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Gambling in the USA

Gaming Americas Weekly Roundup – December 7-13

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

Enthusiast Gaming Holdings Inc. has announced that it has been ranked #7 on Forbes’ 2020 global list of “Most Valuable Esports Companies.” This marks the first time the Company has been included in the Forbes list. The list was announced on December 5 and can be viewed on Forbes.com.

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The possible legalisation of casinos in Brazil has gained new support as the journalist Luis Solano takes over as president of the Brazilian Association of Tourism Journalists (ABRAJET) from December 18. Solano has voiced support for the legalisation of casinos as well as other segments such as bingo, slots and Jogo do Bicho. Luiz Solano is a member of the Planalto Academy of Literature and Arts and of the Federal District History and Geography Institute.

According to projections from Virginia Casinos.com, Virginia’s legal sportsbooks could earn as much as $412 million annually, yielding $61.8 million in tax revenue for the State. The projection forecasts 90% of revenue coming from online wagering, with mobile sports betting apps bringing in $375 million annually when Virginia’s market reaches full maturity. Virginia legalised sports betting in July 2020. The Virginia Lottery regulates the state’s sports wagering industry and will license up to 12 different online sportsbook brands.

New Partnership

Foxwoods Resort Casino, which is owned and operated by the federally recognised Mashantucket Pequot Tribal Nation, has entered into a partnership with the sports betting company DraftKings. DraftKings and Foxwoods said the arrangement was “setting the stage to deliver access to online sports betting” in anticipation of legislative and regulatory approvals in Connecticut.

New Acquisitions

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fuboTV Inc., the leading sports-first live TV streaming platform, has acquired Balto Sports, a company that develops tools for users to organise and play fantasy sports games. Terms of the deal were not disclosed. The acquisition marks fuboTV’s first move into the online sports wagering market. fuboTV intends to leverage its own proprietary technology along with Balto’s contest automation software to launch a free to play gaming offering.

XLMedia, a leading global digital performance publisher, has announced that it has made a significant step in its expansion into the US sports market with the acquisition of sports gaming and betting business CBWG Sports (CBWG). Under the terms of the definitive documents for the acquisition, XLMedia will pay upfront consideration of $12 million in cash and issue 7,954,546 new XLMedia plc shares, as well as potential future contingent consideration of up to an additional $9.5 million, based on net revenue performance of the acquired business, payable over three years to the end of 2023.

New Launchings

BetMGM has launched BetMGM Casino in Pennsylvania, bringing the digital gaming company’s exclusive portfolio of online slots and table games to players in the Keystone State. BetMGM’s integration with MGM Resorts’ M life Rewards programme allows BetMGM customers in Pennsylvania to redeem their gameplay for world-class experiences at iconic MGM Resorts properties nationwide, such as Bellagio and MGM Grand in Las Vegas, Borgata in New Jersey and MGM National Harbor in Maryland.

PointsBet has launched a new initiative named PointsBet Personal Good Karma Refund, the first of its kind in the burgeoning U.S. sports betting market. The PointsBet Personal Good Karma Refund initiative provides clients the power to decide which bad beat they want refunded at the end of each month. Eligibility will be applied to new clients who have placed 10 or more cash bets in a given month. Beginning 28 December 2020, those clients can then select their personal worst bad beat of the month via the “Settled Bets Page” in the PointsBet app/website.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

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 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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