Compliance Updates
ASA Bans Ladbrokes Ad for Showing Socially Irresponsible Gambling Behaviour
The UK advertising watchdog Advertising Standards Authority (ASA) has banned a TV ad of Ladbrokes for depicting socially irresponsible gambling behaviour.
The ad, seen in April, began with a voiceover that stated: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.”
The next scene showed a man at a train station who appeared to be using the Ladbrokes app on his phone, and an accompanying voiceover that said: “When I bet, I’m a frustrated manager. I kick every ball,” while a third scene showed three men jumping and screaming after a goal was scored and then tense and nervous as it was reviewed by the VAR (video assistant referee).
A complainant, who believed that the ad portrayed people who appeared to be addicted to gambling, challenged whether the ad depicted behaviour that was socially irresponsible.
“We considered that mood swings related to gambling was a problem gambling behaviour” ASA said.
Ladbrokes said none of the scenes depicted behaviour that guidance highlighted as indicators of problem gambling.
It also said the ad did not suggest solitary gambling was preferable to social gambling, depict gambling in the workplace, or suggest that it was an escape from problems or a solution to financial concerns.
The Advertising Standards Authority said the man in the first scene appeared to be continually placing bets rather than being focused on the game itself and as such appeared to have a preoccupation with his betting, while the second scene depicted a man who appeared to be detached from his surroundings and who had a preoccupation with gambling.
The voiceover that accompanied the third scene stated: “If I’ve got an acca (accumulator) coming in, I find myself getting very excited,” and the ASA said it considered viewers would interpret this to mean that the men’s excitement was coming from potentially winning an accumulator, rather than the football.
The ASA added: “We considered that mood swings related to gambling was a problem gambling behaviour. Because the ad appeared to depict a major mood swing and directly related it to the tension of potentially winning an accumulator, rather than just watching sports, we considered that the ad depicted problem gambling behaviour.
“For those reasons, we concluded that the ad depicted gambling behaviour that was socially irresponsible, and therefore breached the code.”
The ASA told Ladbrokes “to ensure future ads did not depict gambling behaviour that was socially irresponsible, including problem gambling behaviour such as detachment from surroundings, mood swings, and preoccupation with gambling”.
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Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.
Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.
This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”
The post Booming Games Receives Danish License Approval appeared first on European Gaming Industry News.
Industry-leading provider secures license to provide slots and live content in Denmark
Award-winning casino content provider Stakelogic has obtained a license from the Danish Gambling Authority, Spillemyndigheden, to provide its gaming content in Denmark.
The license will allow Stakelogic to bring its premium portfolio of online casino slots and live dealer content to the Danish market, including recent releases like Fire and Gold Cluster Breaker, Super Wheel Game Show, Trident of Legends, and The Watcher.
Stakelogic is able to partner up with leading Danish operators, establishing itself as a must-have provider in the country. The move further highlights Stakelogic’s commitment to strengthening its position in the European market and exploring new and exciting regulated markets.
The license also further cements the company’s presence in the Scandinavian markets, having secured a license from the Swedish authority, Spelinspektionen, in 2023 and establishing itself as a popular provider among Swedish players.
Denmark is one of Europe’s fastest-growing markets, with a strong focus on customer care and responsible gambling. Stakelogic is proud to have met all the requirements needed to obtain the license, highlighting its commitment to providing players with the best and safest gaming experiences.
Stephan van den Oetelaar, CEO at Stakelogic, said: “Denmark is one of the fastest growing markets in Europe, and we are proud to have achieved a license to the newly regulated market.
We are grateful to Spillemyndigheden for their support in us and we are excited to take our next steps into the market.”
The post Stakelogic Secures License to the newly regulated Danish market appeared first on European Gaming Industry News.
Charles Counsell OBE has been appointed as Interim Chair of the UK Gambling Commission (UKGC) for a nine month term which will commence on 1 February 2025.
Charles was Chief Executive Officer of The Pensions Regulator from April 2019 to March 2023. Prior to this he was CEO of the Money Advice Service, and Executive Director of Automatic Enrolment at The Pensions Regulator.
As CEO of The Pensions Regulator, Charles developed the new corporate strategy to put the pension saver at the heart of the Regulator. He delivered their first Equality, Diversity and Inclusion Strategy and Climate Change strategies – both focused on driving change in the regulator and across the Pensions Sector.
Throughout his career, his roles have focused on setting up and delivering large change programmes requiring significant stakeholder relationship engagement: initially in the private sector and latterly in senior public sector appointments.
The post UKGC Appoints Charles Counsell OBE as Interim Chair appeared first on European Gaming Industry News.
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