eSports

Guinevere Capital Partners with Spark and Logitech G to Open Esports High Performance Centre in Eden Park

Published

5 years ago

May 4, 2021

Reading Time: 2 minutes

Guinevere Capital has partnered with Logitech G and Spark to launch an esports facility named Spark Esports Hub in New Zealand’s largest stadium Eden Park.

The Spark Esports Hub is fully equipped with dedicated training rooms, broadcast capabilities, a 5G mobile gaming area powered by Spark and a venue to host major esports events. Logitech G is providing all of the precision audio and streaming accessories, a full suite of its Pro gaming peripherals and G923 racing simulators for a truly multi-disciplinary esports space. The facility will give the best teams in ANZ, including the iconic Dire Wolves, professional practice spaces, equipped with top of the line gear for a world leading experience.

Alongside providing the ultimate environment for the development of professional players, the Eden Park Esports High Performance Centre will act as a community hub for gaming, hosting weekly leagues for developing players. The Spark Esports Hub is not only going to provide gamers with a place to develop their PC gaming skills, but also the chance to immerse themselves in the future of mobile gaming, providing access to 5G compatible phones with clip-on mobile controllers.

“Following a challenging year globally, we’re delighted to finally be able to open the doors to the Spark Esports Hub, as well as reopen our facility in the Sydney Cricket Ground. Our performance centres are grounded in furthering our esports science and training philosophies, whilst strengthening local communities. Seeing two industry leaders in Spark and Logitech G committing to the project in such a big way speaks to the value of esports in the region, and it’s incredibly bright future,” David Harris, Managing Director of Guinevere Capital, said.

General Manager of Logitech New Zealand, Fabien Degueldre says that Logitech is committed to the development of esports and gaming across the globe.

“To be part of a space right here in New Zealand that will power some of the nation’s best esports athletes, as well as find emerging talent is really exciting.

“We’ve kitted out the hub with the Logitech G Pro range, peripherals that are designed with and for the world’s leading esports players, to give Kiwi teams the edge as they train to compete on the world stage,” Fabien said.

“The Spark Esports Hub is going to play a pivotal role in the development of ANZ esports, acting as a training facility for teams like Dire Wolves, whilst offering a central hub for esports and gaming fans to exchange ideas and compete. The iconic Eden Park venue also attracts the attention of new audiences, and puts New Zealand on the map as a global esports destination,” Jason Spiller, Owner of Dire Wolves and architect of the Spark Esports Hub, said.

“We already provide Kiwis with some of the best experiences New Zealand has to offer through our exclusive partnerships with Spark Arena, Netflix and Spotify to name a few. The launch of Spark’s esport Hub is a natural extension to our strategy, with two thirds of New Zealanders engaging in some form of interactive digital entertainment such as mobile and PC gaming,” Matt Bain, Marketing Director of Spark, said.

B2B Suppliers

BETER wins Esports Betting Supplier at EGR B2B Awards for second year

Published

10 hours ago

June 8, 2026

Wladimir P.

beter-wins-esports-betting-supplier-at-egr-b2b-awards-for-second-year

BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.

The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.

BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.

Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.

“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.

“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.

“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”

The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil

Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília

Published

4 days ago

June 4, 2026

GamingAmericas.com

esportes-gaming-brasil-exec-calls-for-‘responsible-sponsorship’-at-bis-brasilia

Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”

During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.

He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.

Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.

“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.

The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.

eSports

Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026

Published

5 days ago

June 3, 2026

Wladimir P.

team-vitality-and-fulllife-unveil-a-new-fps-jersey-for-the-valorant-masters-london-and-iem-cologne-major-2026

Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.

After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.

AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT

For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.

The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.

Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.

“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.

PERFORMANCE AND RESPONSIBILITY

The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.

Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.

“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.

The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.