Canada
Vigtory Sportsbook to Launch with Former President of MGM Interactive and Trump Entertainment Scott Butera as Co-CEO

CHICAGO – Scott Butera has joined Vigtory as its Co-CEO, joining forces with the company’s current CEO, Sam Rattner. Butera has also joined Vigtory’s Board of Directors.
Rattner founded Vigtory with a vision to create the most innovative, consumer-first sportsbook in the U.S. market – founded on the principles of product, price and state-of-the-art customer experience. Built exclusively for the American bettor, Vigtory delivers first-in-class product through frictionless betting functionality, superior pricing and VIP loyalty, all of which create the most comprehensive platform in the industry. Butera, who shares Rattner’s vision, brings 30 years of executive management and operational expertise across casino operations, sports betting and iGaming. Butera will lead strategy and corporate growth for the emerging sports betting and interactive gaming company.
Prior to joining Vigtory, Butera was President of Interactive Gaming at MGM Resorts International, where he was responsible for the development and operations of sports betting and online gaming across online and traditional platforms. Butera oversaw MGM Resorts’ professional sports partnerships, as well as its digital media strategy. While at MGM Resorts, Butera was instrumental in the launch of BetMGM, the product of Roar Digital, MGM’s joint venture with GVC Holdings. He played a key role in the formation of MGM Resorts’ historic gaming partnerships with the National Basketball Association, the National Hockey League, Major League Baseball, Major League Soccer and BetMGM’s partnership with the National Lacrosse League. Butera also helped form groundbreaking partnerships with Yahoo! Sports and Buffalo Wild Wings, as well as a market access partnership with Boyd Gaming.
Preceding MGM Resorts, Butera was Commissioner of the Arena Football League, President & CEO of Foxwoods Resort Casino, CEO of Tropicana Entertainment, Chief Operating Officer of the Cosmopolitan Resort and Casino in Las Vegas, President of Metroflag Management, and President, Chief Operating Officer, and Executive Vice President of Trump Entertainment Resorts, Inc. His financial background includes 20 years in investment banking with UBS Investment Bank, Credit Suisse First Boston, Smith Barney and Bear Stearns & Co, and Coopers & Lybrand in New York.
“I am incredibly excited to be joining Vigtory. While US sports betting and interactive gaming is off to a tremendous start, there are countless opportunities in underserved sectors. Sam and I share a common vision to create a state-of-the-art customer experience, bringing unique sports betting products and a level of sophistication to a market that’s ripe for disruption,” said Butera.
Rattner comments, “My blueprint for building Vigtory has always been to arm the company with specific knowledge, domain expertise and thought-leadership. For 30 years, Scott has helped successfully build and scale some of the most prominent companies in sports and gambling across the United States. I couldn’t be more excited for Scott to be on board.”
Ahead of Vigtory’s launch this Fall, the Company is finalizing deals with professional sports leagues and media outlets alike, utilizing technology to create cutting-edge products across pricing, live-streaming, and data & analytics. Vigtory is securing market-access in multiple jurisdictions across the United States and is currently expanding the team and hiring talent. Sports technology venture fund SeventySix Capital invested in the Chicago based startup and Managing Director Chad Stender holds a board seat.
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Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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