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SAZKA Group Appoints Justin King as National Lottery Bid Advisor

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Sazka Group has announced Justin King, former chief executive of supermarket chain Sainsbury’s, as the first appointment to a new advisory board to support its bid for the fourth UK National Lottery licence.

The Czech conglomerate marked King’s appointment as a major coup in its ambitions to replace Camelot UK as operating company of the National Lottery, a contract Camelot has served since its inception in 1994.

“Getting people back to their local high street post-Covid-19 requires fresh thinking, an innovative approach, and recognition that the National Lottery can play an integral role in that recovery,” King said.

“I’m teaming up with SAZKA Group to make the National Lottery better. We need to revitalise this precious institution by bringing back those customers that have stopped playing, while making it relevant and exciting for new audiences too.

“A vibrant and growing lottery is the only way to guarantee more funding for good causes, which is crucial for helping Britain to build back better.”

SAZKA Group’s UK Bid Chair Sir Keith Mills said: “With Justin on board, we will present a plan that modernises retail channels to ensure that not a single National Lottery player or retailer is left behind. Justin’s experience will also be of huge benefit for our transition plans which must be submitted to the Gambling Commission as part of our bid.

“Over the next few weeks, I look forward to welcoming more experts to our team, who will help us to share our vision for the National Lottery as the Fourth Licence Competition progresses.”

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Atlaslive

Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil

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The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event

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Wazdan, a prominent innovator in game development, has unveiled its latest initiative, the Score the Jackpot campaign, offering operators a comprehensive promotional toolkit designed to tap into the excitement surrounding this summer’s football fever.

With the motto “Our Goal – Your Gain,” the campaign integrates four unique Wazdan games into a football-themed concept, enabling operators to craft engaging seasonal promotions around a balanced selection of captivating titles.

The Score the Jackpot campaign includes Mighty Wild™: Gorilla, Cash Grotto™, 16 Coins™ x5000, and Fisherman’s Luck™. Each game has been carefully chosen to complement the wider promotion, creating a cohesive and dynamic gaming experience.

Mighty Wild™: Gorilla delivers action-packed, bonus-rich gameplay as part of one of Wazdan’s flagship series. Cash Grotto™ offers a visually distinct design and innovative mechanics, adding diversity to the mix. The ever-popular 16 Coins™ x5000 strengthens the lineup as a standout title from the Coins™ collection, while Fisherman’s Luck™ adds a breezy, summer-themed vibe that aligns perfectly with the campaign’s seasonal focus.

Rather than spotlighting individual game launches, Score the Jackpot aims to assist operators in building unified, football-centric promotions. By offering a pre-assembled collection of games, the campaign provides a structured foundation for summer marketing efforts while underscoring Wazdan’s dedication to flexible and results-oriented promotional solutions.

Accompanied by the tagline “Don’t drop the ball this summer,” the initiative highlights Wazdan’s strategy of combining strong gaming content with strategic seasonal engagement. This approach enables operators to capture players’ interest during one of the most celebrated sporting seasons of the year.

Andrzej Hyla, Chief Commercial Officer at Wazdan, commented: “Score the Jackpot has been crafted to help operators amplify player engagement during some of the year’s most iconic sporting moments, leveraging a football-inspired, plug-and-play campaign concept.”

He further added: “Each game in the package offers something unique, empowering operators to design diverse promotions that revolve around entertainment, variety, and timely seasonal themes.”

The post Wazdan Debuts “Score the Jackpot” Initiative in Run-Up to Major Global Sporting Event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetCentury

The Mill Adventure grows Swedish market presence thanks to BetCentury

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The Mill Adventure has launched FunkySpins.com in Sweden, marking the debut brand for BetCentury, an operator group founded by former Kindred CEO Henrik Tjärnström.

The company said the launch is the first in a series of casino brand roll-outs planned through its collaboration with BetCentury. The Mill Adventure is providing a turnkey platform that includes AI-driven SmartLobbies, personalisation tools and real-time business intelligence.

The Mill Adventure said its platform is fully compliant with Swedish regulatory requirements, including responsible gambling frameworks and alignment with Spelinspektionen standards.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Launching FunkySpins with BetCentury further strengthens our position in Sweden and highlights the flexibility of our platform in highly regulated markets.

“Our turnkey solution enables partners to move quickly from concept to launch, combining advanced personalisation, automated lobby management and real-time data insight within a fully compliant framework.”

Henrik Tjärnström, Co-founder at BetCentury, said: “Going live with FunkySpins through The Mill Adventure’s robust platform gives us the strong technological foundation we need to bring our vision to market effectively.

“Their platform allows us to move fast, continuously refine the player experience and scale with confidence in a competitive, regulated environment.”

The post The Mill Adventure grows Swedish market presence thanks to BetCentury appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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