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DraftKings Reveals Findings from its National Consumer Study of American Sports Fans

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DraftKings Inc. has revealed the findings from its national consumer study of American sports fans.

In the survey which includes more than 1000 self-identified American sports fans, DraftKings examined the perspectives and adaptations of modern fandom as a direct result of the novel coronavirus.

“With over half of respondents having reported missing sports during the resultant hiatus, fans across the country are inarguably eager for the return of their favorite leagues and teams, albeit with largely adjusted expectations as exemplified by our latest findings. By deepening our understanding of the American fan through data and leveraging the technology of our platform, we are better able to adjust and serve the new experience of sports fans throughout the US,” Matt Kalish, co-founder and president of DraftKings North America, said.

When the US began its battle against the COVID-19 outbreak in early spring, major sports leagues were among the first organizations to put a hold on the normal course of business in the interest of safety. In doing so, 56% of respondents reported taking developments around COVID-19 more seriously.

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Following league suspensions, however, sports fans across the country were hungry for related content and looked toward alternative events, leagues, and teams to follow. As a result, over one in four American fans began following a new sport, and 67% plan to continue following said sport even as more prominent leagues resume. Esports (40%) stands as the most popular newly followed sport trailed by international soccer (34%), MMA (32%) along with golf and international baseball (tied at 31%).

Among upcoming season relaunches and debuts, 64% of American fans say the NBA is their most highly-anticipated sport to watch again, followed by MLB Opening Day at 48%. Both leagues are slated to start later this month, and findings indicated approximately 66% of fans feel it important for live sports to return before September while 39% believe the return to play is occurring too soon.

In-game attendance, one of the biggest attractions when it comes to live sports, marks a notable point of division as fans are mixed on the matter. One out of five respondents do not plan to be in-stadium until a cure for the virus is identified, citing concerns around fan compliance with an established protocol including wearing a mask and maintaining an acceptable social distance.

With the industry moving forward and pivoting to new season formats, sports fans intend to engage with their favorite teams from the comfort and safety of their homes: over half of those surveyed do not anticipate a change in how they will watch live sports; 35% are in favor of home viewership as opposed to attending live events while wearing masks and social distancing. Additionally, 60% plan to continue consumption through traditional cable television while 40% will access live feeds by way of in-app streaming services. When asked which sports they are likely to watch live post-COVID-19, respondents said NFL despite the adjusted schedule format.

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Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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