Latest News

Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Boomerang Partners have announced the main prize for the first stage of their annual Golden Boomerang Awards tournament – a trip to the Wimbledon Championships

Published

24 minutes ago

April 9, 2026

Master Editor

It’s time to reveal the cards for the first prize for participants of the Golden Boomerang Awards, the annual affiliate traffic tournament from Boomerang Partners. The winner of the first stage (Kickoff), which runs from April 3 to June 9, 2026, will be able to attend the Wimbledon Championships (June 29 – July 12, 2026).

The status of Wimbledon

Wimbledon is one of the most prestigious and oldest tennis competitions in the world, one of the four Grand Slam tournaments. It is held annually in June–July in London on grass courts. Wimbledon is known for its traditions (including a strict all-white dress code for players) and a unique atmosphere. Winning Wimbledon is considered one of the highest achievements in professional tennis. This tournament is the benchmark of status and prestige.

Through participation in the Golden Boomerang Awards 2026, affiliate teams get a unique opportunity to attend a top-tier sporting event in the world. But it’s important to remember that this prize is tied exclusively to the first stage of the Golden Boomerang Awards. Affiliate teams that miss the Kickoff will lose their chance at Wimbledon forever. Stage 2 will have a different prize.

Key sports events during the first stage

The first stage of the Golden Boomerang Awards 2026 falls during a busy period for sports. It includes the NHL and NBA playoffs, the final matches of European football competitions, and the end of domestic league seasons, as well as the KHL playoffs and the IIHF World Championship. Events like the World Team Table Tennis Championships and Roland Garros also take place during this time. So, affiliates have a strong run of major events to work with.

How to participate

All Golden Boomerang Awards participants who join the tournament before or during the first stage (April 3 – June 9, 2026) can compete for the trip to Wimbledon Championships. The earlier a team registers, the more points it can accumulate. To do this, they must drive traffic to brands within Boomerang Partners’ client portfolio. In the first stage, participants will receive 2 points for each Sport FTD and 1 point for each Casino FTD.

Bonus mechanics

Boomerang Partners has prepared bonus mechanics for participants in the Golden Boomerang Awards. These allow affiliate teams to significantly improve their position on the leaderboard and catch up with – or even overtake – the leaders, even if they joined the tournament later:

Last Minutes Winner: 3x points on all points during the final 7 days of the stage (June 3–9).
Lucky Five: +5 points for hitting the KPI of 10 Casino FTDs per week (valid throughout the entire first stage).

Additionally, each participant can share information about the tournament on their social media and receive 10 points for doing so (the SHOW YOUR VOICE mechanic).

Mystery Box

In addition to the main prize of the first stage of the Golden Boomerang Awards, Boomerang Partners will also run a series of Mystery Box giveaways throughout the stage. Active affiliate teams will have a chance to be selected for these draws based on their participation during the tournament, while inactive teams will not be eligible unless they increase their activity. This creates additional opportunities to earn valuable rewards, even for teams not at the top of the leaderboard.

What’s inside the Mystery Box? That’s a secret – for now.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners: “Wimbledon is something people in our industry instantly recognize. It’s the kind of experience you don’t normally buy with performance bonuses or commissions, no matter how well you’re doing. For affiliate teams, it’s about stepping into a completely different level of access and atmosphere, where sport, tradition, and status meet. That’s exactly the kind of reward we want to offer – something that reflects real achievement, not just numbers on a dashboard. And it makes the competition feel much more personal.”

Register on the official Golden Boomerang Awards website, and drive FTDs to compete for unique sports experiences. There’s no time to wait – competitors are already racking up points.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

This promotion is organized by Boomerang Partners and is not affiliated with, endorsed by, or sponsored by The Wimbledon Championships or any related entities. Participation is subject to the official Terms & Conditions, including eligibility criteria and geographic restrictions. The prize is non-transferable and may be subject to applicable taxes, visa requirements, and additional terms. Boomerang Partners reserves the right to modify or cancel the promotion at its discretion.

Latest News

Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000

Published

33 minutes ago

April 9, 2026

Wladimir P.

tom-horn-gaming-rolls-out-new-slot-reborn-of-zeus-3000-with-multipliers-up-to-x3000

Tom Horn Gaming has unveiled Reborn of Zeus 3000, a high-volatility video slot designed around multiplier-driven gameplay and explosive win potential of up to 13,900x the bet.

The 6×5 reel title features scatter pays mechanics and targets players who crave fast-paced, high-impact slot experiences.

Multiplier-Fueled Cascading Wins
Set atop Mount Olympus, players follow Zeus as he drives the action through lightning-charged mechanics. The BlastX system powers the Shatter Win feature, generating consecutive cascading wins from a single spin. Random multiplier symbols, reaching up to 1,000x, combine at the end of each BlastX sequence, amplifying total wins and underpinning the game’s high-volatility profile.

Free Spins and Super Free Spins
Win potential escalates further in Free Spins and Super Free Spins, where dynamic multipliers create a strong sense of progression, offering up to 3,000x wins during the Super Free Spins round. Players can fast-track bonus access via the Free Spins Booster at higher stakes or opt for Bonus Buy options at 100x or 500x the bet.

Designed for Engagement and Retention
The game combines chained win sequences and increasing multipliers to extend sessions and maintain high-value moments, catering to players seeking high-volatility thrills. Its design ensures strong performance across multiple markets.

Ondrej Lapides, CEO at Tom Horn Gaming, said:
“Reborn of Zeus 3000 sets a new standard for gameplay and player experience. By blending smooth, responsive mechanics with robust math and massive win potential, we’ve created a title that truly stands out in today’s market. Every element is crafted to keep players fully engaged, and we’re excited to see its performance across our partner networks.”

Reborn of Zeus 3000 will be available to partners starting 14 April 2026.

The post Tom Horn Gaming rolls out new slot Reborn of Zeus 3000 with multipliers up to x3000 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Diamond Coins

Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins

Published

2 hours ago

April 9, 2026

Wladimir P.

wazdan-enhances-hot-slot-series-with-hot-slot:-diamond-coins

Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot portfolio with the launch of Hot Slot: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins collection.

Staying true to the Hot Slot format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity and Hold the Jackpot, alongside specially designed Bonus symbols to boost engagement.

In the Hold the Jackpot Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.

The Chance Level feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot Bonus Round and offering players a more personalised gameplay experience.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot series. By combining the retro aesthetics players love with the proven performance of our Coins mechanics, and layering in Cash Infinity, Hold the Jackpot, and Chance Level, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”

Hot Slot: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.

The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.