Latest News
What Slot Games Lack to Retain a Player
by Sergiy Logvynenko, Account Manager at Sigma Software
Every month we have hundreds or maybe even thousands of new slot titles coming. Already existing games remain on the market too, which makes us think that every casino offers thousands of games to a player. It leads to the situation that an average player changes games as socks or even more often. However, it’s not a fight for the player between game providers because big providers release dozens of games per year and create a competition even between their own games.
In casual gaming (here I refer to the market of small games, first of all mobile games) also there is a huge amount of titles that are quite similar to each other, but quite rarely a single game provider creates tens of similar games. I’m afraid that it can be a topic for a fight that slot games really differ by math, volatility, features, etc. Yes, they are different and geeks know all these differentiations, but a regular player does not feel all these details and plays the game just for two goals: have fun and earn money (yes, players want to earn money).
What is the difference between slot games and casual games? I do not have the ambition to be Captain America, but have to say that one of the biggest differences is that slot game providers are focused on quantity when casual game providers are focused on quality. It is not exact wording and to be precise let’s better tell that slot providers are focused on player acquisition, when casual game providers are focused on player retention.
What is missing in slot games to retain a player? There are plenty of reasons, but today I would like to concentrate on something that we can borrow from casual games. And one of the biggest things here is progress, leveling or simply saying – presence of the next achievable goal. Playing a game you simply spin the wheels and sometimes get free spins, but every round you are in an initial position and do not have progress – your chances to win free spins or big wins or whatever else are the same every round. The only exception is jackpot, especially personalized game jackpots which become more and more popular these days. All these things move us to the fact that every moment a player does not have any reason to keep playing this game and not to switch to another game. Especially if a player hasn’t won for a few consecutive rounds.
If a player has made some progress during the game, collecting some points, symbols, etc. and has a chance to go to the next level which brings something new (new game characters, some in-game awards, or even new game math), it will be one more reason to keep playing. Simple example: a player is in some regular slot game, collecting some symbols on the reels. As soon as X symbols are collected, the game moves to the next level where this symbol becomes a scatter. It is a significant boost for the player and if he/she already collected some significant amount, the chances that this player continues playing are increasing dramatically. Yes, such a game will cost more than a regular slot game, but your player will stay a fan of your game for much longer. And if you see that the game gets success you may develop new “levels” and features and the cost of these levels will be much lower because you may reuse part of math, art and sounds, as well as general game mechanics. So, instead of 3 simple one-level slot games, you create a single multi-level game. It is cheaper and you achieve better awareness of your brand.
I would love to see the movement from quantity to quality, from player acquisition to player retention, and dream to see a blockbuster slot game with thousands of players playing the game for ages. Is it just a dream?
Powered by WPeMatico
Baltics
Genome launches SEPA instant payments, adding another valuable feature for iGaming companies
Genome (UAB Maneuver LT) has introduced SEPA Instant Transfers for all its clients. Companies can now make instant euro payments within seconds to optimize cash flow and improve operational efficiency across the Eurozone.
Additionally, SEPA Instant Transfers can be used for batch Transfers, making mass payments even more effective for companies, particularly the iGaming businesses.
“SEPA Instant Transfers enable quick payments in the Eurozone, improving cash flow and scheduling flexibility for business partners – a very crucial feature for modern-day companies that conduct operations online,” explained Genome’s CEO, Daumantas Barauskas.
SEPA Instant Transfers will be priced the same as regular SEPA Credit Transfers, ensuring users enjoy the convenience of instant transactions without any additional costs.
The feature has gone live shortly before the SiGMA Europe conference that Genome’s team will be attending. Businesses can learn more about SEPA Instant Transfers and other iGaming services Genome provides at booth #3102 or by booking a meeting.
“SEPA Instant Transfers is not the only service Genome offers iGaming companies. For one, they can streamline their financial operations with our API for mass payouts and B2C2B payments. We are currently developing the incoming payment notifications service via API (API for pay-ins). This feature will notify iGaming companies about client pay-ins in real-time. We also provide contactless physical and virtual Visa Business cards for media buying and other corporate expenses, with the added convenience of Google Pay, Apple Pay, and Garmin Pay compatibility. Additionally, a dedicated IBAN account simplifies B2B transactions, and the Genome iOS and Android apps ensure real-time financial management anytime, anywhere,” concluded Daumantas Barauskas.
The post Genome launches SEPA instant payments, adding another valuable feature for iGaming companies appeared first on European Gaming Industry News.
Latest News
Million Games Welcomes New Creative Powerhouses to the Million Stars Partner Program
Million Games is thrilled to announce the expansion of our innovative Million Stars partner program, welcoming three exceptional game studios: YUGO Workshop, Black Cat Games, and Wagercomms. Each of these talented teams brings a unique vision and creativity to the online gaming landscape, setting the stage for exciting new titles that promise to captivate players worldwide.
At Million Games, we believe in pushing the boundaries of gaming and providing players with immersive experiences. Our commitment to innovation and quality ensures that we partner with studios that share our passion for creating fun-centric games that resonate with a diverse audience.
Meet the New Stars
YUGO Workshop: Adventure Awaits Kicking things off is YUGO Workshop, with their visually stunning and engaging narratives. Their first online slot, Thorfinn’s Journey, invites players on an epic Viking adventure through the icy wilderness of Iceland. With features like the Voyage of Discovery bonus game and the Mystery Respin, players will be plunged into a captivating world of exploration and excitement. Following this, a tropical paradise-themed slot is set to launch in early 2025, further showcasing YUGO’s creative prowess.
