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As eSports become more popular, time for the industry to get real about security

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Police in Ukraine recently seized 3,800 PlayStation 4 consoles, which currently retail for around 290 each, and found to their surprise that the operation wasn’t mining cryptocurrency as they assumed but was in fact being used to generate content packs for FIFA Ultimate Team, a popular game mode in the FIFA football series.

The raid and its results underline a fact that may escape more traditionally minded members of the gaming community: eSports is a major industry, and like any industry it is susceptible to fraud. The fact that the games themselves take place virtually is irrelevant to fraudsters who can use the familiar toolkit of multi-accounting, bonus abuse and affiliate fraud to earn thousands.

With many sports teams unable to play throughout much of 2020 and 2021, eSports grew massively. League Championship Series (LCS), one of the largest eSports leagues, became the third most viewed professional sports league amongst 18-34 year olds in the U.S and has retained its corporate sponsors at a time when other leagues were shut down. Success stories like these are blunted by how pervasive eSports fraud is,

So, what kinds of fraud are taking place in eSports, what is it costing eSports organizations and what can be done to stop it?

What kinds of fraud are possible in eSports?

eSports attracts very similar types of fraud to regular sports betting, including:

  • Bonus Abuse: Like other sports betting companies, eSports companies often give sign-up bonuses such as free bets to new players. By coding automated systems, a fraudster can sign up to hundreds of accounts and use the free bets to win real money. This can cost gaming companies up to 15% of their revenue.
  • Multi-accounting: Similarly, a fraudster can use multiple accounts to perform other types of fraud, such as matched betting, ‘smurfing’ or arbitrage of affiliate fraud.
  • Affiliate Fraud: Those eSports betting organizations that draw in some of their new players from affiliates are vulnerable to affiliate fraud in which an affiliate creates fake accounts to gain the pay-out.
  • Account takeover: Using lists of passwords from data breaches, keyloggers or phishing a fraudster can gain access to a player’s account and drain their funds.
  • Chargeback fraud: A player, who may be a legitimate gamer and not a professional fraudster, initiates a chargeback on a transaction. This is common in gaming when gamblers regret a bad bet and claim that their account was hacked.

The costs of eSports fraud

Fraud costs have a way of snowballing, with each $1 lost through fraud actually costing companies $3. The above techniques are hardly equivalent to the major data breaches of major banking and tech companies that cost on average $3.86 million, but the constant barrage of low-level frauds can soon drain your company’s security budget. Aside from the cost of the fraud itself, there are a number of hidden costs such as:

  • Chargeback losses: Investigating and disputing chargebacks will take up your risk team’s time, leaving them little time for more valuable activities. More worryingly, a company with a large number of chargebacks is likely to find it difficult securing credit or loans. Visa and Mastercard’s resolution processes are making things even more difficult for merchants, so you are likely to lose even more.
  • Affiliate budget waste: You could be paying for useless clicks from bot networks rather than legitimate customers, wasting your marketing budget and reducing overall ROI.
  • Reputational damage: Once word of mouth spreads about customers losing the entire bank accounts to account takeovers it will not be long until players start deserting your site.
  • Regulatory fines: The regulations around eSports are not as stringent as with other sports betting, but it will not be long before they catch up. With the industry growing it will not be long before countries put regulations in place to protect players, and without stringent security your company could be fined.

The solutions

You will notice that the majority of the types of fraud common in eSports have to do with fake accounts. These are easy for fraudsters to create using the wealth of publicly available data and leaked information, but fortunately artificial intelligence-based tools have been developed that allow companies to spot synthetic identities.

Through device fingerprinting, email profiling and IP analysis a complete picture of a new signup to your site can be created, allowing software to spot the tell-tale signs of a hastily created account. For example, it could find that an email address does not match any social accounts, or that they use VPNs and data centers to conceal their IP address.

Of course, a sophisticated fraudster could create a convincing fake identity, especially with the wealth of information available from data dumps, so modern technology can also spot the use of pre-paid credit cards or even the speed with which information is entered, which could indicate it is being filled in automatically by a script.

By combining data points from a large and ever-growing set a system can determine whether it is likely that any given new account is fraudulent. For the many cases in which it will not be fully clear whether an account is authentic or not adaptive Know Your Customer checks can be used – customers with several red flags will be given full tests to determine their identity whereas other customers will have less obtrusive tests for a smoother site experience.

eSports has gone from a niche concern to an Olympic sport in a few short years, and that success is going to attract fraud, so it is vital for the industry to pre-emptively defend against fraud by adopting the very highest levels of security.

To learn more, visit: https://seon.io/

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World Esports Summit Celebrates Its 10th Edition in Busan

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The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.

Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.

Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.

The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.

Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.

Further information on the program, speakers, and registration is available on the official World Esports Summit website.

The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PropellerAds Unveils Multi-Format Advertising Suite for Scalable User Acquisition (January 2026)

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PropellerAds, a leading multi-source performance advertising platform, today launched a deeply integrated multi-format traffic strategy designed to deliver predictable conversions and scalable growth as acquisition costs climb and user attention fragments across devices and platforms.

Since 2011 PropellerAds has expanded beyond its Popunder roots into a full-service adtech platform that now includes Push, In-Page Push (IPP), Native/Display, Survey Traffic, and Telegram Mini Apps (TMA). This move positions the company as one of the few global providers offering integrated reach across traditional web placements and growing social/in-app ecosystems.

