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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

2026 World Cup

Bet St George survey: 40% of England fans tip World Cup win

Published

17 minutes ago

June 10, 2026

Wladimir P.

bet-st-george-survey:-40%-of-england-fans-tip-world-cup-win

Bet St George has published new research claiming four in ten England fans expect the Three Lions to win the 2026 FIFA World Cup. The betting brand said the poll of 1,000 England sports fans was conducted between 15 and 18 May 2026, with the tournament set to start on Thursday.

In the survey, 40% of respondents said they expect England to lift the trophy in North America this summer. Optimism is highest among 25 to 34 year olds, where 67% backed England to win.

The research also points to a broader national narrative around the team. Nearly three-quarters (72%) of fans agreed that the England team brings the nation together. Separately, 26% said a World Cup win would rank among their top three most important life events, rising to 31% among men.

Regionally, Bet St George said England sports fans living in Scotland were the most confident cohort in the dataset, with 77% backing England to win and 96% agreeing the team brings the nation together. Greater London also skewed optimistic (53% backing England; 36% placing a win among their most important life events), while Yorkshire and the Humber was more cautious (31% backing England; 19% ranking a win as a top life moment).

Andre Au, Marketing Director at Bet St George, said: “England has one of the most passionate sporting audiences in the world, but for a long time, it was the only nation in the UK without a sportsbook built around its own identity.

“We created Bet St George because supporting England is different. World Cup fever hits massively once the squad is announced. For England, it is the expectation. It’s all about the previous hurt, penalty shoot-outs, the build-up, the predictions, and the debates with your mates. The whole nation feels that this tournament might finally be the one.”

The post Bet St George survey: 40% of England fans tip World Cup win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

act

Advanced Compliance Technology Launches AI-driven Compliance and Integrity Platform

Published

17 minutes ago

June 10, 2026

Wladimir P.

advanced-compliance-technology-launches-ai-driven-compliance-and-integrity-platform

Advanced Compliance Technology (ACT), an independent provider of geolocation, sports integrity and risk solutions for the global regulated betting and gaming industry, has launched its next-generation AI and machine learning-powered Compliance and Integrity Platform.

The new platform brings together geolocation, identity verification, fraud detection, behavioural monitoring and sports integrity checks into a single, real-time solution.

The self-optimising platform leverages advanced AI and machine learning (ML) models to process and analyse 100,000s of data points related to athletes, leagues, officials, teams, betting markets, bookmakers, player activity, transactional behaviour and geolocation intelligence.

Advanced ML models also monitor player performance, injuries and behavioural patterns to identify anomalies, suspicious activity, integrity risks and emerging compliance threats as they develop.

When an alert is raised, ACT’s team of compliance, fraud and integrity specialists are on hand to support customers with expert judgements, providing even greater confidence through human-in-the-loop oversight.

By bringing these traditionally siloed compliance disciplines together, ACT’s new dashboard provides operators, regulators and sport governing bodies with a unified view of risk across the entire player and betting lifecycle, facilitating faster, more informed decisions based on live data and risk analysis.

Mike Venner, Co-Founder and Director at Advanced Compliance Technology, said: “Traditional compliance systems were built in silos. ACT is building the next-generation oversight platform, bringing geolocation, KYC, AML, fraud detection, behavioural monitoring, and sports integrity together in a single AI and machine learning-powered ecosystem.

“By transforming fragmented data into connected intelligence, ACT identifies risks and patterns at a scale no human team could achieve alone. Combined with decades of compliance, fraud, and integrity expertise, our platform ensures that advanced technology is reinforced by experienced human oversight, delivering smarter decisions, stronger enforcement, and more effective compliance outcomes.”

The post Advanced Compliance Technology Launches AI-driven Compliance and Integrity Platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alice Carraro

REEVO Announces New Partnership with Amigo Gaming

Published

17 minutes ago

June 10, 2026

Wladimir P.

reevo-announces-new-partnership-with-amigo-gaming

REEVO has announced a new partnership with Amigo Gaming, a Barcelona-based slot provider recognised for delivering immersive and high-performing gaming experiences across international markets. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its portfolio with a wide range of engaging content designed to drive player retention and operator growth.

Through this partnership, Amigo Gaming’s portfolio is now available on the REEVO aggregation platform, providing operators seamless access to more than 150 certified titles through a single and efficient integration. The addition of Amigo Gaming reinforces REEVO’s commitment to continuously expanding its platform with diverse, engaging, and globally proven content.

For REEVO, this partnership reflects its ongoing strategy to collaborate with innovative and fast-growing studios that enhance the value and performance of its aggregation platform.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Amigo Gaming is an exciting step forward for REEVO as we continue to strengthen our aggregation platform with engaging and high-performing content. Amigo Gaming has built a strong portfolio with a clear focus on player experience, creativity, and consistency, which aligns perfectly with our vision at REEVO. We are focused on building an ecosystem that helps operators stand out, and this partnership adds even more depth and variety to the content available through our platform.”

Alice Carraro, Senior Account Manager at Amigo Gaming, said: “At the end of the day, a great game is only as good as the platform hosting it, and that’s why working with REEVO feels so right. We pour a lot of energy into making our slots distinct, reliable, and genuinely fun to play, but REEVO has the seamless network needed to get them in front of the right audience. It’s the perfect match: we bring the engaging content players love, and they provide the smooth, hassle-free integration that operators appreciate. We’re really excited to grow together.”

The post REEVO Announces New Partnership with Amigo Gaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.