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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

QTech Games adds UU Slots content in new supplier deal

Published

12 minutes ago

May 22, 2026

Wladimir P.

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Partnership integrates UU Slots’ e-Games and slots catalogue into QTech’s aggregation platform for operator customers.

QTech Games has signed a new content partnership with UU Slots, adding the supplier’s slots and e-Games catalogue to QTech’s aggregation platform for its operator customers.

QTech said the integration brings titles including Bonanza Wilds Party, Golden Aztec Multiways, Ultimate Ace, Bolt of Olympus and the Mahjong Wilds series to its platform distribution.

UU Slots’ Board of Directors commented: “QTech is a natural habitat for our superior digital content. We are widening our scope across developing regions and their market-leading platform provides a flexible gateway to some previously overlooked regions.

“Operators are invited to take a dive deep into UU Slots’ vast ocean of slot games. Tailored for enthusiasts, our mobile slot game collection offers unparalleled gaming experiences, and we can’t wait to see how these titles now perform outside of our home territories.”

Philip Doftvik, QTech Games’ CEO, said: “It’s another welcome validation of our platform’s diversity to have integrated more premium content from UU Slots. They’re a dynamic supplier that offers some exciting localised games, which have long reigned supreme in Eastern markets. With their flagship features and adrenaline-packed gameplay, we’re now confident of taking this portfolio into new markets, continuing to raise the bar and shape a fresh experience for global players who, in many cases, will be new to the immersive worlds of UU Slots.”

The post QTech Games adds UU Slots content in new supplier deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A

Published

12 minutes ago

May 22, 2026

Wladimir P.

private-london-forum-connecting-igaming-leaders,-investors-and-advisers-on-growth-and-m&a

London’s status as a key global financial centre will serve as the backdrop to the launch of the industry’s first World Gaming M&A Summit (WGM&A). Taking place on 1 July and serving as the curtain raiser to iGB L!VE, the WGM&A represents the only dedicated forum for corporate development officers and M&A advisors working in iGaming.

The WorldGaming M&A Summit brings a dedicated focus on mergers and acquisitions in iGaming. Convening leadership from public and private operators alongside sector-focused investment banks, legal advisers and corporate finance specialists, attendees will benefit from a highly targeted opportunity to engage with key decision-makers, originate deal flow, assess strategic fit and gain insights from active market participants.

The event provides direct access to London’s deep sector expertise built over decades of transactions and its unparalleled ecosystem of strategic acquirers, potential targets, leading advisory firms and business leaders across the M&A value chain.

Industry expert and WorldGaming chairman Michael Caselli stated: “M&A is a business imperative in the current iGaming landscape and this event features insights from sector-specialist advisers and industry leaders including Morgan Stanley’s Laurence Hopkins and Paolo Della Rovere, and Bally’s Robeson Reeves.

“Also featuring strategic intent sessions, industry leaders will host round tables to explain their growth theses, define their M&A criteria and share their business’ vision for consolidation and growth. Following the sessions attendees are invited to the M&A Summit cocktail reception and dinner where conversations will continue and deals will be cemented.”

Explaining the background to the Tier 1 event, World Gaming managing director Stuart Hunter said: “Legislative and fiscal developments, including the increase in UK gaming taxes which were announced by the government in the November 2025 budget, evolving European regulations and wider global legislative adjustments, have prompted the introduction of the World Gaming M&A Summit.

“The WGM&A is part of a broader programme of business-critical events taking place at iGB L!VE. With so many investors and decision makers based in London, iGB L!VE is closer to the people who are critical to the future development of the iGaming industry.”

In order to maintain a focused, high-level attendance, the WorldGaming M&A Summit is limiting its attendance and tickets are by application only. Applicants should be actively seeking strategic partnerships or be an experienced adviser in the sector. Applications are being accepted at igblive.com/igb-live-ma-summit.

The post Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

asia-pacific

Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

Published

16 hours ago

May 21, 2026

Wladimir P.

groove-shortlisted-for-best-aggregator-at-sigma-asia-awards-2026

Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.