Africa
NSoft on iGaming industry in Africa: Raising the stakes in Africa
The African continent is the future of the global economy in every aspect and the rising star in the iGaming industry.
Sub-Saharan Africa is home to more than 1 billion people, half of whom will be under 25 years old by 2050. It is a diverse region offering human and natural resources that have the potential to yield inclusive growth in the area, enabling Africans across the continent to live healthier and more prosperous lives.
“Today, we can proudly say that NSoft has a footprint across the globe with 150+ of customers worldwide. NSoft’s rich experience in retail is certainly an important asset for the African markets due to the popularity of land-based betting operators and preferences of its players,” explains Marko Džoić, NSoft’s Regional Sales Manager for the African market.
Africans are very enthusiastic about sports, and the interest in sports betting as well as online games is fast growing with the expansion of mobile internet connectivity. According to recent research on Africa’s betting market, the sports betting industry was estimated to be worth $ 37 billion in 2018 and could reach near $100 billion during this century. Roughly 60 million Nigerians between the ages of 18 and 40 are involved in active sports betting. On average, these punters spend around 3,000 Naira (about $15) every day on bets.
“Despite the issues caused by the COVID-19 pandemic, most African countries have managed to boost betting worth even in 2020, and that growth will continue this year since we’ll have more sport events combined with much better access to the internet. We are very optimistic, adds Marko.
Opening new markets in Africa
Africa is the rising star in the iGaming industry and a high-growth market for which the understanding of new technologies is essential for future development. Beyond developing games and applications, NSoft must comply with the regulations, tax policy, and follow security protocols. This varies from country to country. The number of African countries adopting a regulatory framework is on the rise, which is crucial to the industry.
“Before the COVID-19 pandemic, Africa had most of the gambling revenue in the land-based betting business, but due to all of the restrictions caused by lockdowns, now we can clearly see a growth of the online channel. There is an increased number of Africans moving from USSD and SMS betting to standard online betting as we have in markets across Europe and Asia,” stated Marko.
Ethiopia is the largest and most populated country in the Horn of Africa, home to more than 100M people, and it was the next step for NSoft.
Commenting on opening a new market in Ethiopia, Marko adds: “As a result of good market research and recognizing the potential of the Ethiopian market, we signed the first retail agreements in Ethiopia back in September 2019. Since the internet penetration was very low, we focused on the land-based that is supported with our amazing Web-code generated option for boosting retail business. That was the right move to do, and now we see first clients that are going completely online. My colleague Davor Konjevod is leading Ethiopian clients, and currently, we are working on new projects that will definitely establish us there as the market leaders.“
Doing business during the COVID-19 pandemic
The COVID-19 pandemic lockdowns encouraged NSoft to strengthen its online presence.
Explaining the power of NSoft’s unique retail solutions combined with our online presence, Marko emphasizes: “Today, one year after the beginning of the COVID-19 pandemic on the global level, we have managed to sign new retail deals in Madagascar, Swaziland, the Central African Republic and South Sudan. Hopefully in June, I will be visiting DR Congo to sign new contracts. All of this is the result of dedicated teamwork between our Sales and Development divisions. We’re working on products that are rising stars in Africa – draw-based games like Lucky 6 and our amazing comprehensive Sportsbook software solution, including Pre-Match Betting and Live Betting.
Marko added that many NSoft’s clients aim to transition from retail to other channels during the collaboration.
“We are making that transition possible. I hope to see very soon the first tickets played in the last few African countries where we don’t have our presence now,” Marko concluded.
Stepping up with satellite stream solution
Africa’s low internet speed coverage represents one of the main issues for betting operators around the continent. This has led to NSoft adjusting its products for the satellite stream solution. The fast delivery of its top tier product, draw-based game Lucky Six, through satellite streaming has made this game now available even in locations with low internet speed and poor connection, such as Africa. This solution is an answer to growing customers needs in retail who are facing troubles with an internet connection. The satellite stream is performed via shared channel and with no additional fee for the satellite steam service. Operators’ investment is at a minimum and only requirements are a satellite dish antenna and a receiver.
