Daily Fantasy Sports
DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season
Ahead of the launch of the new season DFS expert DraftKings has launched the industry’s most comprehensive Australian Football Rules (AFL) Daily Fantasy Sports product to appeal to an untapped global audience of hundreds of millions of fans in one of the world’s most exciting and toughest sports.
Daily fantasy sports players will be able to get involved in a multitude of new and exciting games with huge cash prize pools across a 31-week long season that includes four weeks of finals. It will be the biggest first prize in DFS history in Australia with $85,000 available on the opening night and $200,000 across the opening round.
The introduction of Aussie Rules (AFL) DFS broadens DraftKings’ already leading portfolio of daily fantasy content to more than 15 global sports and enables an even wider international fan base to get involved.
As the world’s fourth most attended sport and with more than 111.4 million people tuning in to AFL broadcasts in 2020 alone there is a huge internal fanbase as well as major cross-sell opportunities for DraftKings with AFL to attract dedicated fans as well as traditional NFL, NBA and golf customers among others. I have attached an information sheet about the sport for more information.
Jeffrey Haas, SVP International Strategy DraftKings said: “The Australian Football League boasts huge appeal both in Australia and internationally with the fourth-highest domestic audience attendance globally. This compelling sport caters to Australian players domestically along with their vast expatriate population around the world as fans in Canada, the US and the UK can all watch via the AFL’s international broadcast partners.
“With DraftKings’ rich daily fantasy heritage, we are thrilled to add these AFL contests to our industry-leading variety of DFS categories as an ‘Approved AFL Fantasy Sports and Betting Provider.’ Fans all over can discover and incorporate AFL action into their second-screen gaming experience as the 31-week-long season plus four weeks of finals gets underway where some of the toughest athletes on the planet square up for intense end-to-end action.”
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Daily Fantasy Sports
SCCG Management Announces Strategic Partnership with DFS Platform Bettor
SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.
Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.
Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”
Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”
SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.
Adam Packer
PrizePicks Awarded Operating License in New Hampshire
PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.
“We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,” Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.
PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.
New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.
Dabble
Dabble to integrate OpticOdds’ API & Trading Screen to power US growth
OpticOdds, the premier feed provider for top operators, has struck a new partnership with Dabble as they continue to expand into the United States with its DFS Pick Em product offering. This collaboration will see the sportsbook and DFS operator integrate OpticOdds’ advanced odds API and trading solutions.
The agreement covers multiple sports and OpticOdds will provide Dabble with comprehensive player market odds data for its US product and additional market coverage for its Australian offering.
Dabble’s customers will now be able to enjoy more wagering opportunities, benefiting from real-time updates and alerts. The API and trading screen provide comprehensive odds updates from over 100 sportsbooks, covering best odds, outliers, player markets, reference lines, settlements, injuries, and more. An added benefit of the OddsScreen is the custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, and historical odds from one location.
OpticOdds continues to lead global odds coverage, catering to a wide range of sports and events including football, basketball, baseball, MMA, boxing, hockey, soccer, tennis, golf, motorsports, esports, wrestling, rugby, lacrosse, cricket, volleyball, and politics from over 125+ sportsbooks.
Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented, “Our products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.”
Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added, “Adding OpticOdds’ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers. Having the right tech and trusted partners in place enables us to focus on creating the best player experiences that have social interaction at the heart.”
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