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UK Gambling Firms Accused of Exaggerating Scale of Black Market Betting

UK Gambling firms have been accused of concocting a “dodgy dossier” to exaggerate the scale of black market betting, in an attempt to influence an upcoming government review expected to result in tougher regulation.
Gambling industry figures recently seized on a report claiming that 200,000 people in the UK spend £1.4bn on black market sites every year, warning that tougher regulation could drive more people into the arms of “unscrupulous” operators.
But in a letter to a cross-party group of MPs examining gambling-related harm, the Gambling Commission’s chief executive, Neil McArthur, delivered a withering assessment of the report.
The boss of the gambling regulator said the report, written by consultancy PwC, was “not consistent with the intelligence picture” and did not distinguish between real consumers using black market sites and bots or other automated systems.
He said the report should be treated cautiously, adding that it lacked any evidence to show an increase in illicit betting.
“We know that licensed operators and their trade bodies are concerned about the impact of the illegal market, but our own evidence suggests that the impact may be being exaggerated,” he said.
McArthur said black market concerns should be kept in proportion “despite … reports from consultants paid for by the industry, and should not distract from the need to continue to drive up standards and make gambling safer in the regulated market.”
Such direct criticism from the regulator will be a blow for the industry lobby group, the Betting and Gaming Council (BGC), which has repeatedly referred to the report to back its arguments against stricter regulations.
The government is considering a range of measures that could involve limiting stakes on online virtual slot machines, or forcing web-based casinos to carry out thorough affordability checks if customers deposit a certain amount per month.
McArthur dismissed BGC’s suggestion that such measures could fuel a surge in black market operations.
“In any event, we are not convinced by the argument that suggests that raising standards in the licensed market will prompt consumers to gamble with illegal operators,” he said.
The Labour MP Carolyn Harris, who chairs the MPs’ group that receive the letter, said: “The online gambling industry talks up the threat of the black market in an attempt to resist regulation and protect its profits, but trying to hijack the debate by manufacturing dodgy dossiers of information to further their own ends is an incredibly transparent tactic and will not be any kind of excuse to hold down standards.”
The BGC and several of the UK’s major betting companies, which commissioned the report, refused a request to provide a copy.
But the Guardian has since obtained both a draft version, dated April 2019, and a final version, dated July 2019.
The two appear identical except that the final version removed a reference to the three firms that commissioned it, Ladbrokes owner GVC, William Hill and The Stars Group, which owned SkyBet and has since merged with Paddy Power owner Flutter.
Matt Zarb-Cousin, a former adviser to Jeremy Corbyn who runs the campaign group Clean Up Gambling, said: “The gambling industry has been quoting from this report as it attempts to drive a race to the bottom in regulation. Having finally seen the contents, it’s clear why it was reluctant to make this report available for public scrutiny.”
A BGC spokesperson said countries with tougher regulation than the UK had bigger black market problems.
“We have repeatedly called on the government to use the online harms bill to crack down on access to these sites, and we would support financial service providers being obliged to block black market transactions,” he said.
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Chris Loftus CEO at Northern Lights Gaming
Introducing Prize Ladder from Northern Lights Gaming

