Canada
What the iGaming industry in the US can learn from the UK
There can be no doubt that the iGaming market in the US represents an increasingly lucrative sector, and one that was worth an estimated $1.978 billion at the end of 2020.
What’s more, this is projected to grow at a CAGR of 17.32% between 2021 and 2026, as the sports betting market continues to boom, and more states consider legalising online casino gameplay.
However, this market continues to face significant regulatory and legislative challenges, while it also lacks the maturity of its contemporaries in the west. But what lesson can it learn from the UK?
The Importance of Regulating Advertising
Through 2021, the UK Gambling Commission has made the safeguarding of vulnerable players its core strategic objective, and this has resulted in a number of regulatory measures and recommendations in Europe’s largest market.
Interestingly, this has also compelled individual operators to take proactive steps in this regard, with a number of UK brands agreeing to a blanket, “whistle-whistle” advertising ban across all pre-watershed broadcasts in 2019.
This trend is commonplace throughout Europe, with Italy having banned all gambling advertising back in 2019 and the Spanish authorities unveiling new restrictions aimed at barring operators’ brands from appearing on football team’s shirts going forward.
Such measures should definitely pique the interest of US operators, especially as the nation’s iGaming market continues to grow at a rapid and exponential rate nationwide.
We will touch more on the concept of responsible gambling below, but there’s no doubt that this will become increasingly prevalent as a growing number of citizens are afforded access to sports betting markets and virtual casino verticals.
With this in mind, proactive US operators have a chance to steal a march on their rivals and become ambassadors for responsible gambling in the region, by creating a more considered approach to advertising (especially on mass channels like TV) and being particularly careful about the precise demographics that they target.
Not only could this be crucial to the long-term function and profitability of the marketplace, but it could help operators to avoid the type of backlash that has been in the UK sector over the course of the last three years or so.
Make Responsible Gambling a Key Watchword
Of course, advertising represents just a single element of the responsible gambling landscape and developing a sensible marketing approach means little if this isn’t followed up in other disciplines throughout the business.
So, we would argue that operators and regulators in the US should proactively make responsible gambling a key watchword across the board, with this providing a broad framework in which they build their platforms and commercial offerings.
This is definitely the case in the UK, where operators almost compete to offer the best and most comprehensive responsible gambling tools to help vulnerable players. These are becoming increasingly tech led too, with the resources made available by the William brand Mr. Green best representing this evolution.
For example, this platform has introduced a relatively high-tech system that enables players to analyse their own gambling behaviour and wagering decisions in detail, while measuring this against the site’s own perception of how they play.
Through the use of complicated algorithms, you subsequently gain access to bespoke dataset and are alerted to potentially problematic behaviour ahead of time.
There’s clearly a demand for this type of technology in the burgeoning US market, which is why we’re seeing so many domestic operators merge and collaborate with UK brands. This is definitely fulfilling a gap in the market, while helping to protect players and deliver a responsible gambling experience for all.
Understanding the Role of Comparison Sites
In order to help players identify the best and most reputable iGaming brands, the UK has seen a number of independent comparison sites spring up in recent times.
The established Mybettingsite.uk is one of the best examples of this, as the site provides a comprehensive list of UK casino brands that are ranked according to a diverse range of factors.
These include everything from an operator’s live welcome bonus and licensing information to their approach to responsible gambling, while you can also access authentic user reviews on the same site.
This type of resource helps to create a sense of trust between players and individual casino brands, while enabling customers to make informed decisions about the brands that they partner with.
It should therefore be welcomed by operators, particularly in the online casino niche which is considerably less popular than sports betting stateside.
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BGaming
CasinoCanada launches free social slot tournament
CasinoCanada.com launches a new social tournament system built around free-to-enter slot competitions, combining daily, weekly, and monthly events with leaderboards, bonus prizes, and exclusive merchandise.
The tournaments are powered entirely by BGaming slots, marking the first industry collaboration between an affiliate brand and BGaming focused specifically on social tournament engagement.
Participation in all tournaments is free for registered users of legal gambling age.
Players compete across rotating tournaments featuring a changing lineup of BGaming titles, including hit titles Aztec Magic Bonanza, Bonanza Billion, and Elvis Frog, among others.
Prizes include various bonuses and free spins from CasinoCanada partner casinos.
Selected special tournaments also feature exclusive BGaming merchandise prizes.
Tournament performance is reflected in public leaderboards, adding a competitive and community-driven layer to the CasinoCanada experience.
