Compliance Updates
ASA Bans Ladbrokes Ad for Showing Socially Irresponsible Gambling Behaviour
The UK advertising watchdog Advertising Standards Authority (ASA) has banned a TV ad of Ladbrokes for depicting socially irresponsible gambling behaviour.
The ad, seen in April, began with a voiceover that stated: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.”
The next scene showed a man at a train station who appeared to be using the Ladbrokes app on his phone, and an accompanying voiceover that said: “When I bet, I’m a frustrated manager. I kick every ball,” while a third scene showed three men jumping and screaming after a goal was scored and then tense and nervous as it was reviewed by the VAR (video assistant referee).
A complainant, who believed that the ad portrayed people who appeared to be addicted to gambling, challenged whether the ad depicted behaviour that was socially irresponsible.
“We considered that mood swings related to gambling was a problem gambling behaviour” ASA said.
Ladbrokes said none of the scenes depicted behaviour that guidance highlighted as indicators of problem gambling.
It also said the ad did not suggest solitary gambling was preferable to social gambling, depict gambling in the workplace, or suggest that it was an escape from problems or a solution to financial concerns.
The Advertising Standards Authority said the man in the first scene appeared to be continually placing bets rather than being focused on the game itself and as such appeared to have a preoccupation with his betting, while the second scene depicted a man who appeared to be detached from his surroundings and who had a preoccupation with gambling.
The voiceover that accompanied the third scene stated: “If I’ve got an acca (accumulator) coming in, I find myself getting very excited,” and the ASA said it considered viewers would interpret this to mean that the men’s excitement was coming from potentially winning an accumulator, rather than the football.
The ASA added: “We considered that mood swings related to gambling was a problem gambling behaviour. Because the ad appeared to depict a major mood swing and directly related it to the tension of potentially winning an accumulator, rather than just watching sports, we considered that the ad depicted problem gambling behaviour.
“For those reasons, we concluded that the ad depicted gambling behaviour that was socially irresponsible, and therefore breached the code.”
The ASA told Ladbrokes “to ensure future ads did not depict gambling behaviour that was socially irresponsible, including problem gambling behaviour such as detachment from surroundings, mood swings, and preoccupation with gambling”.
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AUSTRAC intelligence sparked an investigation that helped the Law Enforcement Conduct Commission (LECC) to uncover a NSW police officer who sold more than $1.3 million in family gold bars to fund a gambling addiction.
The officer was found by the LECC to have engaged in serious misconduct after taking 12 gold bars, weighing 50 ounces each that belonged to his uncle and was stored underneath his mother’s house.
He falsified know your customer forms to sell the bullion to 2 dealers, claiming the gold was a birthday gift or inheritance and then he used the proceeds on sports betting apps and later admitted to the false information stating he “needed the money”.
AUSTRAC first raised the alarm by flagging transactions, including significant gold sales to a bullion dealer with reported money laundering links.
Operation Dartmoor was launched and uncovered the full extent of misconduct.
The officer resigned from the NSW Police Force and has been referred to the Department of Public Prosecutions.
AUSTRAC CEO Brendan Thomas said the case highlights the risks facing the bullion sector.
“Gambling harm doesn’t just drain bank accounts, it can drive desperate people into crime,” Mr Thomas said.
“When gambling turns to addiction, people often look for fast money and that can mean stealing, fraud or money laundering.
“Bullion is portable, valuable and attractive to people wanting to use it illegitimately.
“If you trade in bullion, you are part of the front line in stopping its exploitation.
“Your AML/CTF controls are the difference between being a trusted dealer or a weak link for crime.
“Every transaction is a potential red flag – it’s your responsibility to look twice, and if needed, report it.”
The post AUSTRAC Intelligence Helps Crack Gold Laundering Case Linked to Gambling appeared first on European Gaming Industry News.
The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to four unlicensed online casinos—Betty Wins, Orbit Spins, Pacific Spins Casino, and Yabby Casino—all operated by Tech Zone Inc., a company registered offshore in the Union of Comoros.
The enforcement action is part of the MGCB’s ongoing commitment to protect Michigan residents from illegal gambling platforms that lack oversight, player safeguards, and responsible gaming protections.
“These offshore operators lure players with flashy ads and promises of big winnings, but in reality, they put consumers at serious financial and personal risk. We will continue to take strong action against unlicensed sites to ensure gambling in Michigan is legal, fair, and secure,” said Henry Williams, Executive Director of MGCB.
Under Michigan law, only MGCB-licensed operators are authorized to offer internet gaming and sports betting. Tech Zone’s four brands were found to be illegally targeting Michigan residents, violating the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and sections of the Michigan Penal Code.
“Illegal operators may use familiar branding or social media ads to appear trustworthy. But if the site isn’t licensed by the MGCB, it isn’t safe. We encourage all players to check before they bet,” Williams said.
The post MGCB Orders Four Offshore Online Casinos to Cease Operations in Michigan appeared first on Gaming and Gambling Industry in the Americas.
CT Interactive is strengthening its presence in Romania’s regulated iGaming market by certifying 20 new games, bringing its total portfolio in the country to 101 titles. This is a significant achievement in the company’s European growth strategy.
Among the new certified releases are fan favorites such as Lucky Clover 10, the latest addition to the beloved Clover series featuring vintage-inspired graphics and nostalgic design elements, and 20 Mega Star, a classic fruit-themed slot that combines familiar gameplay with modern visuals to keep players engaged. Both titles have already proven their success across multiple international markets with strong player engagement.
Additionally, CT Interactive is launching its new Buy Bonus product line in the Romanian market. This exciting lineup includes Doctor Winstein Buy Bonus, Duck of Luck Buy Bonus, Fruits & Sweets Buy Bonus, Nanook the White Ghost Buy Bonus, and Hyper Cuber Buy Bonus — all offering thrilling bonus features and enhanced gameplay tailored to local player preferences.
“Certification in Romania is an important part of our European growth strategy,” said Martin Ivanov, COO of CT Interactive. “This expansion not only strengthens our presence but also enables us to offer a diverse and premium range of content to the regulated Romanian market.”
With these new certifications, CT Interactive continues to be a trusted provider of engaging gaming content, offering Romanian operators a broad range of advanced titles fully aligned with local regulatory standards.
The post CT Interactive grows its certified portfolio in Romania appeared first on European Gaming Industry News.
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