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Smartico Develops a Rockstar AI Predictive Tool for CRMs
Knowing me, knowing you … There’s nothing we can do …
Goes the famous ABBA song of the 1970s.
Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.
But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.
Shortcomings of One-size-fits-all Strategy
Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.
But does it get the job done? The job of making the customers read the mail and follow the call for action?
Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.
How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.
But not quite so now. This is 2021. And there has to be a way.
Enter Smartico’s AI Model
Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.
If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.
The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.
Let’s look briefly into how it is done.
How It Works
The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.
The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be
- Emails
- Push messages
- Short messages
- Social media posts
The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.
The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:
- Just being online – opening mails or seeing social media posts
- Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
- Doing business – making deposit, posting a bet, or signing up
This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.
During the setup, the operator can perform any of the following tasks:
- Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
- For short term campaign – The model will predict the nearest best timing for sending a communication.
- For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.
Simplifying AI
Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.
AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.
The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.
Knowing all these things, this is the best you can do – for your CRM that is.
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Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.
Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:
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SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro
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SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa
The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.
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Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.
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Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.
Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:
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The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.
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Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.
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Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.
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Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.
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Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.
The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.
Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.
“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”
The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Foster CEO at AvatarUX
Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live
Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.
The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.
The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.
Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop
and the iconic PopWins series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.
Alongside the entire range of popular PopWins titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.
The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.
Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.
“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.
“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”
The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Japanese Folklore
Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot
Slotland Entertainment transports players through the torii gate and into a fantasy realm inspired by Japanese folklore with the launch of Kitsune Fortune High Limit. The new slot is now live at Slotland.eu, Winaday, CryptoSlots, and CryptoWins. The game features 20 paylines on an 8×3 reel layout and introduces the mythical Kitsune — the legendary fox spirit — in a high-limit format.
To celebrate the launch, players can claim 15 Free Spins and an 80% Match Bonus through March 8.
“Kitsune Fortune High Limit captures the spirit of the Kitsune, blending folklore with high-stakes action,” said Michael Hilary, Manager at Slotland. “With elemental Free Spins and a betting range designed for serious players and high rollers alike, we’re offering an immersive journey where fortunes can change with a single spin.”
Gameplay & Features
Set within a tranquil Japanese landscape framed by a red torii gate, waterfall, and forest scenery, the game features symbols such as tiger heads, Yin-yang coins, koi fish, oni-style masks, and the Kitsune.
Mystical Payouts
Wins reach up to 2,000× the bet, with the three highest-value symbols paying from just three matches.
Elemental Free Spins
- Water & Metal Realm — 3 Water scatters on reels 1–3 trigger 11 Free Spins with a progressive multiplier rising up to 5× and resetting after a non-winning spin.
- Fire Realm — 2 Fire scatters on reels 4–5 activate 11 Free Spins featuring Expanding Wilds.
- Earth & Wood Realm — 3 Grass scatters on reels 6–8 award 11 Free Spins with 2×2 Colossal symbols and a 2× win multiplier.
Anywhere Pays
Matching symbols pay regardless of position on the reels.
High-Limit Betting
Bet range from $2 to $300 with coin values of $0.01, $0.05, and $0.10.
Promotional Offers
Winaday
- 15 Free Spins (30× wagering, $100 max cashout) — Code: FOXSPINS
- Up to 130% Match Bonus depending on VIP tier — Code: KITSUNE
- Valid February 26 – March 7, 2026
Slotland
- 15 Free Spins (28× wagering, $100 max cashout) — Code: FREEFOX
- 80% Match Bonus (25× wagering) — Code: FORTUNE
- Valid February 27 – March 8, 2026
CryptoSlots and CryptoWins are also running dedicated new-game promotions.
Kitsune Fortune High Limit is available now across participating platforms.
The post Japanese Fantasy Folklore Comes to Life in Slotland Entertainment’s New ‘Kitsune Fortune High Limit’ Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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