Affiliate Industry

Want to increase your FTDs? Mr-Gamble analyzed over 600 casinos and 200,000 clicks. Here’s how you can turn clicks into conversions.

Published

3 years ago

April 20, 2021

Reading Time: 2 minutes

First-time deposit (FTD) conversion is a commonly used customer acquisition metric in the iGaming industry. It is calculated by dividing the number of unique visitors to a site by the number of first-time deposits. The click-to-conversion rate gives a strong indication of the effectiveness of a casino’s CRM processes. Hence, it is one of the most important metrics for operators to follow.

We analyzed over 600 casinos and 200,000 clicks to determine how operators can increase their FTDs. Here are six tips that you can implement immediately to increase your conversions.

Note: We only included casinos with 100+ clicks in our analysis to increase the power of our study.

Banking options

Reducing friction during the registration and deposit process is one way operators can substantially increase their FTDs. We noticed that the easier and faster the process is, the more willing players are to deposit money to the casino.

If you want to increase your FTDs by up to 14%, offering fast payment methods like Trustly and Skrill is a great way to start. In addition, operators should also support popular local banking options, which vary between countries.

Bonuses

It’s no secret that players love casino bonuses. The bigger and better the bonus is (or the more free spins are included), the more eager players are to sign up to the casino to make their first deposit.

Of course, operators should also think about what makes business sense to them, but casino bonuses have by far the biggest impact on FTDs. We have noticed that the number of FTDs per click can increase by up to 45% when casinos offer attractive bonuses.

Bonus terms

Players are far savvier about bonuses and bonus terms in 2021 than they were in the past. Nowadays, players know to look for the Terms and Conditions of the bonus to distinguish great bonuses from bad ones. That’s why we recommend offering low wagering or even no wagering bonuses to increase FTDs by up to 22%.

Besides lowering the wagering requirement, operators should offer a wider range of games to their customers. Many players aren’t interested in depositing if they can’t play their favourite games with a bonus. It’s also worth noting that some players don’t want to claim a bonus if they can’t choose their bet size. When casinos remove betting limits, we see a substantial increase in conversions consistently.

Withdrawal time

Withdrawal time is another factor that impacts FTDs. The modern player wants to cash out their winnings as fast they can, and many players shun casinos with longer withdrawal times. We have seen that shorter withdrawal times can increase FTDs by up to 10% from analyzing hundreds of casinos.

Minimum deposits

Operators need to lower the barriers of entry for players. We repeatedly see a significantly better click to FTD rate when casinos allow players to deposit as little as £1 to £5 or the equivalent amount in dollars or euros. Offering low minimum deposit options alone can increase FTDs by up to 18%.

Game selection

Unfortunately, many operators underestimate the impact the game selection has on conversions. Many players have their favourite casino games and slots, and if they don’t see them featured in a casino, they are reluctant to make a deposit. As casinos add popular game providers and casino games to their game portfolios, we consistently see an increase in the number of FTDs (up to 16%).

That concludes our study. We hope that this analysis gave some food for thought for operators and affiliates alike!

Affiliate Industry

AskGamblers Launches AskGamblers Sports

Published

1 day ago

May 17, 2024

Niji Narayan

Reading Time: < 1 minute

AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.

Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.

In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.

Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.

“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”

The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.

Affiliate Industry

Amusnet Partners with Gamblers Connect

Published

2 days ago

May 16, 2024

Niji Narayan

Reading Time: < 1 minute

Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.

One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.

“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.

The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.

Affiliate Industry

47 New Brands in Q1’24: Affilka by SOFTSWISS Results

Published

4 weeks ago

April 19, 2024

George Miller

47-new-brands-in-q1’24:-affilka-by-softswiss-results

Reading Time: 3 minutes

Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.