eSports
EURO 2020 boosted efootball commercial tournaments
The world of esports is expanding dramatically. More people join streaming platforms to both watch and show the world their esports battles. According to Newzoo, experts expect the global games’ live-streaming audience to reach 728.8 million this 2021, signifying a 10% growth compared to 2020.
And the betting industry couldn’t just ignore that snowballing trend. Sportsbooks have added esports betting to their offers, so fans of PC and console games won an opportunity to make money on the content they’re keen on. Moreover, esports betting has become a ‘plan B’ for traditional sports enthusiasts and bettors during COVID-19 lockdowns and postponed sports events.
The fact is, efootball is one of the most popular sports video games today. Betting operators have increased the number of esports events on their websites. For instance, the number of ESportsBattle efootball matches streamed by one of the leading betting operators has increased x3 from December 2020 to June 2021.
But does all of that mean that if sports events come back, esports betting will slow down?
Someone might think that yes, it will. However, it is not that obvious. The 2020 UEFA European Football Championship caused a boost in betting on efootball events.
According to Statista, during May 2021, 26% would rather be on a gambling website to check odds, bet, or cash out while watching EURO 2020. The number of people placing bets on ESportsBattle’s efootball events before the EURO 2020 matches was the highest in 2021.
ESportsBattle analysts had witnessed a boom in views and odds placing on efootball matches between 6 AM to 12 PM UTС. So right before watching UEFA’s EURO 2020, viewers were placing bets on ESportsBattle’s events. The key reason: efootball betting gives bettors a chance to feel more involved in the whole process, just like they participate in the real championship every day.
The main difference between football and efootball is that football has seasons. In contrast, efootball is quite the opposite, it is 24/7 tournaments, constantly updated match formats, favorite players, and gripping competitions featuring well-matched teams.
Of course, during EURO 2020, the interest in efootball has increased, which shows the correlation between major sporting events and esports tournaments. Traditional sports will always drive the esports industry.
The sports industry is one of the entertaining and recreational types of content that can still draw the attention of millions of viewers concurrently. And indeed, the esports industry appears to be entering an exciting period of its development. But still, traditional sports accumulate more views boosting esports as well .
However, it’s just a matter of time.
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eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship
Welsh driver beats Ismael Fahssi by two points after a 12-round season running March 27 to May 28 with a $750,000 prize pool.
G2-backed Alpine Sim Racing driver Otis Lawrence has been crowned 2026 F1 Sim Racing World Champion after the season concluded on May 28.
The 2026 F1 Sim Racing World Championship ran from March 27 to May 28 and featured a $750,000 prize pool. Drivers representing Formula 1 teams competed across four events, starting with a live opener at DreamHack Birmingham.
The title was decided at the final event. Lawrence secured multiple race victories across 12 rounds and finished top of the standings.
Lawrence won the championship by two points ahead of Scuderia Ferrari HP Esports driver Ismael Fahssi. Reigning champion Jarno Opmeer of Oracle Red Bull Sim Racing placed third overall.
The post G2’s Otis Lawrence wins 2026 F1 Sim Racing World Championship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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