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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

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  • iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.

TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.

The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.

It revealed five significant trends:

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  • Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.

“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.

  • Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.

“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.

  • Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.

  • Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.

  • Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.

“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.

For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.

Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.

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“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”

About the Research methodology

The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.

For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.

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BetBlocker launches dedicated Japanese language version of its support tool

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UK and US charity, BetBlocker, is dedicated to providing its free and entirely anonymous blocking software in as many languages as possible.  The addition of a Japanese language variant takes the charity closer to its goal of catering to all users in their native tongues.

The team at BetBlocker are thrilled that they have been able to develop several new language versions of their tool in the early part of 2025. Understanding how vital it is to the prevention of gambling harms that users are able to exert control over their gambling habits, BetBlocker fully recognises the need to offer services in its users’ native languages.  To this end, the team will continue to strive to add further language versions in 2025.  In 2020, the figure for native Japanese language speakers amounted to around 123 million people. In 2024, the journal BMC Public Health published the results of a study into the national burden of gambling in Japan and concluded that of 126.8 million Japanese citizens, 39 million had gambled in 2019.  Of that 39 million it was extrapolated that 4.4 million experienced financial harm as a result of gambling. It is, therefore, of vital import that BetBlocker’s gambling management tools be made available in Japanese.

The release of the Japanese version of BetBlocker’s software has only been possible due to the support of Kenta Shintani.  BetBlocker is indebted to Mr. Shintani for taking on this translation project pro bono and thanks him profusely for his philanthropy. There is no doubt that his work will benefit the lives of many Japanese nationals.

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Founder and Trustee for BetBlocker, Duncan Garvie, was approached for a comment on this latest language release and he was effusive in his thanks of Mr. Shintani: “BetBlocker has managed to translate its services into many languages and has significantly accelerated the rollout of new language support over the last 6 months. However, the vast majority of our support has been focused on languages originating in Europe.

Being able to extend the service to an important Asian community is a significant milestone for BetBlocker, helping us move towards the truly international ethos that the service has always wanted. We’re very honoured to have the support of civic minded citizens like Mr. Shintani. Their support invariably has a positive impact on hundreds of lives every single day, ensuring that the people of Japan can access the support that blocking software offers.”

The post BetBlocker launches dedicated Japanese language version of its support tool appeared first on European Gaming Industry News.

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ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership

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In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.

The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.

“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.

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As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.

Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”

Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”

Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.

Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.

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Gamban Begins Providing Gambling Support Services in Finnish

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Gamban has started providing services in Finnish language.

Gambling is deeply embedded in Finnish culture, and while there are efforts to curb the harms arising from it, many still struggle to find practical tools. By adding Finnish, Gamban is ensuring that more people can take control of their gambling habits without language barriers standing in the way.

“Language should never be a barrier to accessing help. By introducing Finnish to Gamban, we’re ensuring that more people in Finland can access the tools they need. We hope this update makes the process of blocking gambling on devices more intuitive and effective,” Jack Symons, CEO of Gamban, said.

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In Finland, Gamban is partnered with Veikkaus, the government owned betting agency which currently holds a monopoly in the country. Through this partnership fully paid for Gamban licences are distributed free of charge to customers.

“Veikkaus has built a comprehensive and unique safer gambling environment for our customers, and Gamban is an additional service to those who want to make a self-exclusion to all Veikkaus games. It’s also offered to customers with signs of risky behaviour when they are contacted through care calls. Gamban has been a really helpful service, and we are happy that it’s now available in Finnish,” said Susanna Saikkonen, VP Sustainability at Veikkaus.

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