Gambling in the USA
Gaming Americas Weekly Roundup – September 7-13
Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include new partnerships and latest acquisitions. Read on and get updated.
Latest News
The Delaware County Council has established a new body named Delaware County Internet Gaming Revenue Authority to manage the distribution of funds from online gaming to public projects and services. The five members of the body are Doreen Storey, Frances Sheehan, Stefan Roots, Paul Johnson and Ronald Evans.
The Michigan Gaming Control Board has approved the New Jersey-based Gaming Laboratories International (GLI) as the first independent test lab for iGaming and mobile sports betting in Michigan. MGR has become the only authorised company that tests and certifies iGaming and mobile sports betting in the state.
Great Canadian Gaming Corporation has provided an update on the status of its operations in Canada. On March 16, the company suspended operations of all its properties to contribute to the containment of COVID-19. Great Canadian will reopen its 11 properties in Ontario on September 28 as part of Ontario’s Stage 3 framework for the reopening of its economy. In New Brunswick, the Company will be reopening its Casino New Brunswick property on September 28 as part of New Brunswick’s COVID-19 recovery plan. In Nova Scotia, where casinos have been granted the ability to reopen, the Company continues to work with the Nova Scotia Gaming Corporation on preparations required for the reopening of the Company’s two Nova Scotia properties. In British Columbia, Great Canadian’s properties remain closed as mandated by the provincial government.
New Partnerships
G2 Esports, a well-known entertainment and esports company, has signed a major commercial partnership with Pringles, the popular American snacks brand. As per the agreement, G2 Esports will join hands with Pringles and EA Sports on the latest series of G2’s talent search series Making The Squad, which is an eight-part content series based on Electronic Art’s iconic football video game, FIFA 21.
iGaming platform provider BtoBet has signed an agreement with Toplay for its integration on Rappi, a popular e-commerce platform in Latin America launched in July 2019. BtoBet’s Colombian partner, Megapuesta, has already been migrated to Rappi’s betting platform.
Sportsbook technology supplier FSB has signed a deal with Sports IQ, an odds feed provider. As per the agreement, the clients of FSB will now benefit from Sports IQ’s pre-match and in-play markets for all the major leagues, namely the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).
Learfield IMG College, the holder of media rights of the University of Colorado Athletics, including the Colorado Buffaloes team, has inked a five-year deal with PointsBet, a Denver-based international gaming operator. As per the agreement, PointsBet will become a corporate partner of the Colorado Buffaloes.
New Acquisitions
Simplicity Esports and Gaming Company has acquired four franchisee-owned esports gaming centers in an all stocks deal.
Monkey Knife Fight, the rapidly growing fantasy sports gaming platform in North America, has bought the stakes of FantasyDraft, a daily fantasy sports site, for an undisclosed sum. As per the deal, MKF will absorb FantasyDraft’s assets and significant user base.
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G2 Digital
G2 Digital launches Vegas Club Casino in New Jersey on White Hat Gaming PAM
G2 Digital, the iGaming operator founded by industry veterans Greg Carlin and Dan Alexander, has launched Vegas Club Casino in New Jersey on White Hat Gaming’s Player Account Management (PAM) platform. The site is now live at NJ.PLAYVEGASCLUB.COM, with apps available for iOS and Android, the companies said on July 22, 2026.
Under an exclusive agreement, White Hat Gaming will provide its PAM solution to support G2 Digital as it targets regulated jurisdictions across the United States and Canada. The platform scope includes CRM marketing support, a proprietary cashier, RGS integrations, and White Hat’s Travelling Wallet
feature, positioned by the supplier as enabling cross-state flexibility and scalability.
Phil Gelvan, CEO at White Hat Gaming, said: “Greg and Dan are incredibly well-respected in the industry, so we are proud that they have chosen White Hat Gaming’s first-class PAM solution to supplement G2 Digital as it expands its operations in the US iGaming space with Vegas Club Casino. We are dedicated to delivering a highly optimized PAM product that ensures G2 Digital provides its players with a seamless, high-performance gaming environment.”
Greg Carlin, Co-Founder and CEO at G2 Digital, said: “After conducting a thorough analysis of all available platforms approved in the US market, White Hat’s PAM solution stood out as the winner, both in terms of the technology and the leadership team behind that product.”