Why this matters for advertisers

Rising acquisition costs and cross-device fragmentation make single-format campaigns unreliable. PropellerAds’ multi-format suite lets brands, agencies and affiliates:

  • Mix high-volume formats for rapid testing (Popunder) with high-intent formats (Survey Traffic).
  • Reach audiences across Android, iOS and desktop with native-style creatives (IPP and Push).
  • Tap emerging social channels via in-app experiences (Telegram Mini Apps) for engaged, low-disruption traffic.
    The result: more stable scaling, flexible reach, and higher conversion predictability.

Key formats powering the platform

  • Popunder Ads — volume and scale
    Popunder remains a workhorse for large-scale acquisition, offering massive coverage, direct-click placements and cost control. It’s ideal for fast market tests and high-volume conversion funnels.
  • Telegram Mini Apps (TMA) — social traffic growth
    TMA brings in-app interstitials, banners and task-based units inside Telegram’s Mini Apps. Advertisers gain access to highly engaged social users with performance optimization that preserves user experience.
  • In-Page Push (IPP) — native, cross-device reach
    IPP delivers notification-style creatives embedded within webpages without opt-in, covering Android, iOS and macOS. Its native look and wide device support increase engagement and CTR while filling gaps left by traditional push.
  • Push Format — persistent outreach
    PropellerAds’ Push ads reach users outside browsing sessions via browser notifications. As an early mover in push ads, PropellerAds now delivers billions of daily impressions to support remarketing and time-sensitive campaigns.
  • Survey Traffic — high-intent audiences
    Survey Traffic funnels users who actively participate in surveys to advertiser landing pages, producing audiences with elevated intent—especially effective for finance, subscriptions, rewards, and lead generation verticals.

PropellerAds’ strategic edge

By combining multiple traffic types and automated optimization, PropellerAds aims to protect campaigns from volatility in any single channel. The platform’s cross-format approach helps advertisers adapt to shifting traffic patterns while maintaining ROI targets.

“With user behavior shifting across screens and contexts, PropellerAds’ multi-format synergy is now essential for scalable growth,” says Julia Larionova, Head of Marketing at PropellerAds. “Platforms with integrated formats and automated optimization will gain a competitive advantage as traffic continues to diversify.”

Bottom line

PropellerAds’ multi-format expansion reflects the adtech industry’s shift toward integrated, cross-device acquisition. For marketers facing rising traffic costs and fragmented attention, the platform offers diversified ad formats and performance tools to scale more reliably in 2026 and beyond.

The post PropellerAds Unveils Multi-Format Advertising Suite for Scalable User Acquisition (January 2026) appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Team Vitality Enters Age of Empires II Esports with Star-Studded Roster

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Team Vitality, one of the most influential names in modern esports, has officially announced its entry into the Age of Empires II competitive scene. This marks a major milestone: the merging of a contemporary esports powerhouse with one of the most iconic real-time strategy franchises in history.

Aiming for the Throne: Star-Studded Roster

Team Vitality isn’t just entering for exposure — they are targeting dominance. The team has assembled a roster featuring three of the most decorated players in Age of Empires II history:

  • Hamzah “Hera” El-Baher – The Golden Boy
    Known for his unmatched consistency and strategic mastery, Hera defines the modern AoE era. In 2023, he achieved a historic 14-tournament winning streak in S-Tier events. Fresh off his Red Bull Wololo: El Reinado 2024 victory, the current Player of the Year is set to continue his reign under the Vitality banner.
  • Kai “Liereyy” Kallinger – The Archer God
    Renowned for exceptional micro-management and aggressive play, Liereyy brings mechanical perfection and explosive strategies to the squad. A multi-time Red Bull Wololo Champion (II & IV), the Austrian star is widely regarded as one of the most spectacular talents in the game’s history.
  • Hernán “Hearttt” Pizarro – The Veteran Strategist
    With a professional career dating back to 2012 and 80+ tournament appearances, Hearttt is the rock of the team. Named Comeback Player of the Year 2023, the Peruvian strategist provides depth, resilience, and unparalleled tactical insight.

First Major Appearance: Red Bull Wololo 2026

Team Vitality’s AoE II roster will make its competitive debut at Red Bull Wololo 2026: Londinium, one of the most prestigious events on the global RTS calendar. Fans can expect high-level strategic gameplay and the start of Vitality’s quest for world championship titles in the genre.

“At Team Vitality, our expansion is always driven by a certain ambition: to compete for and win World Championships in the world’s most iconic games. Age of Empires and our new superstar lineup align perfectly with that vision… We are honored to be part of this history and can’t wait to welcome AoE fans into the Vitality Hive.” — Danny Engels, Corporate Director, Global Operations, Team Vitality

Why This Matters

Team Vitality’s entry into Age of Empires II is a significant moment for the RTS esports ecosystem:

  • It bridges legacy RTS titles and modern esports organizations.
  • Brings global visibility to Age of Empires II tournaments.
  • Sets the stage for strategic showdowns at major international events.

With Hera, Liereyy, and Hearttt, Team Vitality is positioned to challenge for the top spots in competitive AoE II and potentially reshape the RTS landscape for years to come.

The post Team Vitality Enters Age of Empires II Esports with Star-Studded Roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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