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As eSports become more popular, time for the industry to get real about security
Police in Ukraine recently seized 3,800 PlayStation 4 consoles, which currently retail for around 290 each, and found to their surprise that the operation wasn’t mining cryptocurrency as they assumed but was in fact being used to generate content packs for FIFA Ultimate Team, a popular game mode in the FIFA football series.
The raid and its results underline a fact that may escape more traditionally minded members of the gaming community: eSports is a major industry, and like any industry it is susceptible to fraud. The fact that the games themselves take place virtually is irrelevant to fraudsters who can use the familiar toolkit of multi-accounting, bonus abuse and affiliate fraud to earn thousands.
With many sports teams unable to play throughout much of 2020 and 2021, eSports grew massively. League Championship Series (LCS), one of the largest eSports leagues, became the third most viewed professional sports league amongst 18-34 year olds in the U.S and has retained its corporate sponsors at a time when other leagues were shut down. Success stories like these are blunted by how pervasive eSports fraud is,
So, what kinds of fraud are taking place in eSports, what is it costing eSports organizations and what can be done to stop it?
What kinds of fraud are possible in eSports?
eSports attracts very similar types of fraud to regular sports betting, including:
- Bonus Abuse: Like other sports betting companies, eSports companies often give sign-up bonuses such as free bets to new players. By coding automated systems, a fraudster can sign up to hundreds of accounts and use the free bets to win real money. This can cost gaming companies up to 15% of their revenue.
- Multi-accounting: Similarly, a fraudster can use multiple accounts to perform other types of fraud, such as matched betting, ‘smurfing’ or arbitrage of affiliate fraud.
- Affiliate Fraud: Those eSports betting organizations that draw in some of their new players from affiliates are vulnerable to affiliate fraud in which an affiliate creates fake accounts to gain the pay-out.
- Account takeover: Using lists of passwords from data breaches, keyloggers or phishing a fraudster can gain access to a player’s account and drain their funds.
- Chargeback fraud: A player, who may be a legitimate gamer and not a professional fraudster, initiates a chargeback on a transaction. This is common in gaming when gamblers regret a bad bet and claim that their account was hacked.
The costs of eSports fraud
Fraud costs have a way of snowballing, with each $1 lost through fraud actually costing companies $3. The above techniques are hardly equivalent to the major data breaches of major banking and tech companies that cost on average $3.86 million, but the constant barrage of low-level frauds can soon drain your company’s security budget. Aside from the cost of the fraud itself, there are a number of hidden costs such as:
- Chargeback losses: Investigating and disputing chargebacks will take up your risk team’s time, leaving them little time for more valuable activities. More worryingly, a company with a large number of chargebacks is likely to find it difficult securing credit or loans. Visa and Mastercard’s resolution processes are making things even more difficult for merchants, so you are likely to lose even more.
- Affiliate budget waste: You could be paying for useless clicks from bot networks rather than legitimate customers, wasting your marketing budget and reducing overall ROI.
- Reputational damage: Once word of mouth spreads about customers losing the entire bank accounts to account takeovers it will not be long until players start deserting your site.
- Regulatory fines: The regulations around eSports are not as stringent as with other sports betting, but it will not be long before they catch up. With the industry growing it will not be long before countries put regulations in place to protect players, and without stringent security your company could be fined.
The solutions
You will notice that the majority of the types of fraud common in eSports have to do with fake accounts. These are easy for fraudsters to create using the wealth of publicly available data and leaked information, but fortunately artificial intelligence-based tools have been developed that allow companies to spot synthetic identities.
Through device fingerprinting, email profiling and IP analysis a complete picture of a new signup to your site can be created, allowing software to spot the tell-tale signs of a hastily created account. For example, it could find that an email address does not match any social accounts, or that they use VPNs and data centers to conceal their IP address.
Of course, a sophisticated fraudster could create a convincing fake identity, especially with the wealth of information available from data dumps, so modern technology can also spot the use of pre-paid credit cards or even the speed with which information is entered, which could indicate it is being filled in automatically by a script.
