Gambling in the USA
Gaming Americas Weekly Roundup – March 22-28

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Full House Resorts Inc. has announced the name and branding of its luxury hotel and casino project in Cripple Creek, Colorado: Chamonix Casino Hotel. Chamonix is located near Full House’s existing Bronco Billy’s Casino. This new project will feature approximately 300 four-star guest rooms and VIP suites as well as a spacious, new, elegant and exciting casino gaming area.
BetMGM has launched BetMGM Poker in Michigan. Michigan joins New Jersey as the second state in the US to introduce BetMGM Poker, the company’s primary online poker offering powered by the partypoker US network. This news follows the January launch of BetMGM’s online sports betting and casino offerings in Michigan. The BetMGM Poker app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://poker.mi.betmgm.com.
Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has secured a $150 million investment from Great Hill Partners. The investment will accelerate Jumio’s significant global lead in the digital identity space by devoting additional resources to automate its identity verification solutions, expand the breadth of the Jumio KYX Platform and grow its suite of AML compliance services.
Golden Matrix Group has filed with the SEC to raise up to $10m in an initial public offering on the Nasdaq. The company is currently listed on the OTC. Golden Matrix was founded in 2008 and booked $4 million in revenue for the 12 months ended 31 October 2020. It plans to list on the Nasdaq under the symbol GMGI. Kingswood Capital Markets is the sole bookrunner on the deal. No pricing terms were disclosed.
Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centres. New franchisee applications include disclosure of financial information, desired territory and business background.
The state of Connecticut has reached a deal with its two federally-recognised Native American tribes to provide online gambling and sports betting. The deal will tax online gaming at 18% for the next five years, then up to 20%. Sports betting will be taxed slightly lower. The Connecticut lottery will also be allowed to open a number of sports betting outlets, including venues in Bridgeport and Hartford.
Partnerships
GAN Limited has entered into a deal with Gila River Gaming Enterprises to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village and Lone Butte in Chandler. The customised solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.
Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content.
FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology. Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.
Allied Esports has partnered with Xsens to bring live animated casters to a professional esports tournament production for the first time. Through the use of Xsens’ MVN motion capture systems, Allied will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played and create unique, innovative opportunities for brand and product integration.
Acquisitions
XLMedia has entered into an agreement to acquire the business and assets of Sports Betting Dime for about $26 million. The company also announced plans to raise a minimum of about £20 million via a placing and a subscription and up to a further £3 million in an open offer. The net proceeds of the fundraising will be used mainly to finance the SBD purchase.
Lottery.com has entered into a binding agreement to acquire Mexican lottery companies JuegaLotto and Aganar. JuegaLotto is federally licensed to sell international lottery games in Mexico through an authorised federal gaming portal and is licensed for games of chance in other countries throughout Latin America. Aganar is licensed to sell Mexican National Lottery draw games, instant win tickets and other games of chance online with access to a federally approved online casino and sportsbook gaming license.
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Gambling in the USA
NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO

The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Charleen Ripley
Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack

Sky River Casino has announced that an Elk Grove resident has won a whopping $511,311 while playing progressive blackjack on March 31, 2025. The Sky River Rewards member hit the big win after playing the table game for less than an hour.
“Our progressive table games and slot machines continue to be really hot here at Sky River Casino. Our players have had an impressive number of life-changing jackpots and our winning streak continues. We look forward to the next big win and welcome adults near and far to visit to explore and enjoy our high-energy atmosphere, lively promotions, exciting gaming, and unparalleled dining experiences,” said Michael J. Facenda, President of Sky River Casino.
The lucky local guest plans to use her winnings to renovate a kitchen and build a house back home.
“Without question, the best part of my job is watching our valued members and guests experience jaw dropping wins like this one. We all share in the incredible excitement that is absolutely contagious and can be felt throughout the casino,” said Charleen Ripley, VP of Casino Operations for Sky River Casino.
The post Sky River Casino Guest Wins Half-million Dollars Playing Progressive Blackjack appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Gaming Americas Weekly Roundup – March 24-30

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bruce Smith Enterprise and The Cordish Companies celebrated the groundbreaking of the new LIVE! CASINO & HOTEL VIRGINIA in Petersburg. The milestone officially commences construction on a transformative project that will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs, and set a new standard for gaming, hotels and entertainment in the Commonwealth. Live! Casino & Hotel Virginia is part of a larger $1.4 billion master plan by the partnership, scheduled to be developed in phases, that will bring a world-class mixed-use resort destination to Petersburg. Executives from Bruce Smith Enterprise, The Cordish Companies and Cordish Gaming were joined by Petersburg City Mayor Sam Parham and members of Petersburg City Council, Virginia State Senator Lashrecse Aird, Virginia State Delegate Kim Taylor and many other business and community leaders at the project site in Petersburg.
For the second year in a row, Hard Rock Hotel & Casino Atlantic City has been named a USA Today Top Workplaces Award Winner. Hard Rock Atlantic City ranked number 31 on the list of USA Today Top Workplaces Award Winners for 2025 in the category of large organisations, considered to be those with more than 2500 employees. Hard Rock Atlantic City is the highest-ranked casino on the list. In late 2024, more than 1000 Hard Rock Atlantic City team members participated in an anonymous survey administered by Energage, an independent human resources technology and research company behind the USA Today Top Workplaces employer recognition programme. USA Today first partnered with Energage in 2023 to identify, recognise and celebrate organisations prioritising people-first cultures. Top workplace awards have also been earned by Hard Rock Atlantic City’s corporate parent, Hard Rock International, which has been named one of America’s Best Large Employers by Forbes in 2025 and for seven of the past eight years.
Partnerships
Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya and Tanzania, where Amusnet’s games have already gained significant traction. Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.
Quick Customer Intelligence (QCI) has deepened its partnership with Maropost, the leading provider of B2C ecommerce and retail technology. The partnership enables more meaningful and proactive communication between QCI’s casino clients and the casino guests. B2C companies are often bogged down by the expense and time spent managing technology tools, pulling focus away from the customer experience. Maropost enables QCI, and its casino clients, to stop focusing on tech and return their guests to the center of their business. Key to making this happen is Maropost’s “unified identifier” (UID). Casino operators can now use their own “player Ids” as Maropost’s UID, enabling a unified view of guest activity, even in cases of shared guest email addresses. Flexible UIDs result in improved tracking, engagement and personalised communications across multiple channels.
The post Gaming Americas Weekly Roundup – March 24-30 appeared first on European Gaming Industry News.
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