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Resorts World Las Vegas Set to Present Unparalleled Gaming Experience When Resort Opens on June 24

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Resorts World Las Vegas is set to present an unrivaled gaming experience with the most innovative technology in the industry when the resort opens on June 24.

With 117,000 square feet of gaming space featuring over 1400 slot machines, 117 table games, a dedicated poker room and 30 poker tables, plus high-limit areas and a sportsbook, the next-generation casino will redefine the traditional gaming experience by introducing the most technologically advanced casino and gaming operations all within one integrated resort.

“Our vision at Resorts World Las Vegas has always been to provide first-of-its-kind experiences across every element of the resort, including gaming. Through our partnerships with best-in-class gaming technology partners, we will offer our guests a fully integrated experience, not just on the gaming floor, but across the entire resort. The Resorts World Las Vegas mobile app will better serve patrons by providing loyalty and personalization based off their preferences for guests enrolled in our Genting Rewards program,” Rick Hutchins, Senior Vice President for Casino Operations at Resorts World Las Vegas, said.

Resorts World Las Vegas will be the first Las Vegas casino where consumers can utilize a digital login and cashless wagering experience at both slots and table games. Managed through Konami Gaming’s SYNKROS, the resort’s casino management system providing ultra-high reliability and industry-leading architecture, Resorts World Las Vegas has the ideal environment for integrations across best-of-kind solutions, ultimately giving the highest ease of use and endless functionality, while providing the opportunity to deliver a completely seamless cashless wagering experience via GamingPlay, the resort’s digital gaming wallet, and card-less logins for Genting Rewards loyalty members.

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The vision for GamingPlay is to provide seamless capabilities to load their wallet in three ways, by depositing cash at one of the NEO Kiosks provided by NRT Technology or at the player services desk or by enrolling in Sightline’s Play+.

“Launching cashless gaming solutions at the first major Las Vegas casino opening in a decade presents a tremendous opportunity for Sightline to further the digital transformation of the consumer experience in gaming. Resorts World Las Vegas will spotlight the impact that payments innovations can have on the integrated casino resort to the entire gaming industry. We are proud to launch the Resorts World Las Vegas Play+ program alongside this historic opening,” Joe Pappano, CEO of Sightline Payments, said.

“When Resorts World Las Vegas and Konami Gaming first launched an official partnership at the start of 2020, we set out to reinvent the hospitality experience in Las Vegas by bringing seamless interaction, leading-edge convenience, personalized engagement, and catered service to every guest touchpoint. The opening of Resorts World Las Vegas marks a significant historical moment for our city and the global gaming industry, and Konami is incredibly excited to be part of delivering unforgettable entertainment and seamless experiences to guests in entirely new ways,” Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, said.

“Our vision of connecting the guest experience couldn’t be more fitting for this partnership between Resorts World Las Vegas and NRT. Enabling both a physical and digital solution set of financial services, marketing and loyalty, rewards, enrolment, electronic markers and intelligent table games platform. Not to mention the most reliable and secure infrastructure we have driving all of our technology. Connected and backed by key operational software stacks such as AML tracking and management, financial service intelligence and award winning Backoffice platform we are proud to shape the future with Resorts World Las Vegas,” Michael Dominelli, President of NRT, said.

When the next-generation casino opens next week, guests will be able to test their luck at a variety of table games including blackjack, craps, roulette, and more. Resorts World Las Vegas partnered with Genesis Gaming to provide the digital table games experience with RFID bet tracking, Perfect Pay at baccarat tables, and Ticket-in-Ticket out (TITO) at the tables.

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“We are delighted to provide Resorts World Las Vegas with our industry leading Bravo Pit table game management system. The system features PJM3.0 RFID and vouchering technology, as well as the ability to accept cashless payments at table games. The visionary design and construction of this magnificent resort showcases the latest and greatest industry advancements and underlines Resorts World’s ongoing commitment to innovation,” Randy Knust, President of Genesis Gaming Solutions, said.

The expansive casino floor will also feature a poker room that will offer an elevated and technologically advanced gaming experience for individual and tournament play. Resorts World Las Vegas guests will also be able to experience the thrill of sports-wagering in a unique environment with live entertainment and delicious pub fare at Dawg House Saloon & Sportsbook. IGT PlaySports technology will power Resorts World Las Vegas’s retail sportsbook and its state-wide mobile betting app.

“IGT will help the Resorts World Las Vegas team maximize the full potential of their PlaySports-powered retail and mobile sportsbooks, engage sports fans, and capture growth opportunities within one of the highest-volume sports betting markets in the US. Powering sports betting at a Las Vegas Strip casino is another milestone achievement for IGT PlaySports and a gateway for introducing the most widely used sports betting platform in the U.S to the global epicenter of gaming entertainment,” Enrico Drago, Senior Vice President of IGT PlayDigital, said.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

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BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

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QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

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  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

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“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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