Africa
Going for posts, Unstoppable inclusion with Rugby Africa
Fatma’s journey in rugby began with coincidence, much like many of the greats in the game, Rugby has been a quest of growing one’s confidence. Back in 2015, without any prior experience in playing rugby, Fatma had only attended rugby games as a spectator, most of which were only played by men. After a life changing suggestion for a new hobby from a friend, she made it out to the rugby field behind her office and there her story began, with the support of other female players. When she picked up the oval ball for the first time, she knew that she had found what she had been searching for.
Despite champions of Rugby in Botswana like Fatma campaigning for its broad-based promotion, Rugby and more importantly as a sport for women, has largely remained a sport which exhibits great potential for growth. Fatma exclaims that in Botswana, Rugby for women is hardly discussed. On the other hand, this has not left her, and other Unstoppables demotivated, in fact the value of their work is the single greatest force behind the grassroots development of the game. Her work has been applauded by World Rugby and Rugby Africa, amongst many other organisations and institutions seeking to promote women empowerment. Through the work of Fatma and others, future sports women will join or learn from the sport.
In her own career as a player, Fatma has seen a marked improvement in the participation of more teams in the women’s league. With the number of players increasing over the years, she anticipates that there will be more athletes from school rugby, advancing to league rugby. Further to this she believes that there will also be more women as coaches and referees in the near future- unstoppable.
As part of her outreach efforts, Fatma launched the “A Try for Change”, which is a grassroots initiative to empower girls through the sport. She and others seek to conscientize young women and girls to grow their self-confidence, as a means of unlocking their true potential in society. Rugby is used as a medium of instruction, but the goal of her work is to empower attendees to become agents of change in their respective communities- on or off the field of play. The programme is targeted at primary school leavers and includes modules on introspective exercises, recreational activities with learning objectives, mentorships, as well as preparatory programs in enterprise development.
Coming from a conservative background which does not prioritise the involvement of women in sports, Fatma has vigorously worked to change perceptions of elders and community leaders, to work with their support. She has opened way for reports and researched findings, to find their way into the hands of key decision makers. Overall, the programme has received a positive reception from participants, teachers and the Botswana Rugby Union, and plans are already afoot to run ‘A Try for Change’ again in the new year.
Based on the feedback she has received working with young girls, Fatma used the global “Try & Stop Us” campaign to address the issue of Gender Based Violence affecting women and children inher community. As an Unstoppable leader, she is breaking the silence of abuse in communities by raising awareness around civil liberties and justice. She deeply empathises with young girls who are not taught about building their confidence in school, as the priority is generally put on teaching the standard course curriculum. Sessions with Fatma and her team have become safe and supportive structures for personal development in the schools and communities they serve.
Fatma believes that instilling self-confidence in young women sets them up for life, not only for them to be leaders in the future, but more importantly now, for them to be able to tackle head on collisions with Gender Based Violence and many other scourges of society.
President of the Women’s Rugby Advisory Committee at Rugby Africa, Ms Paula Lancoemphasised that, “the WRAC and creation of its sub-committees will ultimately help increase awareness of women in rugby, attracting more tournaments and partnerships with sponsors, increasing the overall popularity of the game in the continent.”
According to Maha Zaoui, Women’s Manager Rugby Africa, “With the impact COVID-19 has placed globally, we are able to work with the sub-committees to overcome challenges the pandemic has placed on world sports and identifying untapped opportunities,”.
For Fatma, Rugby has been life changing not just for her career as a person, but more importantly it has empowered her as an individual to transform the lives of many. Her personal journey has become a reference point for others, who share in her passion and struggle for inclusion in different parts of their lives. Her outreach work has won many over and today has set the foundation for unstoppable future female leaders in Botswana and Africa at large, who have been transformed through the philosophy of the game.
Source: Rugby Africa.
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Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.
The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.
Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.
The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.
Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.
“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit
Amusnet arrived at the inaugural iGaming Afrika Summit with a clear position: it was not there to follow Africa’s iGaming growth, but to help shape it. Reinforcing that commitment beyond the exhibition floor, Cameron Green, Country Director South Africa at Amusnet, also joined the conference agenda as a featured speaker, contributing to key discussions around the future development of Africa’s gaming industry.
The company’s strong presence at the event was further recognised with the Online Slot Supplier of the Year award at the iGA Summit Awards, acknowledging Amusnet’s strong performance and growing impact across the African iGaming market.
Beyond the product showcase, Amusnet positioned itself as an active participant in Africa’s regulatory and commercial evolution. Across key markets including South Africa, Kenya, Nigeria and Tanzania, the company worked alongside operators, regulators and industry bodies to support a more structured and sustainable ecosystem.