White Hat noted its PAM is also used by operators including Bally’s, Jackpocket, and Choctaw Nation, and framed the deal as expanding its presence in regulated US markets.
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Gambling in the USA
AGS Reflects on Their Class II Roots at OIGA 2026
AGS today announced it will be attending the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 20-22 at the Oklahoma City Convention Center.
With deep seated roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility is located, AGS is eager to return to OIGA with a continued commitment to serving the needs of tribal operators.
”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” said David Lopez, CEO and President of AGS. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
The Company’s product showcase will include the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
The cabinet acts as the perfect canvas to highlight five new titles including Rakin’ Bacon! Fu Zhu Bao Bao
and Rakin’ Bacon! 5 Prosperity Pots
, Cash Carriage Looter
, Da Da Luo Boom
, and Frightful Fortunes Popping Pumpkins
.
AGS’ high-performing mechanical stepper cabinet Revel® – available in both Class II and Class III – is redefining the category by blending traditional mechanical gameplay with video-inspired features, creating an engaging experience for all player types. The latest Revel portfolio includes Crystal Reels® and Royal Reels®, available in both Class II and Class III. Expanding the lineup, Jackpot Legends
– a new cash-on-reels title featuring an exciting Jackpot Bonus Wheel – and So Hot Cash®, which delivers classic stepper gameplay and can be linked to the So Hot Grand progressive, are set to debut in Class III later this year, with Class II launches following in 2027.
On the table side, AGS’ award-winning progressive platform Bonus Spin Xtreme® (BSX) has been hugely successful in turning small side bets into massive jackpots throughout the tribal casino market. Linking all table games – from the pit to the poker room – BSX has been elemental in allowing operators to offer the flexibility at the tables to make these life-changing wins become more common.
AGS’ participation in OIGA reflects the Company’s history in Oklahoma and its longstanding commitment to the tribal gaming community. More than a trade show presence, OIGA is an opportunity for AGS to reconnect with valued partners, strengthen relationships, and reaffirm its respect for the Oklahoma Tribes that have played such an important role in the Company’s growth.
Attendees are invited to visit AGS at booth 732 throughout the show.
For more information, visit newsroom.playags.com.
©2026 AGS LLC. All® notices signify marks registered in the United States. All
notices signify trademarks which are currently not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or its affiliates.
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Gambling in the USA
UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program
UpUp Casino, a free-to-play social sweepstakes platform built on player-first principles, officially launched in the US at upupcasino.com. The platform debuts with a premium game library, independently audited systems, and a legally compliant sweepstakes model that never requires a purchase or deposit to play or redeem real cash prizes.
UpUp Casino features a diverse collection of social and live games from globally recognised studios that power leading international iGaming brands — premium titles that are traditionally paid-to-play, now available free within the UpUp Casino sweepstakes experience. The platform operates using two virtual currencies: Gold Coins (GC) for entertainment gameplay and Sweep Coins (SC), which can be redeemed for real cash prizes.
Built around a player-first rewards experience, UpUp Casino offers every new player a welcome gift upon signup, alongside a wide range of ongoing promotions and benefits. Players can enjoy daily rewards, weekly bonuses, coin package bonuses, limited-time coin boosts, refer-a-friend incentives, and more. The platform’s VIP program further enhances the experience with boosted promotions, priority support, and exclusive tier-based rewards.
All eligible SC balances can be redeemed for real cash prizes through a redemption process designed for speed, security, and low minimum thresholds — ensuring rewards remain accessible to players.
UpUp Casino has been independently audited for security and fair-play integrity prior to launch and operates in compliance with U.S. sweepstakes promotional regulations. Player accounts are protected through industry-standard encryption, identity verification systems, and dedicated 24/7 customer support staffed by real people.
“Players deserve more — premium games without paywalls, faster redemptions, better rewards, and support from real people who genuinely care. We built UpUp Casino around those principles. This is what a modern player-first sweepstakes casino should look like,” said Angelina Upton, Founder of UpUp Casino.
The post UpUp Casino Opens to U.S. Players with Premium Games Free, Faster Redemptions, and a Player-first Rewards Program appeared first on Americas iGaming & Sports Betting News.
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