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NBA Conference Semis: this week’s betting market movers and shakers from Cloudbet
For all intents and purposes, it was a hell of a first round in the NBA playoffs. There were series sweeps (adios Philadelphia, adios Indiana) and a couple that went all the way (hello Houston, hello Denver).
There were buzzer-beaters and phenomenal scoring efforts heralding the emergence of the game’s next superstars (see Doncic, L., Murray, J.) as well as heart-breaking individual efforts that ultimately came to naught (see Mitchell, D.).
The game’s best-known player (see James, L.) rediscovered his imperious form, while the reigning MVP (Antetokounmpo, G.) needed a first-game scare before eventually rolling over his scrappy first-round opponents.
In the midst of all that, there was a temporary halt to protest yet another police shooting in America. Yes, there has been no shortage of drama in the NBA bubble, even without the crowd support and the home-court advantages conferred to higher seeded teams. Arguably, the games have been more dramatic precisely for those reasons.
With the first round out of the way, it’s appropriate for Cloudbet’s trading experts to look at the big movers in the outright markets, as we continue to head into the next stage – the Conference Semifinals – of the most audacious sporting experiment ever undertaken.
Celtic pride
Title odds: 7.09/+609 (from 14.7/+1374 at the start of the first round)
The Celtics have replaced Milwaukee as the favourites to take the Eastern Conference title after sweeping Philadelphia in the first round and taking a 2-1 lead over the Toronto Raptors. Jayson Tatum has been a stud in the playoffs, leading his team with 27 points per game, with solid support from Kemba Walker and Jaylen Brown. They’ve certainly stepped up and for now are more than accounting for the injured Gordon Hayward’s absence.
Meanwhile, their current opponents, the Raptors, have defied expectations this season even without star guard Kawhi Leonard, who left for the Los Angeles Clippers after leading Toronto to the NBA title last year. The Raps stellar run looked to be faltering in the face of a seriously motivated Celtics unit, even though they’ve kept their hopes alive with a Game 3 win.
Still, that win required a buzzer-beating 3-pointer from OG Anunoby, in a game where Boston looked a little too casual. Expect the Celtics to reapply themselves, and with Raps All-Star Pascal Siakam still in lacklustre form, Boston may just have the edge in talent.
The markets slightly favour Boston to win the series in six games (3.5/+250) and move on to the conference finals.
Milwaukee Falters
Title odds: 7.79/+679 (from 3.52/+252 at the start of the first round)
The Bucks, title favorites for much of this year, have had a less than stellar bubble experience, and they’ve been big drifters in the past week. They’ve won just 7 out of their 15 games since the season restarted, a far cry from their 77% win rate during the regular season – and they’ve now lost the two opening games of their series against the Miami Heat.
There are now indications in the market that Milwaukee gets put out this round. The line on a Heat series win is now 1.57 (-173), compared with 2.39 (+139) for the Bucks.
Commentators have questioned Milwaukee’s ability to defend strong 3-point shooting teams and their ability to close out tight games. They’ve suffered from sloppy ball handling, giving them the second-highest turnover rate among teams in this year’s playoffs.
Don’t discount the star power: Giannis Antetokounmpo is a clear favourite to win his second-straight league MVP award, and he’ll do everything he can to give the Bucks their first title since 1974. He’ll need much more help from the likes of Eric Bledsoe and Khris Middleton, who have been inconsistent on the offensive end.
Antetokounmpo said as much after his team’s tight Game 2 loss against the Heat: “It’s about us. It’s always gonna be about us. That’s why we practice. That’s why we go through our game plan. That’s why we’ve got to come out and play harder,” he told reporters.
Miami heats up
Title odds: 8/+700 (from 29.4/+2846 at the start of the first round)
The Heat’s line has improved significantly after they swept Indiana 4-0 in the first round and kept their streak going against the Bucks. Miami cornerstone Jimmy Butler is playing close to his All-Star best, in spite of an indifferent (and very tight) Game 2 against Milwaukee.
Still, that game brought home how strong his supporting cast has been during these playoffs. This is a line-up that outgunned Indiana by an average margin of 10.5 points per match, and includes Duncan Robinson, who is fifth in the league for made 3-pointers this season.
Did we mention earlier that the Bucks have trouble defending 3s? The Heat made 37.9% of their regular-season attempts from beyond the arc, the second-highest rate in the league.
