Canada
DraftKings Reveals Findings from its National Consumer Study of American Sports Fans
DraftKings Inc. has revealed the findings from its national consumer study of American sports fans.
In the survey which includes more than 1000 self-identified American sports fans, DraftKings examined the perspectives and adaptations of modern fandom as a direct result of the novel coronavirus.
“With over half of respondents having reported missing sports during the resultant hiatus, fans across the country are inarguably eager for the return of their favorite leagues and teams, albeit with largely adjusted expectations as exemplified by our latest findings. By deepening our understanding of the American fan through data and leveraging the technology of our platform, we are better able to adjust and serve the new experience of sports fans throughout the US,” Matt Kalish, co-founder and president of DraftKings North America, said.
When the US began its battle against the COVID-19 outbreak in early spring, major sports leagues were among the first organizations to put a hold on the normal course of business in the interest of safety. In doing so, 56% of respondents reported taking developments around COVID-19 more seriously.
Following league suspensions, however, sports fans across the country were hungry for related content and looked toward alternative events, leagues, and teams to follow. As a result, over one in four American fans began following a new sport, and 67% plan to continue following said sport even as more prominent leagues resume. Esports (40%) stands as the most popular newly followed sport trailed by international soccer (34%), MMA (32%) along with golf and international baseball (tied at 31%).
Among upcoming season relaunches and debuts, 64% of American fans say the NBA is their most highly-anticipated sport to watch again, followed by MLB Opening Day at 48%. Both leagues are slated to start later this month, and findings indicated approximately 66% of fans feel it important for live sports to return before September while 39% believe the return to play is occurring too soon.
In-game attendance, one of the biggest attractions when it comes to live sports, marks a notable point of division as fans are mixed on the matter. One out of five respondents do not plan to be in-stadium until a cure for the virus is identified, citing concerns around fan compliance with an established protocol including wearing a mask and maintaining an acceptable social distance.
With the industry moving forward and pivoting to new season formats, sports fans intend to engage with their favorite teams from the comfort and safety of their homes: over half of those surveyed do not anticipate a change in how they will watch live sports; 35% are in favor of home viewership as opposed to attending live events while wearing masks and social distancing. Additionally, 60% plan to continue consumption through traditional cable television while 40% will access live feeds by way of in-app streaming services. When asked which sports they are likely to watch live post-COVID-19, respondents said NFL despite the adjusted schedule format.
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Adjusted EBITDA
Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance
Bragg Gaming Group has announced that its preliminary unaudited financial results for the year ended December 31, 2025 are expected to come within its previously issued guidance ranges for both revenue and Adjusted EBITDA.
The Company anticipates the fourth quarter and full year 2025 financial results to include the following highlights:
Fourth quarter 2025 revenues to be approximately EUR 27.7 million, an increase of 1.8% from EUR 27.2 million in the fourth quarter of 2024, and Adjusted EBITDA to be approximately EUR 6 million (representing an Adjusted EBITDA Margin2 of approximately 16.6%), compared to EUR 4.7 million (representing an Adjusted EBITDA Margin of approximately 17.2%) in the fourth quarter of 2024. High-margin proprietary content revenue grew by 70% in Q4-2025 over Q4-2024, primarily driven by growth in the US.
Full year 2025 revenues to be approximately EUR 106.1 million, an increase of 4.0% from EUR 102.0 million in 2024, and Adjusted EBITDA to be approximately EUR 16.6 million (representing an Adjusted EBITDA Margin of approximately 15.6%), compared to EUR 15.8 million (representing an Adjusted EBITDA Margin of approximately 15.5%) in 2024. The Company notes that, excluding the Netherlands given its challenging regulatory environment, expected 2025 revenues would represent an 18% increase from 2024, driven by the Company’s performance in Brazil and the US.
These figures are preliminary and unaudited, and actual revenues, Adjusted EBITDA, and Adjusted EBITDA margin may differ.
Bragg is providing this information at this time because of planned investment community meetings to be held ahead of the release of its fourth and full year 2025 financial results and conference call in March 2026.
Anticipated Financial Highlights for 2026
Revenue Guidance: Revenue for the year ended December 31, 2026 is expected to be in the range of EUR 97.0 million to EUR 104.5 million, despite Bragg anticipating that it will have to continue navigating increasingly complex regulatory compliance requirements and recent tax changes in the Netherlands and other regions in which the Company operates.
Adjusted EBITDA Guidance: Adjusted EBITDA for the year ended December 31, 2026 is forecasted to be in the range of EUR 16.0 million to EUR 19.0 million (representing an Adjusted EBITDA Margin of approximately 16.0% to 18.0%), supported by factors which include a continuing shift toward higher-margin product offerings and the structural cost savings expected from Bragg’s recently announced initiative to utilize artificial intelligence (AI) to drive cost efficiencies and improve operational excellence.
