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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Free Ticket Drops

GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

Published

4 hours ago

February 24, 2026

Wladimir P.

ggpoker-brings-back-wsop-super-circuit-with-record-$180m-guarantee

GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

#5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
#13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
#18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

A $5K WSOP Paradise package
Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Bonus Features

PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

Published

5 hours ago

February 24, 2026

Wladimir P.

popok-gaming-unveils-macaco-millionario-dual-grid-slot

PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

Published

5 hours ago

February 24, 2026

Wladimir P.

scientific-games-appoints-rich-wasserman-as-senior-vice-president-of-product-engineering

Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

Amazon
Facebook
Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

Retail lottery systems
Digital lottery platforms
Hardware and software innovation
Data analytics and AI capabilities
Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.