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eSports betting vs classic sports betting in North America, a hot topic at Sports Betting & Casino Summit North America

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All major sports leagues have been postponed and most of the major sports leagues have been cancelled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how should sports betting providers react when enthusiastic betting customers, who want to pursue their hobby, no longer have an offer to bet on? What can you do as a provider who wants to remain relevant and maintain a corresponding offer for your players?

The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).

Bets on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored on today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The worldwide turnover on eSports betting amounts to more than USD 1.8 billion, a figure that is all the more impressive considering the comparatively small fan base. But eSports are steadily gaining more fans, on the one hand due to an aging target group and on the other hand due to an increasing awareness.

The top players themselves, who are comparable in their professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.

Just like with traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting markets is enormous – the simplest and most suitable betting type for beginners, of course, remains the bet on the overall winner of the game.

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The offer of eSports betting is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are held in small studios), eSports events are a great alternative to the sports events that are currently being canceled.

Depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. Particularly during the current crisis, interest in eSPorts is likely to experience a rapid increase.

The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June.

The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE

And among the many topics, we are putting together a special panel discussion which is titled “ESPORTS BETTING VS CLASSIC SPORTS BETTING IN NORTH AMERICA

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The panel discussion will be joined by leading experts such as J Moses (Investor & Board Advisor of Bet.Works), Grant Johnson (CEO at Esports Entertainment Group), David McDowell (Chief Executive Officer and Co-Founder at FSB​) and Mark Robson (Co-Founder at Champion Sports​). The discussion will be moderated by Marek Suchar (Head of Partnerships at Oddin.gg).

J Moses

Investor, Advisor at Bet.Works

I have nearly 40 years of experience in sports, entertainment, technology, betting & games as a CEO, Founder, Investor, Advisor, Producer & a Director for public & private businesses around the world.

Currently I am hyper focused on the confluence of Technology, Games, eSports, Sports, Betting and Entertainment.  I serve as a Director at Take-Two Interactive (Nasdaq: TTWO), publisher of Rock Star, 2K & Private Division Games.  I’m also an investor & Board Advisor of Bet.Works (sports betting), ReadyUp (eSports team building), Prize Payments Pro (eSports), and SimulMedia.

After Princeton, I had the dream job of working at ABC Sports where I worked on sporting events around the world, including 4 Olympic Games.  I spent 2 years as Special Assist to Roone Arldege, President of ABC News & Sports.

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Read full bio here!

Grant Johnson

CEO at Esports Entertainment Group

Grant Johnson, B.A., Chairman and CEO, Esports Entertainment Group

Grant has served as Chairman and CEO of Esports Entertainment Group since 2015, where he oversaw the Company from its’ inception as an esports wagering company long before most of the world knew of the existence of esports, to a successful NASDAQ IPO and $8.4M raise in April 2020.

His experience in online gambling came from 1996 to 1999 where has Vice President of Vancouver based Starnet Communications International, Inc. a recognized leader in the Internet gambling industry. As Vice President of Business Development, Mr. Johnson led Starnet’s sales team and was a driving force behind Starnet’s leading market position in the B2B sector of the Internet gambling industry.

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Mr. Johnson was instrumental in the business development activities at Starnet and was directly involved in establishing many of Starnet’s strategic industry partnerships. A subsidiary of Starnet, World Gaming, still exists today.

Read full bio here!

David McDowell

Chief Executive Officer and Co-Founder at FSB

David is the co-founder and CEO of FSB.  FSB was established in 2007 with the vision to build the industry’s first highly automated sports betting platform driven by live data.  The company has become established as a leading B2B solutions supplier best known for its live sports betting technology and as a pioneer of delivering fully managed trading services.

Read full bio here!

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Mark Robson

Co-Founder of Champion Sports

Mark Robson is the co-founder of Champion Sports, an innovative sports betting platform licensed by the Isle of Man Gambling Supervision Commission. Over the last 15 years, Mark has held a number of high-profile positions within the iGaming industry, including the Head of eGaming for the Department of Economic Development on the Isle of Man.