While social slot tournaments have become increasingly common in iGaming, many existing formats are built around the same providers and similar tournament structures.
CasinoCanada’s approach focuses on free participation, rotating BGaming content, partner casino bonus rewards, merchandise prizes, and recurring competition.
Eugene Ravdin, Head of PR at CasinoCanada, said: “The affiliate industry is moving beyond static review pages and traditional bonus listings. Community features, recurring engagement formats, and social competition are becoming increasingly important for long-term audience retention.
“Our goal is to create something more interactive and community-driven while also giving more visibility to BGaming’s slot portfolio through a format that players can engage with on a daily basis.”
Kate Puteiko, CMO at BGaming, said: “Players and the community have always been the beating heart of everything we do here at BGaming.
Online play no longer has to be a solitary activity, and tournaments like this are an excellent way to connect players and enhance everyone’s experience.
CasinoCanada shares this vision, and this collaboration is a natural extension of that.
We are excited to see our games front and centre of these tournaments and for players to begin creating memorable moments competing with them.”
CasinoCanada plans to introduce additional community features in the future, including gamification systems and forum functionality designed to expand user interaction around the tournament ecosystem.
The tournaments are now live at: https://casinocanada.com/tournaments/
The post CasinoCanada launches free social slot tournament appeared first on Americas iGaming & Sports Betting News.
Betnova
Delasport Accelerates Canadian Growth
Delasport continues to strengthen its position in the Canadian regulated market, now powering three live brands in Ontario while preparing for further expansion into Alberta as the province moves toward opening its regulated online gaming market.
Delasport’s technology is currently live in Ontario with TitanPlay.ca, Maverick Games, and Betnova.ca. The company provides a combination of full turnkey platform solutions of Casino, Sport, Player Account Management and Managed Services as well as its high-performance Sportsbook iFrame technology. This enables operators to launch quickly while delivering a premium user experience tailored to the Canadian audience.
With Ontario continuing to establish itself as one of North America’s most competitive regulated markets, Delasport’s growing local presence reflects the company’s long-term commitment to Canada and its confidence in the market’s continued evolution.
“Ontario is a strategically important market for us, and it has already proven to be a strong success story. Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta,” said Oren Cohen Shwartz, CEO of Delasport.
As part of its next phase of Canadian growth, Delasport has officially applied for Alberta’s upcoming B2B licensing framework and is already preparing to go live with a partner operator once the market opens.
The company’s Canadian momentum is further supported by its mobile-first approach. TitanPlay’s iOS application is already available on the Apple App Store for users in Ontario, delivering a seamless casino and sportsbook experience powered by Delasport technology.
Delasport’s platform in Canada includes a wide range of personalization and engagement tools designed to enhance user retention and entertainment value.
The company has continued to position itself as one of the industry’s leading providers in regulated markets worldwide, with a strong focus on scalable technology, localization, compliance, and player-centric innovation.
The post Delasport Accelerates Canadian Growth appeared first on Americas iGaming & Sports Betting News.
Canada
Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm
The Responsible Gambling Council (RGC) has urged Canada’s financial sector to take a proactive role in mitigating gambling-related financial harm. A new whitepaper released highlights how banks and credit unions are uniquely positioned to protect the financial well-being of their customers.
The whitepaper, Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm, argues that financial institutions have a unique duty of care. Financial institutions have direct access to gambling transaction data that reveals early warning signs of financial vulnerability. These indicators include rapidly shrinking savings and an increased reliance on overdrafts or credit.
“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems. By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health,” said Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.
Jurisdictions like the UK and Australia have already recognized the powerful role financial institutions play. Banks such as Monzo and Starling in the UK were the first to offer voluntary gambling blocks to their customers. Similarly, the National Australia Bank provides dedicated support pages and links to financial counseling.
RGC recommends that Canadian financial institutions implement several key strategies:
• Improving the accuracy of Merchant Category Codes to better track gambling spend.
• Offering voluntary transaction blocks and self-defined monthly spend limits.
• Providing targeted messaging and support resources within digital banking platforms.
Beyond retail banking, RGC highlights the importance of commercial relationships. Financial institutions can influence industry practices by setting high harm prevention expectations for gambling operators. Integrating these considerations into due diligence processes helps mitigate reputational and regulatory risks.
The post Responsible Gambling Council Urges Financial Institutions to Strengthen Protections Against Gambling Harm appeared first on Americas iGaming & Sports Betting News.
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