Affiliate Industry
Want to increase your FTDs? Mr-Gamble analyzed over 600 casinos and 200,000 clicks. Here’s how you can turn clicks into conversions.

First-time deposit (FTD) conversion is a commonly used customer acquisition metric in the iGaming industry. It is calculated by dividing the number of unique visitors to a site by the number of first-time deposits. The click-to-conversion rate gives a strong indication of the effectiveness of a casino’s CRM processes. Hence, it is one of the most important metrics for operators to follow.
We analyzed over 600 casinos and 200,000 clicks to determine how operators can increase their FTDs. Here are six tips that you can implement immediately to increase your conversions.
Note: We only included casinos with 100+ clicks in our analysis to increase the power of our study.
- Banking options
Reducing friction during the registration and deposit process is one way operators can substantially increase their FTDs. We noticed that the easier and faster the process is, the more willing players are to deposit money to the casino.
If you want to increase your FTDs by up to 14%, offering fast payment methods like Trustly and Skrill is a great way to start. In addition, operators should also support popular local banking options, which vary between countries.
- Bonuses
It’s no secret that players love casino bonuses. The bigger and better the bonus is (or the more free spins are included), the more eager players are to sign up to the casino to make their first deposit.
Of course, operators should also think about what makes business sense to them, but casino bonuses have by far the biggest impact on FTDs. We have noticed that the number of FTDs per click can increase by up to 45% when casinos offer attractive bonuses.
- Bonus terms
Players are far savvier about bonuses and bonus terms in 2021 than they were in the past. Nowadays, players know to look for the Terms and Conditions of the bonus to distinguish great bonuses from bad ones. That’s why we recommend offering low wagering or even no wagering bonuses to increase FTDs by up to 22%.
Besides lowering the wagering requirement, operators should offer a wider range of games to their customers. Many players aren’t interested in depositing if they can’t play their favourite games with a bonus. It’s also worth noting that some players don’t want to claim a bonus if they can’t choose their bet size. When casinos remove betting limits, we see a substantial increase in conversions consistently.
- Withdrawal time
Withdrawal time is another factor that impacts FTDs. The modern player wants to cash out their winnings as fast they can, and many players shun casinos with longer withdrawal times. We have seen that shorter withdrawal times can increase FTDs by up to 10% from analyzing hundreds of casinos.
- Minimum deposits
Operators need to lower the barriers of entry for players. We repeatedly see a significantly better click to FTD rate when casinos allow players to deposit as little as £1 to £5 or the equivalent amount in dollars or euros. Offering low minimum deposit options alone can increase FTDs by up to 18%.
- Game selection
Unfortunately, many operators underestimate the impact the game selection has on conversions. Many players have their favourite casino games and slots, and if they don’t see them featured in a casino, they are reluctant to make a deposit. As casinos add popular game providers and casino games to their game portfolios, we consistently see an increase in the number of FTDs (up to 16%).
That concludes our study. We hope that this analysis gave some food for thought for operators and affiliates alike!
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Affiliate Industry
Amusnet Announces Partnership with Onlandia.org.ua

Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.
The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.
“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.
“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.
This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.
The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination

Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
Affiliate Industry
ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

The company continues its growth in 2025 with key industry recognition
ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.
These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.
Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”
ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.
Voting for the SiGMA Euro-Med Awards 2025 is now open.
The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
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