eSports
SPREE Interactive Raises Millions to Expand Global Partnerships and Free-roam VR eSports Experiences
SPREE Interactive, previously known as HolodeckVR, a global leader in multiplayer, free-roaming commercial VR attractions, has successfully secured a multimillion euro investment of an undisclosed amount, backed by investors with successful exits to Disney, to expand global operations and strategic partnerships.
SPREE Interactive secured its first exclusive, licensing partnership with VR Nerds to distribute the world’s first all-in-one, mobile free-roam, immersive VR eSports experience for Tower Tag, the largest VR eSport game globally, currently with over 1 million plays.
SPREE Interactive is doubling-down on the high-growth eSports market by providing all-in-one free-roam custom-solutions to the location-based entertainment market through their global partnership with Pico Interactive, creators of the Neo 2 headset that was named to TIME’s Best Inventions of 2020 List.
Three strong market drivers fuel SPREE’s rapid expansion: global VR gaming estimated $92.31 billion by 2027, esports revenues to reach $1.5B by 2023 combined with increased foot traffic and explosive demand from shopping malls to find innovative ways to utilise the floor space.
SPREE’s products deliver one of the highest ROI in the industry. Operators are recouping their investment in less than six months generating additional revenue with an average of 2500 plays per location, per month for enterprise clients like Family Entertainment Centres.
SPREE’s content strategy is to become the Netflix of hyper-immersive social virtual reality experiences, enabling third-party content developers like VR Nerds, and Hollywood FX studio PIXOMONDO to develop for its open platform.
SPREE systems are built upon the proprietary, patented sensor fusion technology and cutting edge content distribution platform; currently integrated into VR Roller Coasters, VR Bumper Cars, and arena scale VR free-roam attractions globally, with other AAA VR content partnerships in development.
SPREE is preparing for a Series-A later this year to build upon SPREE’s proprietary, patented technology, strategic partnerships, content distribution and global expansion.
“Shopping malls are desperately seeking alternative revenue streams and innovative ways to utilize the floor space, SPREE provides scalable, revenue-driving solutions to retailers,” says Jonathan Nowak Delgado, Founder and Managing Director, SPREE Interactive.
SPREE Investor, Stephan Berendsen, Founder and Managing Director of Germany-based Berendsen Holding GmbH says: “After having sold my own company to Disney 15 years ago, I know what it takes for a company to become attractively scalable and profitable – and SPREE has the potential for both.”
SPREE’s Founder and Managing Director Jonathan Nowak Delgado says: “As we plan for our Series A round, we will continue to build upon our proprietary, patented sensor fusion technology, strategic partnerships and cutting edge content distribution platform – continuous innovation and collaboration are at the heart of our growth.”
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Compliance Updates
Stake joins ESIC as official anti-corruption partner
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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.
As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.
As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.
Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”
Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”
The post Stake joins ESIC as official anti-corruption partner appeared first on European Gaming Industry News.
Central Europe
Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
Adrian Jones
Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025
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Personar, an award-winning provider of AI sports technology, announced its partnership with StarLadder as the official technology partner for the Budapest Counter-Strike 2 Major 2025. This collaboration marks Personar’s entry into esports. It will bring advanced real-time communications and interactive fan features directly into the live broadcast across all stages of the tournament, making one of Counter-Strike 2’s most distinctive elements – team communications – accessible to a global audience.
As part of the partnership, the tournament will carry the title Presented by PERSONAR, with branding integrated throughout the arena, live streams and digital broadcasts. The event will bring thousands into the stadium and reach millions of viewers worldwide.
TrackSwift, Personar’s award-winning platform for real-time sports decision intelligence, will power several key broadcast innovations throughout the tournament:
• Live In-Match Voice Communications: The broadcast will feature live transcriptions of every key communication moment.
• Voice Communication Replays: Dedicated replay segments that provide fans with a deeper understanding of the tactical decisions and split-second calls that define championship-level Counter-Strike 2 play.
• Fan Engagement Features: Personar TrackSwift will enable fans to support their favourite teams and players throughout the broadcast with real-time information.
“The Budapest Major represents one of the most significant events in competitive gaming, and we’re thrilled to bring our TrackSwift technology to enhance the fan experience. Team communications are at the heart of Counter-Strike 2’s excitement, and our technology removes barriers, giving fans unprecedented insight into the strategic brilliance of the world’s best teams. This is a bold moment for Personar. Esports is global, fast-paced, and redefining how audiences experience competition. TrackSwift now brings the precision, analytics, and broadcast intelligence of professional sports communication to competitive gaming,” said Adrian Jones, CEO of Personar.
“Partnering with Personar allows us to bring fans closer to the teams than ever before. TrackSwift adds a new level of clarity and insight to live Counter-Strike 2, and we’re excited to showcase this innovation at the Budapest Major as part of our ongoing commitment to pushing the boundaries of the esports experience,” said Tina Balan, COO of StarLadder.
TrackSwift’s real-time processing capabilities let fans experience the intensity and strategy of competitive Counter-Strike 2 without missing crucial context of live team communication.
The StarLadder Budapest Major 2025 will take place from 24 Nov to 14 Dec in Budapest, Hungary, featuring a USD 1,250,000 prize pool and 32 of the world’s best Counter-Strike 2 teams competing for esports’ highest honours.
The post Personar Partners with StarLadder as Official Technology Partner for Budapest Major 2025 appeared first on European Gaming Industry News.
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