Plans for the future – converting land-based to mobile
While the African gambling market was dominated by land-based betting operators so far, the number of online players has been growing quickly with the spread of smartphones and mobile data coverage. One of the pillars of NSoft’s constant progress is listening to our clients, which gives us important feedback and helps us make new better products as well as update existing ones to keep our clients and punters satisfied.
Marko adds: “Clients not only give us their opinion on the products, but they also serve as a bond between NSoft and punters. Where there is a market gap, we are here to listen and develop something new. This was the case with our Lightning games – a new category of virtual games offered in our portfolio. NSoft’s most desirable games Lucky Six and Roulette have been totally revamped and adapted for web and mobile usage. They are easy to play, fast as lightning and provide the possibility for players to win big. More and more Africans are discovering the joys of sports betting on the move and they will surely do the same with online casino games.”
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Nigerian operator unveils fresh suite of games via new integration with leading emerging-markets aggregator
GinjaBet, a rapidly growing Nigerian operator, is now firmly established with an extensive portfolio of casino content delivered through its integration with QTech Games, the leading game aggregator for emerging markets across Africa.
GinjaBet is a rising-star challenger brand with big plans for the Nigeria market and beyond. As this market coalesces, customers are increasingly demanding experiences that are not only functional but also convenient to use, and personalised to their preferred betting patterns. In this regard, QTech Games and GinjaBet have aligned their complementary skills to deliver a simplified betting experience and optimised user journey across casino, thanks to an adaptable range of content that is both locally authentic and appealing to the next generation of players.
This collaboration will also explore new cross-sell opportunities between sportsbook and casino, with next summer’s football World Cup on the horizon, always a key acquisition and retention driver for global sportsbooks, but above all in Africa where soccer is king.
GinjaBet’s UI has been optimised for mobile-first play, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording operators the fastest integration available, backed by reliable performance and customer support, localised for every region across Africa. By leveraging QTech’s wider global expertise, GinjaBet enjoyed a seamless casino launch, and is now well-positioned to sustain its rapid growth in the near future with a casino product that rides on a scalable and robust framework. This project has also been carefully curated to responsibly track Nigerian player proclivities.
Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments.
“QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.
“And we have a suite of other product improvements designed to keep our partners ahead of their rivals in a region where no leadership position can be taken for granted. In addition, our proprietary tech means we’re the only aggregator which is not just showcasing fantastic games but also adding engaging features (such as our AI-driven recommendation engine, QTech Play, alongside other tournament and progressive-jackpot elements) to bolster QTech’s vantage point across the African landscape. We’re constantly adding new content to the platform, prioritising suppliers that deliver unique and localised content, including games which solve familiar local challenges to engagement, such as handset quality limitations, restricted access to fast networks, or high data costs.”
Joe Richa, Ginjabet CEO, added: “GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.
“We’re a fast-moving Nigerian brand, focused on delivering specialised, reliable, and entertaining gaming experiences tailored to African markets, driving innovation through responsible gaming and operational efficiency. Our dynamic growth since launch in 2025 has already been hugely encouraging, but QTech’s flexible platform ecosystem has now put us in a position where we can plan for the future with confidence across casino and sportsbook, particularly with the World Cup upcoming fast.”
The post GinjaBet goes live with QTech Games casino content in Nigeria appeared first on European Gaming Industry News.
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Booming Games is thrilled to announce a significant milestone in its growth journey through a strategic partnership with the leading African operator, SportPesa. This collaboration marks a pivotal step forward in Booming Games’ mission to expand its footprint in the African gaming market.
As a result of this partnership, Booming Games’ high-quality slots are now seamlessly integrated into SportPesa’s platform, enabling players across Africa to access an array of top-performing titles.