Matevž Mazij, Chief Executive Officer for Bragg, said: “Based on the preliminary results, we delivered another record year in 2025, as demonstrated by increased revenue and higher Adjusted EBITDA. Now in 2026, we remain confident in our ability to successfully navigate evolving international regulatory and taxation developments, continue to increase our overall content market share in Brazil and the United States, aggressively pursue emerging alternative markets, such as Historical and Live Racing and Prediction Markets, and move into new jurisdictions that offer opportunities for higher margin content business. At the same time, we plan on thoughtfully harnessing the power of the Bragg AI Brain to reduce our overall cost structure, drive EBITDA growth, and move toward sustained net profitability. We look forward to updating investors as we progress.”
The post Bragg Gaming Announces Select Preliminary Unaudited Fourth Quarter and Full Year 2025 Financial Results, and Issues Full Year 2026 Guidance appeared first on Americas iGaming & Sports Betting News.
Betty Casino
Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts
Betty Casino has announced new sports partnerships with Toronto FC and the Toronto Argonauts, creating more opportunities for game-day fun in Ontario. These collaborations will bring new in-game interactive fan experiences, concourse activations and chances to win prizes.
As an official online casino partner, Betty will activate across key touchpoints throughout the season, including in-venue presence and fan-focused moments online. The Toronto FC partnership launched on February 21 with the start of the MLS season, while the Toronto Argonauts partnership begins May 23 with a pre-season game in Hamilton.
Betty’s partnerships bring Toronto together through moments of exhilaration. From matchday excitement at BMO Field to online celebrations, the game-day experience will extend beyond the final whistle.
“For fans, this partnership means more ways to engage with the teams they love and trust. We’re creating experiences that are exciting, rooted in the city, and most importantly, fun,” said Dikla Revach, Chief Growth Officer at Betty.
Betty’s growing lineup of Toronto sports collaborations highlights its commitment to responsible, entertaining, and community-driven experiences for Ontario players. Fans can follow Betty’s channels for updates, announcements, and chances to win throughout the season.
Throughout the partnership, responsible gaming practices will be prioritized in all programming. Engagement strategies will adhere to Ontario’s iGaming regulatory standards and emphasize safe, age-appropriate fan interactions.
The post Betty Casino Announces Partnerships with Toronto FC and Toronto Argonauts appeared first on Americas iGaming & Sports Betting News.
Alberta iGaming Corporation
Alberta iGaming Corporation Partners with Responsible Gambling Council
The Alberta iGaming Corporation (AiGC) has announced a partnership with the Responsible Gambling Council (RGC) that will make RG Check accreditation a mandatory requirement for all internet gaming (iGaming) sites entering Alberta’s regulated market.
This collaboration demonstrates Alberta’s commitment to player protection by ensuring every regulated operator meets the highest evidence-based standards for responsible gambling.
“Alberta is committed to building a safer, regulated iGaming environment where player protection comes first. By requiring RG Check accreditation, we’re ensuring that every iGaming operator in our market has demonstrated their commitment to player safety through independent verification of their responsible gambling programs,” said Dan Keene, Interim AiGC CEO.
RG Check is a Canadian-made, globally trusted, independent responsible gambling accreditation program. Developed by RGC more than a decade ago, RG Check evaluates sites against rigorous, evidence-based standards, covering governance, player safeguards, staff training, and marketing practices. The accreditation provides clear, measurable accountability and has become the gold standard for responsible gambling across multiple jurisdictions.
“This partnership with AiGC demonstrates the power of regulators and responsible gambling experts working together to protect players from day one. Alberta is building on a strong foundation established in Ontario, where RG Check has proven its value in creating safer gambling environments. This proactive approach ensures that player protection isn’t an afterthought; it’s built into the market from the ground up,” said Sarah McCarthy, CEO of RGC.
Alberta’s requirement will ensure that:
• All iGaming sites must achieve RG Check accreditation
• Operators must maintain their accreditation in good standing while operating in Alberta
• RGC will conduct assessments based on internationally recognized responsible gambling standards
• AiGC will work closely with RGC to ensure ongoing compliance and continuous improvement.
Requiring accreditation in Alberta’s market reflects AiGC’s commitment to promoting responsible gambling, and will create a level playing field where protecting players is a competitive advantage, not just a compliance checkbox.
For operators who currently hold RG Check accreditation in another jurisdiction, the transition to Alberta will be streamlined. While a distinct Alberta accreditation is still required, existing accreditations will be recognized to simplify the process and reduce costs. Operators will benefit from an efficient onboarding process that reduces administrative burden while maintaining the same rigorous standards for player protection.
The post Alberta iGaming Corporation Partners with Responsible Gambling Council appeared first on Americas iGaming & Sports Betting News.
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