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Billionaire Betfred Brothers Boost Gambling Empire’s U.S. Wager

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The family behind one of the world’s biggest closely held gambling firms is looking to expand its presence in the US as more states legalize sports betting.

Betfred Group, founded by U.K. brothers Fred and Peter Done, set up 10 companies last year in Nevada to operate in states including Louisiana, Ohio, and South Dakota, where lawmakers took steps this year to permit sports betting, according to registry filings. The siblings are worth about $1.3 billion, with their wealth mostly derived from Betfred, according to the Bloomberg Billionaires Index.

The global gambling industry has increased its focus on the U.S. after the Supreme Court allowed states to legalize gambling on individual sporting events in 2018. Colorado, Pennsylvania, and Iowa – where Betfred already has gaming licenses – are among the roughly two-dozen states that have introduced sports betting in the past three years.

Revenue from U.S. sportsbooks totaled $271.9 million in May, an increase of more than 700% from two years earlier, according to the American Gaming Association.

Betfred “plans to be live in additional states in the future,” the Warrington, England-based company said in its 2020 results, which were released this month.

A Betfred spokesman said the company is planning to open in further U.S. locations by early 2022, subject to securing licensing agreements.

Fred, 78, and Peter, 74, grew up in a poor area of England. As children, the brothers helped their father run a betting business before gambling outlets were legalized in the UK. They set up their own firm more than five decades ago with proceeds from a wager on England winning the 1966 soccer World Cup. Betfred now has more than 1500 outlets across the UK, according to its website.

Betfred and the brothers’ other investments have paid dividends of more than 100 million pounds ($138 million) within the past five years, according to the Bloomberg wealth ranking. Those holdings include an e-gaming business and business services company Peninsula, which the Dones founded in 1983 to help small firms.

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Playson expands North American reach with Mohegan Digital partnership

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Playson, the skilled digital entertainment provider, has entered a partnership agreement with Mohegan Digital to enhance its presence in the Ontario market, where it functions as PlayFallsview.com online casino.

The deal will allow Playson’s collection to be accessible to local players, with the expected launch in early Q2 2026. The collaboration enhances the supplier’s presence in North America by partnering with one of the area’s most well-known and thriving tribal gaming operators, Mohegan.

Play Fallsview is the digital hub for the stunning Fallsview Casino Resort in Niagara Falls, Ontario, CA, managed by Mohegan.

Participants on Play Fallsview will gain entry to a range of Playson’s successful titles, such as Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win, and 4 Pots Riches: Hold and Win. All of Playson’s games offer engaging mechanics, distinctive visuals, and established player retention.

Launching through Light & Wonder’s platform guarantees a smooth deployment and dependable content delivery to the regulated market.

Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.

“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”

Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.

“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”

The post Playson expands North American reach with Mohegan Digital partnership appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada announces partnership with FortuneJack casino

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CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.

CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”

Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.

FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.

Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”

The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.

The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.

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CasinoCanada partners with FortuneJack to expand crypto casino coverage

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CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.

Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.

CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”

FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.

Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.

The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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