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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

5 years ago

August 13, 2021

Wladimir P.

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg

Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry

Published

21 minutes ago

March 24, 2026

Wladimir P.

peter-&-sons-partners-with-staatliche-toto-lotto-gmbh-baden-wurttemberg-for-german-market-entry

The innovative iGaming studio Peter & Sons, based in Barcelona, has enhanced its presence in Europe by entering a new partnership with erwin, the virtual slot platform of Staatliche Toto-Lotto GmbH Baden-Württemberg, a prominent and well-established gaming operator in Germany.

Established in 1948, Staatliche Toto-Lotto GmbH Baden-Württemberg has earned a solid reputation for dependability, integrity, and creativity in Germany’s regulated gaming industry. The operator is key to the nation’s lottery landscape and is enhancing its digital entertainment services with authorized online gaming products. Since 2023, Staatliche Toto-Lotto GmbH Baden-Württemberg provides virtual slot games at www.lotto-bw.de/erwin. Here, you can explore a diverse range of fun and appealing slots that are refreshed frequently.

Additionally, Staatliche Toto-Lotto GmbH Baden-Württemberg seeks to provide gambling products in its range that cater to the changing requirements of its customers. By doing so, the organization emphasizes trust and safety. Ensuring adherence to measures for the protection of youth and players is consequently a foremost concern.

Famous for its collection of art-focused games, unique characters, and captivating game environments, Peter & Sons has gained global acclaim for advancing the limits of creativity in slot design.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “We are delighted to partner with Lotto Baden-Württemberg, an operator that has earned enormous trust within the German gaming community. Germany represents an important regulated market for us, and working with such a respected partner allows us to introduce our games to a broad audience of players who appreciate high-quality entertainment and distinctive design.”

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg: “Peter & Sons has developed a reputation for producing visually striking and highly engaging games, and we are excited to welcome their portfolio to our platform. Our goal is always to provide players with diverse, high-quality content, and this partnership represents another step forward in expanding the entertainment experiences we offer.”

The post Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BiS SiGMA Americas 2026

EGT Digital Highlights Latest Advancements at BiS SiGMA Americas 2026

Published

21 minutes ago

March 24, 2026

Wladimir P.

egt-digital-highlights-latest-advancements-at-bis-sigma-americas-2026

EGT Digital will participate in BiS SiGMA Americas 2026, taking place 6–9 April in São Paulo, Brazil, where visitors can meet the team at stand L146. Following its recent presence at SBC Summit Rio, the company continues to strengthen its engagement in the Brazilian market with a focused showcase of high-performing content and advanced technology solutions.

A key highlight will be Panda Ventura, one of EGT Digital’s most warmly received recent releases. Combining a distinctive visual identity with smooth, intuitive gameplay, the title delivers a well-balanced flow that builds excitement naturally and encourages longer play sessions. As the first entry in the new Ventura series, it sets the foundation for a character-led lineup that will soon expand with Tiger Ventura.

Alongside it, visitors will discover a portfolio of 180+ in-house slot titles, including the proven jackpot series Bell Link, Clover Chance, and Gods & Kings Link, all designed to drive strong engagement and consistent performance across markets.

EGT Digital will also present X-Nave, its modular iGaming platform integrating Casino, Sportsbook, CRM, Payment Gateway, Bonus Hub, and a powerful Aggregator with 20,000+ games from 200+ providers.

The platform includes a high-performance Sportsbook delivering flexible integration, advanced personalization, and a fast, seamless betting experience, while proprietary AI enhances engagement through intelligent promotional tools and automated features.

Participation in BiS SiGMA Americas highlights EGT Digital’s ongoing commitment to LATAM and Brazil, supporting operators with scalable, high-performance solutions tailored to local market needs.

Visitors to booth L146 will also have the opportunity to see and test the VLT products of EGT, which are developed specifically for the Brazilian market.

Following their successful debut at SBC Summit Rio earlier in March, the Video Lottery Terminals Super Sorte 27/27 ST and Super Sorte 43V, along with the online betting terminals Top Estrela and Bar Estrela, are expected to attract strong attention at SiGMA Americas. They stand out with their modern design, user-friendly features, and engaging gaming experience.

In addition, the popular multigame mix GOLD VLT will also unveil its range of 50 captivating titles, created for the local gaming audiences.

With a growing portfolio and a technology ecosystem built for performance and adaptability, EGT Digital continues to deliver solutions truly Designed to Perform.

The post EGT Digital Highlights Latest Advancements at BiS SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BiS SiGMA Americas 2026

EGT Digital to Showcase Key Innovations at BiS SiGMA Americas 2026

Published

21 minutes ago

March 24, 2026

GamingAmericas.com

egt-digital-to-showcase-key-innovations-at-bis-sigma-americas-2026

Participation in BiS SiGMA Americas highlights EGT Digital’s ongoing commitment to LATAM and Brazil, supporting operators with scalable, high-performance solutions tailored to local market needs.

Visitors to booth L146 will also have the opportunity to see and test the VLT products of EGT, which are developed specifically for the Brazilian market.

Following their successful debut at SBC Summit Rio earlier in March, the Video Lottery Terminals Super Sorte 27/27 ST and Super Sorte 43V, along with the online betting terminals Top Estrela and Bar Estrela, are expected to attract strong attention at SiGMA Americas. They stand out with their modern design, user-friendly features, and engaging gaming experience.

In addition, the popular multigame mix GOLD VLT will also unveil its range of 50 captivating titles, created for the local gaming audiences.

With a growing portfolio and a technology ecosystem built for performance and adaptability, EGT Digital continues to deliver solutions truly Designed to Perform.

The post EGT Digital to Showcase Key Innovations at BiS SiGMA Americas 2026 appeared first on Americas iGaming & Sports Betting News.