Latest News
KX Named Official Supplier Of Real-time Data Analytics To Alpine F1 Team In Global Partnership Agreement
Alpine F1 Team is pleased to partner with KX, a worldwide leader in real-time streaming analytics.
– KX will become the team’s official supplier of real-time analytics software and services.
– The announcement comes after an 18-month project where the KX streaming analytics platform was deployed across the entire Alpine F1 Team organization.
– Alpine F1 Team looks forward to working with KX to enable real-time data capture and analysis of millions of data points to perform ahead of the competition.
LONDON, Aug. 2, 2021 /PRNewswire/ — KX, a worldwide leader in real-time streaming analytics, today announced a partnership with Alpine F1 Team as official supplier of real-time analytics software and services. The KX technology enables real-time data capture and analysis of millions of data points across thousands of sensors for split-second decision-making during races, as well as for off-track operational improvements.
The announcement comes after an 18-month project where the KX streaming analytics platform was deployed across the entire Alpine F1 Team organization, in France for the power unit and in the UK for chassis and transmission. KX software is used to capture and analyze data across driver simulators, wind-tunnels, dynometers, telemetry instruments and sensors. With its ultra-high performance, extreme low latency and incredibly small footprint, the KX platform can capture, analyse, model and visualize track data faster than a live video stream can be broadcast from a race.
The KX logo will appear on Alpine F1 Team’s garage environment, symbolising the official kick-off of this multi-year, multi-faceted relationship.
Laurent Rossi, Chief Executive Officer, Alpine: “We are delighted to welcome on board KX to the Alpine family. In a sport where winning is measured in fractions of a second, this partnership will help Alpine F1 Team perform ahead of the competition. We look forward to working with them as we collectively strive for greater performance in all areas.”
Nathan Sykes, Business Systems and Data Science Director, IT Enstone, Alpine F1 Team: “In such a highly technical and highly regulated sport, the ability to make faster and better decisions is a game changer. The relationship we have with KX has matured over the last few years and the power of their advanced sub-second analytics and maths engine running in our Azure cloud, has consolidated its position as our tool of choice for our holistic data science platform. KX delivers true end-to-end real-time analytics with unrivalled speed of data ingestion and capture, advanced modelling and predictive analysis as well as visualization of insights. This means we can spot and react to problems before they happen and identify opportunities to increase performance, all in milliseconds. We’re already seeing significant benefits from using the KX platform and we’re looking forward to scaling up the deployment to continue driving the team forward.”
Gerry Buggy, Chief Strategy and Product Officer KX: “We are excited to be working with Alpine F1 Team to help them enhance on-track and operational performance through real-time data analytics. This partnership strengthens our existing relationship, and we look forward to developing the platform to drive on and off-track success.”
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Asia
S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY
BETBY Announces Strategic Partnership with Vibra Gaming
BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.
Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.
The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.
A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.
The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.
Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”
Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”
The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.
Acquisitions/Merger
Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets
Betr, the company behind the world’s first real money gaming super app, announced it has acquired Ascent Capital Management Inc., securing National Futures Association (NFA) and Commodity Futures Trading Commission (CFTC) registration to advance the launch of prediction markets within the Betr super app.
Through the acquisition, Betr becomes a CFTC-registered introducing broker, representing a major milestone in the company’s continued expansion into regulated prediction markets. The transaction allows Betr to accelerate the company’s plans to launch prediction markets powered by Polymarket directly within the Betr super app.
Beginning later this year, Betr plans to make event contracts across sports, politics, culture, and more available to its over one million nationwide paying users through the same seamless experience as Picks, Sportsbook, Casino, and Arcade, all integrated within one wallet and one app.
“Prediction markets represent one of the most exciting evolutions in interactive entertainment and financial technology. Since starting Betr, we have built our business entirely around serving the modern sports fan at scale. This acquisition is another step toward our vision of creating the first true nationwide real-money gaming app. By securing IB registration through the acquisition of an established broker, we can now focus entirely on launching a seamless, compliant prediction markets experience powered by Polymarket. Our users will soon be able to engage with Picks, Sportsbook, Casino, Arcade, and Predictions all within a single integrated ecosystem,” said Joey Levy, Founder and CEO of Betr.
Ascent Capital Management Inc. has been registered as an introducing broker since 2011 and brings established compliance infrastructure that will support Betr’s expansion into the rapidly growing prediction markets category while maintaining strong standards around regulatory compliance and user protection.
The post Betr Acquires NFA-Registered Broker Ascent Capital Management to Accelerate Launch of Prediction Markets appeared first on Americas iGaming & Sports Betting News.
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