By combining data points from a large and ever-growing set a system can determine whether it is likely that any given new account is fraudulent. For the many cases in which it will not be fully clear whether an account is authentic or not adaptive Know Your Customer checks can be used – customers with several red flags will be given full tests to determine their identity whereas other customers will have less obtrusive tests for a smoother site experience.
eSports has gone from a niche concern to an Olympic sport in a few short years, and that success is going to attract fraud, so it is vital for the industry to pre-emptively defend against fraud by adopting the very highest levels of security.
To learn more, visit: https://seon.io/
AI
Investor`s perspective: highlights from ICE Barcelona 2026
The Investments team at RedCore held dozens of meetings at ICE Barcelona with projects from MarTech/Traffic, iGaming, AI/ML, and RegTech. We share our observations on the direction of the market and changes in the approach of startups.
Technology is the main trend
The products at the conference focused on offering fundamentally new solutions rather than competing head-on. There were a huge number of game providers, but the ones that attracted attention were those betting on technological innovation.
“The trend is clear: products are trying to offer something completely new, rather than just competing in their niche,” notes Andrei Alexandrov, Investment Portfolio Manager at RedCore.
The influx of incoming applications confirmed this: even without a targeted search, most projects fell within the fund`s priority areas — MarTech/Traffic, iGaming solutions, AI/ML, and RegTech.
AI and data are changing the traffic game
At iGB Affiliate, which ran parallel to ICE, AI solutions for traffic were everywhere: trackers, predictive models, player behavior analysis panels. This reflects the maturity of the market — traffic optimization is no longer possible without ML/AI approaches.
The main competitive asset today is data and segmentation. Those who segment more deeply, personalize, and truly understand the behavior of their audience will win. Granular data, behavior by micro-segments, is no longer a “nice-to-have” but a necessity.
“Affiliates are increasingly acting not just as CPA traffic partners, but as full-fledged marketing experts who use data and content to improve engagement,” notes Iryna Yeromenko, Investment Portfolio Manager at RedCore.
Startups have become more mature
Just a few years ago, conferences were often attended by teams with raw ideas. Now the situation has changed: founders come with well-developed pitches, clear business models, and a clear understanding of the market.
“Startups are particularly impressive this year: everyone comes prepared and tries to present themselves in the best way. There was almost no one who came with just an idea,” says Andrei Alexandrov. “Some said that we are their priority fund. This level of trust confirms that we are moving in the right direction.”
Record dealflow, but quality is more important
The volume of incoming applications for ICE Barcelona exceeded the total for all other events last year. But a large flow also means risk: without clear selection criteria, it is easy to waste time on irrelevant projects.
“There are a lot of introductions, pitches, and “let`s talk”. At the same time, it is important to remember that quantity does not equal quality. ICE reinforces the need for strict investment filtering, as without clear criteria, it is easy to get lost in the noise,” explains Oleksandr Briukhovetskyi, Investment Portfolio Manager at RedCore.
This principle also works in traffic: the best affiliates focus on data strategies, mobile-first and video-first content, as well as player behavior patterns. Affiliates get access to more metrics, which lets them buy better traffic.
Long-term value instead of quick deals
ICE Barcelona isn`t about closing deals on the spot. The main value of the conference lies in the opportunity to create the foundation for partnerships for the next 6–12 months.
“Conferences bring strategic value. In terms of the density of quality contacts, long-term deals, and relevant contextual conversations, they are confidently ahead of most other channels,” — notes Oleksandr Briukhovetskyi.
Industry boundaries are blurring
ICE attracts a large number of cross-industry projects that are not formally related to iGaming but seek to integrate into this market. This creates new opportunities for investors who can see synergies between different verticals.
“ICE is a rare case where all elements of the iGaming chain are gathered in one space: operators, providers, payments, RegTech, AI, traffic, media buying, crypto, Web3. The boundaries of the industry are blurring right in front of our eyes,” Oleksandr sums up.
Where is the market headed
The market is moving towards consolidation. The trend towards aggregators and super apps is growing stronger, and now AI has joined the mix. The greatest potential lies in automated management systems, data aggregators, big data products, and predictive analytics.
In iGaming, there is growing demand for infrastructure solutions: tools for Retention, Customer Support, Antifraud, Responsible Gaming, and regulation. There is particular interest in products that allow operators to independently create loyalty systems, custom games, and analytics.