Green took part in the panel discussion “Developed Markets: Strategies for Growing Africa’s Gaming Industry” alongside Thomas Nsongka, Managing Partner at Lion Bets, David Moshi, Managing Director of Velex Advisory Ltd, and Musa Mngadi, CEO of the African Lotteries & Gaming Association. The session was moderated by Job Weku, Business Development Manager Africa at FAZI Company.
Speaking during the panel, Green highlighted the increasing importance of localisation within African gaming markets.
“In the last 12–18 months, we’ve seen a clear shift from generic global content to locally adapted experiences that actually resonate with African players. It’s no longer enough to just translate a game, you need to localise mechanics, themes, volatility, even how jackpots are presented. The suppliers that understand cultural nuance and player behaviour are the ones driving stronger engagement and better lifetime value,” he said.
Addressing the relationship between operators and suppliers, Green also emphasised the need for stronger strategic alignment across the industry.
“Too many supplier–operator relationships in Africa are still transactional when they should be strategic. The operators winning today are the ones treating suppliers as growth partners, not just content vendors. That means sharing data, aligning on player value, and co-investing in performance. The reality is simple, if both sides aren’t making money sustainably, the partnership will break under pressure,” he noted.
At this year’s showcase, the focus moved beyond volume of content to performance that matters. Amusnet’s portfolio was built to deliver stronger session times, higher engagement, and improved player retention across regulated African markets. Proven titles like Shining Crown and Ca$hybara Ski Edition continued to perform consistently, while newer releases such as Caramelo Sortudo Crash Edition and Crazy Red reflected a sharper alignment with evolving player behaviour.
The Golden Coins Link Jackpot series further reinforced this approach, combining familiar mechanics with scalable jackpot structures that drove repeat play and sustained engagement. But the strategy did not stop online.
In a continent where retail still plays a dominant role, Amusnet’s ability to operate seamlessly across Land-based, Online, and Live casino environments gave operators a tangible edge. From immersive live products like Candy Wheel and Showtime Roulette 500, to Land-based solutions including Type S cabinets and the Amusebox platform, the offering was designed to bridge channels and maximise player value across touchpoints.
This hybrid strength proved particularly relevant in African markets, where infrastructure, regulation, and player habits differ significantly from one jurisdiction to the next.
For operators facing increasing pressure from taxation, compliance and rising acquisition costs, the focus remained straightforward: improving yield per player without increasing risk.
“We see Africa as a long-term build, not a short-term opportunity. Our role is to support regulated growth, build meaningful partnerships, and deliver products that genuinely move the needle for operators in this market,” added Green.
That approach was backed by a commercial model built on alignment. Through data-led optimisation, tailored volatility and rapid localisation, Amusnet worked closely with partners to improve performance at a market level. Co-investment in campaigns and a shared focus on measurable outcomes positioned the company as more than a supplier, but as a contributor to operator growth.
As Africa’s iGaming landscape continued to mature and move towards greater regulation and consolidation, the direction remained clear. Amusnet positioned itself on the right side of that shift: performance-led, locally aligned and built for the long game.
The post Amusnet Won Online Slot Supplier of the Year and Reinforced its Long-Term Vision at the iGaming Afrika Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jogabets, a licensed online betting operator in Mozambique, has migrated its operations to VeliTech’s iGaming core platform, the B2B supplier said.
VeliTech said the rollout is part of Jogabets’ growth strategy and is intended to strengthen its digital operations. Darren Calvia, Chief Product Officer at VeliTech, said Jogabets will use “the integrated VeliTech product suite, including the iGaming core system with built-in CRM, sportsbook platform, game aggregation capabilities, and exclusive crash and instant games.”
Calvia added: “Launching a brand like Jogabets isn’t just about going live — it’s about getting the fundamentals right from day one. The early performance and positive feedback from the Jogabets team confirm that when product, technology, and delivery are fully aligned, even complex migrations feel seamless. With the VeliTech platform at its core and a tailored mix of content and tools, the client is now well-positioned to deliver a high-performing player experience and rapid growth.”
Vasco Jafar, Marketing Manager at Jogabets, said the supplier supported local requirements: “We were particularly impressed by the VeliTech adeptness in navigating our intricate local compliance and payment provider requirements, given our specific operations in Africa. We have witnessed their exceptional professionalism and problem-solving capabilities firsthand.”
Mariam Mchedlishvili, Implementation Manager at VeliTech, said the launch is already showing early traction: “The successful launch of Jogabets in Mozambique is already delivering strong early results, with stable performance from day one and positive player engagement trends that confirm we’ve built the right foundation for growth. When an operator comes out of a launch confident and ready to scale, you know the work behind the scenes was done right. That’s what we aim for every time.”
The post Jogabets migrates to VeliTech iGaming platform for Mozambique operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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