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Better Collective has appointed Anders Crillesen as its new Head of PR & Communications.

In this new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives towards responsible gambling.

“I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy,” Crillesen said.

“I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives,” Crillesen added.

Confirming his appointment, Better Collective noted that the new Head of PR has amassed 20 years of communications experience, having worked in the finance, IT and PR consultancy sectors.

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