The focus of investors has shifted. Previously, they pursued ideas, but now expertise and team stability matter more. The number of startups has grown, as it is easier than ever to create an MVP in the AI era. Therefore, Due Diligence is critical: how well does the product solve a real market problem, and whether the team is ready to develop and monetize it.
Are you building a product in MarTech, iGaming, AI/ML, or RegTech? Tell the Investments team at RedCore about your project: https://redcore.group/lets-cooperate/
The post Investor`s perspective: highlights from ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brasil on Track
ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
As Brazil’s regulated iGaming market completes its first year under Law 14.790/2023, Oddsgate today announced the launch of Brasil on Track, a strategic platform designed to help operators monitor legislation, understand compliance requirements, and make informed decisions in Latin America’s largest economy.
Brasil on Track provides live tracking of regulatory milestones, market indicators, and operational requirements,
connecting legal updates to their business impact and linking directly to official sources.
Brazil’s regulatory landscape has evolved rapidly over the past year. Law 14.790/2023 introduced clearer frameworks for licensing, taxation, and consumer protection, which accelerated international interest and positioned Brazil among the world’s most closely watched regulated iGaming markets.
According to Brazil’s Ministry of Finance, the sector generated an estimated R$36 billion in gross gaming revenue (January-September 2025) and R$3.3 billion in federal tax revenue over the same period, highlighting the market’s scale and momentum.
Source: Brazil’s Ministry of Finance, 2025.
“The regulation brought by Law 14.790/2023 was a major milestone for Brazil’s iGaming sector,” said Valter Delfraro Junior, Oddsgate’s Director of Regulatory Affairs. “It ended years of uncertainty and provided legal security and operational clarity. This new scenario places Brazil’s gaming industry on par with mature markets, increasing our international competitiveness and attractiveness to global investors and partners.”
During the first year of regulation, operators faced extensive requirements, including federal authorization processes, responsible gambling mechanisms, advertising restrictions, and new tax structures. Oddsgate expects the market to continue expanding throughout 2026, with early adopters well-positioned to benefit from greater credibility and market growth.
“We transform regulation into a practical, continuous guide for operating in Brazil with less risk and more clarity,” said Wagner Fernandes, Chief Marketing Officer at Oddsgate. “Brasil on Track helps teams entering, expanding, or optimizing operations decide with context, not guesswork.”
What “Brasil on Track” includes
– Live tracking of active regulation and pending bills;
– An operational roadmap mapping legal changes to required compliance actions;
– Market intelligence, including player demographics and key market indicators;
– Visibility into tax structures, licensing steps, and market-entry requirements;
– Focus areas include KYC, AML, self-exclusion tools, responsible gambling, and consumer protection requirements.
The post ODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET appeared first on Americas iGaming & Sports Betting News.
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LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026
SAW is proud to announce the renewal of its international partnership with LEON.bet for the 2026 season, marking another milestone in a collaboration that continues to expand in ambition, reach, and global impact across the esports ecosystem.
More than a sponsorship, this renewed agreement reinforces a partnership built on shared values that extend beyond competition. As a core strategic partner, LEON.bet plays a key role in supporting SAW’s worldwide growth through large-scale content initiatives, interactive fan engagement, and multi-regional campaigns. These efforts include exclusive giveaways, fan rewards, and community-driven activations designed to bring supporters closer to the action than ever before.
LEON.bet’s commitment to esports reaches well beyond its CS2 partnership with SAW. By also collaborating with organizations such as FlyQuest and GamerLegion, LEON.bet demonstrates a long-term vision that spans multiple regions, titles, and competitive disciplines — underscoring its dedication to the sustainable growth of esports on a global scale.
At the heart of this alliance is mutual trust, aligned objectives, and a shared ambition to push boundaries. Together, SAW and LEON.bet will continue to innovate through fresh content, immersive fan experiences, and impactful initiatives that strengthen their global footprint.
As the partnership moves into 2026, both sides are energized to build on past successes and accelerate momentum, delivering even more value to fans and the wider esports community worldwide.
The post LEON.BET RENEWS AS OFFICIAL INTERNATIONAL PARTNER FOR 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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