Black Cat Games: Creativity at Its Core Next, we have Black Cat Games, who are set to redefine online slots with their imaginative storytelling and top-tier production quality. Their debut title, Captain’s Curse, weaves a thrilling tale of transformation and suspense on the high seas, featuring a veteran fisherman who becomes a fearsome werewolf under the full moon. With an engaging mix of gameplay mechanics and a unique narrative, this game is sure to delight players when it launches in Q1 2025.
Wagercomms: A Fresh Spin on Table Games We are also excited to introduce Wagercomms, a studio founded by an industry veteran with a vision for innovative table games. Their upcoming release, inspired by the classic carnival game Over and Under, will feature a progressive jackpot – a first of its kind. This groundbreaking concept, which has a patent application pending, promises to create buzz among players looking for fresh experiences in the table game category.
The Million Stars Advantage
What sets the Million Stars partner program apart is our unwavering commitment to empowering creativity. Each studio retains full ownership of their intellectual property, allowing them the freedom to chart their own course once they feel ready. Our partner studios benefit from the support of our expert team, including marketing professionals, mathematicians, and project leaders, ensuring they have the resources they need to thrive.
A Bold New Era of Collaboration
With the addition of YUGO Workshop, Black Cat Games, and Wagercomms, Million Games is entering an exciting new era of collaboration and creativity. These studios are not just part of our program; they are pivotal to our mission of delivering high-quality, fun-centric gaming experiences that resonate with players everywhere.
Stay tuned as we continue to support these creative powerhouses on their journey to release unforgettable games.
The post Million Games Welcomes New Creative Powerhouses to the Million Stars Partner Program appeared first on European Gaming Industry News.
Industry News
International Accolade for Campaign from the Danish Gambling Authority
At a conference for gambling regulators from all around the world, the Danish Gambling Authority has been awarded “Best regulatory campaign”. The award was given for the Danish Gambling Authority’s campaign “The One-Armed Bandit”, which on social media highlighted the consequences of gambling for young people under the age of 18.
The award was presented by a jury from the International Association of Gaming Regulators, an association of 81 gambling authorities from around the world. Every year, they gather for a conference to discuss current gambling topics across countries. This year, the conference was held in Rome under the heading “Navigate the future of gaming regulation in a transforming world”.
It was a proud Director of the Danish Gambling Authority, Anders Dorph, who received the statuette in front of the 400 participants at the conference gala dinner.
“I am incredibly proud and happy that we have won this award! It is a very special recognition and honour that our colleagues from all over the world have chosen our campaign,” said the Director.
Campaign personifies gambling addiction
Despite the fact that most types of gambling have an age limit of 18, a study by the Danish Gambling Authority in 2023 showed that 15% of young people aged 15-17 have gambled.
To prevent this and to prevent young people from becoming addicted to gambling, the Danish Gambling Authority launched the campaign “The One-Armed Bandit” in December last year, targeting young people aged 14 to 17.
The campaign talks about the potential consequences of gambling in a humorous and exaggerated way.
It does this through the fictional character, “The One-Armed Bandit”, who is the personification of gambling addiction. In videos on social media, the One-Armed Bandit tries to lure young people to gamble in unorthodox ways. He uses humour, sarcasm and provocative language to achieve his goal.
To spread awareness of the One-Armed Bandit among the target audience, the Danish Gambling Authority used influencers, among other things.
“It’s a very different campaign from our previous campaigns. It required completely new approaches and a lot of courage to reach a new and very young target group. The people we wanted to reach are very hard to reach with campaigns, but with “The One-Armed Bandit” we hit the mark and I’m very proud of that,” said Anders Dorph.
International recognition
When the nomination was written and sent to the jury for evaluation, Anders Dorph and the rest of the Danish Gambling Authority were very excited: “It’s one thing for us in little Denmark to think it was an unconventional campaign, but would our colleagues in the rest of the world understand the irony or would they think it was really about being enticed to play?”
The concern was put to rest when Anders Dorph, on behalf of the Danish Gambling Authority, lifted the trophy for the award, which was won in competition with three other countries’ campaigns.
“There was a great diversity in the nominees’ submissions, reflecting our members’ increasing efforts to improve the regulation of the gambling market,” said Sarah Kelly, Vice President of IAGR.
Campaign with impact
Subsequent surveys among the target audience showed that the One-Armed Bandit had actually made them reflect on their relationship with gambling: 44% said the campaign had made them think about how often they gamble and how much money they spend and 41% indicated that they have talked to their friends about how difficult it can be to control their gambling.
“It’s fantastic to be able to say that we have made a difference,” said Anders Dorph, who is also aware that the great results are a contributing factor to the authority being able to take home the international award from Rome.
He is joined by Sarah Kelly from IAGR: “The winners stood out for their commitment to improving standards to regulate the gaming market for the benefit of both industry and consumers.”
The agency Advice, in collaboration with the Danish Gambling Authority, is behind the campaign, which features comedian David Minerba in the role of the One-Armed Bandit.
The post International Accolade for Campaign from the Danish Gambling Authority appeared first on European Gaming Industry News.
-
Coljuegos7 days ago
574 Slot Machines, Bingo Halls and Online Betting Modules were Destroyed by Coljuegos
-
Aztec Jaguar7 days ago
SYNOT Games Launches Progressive Bonus with BetPlay
-
Albert Bellavista CEO at Betsala7 days ago
Livespins now available at Chile’s Betsala
-
Compliance Updates7 days ago
UGC Once Again Appeals to Google to Stop Blocking Legal Gambling Ads
-
Compliance Updates7 days ago
Dutch Gaming Authority Imposes Penalty Payment Order on BlokDance BV
-
Balkans6 days ago
WorldMatch Announces Partnership with Slotino
-
Central Europe7 days ago
Digitain and LeBull.pl Join Forces with a New Exciting Partnership
-
Africa7 days ago
SIS partners with leading operator 888AFRICA to provide live numbers draws