the past three years, we have built a profound relationship founded on mutual trust and a shared pursuit of excellence. This renewal reinforces our commitment to Czech sport and its fans, aligning perfectly with our global strategy of partnering with elite sporting institutions that represent the very best the international stage has to offer. At the same time, we remain dedicated to shaping a safe, reliable and responsible gaming environment for everyone”.

Sparta and Betano said upcoming seasons will include an “enhanced Betano Million Kick” and additional fan formats, while the Betano Game prediction contest, draws for places in the Betano Zone, match streams and other benefits will continue. The partners also highlighted ongoing CSR work focused on stadium accessibility and inclusivity at the epet Arena, including audio navigation beacons, expanded wheelchair platforms, stadium tours for fans with visual or hearing impairments and audio-descriptive commentary, as part of Sparta’s stated aim to become “only the second football club in the world to receive the Access Champions certification.”

The post Sparta Prague extends Betano principal partnership through 2029 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.