Canada
Arizona, It’s Time To Indulge In Some Sports Betting!
After the federal ban on sports betting was struck down, states across the US began legalizing sports betting. However, Arizona’s decision to legalize sports betting truly comes as surprising due to various reasons.
Though the momentum kept growing, negotiations between the tribes and the Governor of Arizona didn’t seem like it was working out, especially with the scheduled adjournment date of April 24th nearing. In addition, there were a lot of controversies surrounding the topic that could have ruined the whole sports betting legislation thing.
Nonetheless, at the last moment, everything fell into place perfectly. An agreement was reached in April 2021 that gave event wagering licenses to both professional sports teams as well as the tribes in the state. Though the decision was made in April, it is expected to launch on September 9, 2021, coinciding with the beginning of the NFL season.
To avoid conflicts down the lane, a draft of rules surrounding sports betting was published by the Arizona Department of Gaming. Then it was left for a public comment period where interested parties could submit their opinions and participate in public discussion periods.
On July 2, the second draft of rules was released, which featured an 8 percent tax rate on retail wagers and 10 percent on mobile bets. It also spoke about the initial license fee that was valued at $850,000. Following this, another public comment and discussion session were held and a separate session for license allocation.
Ultimately, the state representatives approved a bill legalizing sports betting, and Gov. Doug Ducey signed Arizona betting into law this year. Nonetheless, it is to be remembered that Ducey indulged in an array of negotiations with Arizona tribes asking them to include sports betting into their contracts.
If you are interested in learning more, this article will discuss everything you need to know about the approaching launch of legal sports betting in Arizona.
What Did Arizona’s Path to Legal Sports Betting Look Like?
Regardless of the state, the road to legalizing sports betting is a tough one filled with challenges both anticipated and unforeseen. The case of Arizona was no different. There was even an instance when a mere typo almost wrecked the entire effort put towards legalization. In the next section, let’s look at how Arizona got from negotiation to complete legalization.
The idea of legalizing sports betting was born in 2019. However, the support it received was minimal, and with the opposition from the tribes, the efforts didn’t get anywhere. Post-PASPA, most betting enthusiasts were sure that sports betting legalization would come to Arizona at some point. Nonetheless, there didn’t seem to be a lot of urgencies, especially from the tribe. The tribes were happy with their existing operations as they didn’t want any competition for the profits they could earn in the state.
When Will Sports Betting Launch in Arizona?
Sports betting was signed into law, but when will it finally launch? The simple answer to this question is on September 9th, 2021. Officials repeatedly declared the date as the target “go-live” date. What’s more, this date will coincide with the first game of the NFL 2021 season. A few states took more than a year to come up with and then finalize the rules supervising sports betting. On the other hand, other states took just a few months. However, thanks to the
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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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