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Outlook on the gambling industry in 2021 per region by selected Way Seers

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European Gaming and Gaming Americas Way Seers share their opinion about the new year.

There is no doubt that 2020 has changed the industry in many ways and we can expect 2021 to have lots of surprises.

We have asked our Way Seers from European Gaming and Gaming Americas to share their opinion about what they are expecting from the year 2021 in Europe, in North and Latin America.

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Here is what the European Gaming Way Seers are saying:

With Germany and the Netherlands both planning to launch their new licensing regimes in 2021 we will see some long-anticipated markets opening. This will mean new opportunities and challenges for the industry and, in general, I believe 2021 will be a year in which the industry will be tested: AML compliance and social responsibility being on the top of the agenda. The pandemic, which we are still in, will increase the need for the industry to continue to step up their game and I expect a lot more focus and discussion around responsible product design and advertising. Affiliates and possibly also streamers will likely bear the brunt of this.” – JESSICA MAIER, Chief Risk Officer, Head of Legal and Compliance at Push Gaming

We want to be positive going into a new year, wishing health, wealth, and prosperity. 2021 must be a better one for the gambling industry. On several key issues, I believe the industry manifested how quickly and adequately we can come together and respond, in times of dire crisis. We need to do much more of that in 2021 and beyond. Rigid market restrictions are being rolled out in existing markets, at the same time, 2021 will see market openings in Europe and beyond as well as ongoing innovation by the online industry. The crisis, which has hit State revenues, should yield more discussions on the benefits of proper regulation – in a sustainable way. 2021 should see research and evidence-based policy better guiding legislators and regulators, with industry more proactively wanting to provide credible evidence to inform policy, as well as match innovation and safer gambling.” – CHARMAINE HOGAN, Head of Regulatory Affairs at Playtech

I expect 2021 to be about the product, both in terms of increased regulatory attention and the required creativity when it comes to innovation. It will be the product that will set companies apart from their competition, especially in mature regulated markets where we will likely see the 2020 re-regulation trend continuing. Increased attention to addressing player advancement, the use of AI and automation will likely play key roles in this. When it comes to how regulation will evolve, my hope is that we will see more focus on data-driven and evidence-based regulation rather than restriction being applied across the board. The UKGC’s call for evidence on remote customer interaction and affordability will be one to watch, and of course, the US will catch everybody’s attention in 2021.” – SISSEL WEITZHANDLER, Chief Compliance Officer at Play’n GO

2021 will certainly be a challenging year as Europe is dealing with the health and economic consequences of the pandemic. In the gambling sector, the main objective will be to continue to look for innovative, secure solutions for the growing online sector and to withdraw the restrictions that were introduced as a result of the COVID-19 situation.” – RAFFAELA ZILLNER, LL.M, Secretary-General at Austrian Association for Betting and Gambling (OVWG)

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2020 was a year of becoming aware. Suddenly there were situations that we would never have thought possible. There were threats, existential threats that we were not prepared for. The incredible impact of restrictions on the land-based gambling industry revealed the strengths of online gambling in times of crisis – both for providers and to meet demand. Policymakers cannot ignore that.” – DR. JOERG HOFMANN, Partner at MELCHERS LAW

For me as being a passionate representative of the online gambling industry, it is fascinating to observe how well these services function in a society under the kind of pressure we now face. The transition from land-based to online has received a boost, and I believe that the entertainment from our industry together with contributions from other platforms such as streaming media services truly make people’s lives better under these tough conditions.” – GUSTAF HOFFSTEDT, Secretary-General at the Swedish Trade Association for Online Gambling

To dive into quality knowledge and meet up with the top names of the industry in the EU/EEA/CIS and Balkans, make sure to signup and attend our virtual meetups in 2021.

