Connect with us
Prague Gaming & TECH Summit 2025

Compliance Updates

ASA Bans Ladbrokes Ad for Showing Socially Irresponsible Gambling Behaviour

Published

on

Reading Time: 2 minutes

 

The UK advertising watchdog Advertising Standards Authority (ASA) has banned a TV ad of Ladbrokes for depicting socially irresponsible gambling behaviour.

The ad, seen in April, began with a voiceover that stated: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.”

The next scene showed a man at a train station who appeared to be using the Ladbrokes app on his phone, and an accompanying voiceover that said: “When I bet, I’m a frustrated manager. I kick every ball,” while a third scene showed three men jumping and screaming after a goal was scored and then tense and nervous as it was reviewed by the VAR (video assistant referee).

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

A complainant, who believed that the ad portrayed people who appeared to be addicted to gambling, challenged whether the ad depicted behaviour that was socially irresponsible.

“We considered that mood swings related to gambling was a problem gambling behaviour” ASA said.

Ladbrokes said none of the scenes depicted behaviour that guidance highlighted as indicators of problem gambling.

It also said the ad did not suggest solitary gambling was preferable to social gambling, depict gambling in the workplace, or suggest that it was an escape from problems or a solution to financial concerns.

The Advertising Standards Authority said the man in the first scene appeared to be continually placing bets rather than being focused on the game itself and as such appeared to have a preoccupation with his betting, while the second scene depicted a man who appeared to be detached from his surroundings and who had a preoccupation with gambling.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The voiceover that accompanied the third scene stated: “If I’ve got an acca (accumulator) coming in, I find myself getting very excited,” and the ASA said it considered viewers would interpret this to mean that the men’s excitement was coming from potentially winning an accumulator, rather than the football.

The ASA added: “We considered that mood swings related to gambling was a problem gambling behaviour. Because the ad appeared to depict a major mood swing and directly related it to the tension of potentially winning an accumulator, rather than just watching sports, we considered that the ad depicted problem gambling behaviour.

“For those reasons, we concluded that the ad depicted gambling behaviour that was socially irresponsible, and therefore breached the code.”

The ASA told Ladbrokes “to ensure future ads did not depict gambling behaviour that was socially irresponsible, including problem gambling behaviour such as detachment from surroundings, mood swings, and preoccupation with gambling”.

Powered by WPeMatico

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Balkans

CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market

Published

on

ct-gaming-receives-approval-to-launch-diamond-king-4-in-bulgarian-market
Reading Time: < 1 minute

 

CT Gaming has announced that its latest multigame, Diamond King 4, has officially received certification to launch in the Bulgarian market.

“The certification of Diamond King 4 marks a significant milestone, allowing us to expand our presence in gaming halls across the country. This further solidifies our market position and provides operators and players access to one of our most innovative offerings,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.

Built on the success of its predecessors, Diamond King 4 is designed to exceed expectations and establish itself as the next favorite among players. Launched in celebration of the company’s 25th anniversary, this multigame embodies CT Gaming’s core values – innovation and tradition. It combines classic and modern titles, appealing to both long-time fans of iconic games and new-generation players with enhanced graphics and contemporary gameplay solutions.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

One of Diamond King 4’s standout features is its integration with the progressive jackpot Diamond Tree Deluxe. The new concept introduces a variety of reward options and a more engaging player experience, enriched with additional bonus features. Furthermore, the multigame package includes the fan-favorite Duck of Luck, now featuring a fully updated Buy Bonus option.

“We believe this certification is just the beginning of Diamond King 4’s successful integration into key markets – both in Europe and globally,” Biser Bozhanov added.

The post CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market appeared first on European Gaming Industry News.

Continue Reading

Australia

Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast

Published

on

network-10-breaches-gambling-ad-rules-during-formula-1-grand-prix-broadcast
Reading Time: < 1 minute

 

Network Ten has been found in breach of broadcasting rules after airing gambling advertisements during the australian Formula 1 Grand Prix in March 2024.

An Australian Communications and Media Authority (ACMA) investigation found four gambling ads were aired at prohibited times during a broadcast of the first practice round of the Grand Prix.

Under the Commercial TV Code of Practice (the Code), gambling promotions cannot be shown during broadcasts of sporting events between 5am and 8.30pm, including the five minutes before and after the event.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Authority member Carolyn Lidgerwood said the rules around gambling advertisements on TV are there to protect the community from gambling related harms.

“Broadcasters should have strict controls in place to ensure compliance with the restrictions on gambling ads during sporting events,” Ms Lidgerwood said.

Practice rounds and qualifying rounds for motorsports are subject to the same restrictions on gambling advertising as the main event itself.

This is the first breach by Network 10 of the gambling advertising rules in the Code. During the investigation, Network 10 submitted that the broadcasts occurred due to human error.

Following the ACMA’s breach finding, Network 10 voluntarily improved the planning, checks and balances it has in place for ad scheduling and has, at the ACMA’s request, agreed to review its processes to introduce additional quality controls.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Network 10 will also train staff to avoid similar issues in the future and will provide a written progress report to the ACMA.

In a separate investigation in 2024, the ACMA found that streaming service 10 Play, provided by Network 10, breached online gambling advertising rules during two live-streamed sports events.

“The ACMA will closely monitor these actions and Network Ten’s compliance with the broadcasting and online gambling advertising rules,” Ms Lidgerwood said.

The post Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Compliance Updates

Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification

Published

on

washington’s-lottery-achieves-nation’s-highest-level-of-responsible-gambling-certification

 

Washington’s Lottery announced that it has achieved the highest level of responsible gambling certification in the country. As acknowledged by the National Council on Problem Gambling (NCPG) and the North American Association of State and Provincial Lotteries (NASPL), Washington’s Lottery officially was certified for “Responsible Gambling Verification Best Practices at the Sustaining Level” in December 2024, the culmination of a process that began with certification at the Planning Level in 2019 and Implementation Level in 2021.

Washington’s Lottery is only the third state lottery in addition to Virginia and Ohio to achieve this milestone. NCPG and NASPL also recognize nine other state lotteries that have achieved a similar certification through the World Lottery Association.

“I can’t begin to express how proud I am of the work our team has done to achieve this important standard. We have a unique obligation as a state agency that sells a gambling product and need to balance the goal of raising money for important state initiatives like education with the need to acknowledge and assist the small percentage of players who may experience gambling-related distress. We take that work very seriously and weave it into all aspects of our jobs,” Kristi Weeks, Director of Legal Services for Washington’s Lottery, said.

To receive the Sustaining Level certification, Washington’s Lottery was evaluated by a team of four independent experts, who reviewed the lottery’s efforts in eight key categories related to responsible gambling: planning, employee training, retailer training, public education and awareness, product oversight, research, advertising, and resources.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The key to our success has been the integration of responsible gambling initiatives into each and every employee’s position rather than centralizing it into only one or a few positions,” Weeks added.

The post Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania