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Pariplay Strengthens Position in Romanian Market with 888casino Partnership

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Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced its further expansion in the Romanian market through a partnership with 888casino, one of the world’s leading gambling and entertainment solutions providers.

The agreement will see Pariplay’s portfolio of exciting casino games become more widely available in the Romanian iGaming space and builds on its initial introduction in Q1 2020. The partnership also marks Pariplay’s third and largest Romanian partner since being granted its Romanian license by the Romanian National Gambling Office (ONJN) in July of 2019 and expands on its existing partnership with 888casino, where Pariplay today is live in several key regulated markets.

Pariplay is launching the partnership with Mystic Manor and Dragons of North, one of their most popular titles, and will be rolling out another 13 shortly thereafter, including the proprietary Wolf Riches and branded Bloodshot: Rising Spirit. This leading casino content, which is already immensely popular throughout regulated Europe, is poised to be an exceptional addition to 888casino’s impressive offering of over 650 games from a multi-vendor platform of providers.

Founded in 2013, 888casino is one of the industry’s most highly regarded online casinos, evidenced by its win for ‘Casino Operator of the Year’ at the 2019 EGR Operator Awards, where it was recognised for excellence in gaming across multiple criteria. Partnering with one of world’s leading gambling and entertainment solutions providers will help garner additional exposure for Pariplay’s high-quality games, which are have increasing popularity within the Romanian market.

By bolstering its presence in Romania, Pariplay has once again demonstrated its commitment to extending its footprint across global regulated markets. The Romanian market in particular has been flourishing in recent years, reporting 9 billion RON in annual turnover in 2019, with continued growth since 2014.

Guy Cohen, SVP, Head of B2C at 888 Holdings said: “We’re very excited to expand our partnership with Pariplay, which have already been welcome additions to our portfolio of casino games across several of our key regulated markets. This partnership will see us integrate a selection of their most popular titles for 888casino in Romania with additional titles planned for the months ahead, ensuring our players maintain a sense of anticipation for more releases down the line.”

Adrian Bailey, Managing Director at Pariplay said: “We’re confident that partnering with a brand that has reputation of 888casino will significantly strengthen our position in the Romanian market.  The steady release of new Pariplay content on 888casino will be instrumental in providing Romanian players with innovative games to enjoy while also expanding the reach of our content throughout regulated Europe.”

 

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GLI Becomes First International Gaming Lab to be Accredited in Ukraine

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Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.

GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.

GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.

The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.

“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.

The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor

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The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.

Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.

Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.

A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.

The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”

Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”

The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alina Mihaela Popa Chief Commercial Officer at ICONIC21

ICONIC21 Boosts Romania Operations Through VivaBet Alliance

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ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.

By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.

VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.

The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.

Among the games going live with VivaBet are some of ICONIC21’s strongest performers:

· Gravity Blackjack

· Gravity Roulette

· Multiple variations of Baccarat

The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.

Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.

Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”

From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”

The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.

With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.

The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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