The first virtual Quarterly Meetup of the European gaming industry will take place on February 11 and you can find more information/register on the following page: https://europeangaming.eu/meetups/

Here is what the Gaming Americas Way Seers are saying:

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In terms of jurisdictions, I would say that the advances on online gaming and sports betting regulations in several provinces of Argentina will have an important protagonist in 2021, as well as the market development of recently regulated jurisdictions that are strategically important such as Puerto Rico and Panama. In Brazil, the advances to the fixed odds sports betting regulation and concession or authorization process will continue to be closely followed by the industry as well as the role that the States will also have on the operation of Lotteries and possibly participating in the sports betting market.

Also, how player behavior and preference post-Covid will shape the land-based operations, potentially propelling a faster way to the convergence of the online and land-based world, not only from the game content and player experience perspective but also in terms of possible partnerships. The Role that payment methods will play in all this will be key.

I believe operators will take much more informed decisions and give a higher priority not only to cost but also to the added value from their technological partners, especially with the significant rise of illegal gaming during the pandemic. It is crucial to bring the players back to the legal gaming offer with a better player experience and with the benefit of the protection to the vulnerable and all the related responsible gaming tools that are only available in the regulated operations.

I take the opportunity to wish everyone a happy, healthy and safe New Year!” – KAREN MARCELA SIERRA-HUGHES, Director, Latin America, and Caribbean Government Relations and Business Development at Gaming Laboratories International (GLI®)

From a Canadian perspective, one item to look out for is Bill C-13, An Act to Amend the Criminal Code (Single Event Sports Betting). The First Reading took place in the House of Commons in November 2020. The House of Commons is in recess until February due to the holidays, but a Second Reading vote on Bill C-13 could be arranged as early as mid-February. Another exciting item in Ontario’s competitive iGaming regime, which will include private operators. The regime will be further developed over the coming months.

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On the US side, we expect additional states to legalize sports betting and Mazooma is looking forward to expanding in those states.” – CHANTAL CIPRIANO, Senior Director, Legal & Compliance at Mazooma

2021 will be a blockbuster year for all things sports betting. I am especially excited to see the innovative products brought to market by startups and early-stage companies that are just starting to break into the mass market.” – LLOYD DANZIG, Founder & CEO at Sharp Alpha Advisors

2020 has been the most challenging and at times craziest year of our lives and we have all had to face and overcome unexpected situations. But there is now a glimmer of light at the end of the tunnel and the future of the gambling industry is looking much brighter for 2021. Of course, we must still work together and look after one another if we are to ensure this great industry not only survives but thrives over the next 12 months. At Focus Gaming News we will continue to play our part, bringing you the latest news, interviews, and analysis.” – FERNANDO SAFFORES, Founder & Director at Focus Gaming News

“2020 – the year of the ‘lockdown’ — has shown a demand for interactive products. In the US, I expect 2021 will lead to increased offerings such as e-lottery and increased acceptance of e-sports as a betting market. We should also expect to see the industry leverage the commercial success (and accompanying increase in state tax revenue) of online sports betting to justify an expansion of online casino in additional US states.” – JEREMY KLEIMAN, Gaming Attorney and Member at Saiber LLC

“One of the most important things to look for is the continued rollout of sports betting across additional states in the US. Are states like Ohio and Georgia going to actually get across the finish line? Will New York finally legalize mobile betting?

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I’m also looking at whether sports betting operators are able to continue to grow their base and reach the tens of millions of casual sports fans who don’t presently bet on sports.” – EVAN DAVIS, Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory

All through the year, you can tune in on quality discussions and meet up with the top names from the North and Latin American gaming industry. Make sure to signup and attend our virtual meetups which will take place on a quarterly basis in 2021 and make the most of them.

The first virtual Quarterly Meetup of the North and Latin American gaming industry will take place on January 28 and you can find more information/register on the following page: https://gamingamericas.com/meetups/

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

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By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

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  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Brazil

Inspired Extends Brazil Presence with EstrelaBet Partnership

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.

Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune™ (Super Pescaria da Fortuna), Golden Winner™ (Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money™ (Polícia e Ladrão Bolada), Centurion Big Money™ (Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”

With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.

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The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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