They can certainly pour on the points on a good day, but so can the Bucks. The key for Miami will be how they handle Antetokounmpo defensively, while keeping half an eye on his supporting cast to make sure they don’t light up. The Bucks know firsthand that a comeback is possible: Last year, they won the first two games against Toronto in the conference finals before losing four straight. Miami would do well to take heed – this series is far from over.
We the West
Los Angeles Clippers title odds: 3.14/+214 (from 3.84/+284 before the first round)
Los Angeles Lakers title odds: 3.54/+254 (from 3.77/+277)
While not a massive improvement in their lines, it’s worth just talking about the two LAs because of their star-studded line-ups, and because they’re favoured to face each other in the Western Conference finals.
The Clippers were efficient and effective in dispatching Dallas in the first round, even through injury and Covid-related personnel issues. Kawhi Leonard is the highest scorer of all players left in the playoffs, and his Clippers have averaged more points than any other unit in the postseason.
The Clippers are well rested compared with current opponents Denver, which had to survive a bruising 7-game series against Utah. LA are boosted by the return of guard Patrick Beverley from a calf injury, who will play big defensive minutes shadowing Denver stud Jamal Murray.
With all this in mind, markets favour the Clippers to prevail over the Nuggets in the current round. LA thumped Denver by 23 points in Game 1 of their series.
Meanwhile, after early bubble yips, the Lakers rediscovered their offense in their first-round 4-1 wine over Portland. GOAT contender Lebron James lifted his game when it mattered, as he has done frequently in his career. He’s currently the playoffs’ assists leader, with 10 dimes per game, while he and running mate Anthony Davis are in the top 10 for scoring.
The Lakers averaged 117 points in the Portland series, after posting 106 per game in the 8 regular season games in the bubble. They go up against a Houston Rockets team that can also score by the truckload, but is coming off a 7-game series against Oklahoma City. Rocket guard Russell Westbrook has been struggling with form and a thigh injury. All of that means the Lakers are heavy favourites (1.15/-654) to beat Houston (5.48/+448).
Results and odds are current as of 8am UTC on Friday 4 September
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
After A Review Of Canada’s Gambling Landscape, RoboCat Casino Was Awarded The “Best Online Casino In Canada 2025” Based On 8,000+ Games, Responsible Gambling and Fast Payouts
Vancouver, Sept. 24, 2025 (GLOBE NEWSWIRE) — 
RoboCat Casino, an award-winning online casino with presence on Europe, Australia, New Zealand, UK, USA and LATAM, was recently awarded the title of “Best Online Casino in Canada 2025” after a comprehensive review of the online gambling industry in the country, performed by experienced iGaming specialists.
New players can take advantage of RoboCat Casino’s welcome bonus by joining their platform today:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
RoboCat currently offers the biggest welcome bonus, because new players can get 100% extra on their first deposit + 200 Free Spins + a surprise bonus (more free spins, free money, cashback, amongst other possible rewards).
In addition, the Canadian online casino also offers over 8,000 real money games from the best providers in the world, putting the best online slots, blackjack, poker, baccarat, craps, crash, plinko, live dealer, lotto and bingo games at the disposal of online players and bettors in Canada.
“The mission of our team is to help players find the best sites for gambling online so they can enjoy an exciting, rewarding and safe online gaming experience” – “… and we found that RoboCat is on top of all the other online casinos in Canada, because it delivers more value in all the areas that matter for online players and bettors”.
A Comprehensive Review Focused on the Player
The team that performed the review and research revealed that they focused it on the player, hence they targeted the following areas:
- License
- Fairness
- Quality of Games
- Quality of Bonuses and Promotions
- Payment Methods and Banking Experience
- Online Security
- Mobile Experience
- Quality of Sportsbook
- KYC
- Limits for Deposits and Withdrawals
- Customer Support Service
The team used these key elements to develop the criteria for selecting, reviewing, and comparing the top online casinos in Canada, ultimately choosing RoboCat Casino as the best real money gambling platform for 2025.
The team explained that RoboCat was named ‘Best Online Casino in Canada 2025’ due to its outstanding performance across all evaluated criteria.
“RoboCat offers over 8,000 games from nearly 100 top-class providers, which is the largest library of real money games in Canada nowadays” – “offering such an outstanding number of high-quality games allows RoboCat to bring its customers a significantly better online gaming experience, especially for online slots players”.
“Regarding bonuses, RoboCat Casino is the most generous platform in Canada because it offers a big welcome bonus, plenty of weekly and weekend reload bonuses which reward players with free money and free spins, extra rewards of free spins, cashback, rakeback, amongst other benefits that other Canadian online casinos fail to deliver”.
The team shared their comments for all the evaluated criteria regarding RoboCat, offering a complete overview on why they elected this brand as the best platform for real money gambling in Canada:
- License: License issued by the Offshore Finance Authority of The State of Anjouan
- Fairness: Audited by independent third-party auditing firms
- Quality of Games: 8,000+ real money games from industry-leading providers such as NetEnt, Evolution, Microgaming, Habanero and Jumpman
- Quality of Bonuses and Promotions: 100% extra on first deposit + 200 Free Spins; reload bonuses, cashback, free bets, rakeback and free spins rewards. Featuring low wagering requirements
- Payment Methods and Banking Experience: Instant deposits, fast payouts, plenty of payment methods including credit cards, debit cards, trending digital wallet currencies, FundID and Interac
- Online Security: Uses military-grade encryption, has a dedicated online security team, secured servers, no history of data leaks or breaches
- Mobile Experience: Offers an HTML5-powered mobile website available on all browsers, runs on Android and iOS flawlessly
- Quality of Sportsbook: Offers over 35 sports and esports with high odds and exclusive bonuses such as free bets, deposit bonuses, reload bonuses and cashback
- KYC: Easy to fulfill KYC procedures, no requirement to complete KYC as a new user or to get first withdrawal approved
- Limits for Deposits and Withdrawals: Unlimited limit for deposits and withdrawals up to $10,000 per day. The casino can increase the limits for high rollers
- Customer Support Service: Available via live chat, email and phone. Fast answer time and professional customer support team
The team expressed their happiness in finding an online casino which can offer Canadian players and bettors the online betting and gambling experience they deserved: “RoboCat scores high in all the areas that matter, offering an outstanding, exciting, safe and fair experience”.
All players interested in joining RoboCat to play 8,000+ real money games can sign up today and claim an exclusive welcome bonus offer:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
RoboCat Casino Actively Promotes and Enforces Responsible Gambling
The team explained that they considered the commitment to responsible gambling as an important factor in their comprehensive review of the industry: “A platform can deliver everything players want, but if they fail to protect players and promote responsible gambling, we take it out of our ranking… because gambling must be fun but also safe”.
RoboCat Casino is equipped with technology and a dedicated team which can detect problematic gambling patterns, providing affected players with prompt solutions and assistance.
The online casino also offers tools and features to limit the spending on their platform, granting players the possibility to control their online gambling activities.
The specialists also confirmed that RoboCat Casino provides a self-exclusion feature, with 24/7 customer support available to assist players in closing their accounts if needed.
“The era of unregulated online gambling is over. Today, safety comes first—one of the key reasons we chose RoboCat as Canada’s top online casino for 2025. They prioritise player protection and take responsible gambling seriously.”
“RoboCat Is The Best Brand in 2025, But Let’s See If They Retain Their Place in 2026”
“After making this in-depth review, analysis and research, we found out RoboCat is the best online casino brand for Canadian players in 2025” – “… but you know, the online gambling industry is extremely fast-paced. You have new brands every single month, and they’re competing fiercely against each other. Therefore, we are going to revisit our research and perform a new analysis in 2026, to see if RoboCat remains the best online casino in Canada or if another brand is going to take its place” – concluded Angel K.
To celebrate this award, RoboCat has released a new welcome bonus of 100% extra on the first deposit + 200 Free Spins + 1 surprise bonus, which new players can redeem below:
CLAIM YOUR WELCOME BONUS AND PLAY 8,000+ GAMES AT ROBOCAT CASINO
- Live Chat: https://casinos.cc/robocat-casino/support/
- Email: [email protected]
Disclaimer
This article contains affiliate links. If you purchase through these links, a commission may be earned at no additional cost to you. The information provided is for informational purposes only and is not investment, financial, medical, or legal advice. Readers should verify details independently and consult qualified professionals before making any purchasing or financial decisions
CONTACT: Live Chat: https://casinos.cc/robocat-casino/support/ Email: [email protected]
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