Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

BGaming

Meet Some Playful Piggies and Win Big in BGaming’s Piggy Bank Hold & Win

Published

30 minutes ago

March 19, 2026

Wladimir P.

meet-some-playful-piggies-and-win-big-in-bgaming’s-piggy-bank-hold-&-win

BGaming, a popular iGaming content provider, has unveiled its latest #Entertainment slot, Piggy Bank Hold & Win, inviting players to join a lively cast of colourful piggies in a playful new release.

The game puts a fresh spin on the well-known Hold and Win mechanic, unfolding across a compact 3×3 grid enhanced by vibrant, casual-style visuals and upbeat audio.

Players aim to activate the Hold and Win bonus by landing three symbols on the middle horizontal reel. Above the reels sit three piggy characters—Green, Pink, and Blue—each capable of triggering unique features during the bonus round. As the game progresses, the piggies collect coins that land on the grid, steadily building anticipation with every spin.

Each piggy introduces a distinct mechanic: the Green Piggy can reset remaining spins back to three, the Pink Piggy applies multipliers of up to x8 to total winnings, and the Blue Piggy expands the grid to 3×5, unlocking greater win potential.

Additional features include Mystery and Collect symbols, alongside five available jackpots, with the top Royal Jackpot offering a payout of up to 2,000x the bet.

A playful detail sees a pig snout appear at the side of the grid, giving players access to Buy Bonus options. This allows instant entry into a randomised bonus round or enhanced versions with extra features.

Alex Baliukonis, Game Producer at BGaming, said, “The Hold and Win gameplay mechanic is one of the most consistently popular with players right now, and with Piggy Bank Hold and Win, we have added plenty of personality to the format.

The game’s playful design perfectly matches the fast-paced features, showing that you can add something fresh to a well-known formula without overcomplicating it, and we look forward to seeing how players engage with Piggy Bank Hold & Win.”

The post Meet Some Playful Piggies and Win Big in BGaming’s Piggy Bank Hold & Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Easter

Evoplay expands seasonal portfolio with a duo of new Easter games

Published

30 minutes ago

March 19, 2026

Wladimir P.

evoplay-expands-seasonal-portfolio-with-a-duo-of-new-easter-games

Evoplay, the award-winning game developer, is marking the Easter season with the release of two vibrant new titles — Uncrossable Rush Eggster and 3 Bunny Pots Bonanza — combining high-energy gameplay with feature-rich mechanics.

Leading the seasonal rollout is Uncrossable Rush Eggster, the newest entry in the studio’s popular crash-style series. Players once again follow Eggwina the hen as she navigates a hectic 24-lane highway, choosing after each successful move whether to cash out or continue for bigger multipliers.

The game offers four difficulty levels, from Easy to Hardcore, alongside fully customisable autoplay settings. With unpredictable traffic patterns shaping every round, the experience delivers a dynamic risk-reward balance where no two sessions feel the same. Fast-paced gameplay and rising multipliers make it particularly appealing for players seeking quick, high-intensity sessions with a seasonal twist.

Joining the release is 3 Bunny Pots Bonanza, a slot set inside a treasure-filled bunny vault, where players spin for vibrant coins, glittering gems, and golden rewards.

At its core are Bonus Coin symbols that unlock a feature packed with multipliers, extra spins, and expanding reels through three distinct boosters. With multiple gameplay combinations and the potential to trigger the Grand Jackpot, the title offers a highly engaging experience with strong replay value and multiple paths to big wins.

Together, the two launches highlight Evoplay’s ability to blend seasonal themes with varied gameplay formats, catering to a wide spectrum of player preferences during one of the year’s most active content periods.

Ivan Kravchuk, CEO at Evoplay, said: “Easter is a great opportunity for us to explore more playful themes across different game formats.

“With Uncrossable Rush Eggster, we’ve added a seasonal twist to one of our most recognisable series, while 3 Bunny Pots Bonanza delivers a feature-rich slot packed with colour and rewarding mechanics. Together, they offer players two distinct but equally engaging ways to celebrate the season.”

The post Evoplay expands seasonal portfolio with a duo of new Easter games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Kate Romanenko Commercial Director at Kendoo

Kendoo Accelerates with Jackpot-Driven Locomotoro

Published

30 minutes ago

March 19, 2026

Wladimir P.

kendoo-accelerates-with-jackpot-driven-locomotoro

Exciting Loco Free Spins, engaging Toro Bonus, and the exhilarating VIP Express jackpot conclusion.

Kendoo, the rapidly expanding slot developer, has accelerated the launch of Locomotoro, an exciting 5×3 slot where thunderous engines and a fierce Toro drive each spin on a progression-focused adventure.

Designed to cater to every player, from casual to high-stakes, Locomotoro embodies Kendoo’s player-centric philosophy in game development. Centered on dynamic visuals, the game employs gratifying mechanics and a captivating rhythm that heightens excitement before presenting substantial wins in the VIP Express.

Central to the experience is the Toro Bonus, a Hold and Win feature that enlarges the grid from 5×3 to 5×6 when players reveal extra rows with Green Light symbols. Every Green Light unlocks a secured row and turns into a Bonus or Collect symbol, instantly enhancing the board’s worth.

When Bonus, Bonus Jackpot, and Collect symbols appear, respins are reset, and Collect symbols accumulate all active values and remain fixed, progressively leading to substantial payouts.

After all rows are freed, the following Green Light opens the Golden Gate, subsequently triggering the VIP Express at the conclusion of the feature.

In the VIP Express feature, a golden train comes in with cars loaded with rewards determined by the overall bet amount. Prizes consist of the Mini, Minor, Major, and Grand jackpots, with the Grand providing 1000x.

All VIP Express rewards are incorporated straight into the Toro Bonus amount. Moreover, gathering 30 symbols of any kind during the Toro Bonus triggers a Full Board Multiplier, which doubles the total payout of the feature.

Loco Spins introduce additional diversity, activated by three Scatter symbols to grant five Free Spins, with chances for retriggering during the round.

For players looking to access premium gameplay instantly, the Buy Feature option allows entry into the Toro Bonus for 75x the bet or the enhanced VIP Toro Bonus for 150x, with higher chances at triggering the VIP Express

Locomotoro is now available for demo and real play across all Kendoo partner platforms.

Kate Romanenko, Commercial Director at Kendoo, said: “Locomotoro is built around momentum and structured payoff. Players can feel the progression as they unlock rows, open the Golden Gate and ultimately trigger the VIP Express.

“It delivers a strong bonus climax combined with clear win progression, which makes the overall experience both satisfying and highly engaging.”

The post Kendoo Accelerates with Jackpot-Driven Locomotoro appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.