Affiliate Industry
Atemi Announces Record Growth in Q2 2020
Atemi, the igaming super affiliate, has delivered a record 42,500 high value, high intent, new depositing customers to operators in the second quarter, an increase of 72% year over year. Atemi’s revenue of $13.25m was also a record and represents an increase of 42% compared to Q2 2019.
“Despite the lack of Sport, our business has continued to demonstrate strong organic growth. Operators were moving their advertising budgets away from ‘Sports’ and into ‘Casino’ during the quarter. We have maintained and grown these budgets in Q3 even with the Premier League’s return which is really positive. We understand that we send the highest intent customers of any affiliate partner and ‘Casino’ has proven a much better investment opportunity than Sports over the past six months,” Manuel Berndoerfler, COO of Atemi, said.
Atemi also said it is preparing to deploy a $19m marketing campaign for its Betcompare brand this coming season.
“The recent months have certainly had a huge impact on Sports affiliation and we were rewarded for our ratio of Casino to Sports business. We do expect Sports to return to pre-pandemic levels over the next 12 months provided we do not see a second wave of the virus”, Richard Skelhorn, founder of Atemi, said.
“We’ll invest more than $50m marketing our gaming comparison sites over the coming year, all things being well. Our early success in the Sports vertical has proven we will again send the highest quality customers available via the affiliate channel. We look forward to strategically deploying our capital to further support our growth in the 20/21 season and remain hopeful that things return to normal by the end of the year, without seeing a second wave. Should that happen, we are perfectly placed to pivot client budgets and any uncertainty plays to Atemi’s strengths being a media buyer as we are able to switch focus from one product to another with short notice.”
“We also see the imminent opening of Google’s US advertising market being an accelerator of our growth and global presence in the coming months and we’re really excited by this.”
“Ultimately the next twelve months for Atemi is about being committed to the growth plan but flexible enough to adapt to any headwinds and help our clients invest and grow, pandemic agnostic.”
Powered by WPeMatico
SOFTSWISS, a leading tech provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate presenting new features.
iGB Affiliate 2025 will take place in Spain on 21-22 January at Fira Grant Via Barcelona. The event will host over 200 companies and more than 8,000 attendees from around the world.
Participating with the stand for the second year in a row, Affilka by SOFTSWISS is going to present new features and share 2024 year’s results. The platform currently powers over 410 brands, with more than 40 new additions in Q3 2024 alone. Since the beginning of the year, the platform has welcomed over a hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period of the previous year. Additionally, new player registrations grew by 62.7%, and the number of unique clicks on referral links increased by 8.9% during the same timeframe.
The growing metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 Report, affiliate marketing, along with SEO enhancement, paid advertising, and collaborations with influencers, remains one of the key tools for marketing promotion.
Constantly working on improving user experience, Affilka by SOFTSWISS recently introduced a new Geo-Distributed Redirect feature that reduces redirect times by 2.5 to 5 times. With tests showing a time drop from 1.5 seconds to 300–500 milliseconds, this improvement boosts site traffic by 3.5% to 7%, increasing registrations and deposits. It also enhances reliability and fault tolerance and ensures seamless traffic rerouting during disruptions, offering a faster and more dependable user experience.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “We acknowledge the essential role of affiliate marketing for promoting iGaming projects in a rapidly evolving landscape. The new feature is a game changer, addressing the common issue of players leaving sites due to lag. By drastically reducing latency, the Geo-Distributed Redirect feature ensures seamless navigation and maximises user engagement. Come to our stand at iGB Affiliate to learn more and share your ideas”.
Current and potential clients can book a meeting with the Affilka by SOFTSWISS team at stand C10 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Affilka by SOFTSWISS to Present Updates at iGB Affiliate 2025 appeared first on European Gaming Industry News.
Affiliate
AGS Announces Expiration of Hart-Scott-Rodino Act Waiting Period for Acquisition by Affiliates of Brightstar Capital Partners
PlayAGS, Incorporated (NYSE: AGS) (“AGS” or the “Company”), a global gaming supplier of high-performing slot, table, and interactive products, today announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the “HSR Act”), in connection with the previously announced agreement for the Company to be acquired by affiliates of Brightstar Capital Partners (“Brightstar”) for $12.50 per share in cash (the “Proposed Transaction”).
The HSR Act waiting period expired at 11:59 p.m., Eastern Time, on December 9, 2024, satisfying an important condition necessary for the completion of the Proposed Transaction, which is expected to close in the second half of 2025, subject to other conditions and regulatory approvals.
MightyTips is proud to announce its new partnership with Golden Star Sportsbook. This collaboration will enrich the iGaming experience for customers of both MightyTips and Golden Star.
Thanks to its well-developed SEO structure and diverse content, including bookmaker listings, bonus comparisons, and free daily expert football predictions, MightyTips will serve as a valuable gateway for potential Golden Star customers looking for a reputable sportsbook with features like instant withdrawals, weekly cashback, and more.
Golden Star is an online iGaming platform offering customers extensive sports betting options and over 4,000 casino games from leading software providers such as NetEnt, Evolution, and Microgaming. The site launched in 2012 and is licensed by Curacao.
Golden Star is owned by Dama N.V., a company that operates over 20 iGaming sites. Golden Star is part of the StarCrown Partners affiliate program, which recently introduced a loyalty rewards initiative to enhance the customer experience.
Golden Star has earned its reputation by offering a vast array of iGaming content on a secure, licensed platform that puts customers first. This aligns perfectly with MightyTips’ mission to connect iGaming enthusiasts with reliable and trustworthy operators.
Eugene Ravdin, MightyTips Head of Communications and Marketing, said: “At MightyTips, our goal is to provide iGaming enthusiasts with the best tools and insights to enhance their betting experience. This partnership expands our reach to a larger audience, particularly those passionate about sports predictions. With this collaboration, our readers can explore everything Golden Star has to offer.”
Sergei Trushkov, Golden Star Affiliate Team Lead, said: “We are delighted to partner with MightyTips, a respected leader in the betting affiliate industry. This collaboration is an exciting step forward in bringing Golden Star’s premium sportsbook experience to audiences across Central and Southern Europe, Australia, and Canada. Together, we are dedicated to enhancing the betting journey by providing expert insights and tailored offers for these markets.”
The post MightyTips announces partnership with Golden Star sportsbook appeared first on European Gaming Industry News.
-
Anthony Novac6 days agoVICI Properties Inc. Enters into Agreement with Indigenous Gaming Partners Related to PURE Canadian Gaming
-
Australia5 days ago
Regulating the Game Announces its Latest Addition to its 2025 Masterclass Series in Sydney
-
Latest News6 days ago
HÖLLE GAMES LET IT REIN
-
Balkans6 days ago
A Successful Debut for SYNOT Group at BEGE Expo
-
Latest News5 days ago
Week 50/2024 slot games releases
-
Compliance Updates5 days ago
Florida Gaming Control Commission Collaborates with Local Law Enforcement Partners to Address Illegal Gambling Activity and Shut Down Illegal Casinos
-
Compliance Updates6 days ago
EGT Digital obtained a licence to operate in the regulated market in Peru
-
Betson Enterprises5 days ago
Betson Appoints Todd Cravens as SVP of Gaming Division
