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SoftSwiss expands gaming portfolio with OnlyPlay

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SoftSwiss is excited to announce that the company’s Game Aggregator expands its content offering through a partnership with OnlyPlay, an innovative provider of creative gaming content. Following the deal, OnlyPlay’s gaming portfolio will become available for SoftSwiss White Label partners, as well as for online casino projects via the SoftSwiss unified Game Aggregator API.

According to the terms of the deal, by integrating with OnlyPlay, the game provider’s broad gaming offering will now be available to the SoftSwiss network of White Label operators and Game Aggregator clients operating under the Curacao license. 

Nikita Keino, Partner Managers Team Lead at SoftSwiss commented on the deal: “We’re excited to be partnering with OnlyPlay, an innovative gaming studio which has been delivering superb gaming content created using the latest technology for already over 13 years! The SoftSwiss Game Aggregator keeps expanding its offering and we’re glad to deliver even more high-quality value to our players, as well as maximize player involvement during gameplay”.

Artem Klymenko, Co-Founder at Onlyplay: “For us, the partnership with SoftSwiss is a strategic one, not only as with one of the leaders of the iGaming industry but also as a company that is close to us in spirit. SoftSwiss is a company, which is constantly improving, and mastering more and more new verticals in the rapidly developing gambling market”.

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The SoftSwiss Game Aggregator game list will now grant access to the developer’s extensive variety of mobile-friendly HTML5 games. The list includes popular titles like Fighter (new multiplayer game, built on explosive mechanics), Lucky Tanks, and Limbo Cat.

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Blask expands Market Overview dashboard with 10 new countries

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Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.

Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:

  1. Blask Index – a general signal of overall brand activity in the market
  2. BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
  3. APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
  4. CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment

“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”

The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.

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This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.

The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.

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Aquisitions/Mergers

Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

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Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.

TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.

The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.

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This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.

Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

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Push Gaming ascends to new heights with mythic new release Olympus Unleashed

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B2B supplier Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay.

Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.

Central to the experience is the Power-Up Symbol, a dynamic feature that can activate a range of game-enhancing mechanics in both the base game and the high-energy Unleashed feature.

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At the game’s core is the distinctive Unleashed mechanic, where players encounter three legendary figures: Ares, Poseidon and Athena. Each god hero triggers their unique Unleashed feature, introducing varying volatility and gameplay intensity that deepen the player experience.

With its bold visual style, rich theme and wide-ranging appeal, Olympus Unleashed is a valuable addition to any operator’s portfolio. Its fast-paced, accessible design ensures a consistently engaging experience for players across the board.

Ihor Lozinskiy, Head of Studio at Push Gaming, said: “Our aim with Olympus Unleashed was to craft a game that resonates with fans of classic slots while delivering something refreshingly different.”

“With striking visuals and engaging mechanics, we’re confident that players will enjoy everything this mythological adventure has to offer.”

The post Push Gaming ascends to new heights with mythic new release Olympus Unleashed appeared first on European Gaming Industry News.

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