Gambling in the USA
Gaming Americas Weekly Roundup – June 14-20
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.
Latest News
GameSquare Esports has announced that its subsidiary Code Red Esports has been awarded a contract to provide esports consultancy services to U.S. Polo Assn., the official brand of the United States Polo Association.
BetMGM has launched its mobile sports betting app at Nationals Park. The launch is part of a partnership signed between the operator and Washington Nationals.
Harrah’s has completed the $200 million renovation of its Las Vegas Strip property. Harrah’s Las Vegas now features 2542 redesigned guest rooms, a complete casino floor remodel and two new LED marquees at the north and south entrances.
Brazilian football club Atlético Mineiro is going to launch $GALO Fan Token in partnership with Chiliz – the creators of Fan Tokens and the Socios.com fan engagement platform.
Bally’s Corporation has announced that it has completed the previously announced acquisition of Jumer’s Casino & Hotel from Delaware North Companies Gaming & Entertainment. The total purchase price was $120 million.
Aristocrat and Seminole Gaming have launched a new $1 million Dragon Link high-limit progressive jackpot. The Dragon Link $1 million progressive jackpot is found exclusively at Seminole Hard Rock Hotel & Casino Hollywood and Seminole Hard Rock Hotel & Casino Tampa.
Yield Guild Games, a decentralised gaming guild of players and investors who generate yield from NFT-based games, has announced that it has raised a $4M Series A investment led by BITKRAFT Ventures.
The Entain Foundation US, a not-for-profit dedicated to responsible gambling funded by Entain, has launched a new responsible gambling app named “Gamble Responsibly America”.
Alexis Ohanian, the co-founder of Reddit, is leading a $4 million seed-funding round for the sports-betting startup Wagr, an app looking to wed social media with a fast-growing corner of the gambling market.
Jackpot Digital has announced additional terms of a proposed strategic reorganisation of its business by way of a spin-out of its online gaming software assets to a newly incorporated subsidiary of Jackpot (Spinco).
Partnerships
Crane Payment Innovations has entered into a partnership with Viejas Casino and Resort in Alpine, CA. Viejas players can now employ mobile payment methods as a result of the casino’s decision to upgrade their entire slot floor with SC AdvanceTM banknote validators and Easitrax Connect software.
PointsBet Maryland LLC has announced its plans to enter the recently legalised Maryland sports betting market through an exclusive deal with Riverboat on-the-Potomac.
Brazilian football club Palmeiras has entered into a sponsorship deal with the online gambling operator Dafabet. The deal will run until the end of 2021 and see Dafabet become the first official partner of Palmeiras within the sports betting category.
Compliance Updates
The Washington State Gambling Commission has unanimously approved sports wagering compact amendments for fifteen federally recognised Tribes at its public meeting held on June 10.
The Louisiana State Legislature has approved the legislation establishing a licensing framework for retail and online sports betting.
The Pennsylvania Gaming Control Board approved six consent agreements between the PGCB’s Office of Enforcement Counsel and license holders resulting in a total of $284,000 in fines along with two non-monetary enforcements.
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Dr. Jennifer Shatley
New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices
The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).
This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.
ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.
Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.
“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.
Compliance Updates
Play’n GO awarded Pennsylvania license
Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware
These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.
Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.
Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.
Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.
“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”
Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.
Experi-MENTAL
Lightning Box concocts scientific experiment with new release Experi-MENTAL
Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.
Experi-MENTAL has two in-game features to enhance the overall player experience.
This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.
When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.
The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.
A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.
The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.
Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.
Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.
“During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”
Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.
“With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”
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