Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ) (Betsson), has acquired a 50% stake in the software development company JDP Tech Ltd, which owns a proprietary technology platform for handling LatAm payments. The consideration payable for the shares amounts to EUR 8.8 million. This allows Betsson to secure customer payment flows for the continued expansion in Latin America.

Nevada Gov. Steve Sisolak has announced that the casinos in the state can operate at full capacity from June 1. Nevada is one of the leading tourist destinations in the world and has dramatically suffered due to the coronavirus pandemic. At one point last year, the entire state was shut down for three months until mid-June. But even then capacity limits were in place and hotel casinos were begging to return to full capacity. Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, said the vaccines played a huge role.

According to PlayMichigan, the online sportsbooks in Michigan set fresh records for handle and revenue, reaching nearly $400 million in online and retail bets in March and surpassing $30 million in online revenue, while online casino revenue approached $100 million. The NCAA Tournament spurred Michigan’s online sportsbooks to $359.5 million in handle, according to official data released. That total was up 19.1% from $301.9 million in February. Combined with the state’s $24.2 million retail handle, Michigan’s online and retail sportsbooks collected $383.7 million in bets. That overall total is up 17.8% from $325.6 million in bets in February.

Caesars Entertainment has revealed its plan to invest $400 million into its Atlantic City resorts by 2023. In Atlantic City, Caesars owns and operates three of the region’s preeminent casino destinations – Caesars, Harrah’s Resort and Tropicana Atlantic City. The plans include remodeled room towers; freshly appointed interior design elements; enhancements to the casinos’ gaming floors; new dining concepts with acclaimed restaurant partners; and many more exciting additions within the next three years.

Argentine organisation KRÜ Esports has selected international marketing agency Vanquish as its exclusive commercial agent. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero. KRÜ Esports currently has three partners in the form of GIGABYTE gaming brand AORUS, streaming platform Twitch and American multinational semiconductor company AMD.

Scientific Games Corporation has signed an agreement with Gold Dust Casino to install its iVIEW displays across 233 slot games and seven table games in addition to SDS and CMP core systems. iVIEW technology enables operators to show dynamic marketing content, animations and videos on the gaming machine while providing an instant response through a sophisticated multi-touch display. iVIEW uses player-friendly graphical widgets to enable marketing teams to easily update content throughout the property, significantly enhancing the player experience.

Betsson Perch Investments AB, a subsidiary of Betsson AB (publ), has acquired a 35% stake in Strive Platform Ltd (Strive) for a total amount of USD 6.5 million. Upon launch in the US, planned for the second half of 2021, Betsson has an option to increase its shareholding in Strive by another 5% for the consideration of USD 1 million. Betsson will also grant to the company a convertible shareholder loan facility of USD 2.5 million.

Partnerships

Phoenix Suns and FanDuel Group have announced a multi-year market access partnership designating America’s #1 Sportsbook operator as the Suns’ Official Sportsbook and Daily Fantasy Sports Partner. As part of this new commercial arrangement, FanDuel will open a luxury sportsbook retail location inside the Phoenix Suns Arena. The sportsbook is expected to be completed in time for the 2021-22 NBA season.

The Professional Fighters League (PFL) has announced a new, multi-year partnership that designates DraftKings as the Official Sportsbook and Daily Fantasy Partner of the PFL. The partnership will give MMA, daily fantasy and sports betting fans a truly unique viewing and gaming experience utilising PFL’s proprietary SmartCage technology.

Ainsworth Game Technology has partnered with Konami Gaming to launch historical horse racing machines (HRMs) for Churchill Downs Incorporated (CDI). Konami’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary Historical Horse Racing System. Konami’s HRMs include a suite of popular game titles and cabinet platforms. The machines will be deployed at CDI’s HRM facilities in Kentucky, including Derby City Gaming, Oak Grove Racing, Gaming & Hotel and Newport Racing & Gaming.

New Appointments

Rush Street Gaming has announced that Justin Moore, former general manager of Rivers Casino & Resort Schenectady, has been named general manager of Rivers Casino Philadelphia, pending approval from the Pennsylvania Gaming Control Board. Justin joined Rivers in Schenectady soon after the property opened in 2017. He helped establish the Rivers Casino brand in a new and competitive market, operated The Landing Hotel and debuted New York’s first sportsbook—all while leading dynamic teams and earning a market-leading position.

Scientific Games Corporation has announced that Victor Blanco will join the Company in 2022 as Chief Technology Officer. In this role, Blanco will oversee Scientific Games’ technology strategy to support the Company’s leadership across gaming, lottery, sports betting and iGaming as well as support the development and execution of the Company’s great games.

DraftKings has appointed Gisele Bündchen, an environmental activist, philanthropist and former super model, as a special advisor to the company’s CEO and board of directors for environmental, social and governance (ESG) initiatives. Bündchen has been recognised in Time Magazine’s 100 Most Influential People in the World and 100 Fashion Icons lists, appeared in hundreds of campaigns for the most prominent and iconic brands, graced more than 1200 magazine covers worldwide and walked the runway in close to 500 fashion shows. She is a prominent supporter of numerous environmental and social projects.