Read full bio here!

Marek Suchar

Head of Partnerships at Odding.gg

Marek Suchar, Head of Partnerships at Odding.gg started his career in financial services where he held senior and managerial roles in various areas including business development and sales. His passion for esports brought him to the industry, specifically to the betting vertical. Leveraging the newest technologies at Oddin, Marek aims to significantly improve the engagement within esports betting and build partnerships that will shape the future of esports and esports betting.

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Read full bio here!

Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!

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Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL

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ToonieBet, Soft2Bet’s premier sportsbook and online casino brand tailored for Canadian players, has been named both an Official Sports Betting Partner and an Official Online Casino Partner of the Canadian Football League (CFL).

The multiyear partnership also establishes ToonieBet as an Official Partner of the CFL’s championship game, the Grey Cup. Fans from coast to coast to coast annually gather for Canada’s largest single-day sporting event to celebrate an incredible season, and to witness one team earn the right to hoist the iconic trophy. The 112th Grey Cup will be played at Princess Auto Stadium in Winnipeg on Sunday, November 16.

Fans in Ontario aged 19-and-over will be able to responsibly wager on CFL games through ToonieBet with access to in-game betting and futures. The collaboration will also explore exciting branded online casino experiences on the ToonieBet platform to entertain existing fans and engage new ones.

ToonieBet’s partnership with the CFL underscores Soft2Bet’s ongoing commitment to Canadian sports fans and a further investment in the Canadian sporting tradition, as the deal marks Soft2Bet’s second sports partnership in the country within the last three months, following ToonieBet’s designation as the Official Online Casino Partner of the NHL’s Ottawa Senators, which was recently expanded with a full sportsbook offering.

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“This partnership is for the fans. Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario. Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play,” said Steve Spindler, ToonieBet’s Canadian Country Manager.

“We are proud to partner with the CFL and its local teams. This partnership goes beyond visibility – it’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet,” said Martin Collins, Chief Business Development Officer at Soft2Bet.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

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The post Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration

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Hard Rock Hotel & Casino Ottawa officially opened its doors with a signature guitar smash, marking the arrival of Canada’s first fully integrated Hard Rock resort, a bold new destination where entertainment, hospitality, and music take center stage.

The $350 million resort brings the brand’s unmistakable energy to Canada’s capital, offering locals and visitors an immersive Hard Rock experience blending iconic music history with world-class entertainment, hospitality, dining, and gaming.

In true Hard Rock fashion, the opening festivities kicked off with the Canadian Tenors’ electrifying rendition of O Canada followed by the brand’s signature Guitar Smash, a modern take on the traditional ribbon-cutting ceremony. Executives, dignitaries, and community leaders took the stage to ceremoniously smash guitars, signaling the official opening of the state-of-the-art entertainment destination.

A special moment included the presentation of a $100,000 donation to Ottawa Food Bank, reinforcing Hard Rock’s commitment to giving back to the communities it serves.

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“Bringing Hard Rock to Canada’s capital is an iconic milestone for our brand. We’re proud to expand our global footprint and create a destination where locals and visitors can experience world-class gaming, hospitality, and entertainment all in one place,” said Jim Allen, Chief Executive Officer of Hard Rock International.

“Our government is thrilled that Hard Rock chose Ontario for its first fully integrated hotel and casino venue in Canada. This new entertainment and hospitality destination will draw visitors from near and far to Ottawa, create and sustain hundreds of local jobs, and provide millions of dollars for local infrastructure and community programs,” said Stan Cho, Minister of Tourism, Culture and Gaming.

The post Hard Rock Hotel & Casino Ottawa Opens with Legendary Guitar Smash and Star-Studded Celebration appeared first on Gaming and Gambling Industry in the Americas.

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MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

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The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.

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