Notable games include fan favourites such as ‘Burning Classic’, ‘Gold Gold Gold’, ‘TNT Bonanza’, and ‘Cash Pig’. Additionally, SportPesa’s players will now have access to Booming Games’ diverse portfolio, featuring exciting games like ‘Ronaldinho Spins’, ‘Power of the Vikings’ and ‘Buffalo Hold and Win’.
This collaboration underscores SportPesa’s commitment to growth and innovation, as well as its strategic focus on fostering robust partnerships to achieve new heights in the global gaming industry with partners such as Booming Games.
Solomon Godwin, Head of Africa at Booming Games, expressed his enthusiasm: “We’re delighted to continue our expansion in the African betting markets, and SportPesa’s strong and trusted brand will only enhance these possibilities. Our slot offerings are as wide-ranging as they are high quality, providing exceptional entertainment and sustainability for their customers. We believe we can offer real value to African players.”
Paul Wilson, Senior Product Manager at SportPesa, added: “We are very happy with the new partnership with Booming Games. Offering their immersive, dynamic, and vibrant games to our customers in Kenya, Sportpesa Tanzania, and around the globe on our platform is exciting. Booming Games’ titles will be a great addition to our market-leading casino lobby, and I’m sure our customers will enjoy playing them.”
The post Booming Games and SportPesa forge strategic partnership to elevate the African gaming market appeared first on European Gaming Industry News.
Africa
IBIA and the AIA sign a strategic partnership to strengthen sports betting integrity across Africa
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Protecting African sports and regulated betting operators from match-fixing
The International Betting Integrity Association (IBIA) and the African iGaming Alliance (AIA) have signed a Memorandum of Understanding (MoU) to enhance collaboration and promote integrity across Africa’s rapidly developing sports competitions and betting markets. The agreement establishes a framework for cooperation between the two associations, each representing regulated betting operators, to support responsible and sustainable sports betting markets across the continent.
Under the terms of the MoU, IBIA will become the AIA’s strategic betting integrity partner, while AIA will act as IBIA’s primary betting policy and regulation partner for Africa. The partnership will facilitate the exchange of information, joint engagement and coordinated policy initiatives aimed at protecting consumers, regulated operators and sports from betting-related match-fixing.
Peter Emolemo Kesitilwe, CEO of AIA, commented: “Integrity is the foundation of Africa’s betting future. This partnership between the AIA and IBIA represents a decisive step towards ensuring that Africa’s growing betting industry is anchored on trust, transparency, and accountability. As a pan-African industry platform, AIA is committed to working with global integrity leaders like IBIA to harmonise standards, promote responsible gaming, and support regulators in safeguarding markets from manipulation and illicit practices. Together, we can strengthen Africa’s credibility as a world-class, igaming frontier.”
Khalid Ali, CEO of IBIA, said: “Africa represents one of the most dynamic and fastest-growing betting markets in the world. Ensuring that this growth is underpinned by robust sports betting integrity standards and effective regulation is essential. Our partnership with the African iGaming Alliance reinforces our shared commitment to supporting a sustainable, well-regulated African betting industry that safeguards consumers and sporting competitions alike.”
The partnership will enable both organisations to share insights on betting integrity, regulatory developments and policy trends across Africa. The partnership reflects a shared commitment to strengthening integrity frameworks for regulated betting operators and to fostering closer cooperation between the associations’ members.
From 2020 to Q3 2025, IBIA reported 131 suspicious betting alerts across African sporting events, primarily involving football (64) and tennis (62).
Backed by over 90 operators and 200 betting brands, IBIA safeguards sport and regulated betting markets through global monitoring, intelligence sharing and stakeholder collaboration. It monitors over 1.5 million sporting events and $300bn in bets each year. Its alerts have contributed to the successful prosecution of numerous match-fixing cases worldwide, reinforcing IBIA’s role as a trusted partner to regulators, sports and policymakers.
The post IBIA and the AIA sign a strategic partnership to strengthen sports betting integrity across Africa appeared first on European Gaming Industry News.
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