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New Survey Shows Impact of Gambling Advertising on Customers
The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.
Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.
Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.
Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.
The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.
Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.
Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.
A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.
Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.
Free bets also led to 18.6% of viewers restarting gambling after taking a break.
Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.
Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.
The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.
These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.
Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.
Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).
The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.
The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.
Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.
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Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
Leading iGaming products supplier Logifuture has appointed Khoren Kalashyan as Senior Business Development manager to drive growth in regulated markets.
Kalashyan brings a wealth of experience from commercial and product leadership roles across some of the industry’s most ambitious companies.
He joins Logifuture after almost six years at FeedConstruct, where he held multiple positions, including Business Development Executive and Official Brand Ambassador, helping scale the company’s reach across Europe and Asia through strategic partnerships and commercial activations.
He also served as Head of Products at Sportify, where he was instrumental in launching tournaments such as the ITT Cup in Czech Republic and in Slovakia and the Badminton Infinity Cup, establishing Sportify as a competitive B2B content provider in underserved markets.
His tenure saw him align product innovation with operator needs, delivering high-margin, high-engagement formats.
Logifuture fuels the growth of some of the fastest-growing iGaming brands in emerging markets, including in Latin America, Eastern Europe and Africa, where it powers Bet9ja – Nigeria’s leading sportsbook.
At Logifuture, Kalashyan will focus on accelerating the global rollout of its flagship virtual sports products – Zoom Soccer and Simulate – which are redefining realism in virtual play through continuous 24/7 action and sophisticated RNG that mirrors real-world dynamics.
Kalashyan said: “Logifuture’s products are built lean, scale fast, and resonate with what modern players want.
“In this space, milliseconds matter and we’re engineering for that advantage.”
The post Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products appeared first on European Gaming Industry News.
$TRUMP meme coin
Hyperscale Data Subsidiary Bitnile.com Accepts $TRUMP Meme Coin in its Social Casino
Hyperscale Data Inc, a diversified holding company, announced that the $TRUMP meme coin is now an accepted payment method on Bitnile.com, the sweepstakes-based social-casino platform operated by Bitnile.com Inc, an indirectly wholly owned subsidiary of Hyperscale Data.
Players can now use $TRUMP to purchase coin packages used to enter a wide range of casino-style social games on Bitnile.com, including slots, poker, and blackjack. Bitnile.com now accepts both the $NILE coin and the $TRUMP coin as payment methods and plans to roll out additional cryptocurrencies over the coming months.
Joe Spaziano, Chief Executive Officer of Bitnile.com, said: “We are happy to provide players an additional onboarding option and will continue to work on accepting additional cryptocurrencies throughout 2025. Our goal is to provide players with multiple options to play on Bitnile.com. On or about July 1, 2025, we will also accept $PEPE, marking three meme coins as an accepted payment method on Bitnile.com, with more expected to come this year.”
The post Hyperscale Data Subsidiary Bitnile.com Accepts $TRUMP Meme Coin in its Social Casino appeared first on Gaming and Gambling Industry in the Americas.
Africa
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
Dr. Gloria Herndon—international economist, philanthropist, and long-standing advocate for underserved communities—is preparing to launch a charitable casino platform in Kenya, where a license has already been secured. The platform will be operated by Top Deck Entertainment, where Dr. Herndon serves as Chairman of the Board, and developed in partnership with Humanitarian Gaming International (HGI)/Electronic Gaming Solutions, Inc. (EGS)
This initiative marks the beginning of a new model for regulated casino gaming in Africa—one built to generate real, measurable community impact. A dedicated portion of net gaming profits will go directly to charitable local organizations, supporting causes such as youth development, healthcare, education, and economic empowerment.
“This isn’t just a business venture—it’s a reinvestment mechanism,” said Dr. Herndon. “We’re building something that generates revenue and returns it to the communities that need it most.”
A Regulated Model Designed for Impact
While the charitable platform has not yet launched, all required licensing has been secured in Kenya. Once active, the platform will offer traditional casino gaming in a tightly regulated environment, designed with responsible gaming safeguards and operational transparency at its core.
A percentage of net profits will be directed to vetted local nonprofits. Humanitarian Gaming International (HGI)/ EGS will provide the content for the charitable platform, governance support, operational guidance, and oversight to ensure accountability and measurable results.
Profits Will Support These Key Areas:
- Youth Empowerment – Mentorship, after-school programs, and creative opportunities
- Scholarships & Education Grants – Tuition assistance and educational advancement
- Entrepreneurship Support – Seed funding and mentorship for local startups
- Women’s Economic Development – Business training and career support for women
- Community Health Access – Mobile clinics and basic health services
- Emergency Relief – Rapid-deployment funds for disasters and urgent needs
- Job Creation – Employment tied directly to casino operations and outreach
- Support for Orphans – Housing, education, and care for children without guardians
- Aid for Survivors of Sexual Violence – Trauma-informed care and legal advocacy
- Support for Elder Caregivers – Dignity-focused financial and wellness assistance
About Dr. Gloria Herndon
Dr. Gloria Herndon is a pioneering international economist and philanthropist with a six-decade career advancing equity, infrastructure, and economic development across Africa and beyond. She has led high-impact initiatives in finance, public health, and education, and currently serves as Chairman of the Board of Top Deck Entertainment. Her latest venture reflects her lifelong commitment to building systems that serve people first.
The post Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured appeared first on European Gaming Industry News.
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