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Gambling in the USA

Gaming Americas Weekly Roundup – October 26-November1

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Score Digital Sports Ventures (theScore Bet), a subsidiary of Score Media and Gaming, has joined the National Council on Problem Gambling (NCPG) as a Platinum Member. NCPG is a leading national organisation for people and their families who are affected by problem gambling and gambling addiction.

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The Argentina government is going to impose a higher rate of tax on online gaming for the forthcoming year. The initiative from Minister of Finance Martín Guzmán, which increases taxes on online gambling from 2% to 5%, was included in next year’s draft budget.

North American organisation Cloud9 has announced the signing of an all-female VALORANT roster. The team formerly known as Team MAJKL will now compete as Cloud9 White. Moreover, the organisation’s all-male team will be rebranded to Cloud9 Blue.

John Levy, Founder and CEO, Score Media and Gaming Inc., joined his team and Dani Lipkin, Director, Global Business Development, TMX Group, to celebrate the company’s graduation from TSX Venture Exchange to Toronto Stock Exchange and open the market.

Nevada State Sen. Keith Pickard, President of the National Council of Legislators from Gaming States, is leading an effort to expand the national organisation’s reputation as the primary source of best practices in gaming law and regulation.

Partnerships

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The FanDuel Group has entered into a multi-year partnership with DC United and has become the exclusive sports betting sponsor of the club. The deal marks the first sports betting partnership for FanDuel with a Major League Soccer team.

Caesars Entertainment has expanded its partnership with IBS Software to transform digital distribution and sales across its entire portfolio of properties. Caesars is using IBS Software’s iHospitality distribution platform to provide real-time access to a global audience as it looks to fuel its recovery from the COVID-19 downturn. By centralising operations and extending reach, iHospitality allows Caesars Entertainment to reduce costs while increasing revenue.

The Detroit Red Wings has renewed and expanded its strategic partnership with BetMGM. As per the deal, BetMGM will continue to have an on-ice logo at Little Caesars Arena, along with in-venue signage, fan promotions and a sponsored presence on the Red Wings’ digital platforms. The District Detroit mobile app will also feature the BetMGM Stats Module, providing Red Wings fans access to betting odds and statistics next season.

New Appointments

Riot Games has appointed Jason Bunge as its first Chief Marketing Officer (CMO). Jason brings years of experience in gaming and global product marketing at a time when Riot is making its transformation into a multi-game publisher.

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eQube Gaming Limited has appointed Amy Janko as its Chief Financial Officer (CFO), effective following regulatory approval. Ms. Janko brings more than eight years of senior financial accounting experience to the eQube team.

Acquisitions

Twin River Worldwide Holdings has entered into a deal to acquire the Tropicana Evansville casino operations from Caesars Entertainment. As part of the acquisition, Gaming and Leisure Properties, Inc. (GLPI), a publicly traded gaming-focused real estate investment trust (REIT), will acquire the Evansville casino real estate for $340 million and lease it back to Twin River for $28 million/year in rent, subject to escalation.

Simplicity Esports and Gaming Company has signed definitive documents to acquire three additional franchisee-owned esports gaming centres in California and Washington. The closing of these acquisitions gives Simplicity a total of nine corporate-owned and 20 franchisee-owned gaming centres open and operational.

Compliance

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Golden Matrix Group Inc. has entered into a software licence and services agreement with a leading sports betting software and trading services provider to market and distribute a white label sportsbook platform for online betting.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING™ platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

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 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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Gambling in the USA

SlotsCalendar Successfully Launches in the U.S. Market

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SlotsCalendar has launched its tailor-made platform for American users: https://www.slotscalendar.us. The brand’s clear aim is to provide a digital environment where impartial and informative content is optimized specifically for the American market.

SlotsCalendar has turned itself into a well-established brand in the iGaming field, with over 3 million users in 2023 and a forecast of 7 million for 2024. It managed to do so by blending a clear identity philosophy and a properly optimized platform from a technical point of view. The brand succeeded in becoming an authoritative and trustworthy voice in the industry in which it is active.

The platform’s launch in the international iGaming scene has seen it gain traction in the British market as well. Despite the UKGC’s notoriously exigent standards, SlotsCalendar’s quality-driven approach has propelled it into a successful yet legally compliant sphere in the UK. Given its rising popularity among players without cutting any regulatory corners, the brand proved to be a viable business model.

Consequently, expansion in other markets was a natural step forward. In its data-driven fashion, SlotsCalendar’s staff commenced a project that aimed at replicating its success. The US, a market where iGaming is becoming increasingly popular, was identified as a viable field that could benefit from SlotsCalendar’s expertise in the digital gaming world.

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Viorel Stan, CEO of SlotsCalendar, said: “The complete faith I have in the team we built at SlotsCalendar leads me to be utterly convinced that our brand can work in any market. Our belief in unabashedly providing relevant and unbiased information is a universal value that we implement in every single thing we do. By adapting our business model according to the necessities of each state where iGaming is a legally accepted source of entertainment, we ensure that we speak to the needs of our users. We’re delighted to make yet another leap in our quest to prove why our vision, paired with a relentless work ethic, can be of great help to any player out there.”

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