eSports
Pinnacle continues global esports push with CS:GO Pinnacle Cup II launch
The sequel follows success of the inaugural event in ongoing series
Pinnacle has announced that – following the success of the first Pinnacle Cup in March 2021 – Pinnacle Cup II will become the latest in the series, taking place from June 28 – July 16, 2021.
The sequel will see top-tier CS:GO teams from around the world battle it out once again to stake their claim as one of the world’s best teams and compete for a share of the $100,000 prize pool.
Pinnacle will continue working with data partner GRID for this edition, as well as production partner Relog Media, who will help to deliver a world-class viewing experience.
All action will be streamed on the TEBtv Twitch channel, with the group stages seeing the likes of Sharks, Tricked, and VP. Prodigy enter the fray, before further teams, including ENCE, Entropiq, MIBR, and previous finalists HAVU, join at the Swiss stage. Successful teams will then progress to the knockout-stage where a further four invited teams will join the competition.
Pinnacle will guarantee best-priced odds across all pre-match and in-play betting markets, continuing on their promise to offer customers unrivalled value in the market, with early prices already live for the qualifying rounds of the event.
Paris Smith, CEO at Pinnacle, said: “We’re excited to announce a second Pinnacle Cup CS:GO event, following the success of our inaugural tournament in the spring. This success is testament to the tireless efforts of the team, and our partners, in creating an unrivalled fan experience that strengthens Pinnacle’s relationship with the esports community.
“Our commitment to the Pinnacle Cup II further showcases our ambition to scale our value proposition through our products and the streaming of the tournament in collaboration with GRID and Relog Media.”
Ben Cove, Pinnacle’s CMO, followed up: “The first half of 2021 has been significant in the life of Pinnacle and our esports offering. We knew Pinnacle would deliver the very best esports odds, but could we branch out to create our own esports tournament and genuinely resonate with the audience?
“The first Pinnacle Cup CS:GO tournament proved this concept and exceeded any expectations we had going into it. Now, we build for scale and longevity, with Pinnacle Cup II in June and July, and we have already begun planning a rollout strategy for further events encompassing more content, competitions, fan experiences, and player engagement on additional digital and LAN platforms.
“We are delighted to be teaming up with Trustly once again as our core event sponsor. Trustly’s passion for esports, particularly CS:GO, has been evident throughout the process, and we’re looking forward to joining forces with them once more to deliver a truly world class event.”
View the Pinnacle Cup II trailer video here:
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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