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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

1spin4win

1spin4win reveals key 2025 performance results, including a 56% surge in GGR

Published

8 hours ago

March 24, 2026

Wladimir P.

1spin4win-reveals-key-2025-performance-results,-including-a-56%-surge-in-ggr

The studio reflects on a successful 2025, marked by major performance milestones, new partnerships, and continued market expansion. Among the year’s key achievements was a 56% increase in GGR compared to 2024.

One of the primary drivers behind this growth was the strengthening of collaboration with clients. Last year, the 1spin4win company reached the milestone of 1,000 global partnerships. The slot provider is now trusted by leading aggregators, including SOFTSWISS Game Aggregator, EveryMatrix, Alea, Digitain, and BetConstruct, among others.

Throughout 2025 and in 2026, the studio’s month-to-month retention rate consistently exceeded 40%, highlighting strong, long-term player loyalty. The main contributor to this figure was the 1spin4win portfolio of over 190 classic online slots, regularly updated with four, sometimes five, monthly releases. In 2025, the provider launched 52 titles, presented 10 branded games for partners, and introduced 12 new mechanics.

Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.

Olga Hlukhovskaya, Business Development Director at 1spin4win, shared, “2025 was an outstanding year for us. Alongside the continued success of our slots, our expansion into both new and existing markets also played a significant role in this growth. While maintaining a strong presence in Europe, we significantly strengthened our position in Latin America and Africa. We’re excited to carry this momentum into 2026 and push our games and partnerships even further.”

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1spin4win

1spin4win reveals key 2025 performance results, including a 56% surge in GGR

Published

8 hours ago

March 24, 2026

GamingAmericas.com

Recognized for their well-balanced gameplay and transparent math models, 1spin4win’s classic offering also contributed to a robust 64.24% surge in player count and a 52.06% rise in bet count.

About 1spin4win

The post 1spin4win reveals key 2025 performance results, including a 56% surge in GGR appeared first on Americas iGaming & Sports Betting News.

Conferences

Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026

Published

8 hours ago

March 24, 2026

GamingAmericas.com

galaxy-gaming-to-participate-in-indian-gaming-tradeshow-&-convention-2026

Galaxy Gaming Inc., the world’s largest independent developer and distributor of casino table games and technology, is going to showcase its latest innovations at the Indian Gaming Tradeshow & Convention (IGA). At booth #2551, Galaxy Gaming will highlight its industry-leading portfolio of table games, progressive systems, and licensed content designed to drive performance on the casino floor.

“We’re looking forward to connecting with tribal operators and demonstrating how Galaxy Gaming continues to evolve table games. From iconic licensed experiences like MONOPOLY to our cutting-edge progressive technology, and proven titles like EZ Baccarat, and Player’s Edge, we’re focused on delivering games that engage players and generate meaningful results for our tribal partners. Our commitment to Deal Excitement is on full display at IGA,” said Matt Reback, President and CEO of Galaxy Gaming.

MONOPOLY Reimagined for the Casino Pit

Through an exclusive licensing agreement with Hasbro for table games and ETGs, Galaxy Gaming has brought one of the most recognizable brands in the world, MONOPOLY, to the casino table game pit in a bold new way. The MONOPOLY-branded table games combine familiar brand elements with innovative mechanics, progressive features, and eye-catching visuals, creating a premium player experience that blends nostalgia with modern gameplay.

Built to attract both core and casual players, the MONOPOLY Table Game Progressive delivers added excitement through engaging bonus events and scalable progressive jackpots, making it a standout attraction on the casino floor. It’s perfectly paired with the brand-new Ride Free MONOPOLY edition, which includes exciting bonus wagers like Free Parking, Get Out of Jail Free, and Ride Free!.

Dealing Excitement with GOS Sapphire

Also featured at IGA is GOS Sapphire, Galaxy Gaming’s next-generation table game operating system. GOS Sapphire powers the industry’s most dynamic table game progressives with advanced jackpot configurations, sleek Nebula sensors, and real-time digital tracking. Its flexible electronic bonusing capabilities—including Dynamic Progressive, which can award random multipliers of up to 10x—add excitement to every round of play.

GOS Sapphire also allows operators to link jackpots across multiple tables and properties, providing scalable solutions that enhance both player engagement and operational efficiency.

The Most Comprehensive Table Games Portfolio

Galaxy Gaming continues to offer the most robust table games library in the industry. From proven favorites like 21+3, Lucky Ladies, and EZ Baccarat, to innovative branded and proprietary titles, Galaxy delivers solutions designed to perform across a wide range of tribal casino environments.

Also on showcase at IGA 2026 is Player’s Edge 21 with the electrifying Monster Match Progressive, which thrills players with frighteningly fun animations and multipliers of up to 10X.

The post Galaxy Gaming to Participate in Indian Gaming Tradeshow & Convention 2026 appeared first on Americas iGaming & Sports Betting News.