Online gambling firm 888 Holdings has announced that it has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment (CIE).

The new agreement will see 888 continue to power the World Series of Poker (WSOP) brand’s online poker rooms as the company plans its entry into new regulated markets.

WSOP is the world’s most prestigious and longest-running poker series, which sees hundreds of thousands of entrants from across the globe compete for millions of dollars with live tournaments broadcast to an international audience.

Through the partnership, 888 will continue to provide its turnkey poker platform and services to CIE in the US including bringing the WSOP’s online poker rooms to players’ mobiles and desktops.

The partnership will also see 888 continue to power the US market’s only interstate shared player liquidity poker network across the states of New Jersey, Delaware, and Nevada, connecting an increasing number of poker players to enhance the availability of poker games and formats for its customers.

Yaniv Sherman, SVP Head of Commercial Development at 888, commented: “Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.

“We are also excited at the prospect of adding new states to our unique interstate poker network in 2021 and beyond, which we believe would drive a significant increase in liquidity for poker players on the 888 platform. Our extended relationship will also enable 888 to gain a presence in new U.S states following the required regulatory approvals, which presents an important opportunity in our long-term development strategy for the U.S. market.”

Ty Stewart, Executive Director of the World Series of Poker and SVP of CIE, commented: “We’re proud of the success story to date, particularly the record-setting tournament events of 2020, and are optimistic about the future of real money online poker in the US.”

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