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Studio’s latest classic slot delivers exhilarating bonus action against a glamorous TV gameshow backdrop, with cascading reels adding to the excitement
Have you got what it takes to take on the Prize Ladder and come out on top? That’s the question players must answer before taking on the latest classic slot title from in-demand content house, Northern Lights Gaming.
Bright lights and big wins are the order of the day in Prize Ladder, a game-show style blockbuster that promises twists and turns from the very first game round to the last.
Set on a vibrant stage with dazzling neon lights and a booming announcer voice, this ANYWAYS Rolling Reels game pays both left-to-right and right-to-left.
ANYWAYS Rolling Reels is triggered on any win and kick-starts a cascade where winning symbols are removed and new ones roll in, opening up chances for more consecutive wins.
The excitement builds with the Prize Ladder™ itself, which increases the value of winning symbols with every consecutive cascade in a single spin. And if a Padlock symbol lands on the final cascade, those juicy symbol values get locked in for the next spin.
This wouldn’t be a Northern Lights Gaming slot without a glitzy Free Spins bonus, which gets triggered when three or more Scatter symbols land. This gets the player eight Free Games with the Awards Cards held for the duration.
Then there’s the Super Spins, which are triggered when the player lands a full reel of the same symbol with Star overprints on reels one or five.
One whole reel of the same symbol also has a chance to trigger the Super Spins. The reels then spin in more of that symbol across the reels. Each position that is not held, spins, with either the triggering symbol, blank or Scatters.
Additional symbols and Scatters that land are held on the reels, and for each Super Spin, the Prize Ladder award rolls up one level.
Now for the Buy the Bonus options – players can Booster Buy, which increases the chance of triggering the Free Spins, Super Spins and the Padlock Bonus, or they can opt for the Bonus Buy to head straight to the Free Spins, Super Spins or Super Free Spins.
Chris Loftus CEO at Northern Lights Gaming, said: “Prize Ladder is a classic slot that plays more like a bonus-heavy video slot. It’s a game that’s all about the glitz and glamour, and climbing that ladder to unlock the game’s biggest bonuses and wins.
“The entire team has really pulled together for Prize Ladder, and the result is a visually striking slot with gameplay that gets pulses racing thanks to a smart combination of mechanics and bonuses, including some of our unique in-house features like Rolling Reels.
“Think your players are ready to take on the Prize Ladder? There’s only one way to find out.”
The post Introducing Prize Ladder from Northern Lights Gaming appeared first on European Gaming Industry News.
Anna Kiselova Head of International Relations at Relum
Relum Appoints New Head of International Relations to Strengthen Global Presence

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Relum has welcomed a new Head of International Relations to guide its global strategy and strengthen the company’s international presence.
Relum, an advanced casino engine provider, is proud to announce the appointment of Anna Kiselova as its new Head of International Relations. With over five years of experience in the iGaming industry, including key leadership positions, Anna brings extensive expertise in building strategic partnerships and advancing global collaborations.
In her new role, Anna will focus on expanding Relum’s international presence, strengthening relationships with partners, and supporting the company’s growth strategy across multiple markets.
Anna Kiselova, the newly appointed Head of International Relations at Relum, commented: “I’m genuinely excited to join Relum and contribute to something that feels dynamic and full of possibility. In my new role, I want to focus on partnerships that go beyond transactions – relationships built on trust, openness, and shared goals. I believe that’s the foundation of meaningful, sustainable growth, and I look forward to seeing what we can achieve together.”
Edmond Ghulyan, Chief Executive Officer at Relum, added: “We are proud to welcome Anna Kiselova to our leadership team. Her appointment marks a significant step in Relum’s international growth journey. Anna’s strategic perspective and extensive industry experience will help us deepen partnerships, explore new opportunities, and strengthen Relum’s standing as a trusted global technology provider.”
This appointment underscores Relum’s commitment to expanding its international footprint and building a stronger, more connected network of partners through innovation and collaboration.
The post Relum Appoints New Head of International Relations to Strengthen Global Presence appeared first on European Gaming Industry News.
Ana D’Arrigo
EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo

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On October 15th, EEGS hosted a dynamic webinar titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring renowned speaker Ana D’Arrigo. This session marked the first webinar since the summer break and was highly anticipated.
The webinar was a practical, experience-based discussion, enriched with real-world examples from leading companies. Ana shared valuable insights drawn from her personal experience, offering attendees actionable strategies to connect with the elusive Gen Z audience.
The session commenced with a thorough exploration of “Who are Gen Z?” – the first digital natives, highly tech-savvy, and increasingly challenging to target through traditional marketing. Ana highlighted that Gen Z-ers are distinct: they prioritize authenticity, lead with purpose, express themselves creatively, value transparency, are entrepreneurial, and driven by their values. Despite having short attention spans, they engage deeply when content resonates with them.
A key takeaway from the webinar was the shift needed in marketing approaches: “To win Gen Z, stop marketing to them – start creating with them,” a powerful insight echoed by ChatGPT and emphasized by Ana. Instead of mass marketing, personalized, authentic content that involves Gen Z in the creation process is essential.
Further, Ana discussed the future of marketing to Gen Z, emphasizing ongoing engagement and authenticity. She actively engaged with the audience, responding to intriguing questions and fostering a lively discussion.
If you’ve missed the session don’t worry! You can watch it on demand now HERE
The post EEGS Webinar on Engaging Gen Z – Insights from Ana D’Arrigo appeared first on European Gaming Industry News.
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