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Animal Crossing + NERDS Candy = NERDS World
NERDS® ANNOUNCES NERDS WORLD; AN IMMERSIVE EXPERIENCE WITHIN NINTENDO’S ANIMAL CROSSING: NEW HORIZONS
In Partnership with Non-Profit Cybersmile, NERDS World Will Support Brand’s Ongoing Commitment to Make the Internet a Friendlier Place
Iconic candy brand NERDS® announced the launch of NERDS World, an interactive branded experience debuting within Nintendo’s highly-popular life simulation game Animal Crossing: New Horizons. Available in the United Kingdom, Australia and Canada, NERDS World offers players a positive outlet, allowing them to engage in a unique, user-generated experience including fun and inspirational activities.
NERDS World is in support of the brand’s ongoing “Stay NERD” campaign, which encourages consumers to “embrace their nerdiness” by believing in themselves and supporting others. As part of this mission, NERDS partnered with The Cybersmile Foundation in early 2020, with a shared goal of making the internet a safer space for young users by tackling issues related to cyber-bullying and online abuse.
“At NERDS, we stand for inclusivity, belonging and positivity, because as a brand we celebrate how we are all better together,” said Kelly Peyser, Senior Brand Manager for NERDS. “We saw Animal Crossing: New Horizons as an ideal place to bring these values to life, as the game creates a positive, fun experience where players don’t compete against one another but instead work together to create thriving communities online.”
Inside the NERDS World
A vibrant island destination, NERDS World is perfectly imperfect-shaped just like NERDScandy, and covered with decorations in the brand’s signature colors – purple and pink – along with stickers and fun Easter Eggs surprises. While in NERDS World, players can explore and engage in fun activities and win prizes:
- Fans can explore within the island by themselves or with others.
- Players can receive a guided visit to NERDS World – which is led by a NERDS avatar – by using a Dodo Code that NERDS will share via Instagram and Facebook. Dodo Codes will be accessible at @NERDSCandiesAUS (Australia), @NERDSCandies_UK (UK), and @NERDSCandies_Canada (Canada), or fans can simply visit NERDS World via a Dream Address.
- Throughout the game, fans have the chance to receive special merchandise as well as take pictures with the different photo spots all through the island.
- Fans can stay tuned for more surprises throughout the month with special activities and challenges released in the NERDS World platform throughout the month-long activation.
Driving Good in the World Through NERDS World
NERDS World will serve as a resource for players who want to learn more about or seek help related to online abuse or cyber-bullying. The island will be equipped with an innovative AI Assistant tool and QR codes, which will provide access to different Cybersmile resources, and will be populated with positive messages and tips throughout.
The activation is launching at a record-breaking time for Animal Crossing: New Horizons, which became Nintendo Switch’s fastest selling title ever after launching in March 2020, selling 13.4M units in its first six weeks. Animal Crossing: New Horizons is Nintendo’s second-best selling game of the year, selling 22.4 million copies since its release. The wide popularity of the game globally can be attributed in part to social circumstances surrounding the COVID-19 pandemic, where isolation has resulted in many consumers seeking indoor activities which allow them to stay engaged and connected to others.
“Especially during a time where the world looks different these days, NERDS World will provide players of all ages with the opportunity to connect virtually with friends and family, as well as build an even broader community online,”stated Scott Freeman, Cybersmile Director. “We are incredibly excited to be working with NERDS to introduce this creative destination, which will serve as a support system for young internet users across the world.”
Starting today, NERDS World will be available through December 17, 2020. Animal Crossing: New Horizon can be enjoyed on a Nintendo Switch console and is rated E for everyone. For more information, please visit www.staynerd.live.
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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