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MELBET Starts Operations in Kenya

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MELBET, a European sports gaming company, has launched its operations in Kenya.

The company, a La-Liga media partner, has started its online platform for Kenya, www.MELBET.ke. Kenyan citizens can now wage on an international scale. The platform offers 2000 events daily, featuring Cashout, Boosted odds, Live-in-play betting, VIP gaming and E-sports wagering.

The platform is now available on mobile, PC and Android App and will soon be available on Opera Mini.  There is a launch bonanza of free offers, for example, 200% deposit bonus on first deposit with a limit of sh20000 and a sh3000 BONUS by simply depositing and playing with sh1000.

MELBET has started operations in Nigeria, Ghana and Uganda.

MELBET Kenya Head of Operations Mr. Henry Omollo said: ”This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable and most importantly trustable to the Kenyan people. Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”

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Africa

Broadway Platform secures LSLGA B2B supplier licence for Nigeria

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Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.

The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.

The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”

The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi

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Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playson goes live with Betika in Kenya and Uganda

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The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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