Canada
eSports betting vs classic sports betting in North America, a hot topic at Sports Betting & Casino Summit North America
All major sports leagues have been postponed and most of the major sports leagues have been cancelled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how should sports betting providers react when enthusiastic betting customers, who want to pursue their hobby, no longer have an offer to bet on? What can you do as a provider who wants to remain relevant and maintain a corresponding offer for your players?
The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).
Bets on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored on today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The worldwide turnover on eSports betting amounts to more than USD 1.8 billion, a figure that is all the more impressive considering the comparatively small fan base. But eSports are steadily gaining more fans, on the one hand due to an aging target group and on the other hand due to an increasing awareness.
The top players themselves, who are comparable in their professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.
Just like with traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting markets is enormous – the simplest and most suitable betting type for beginners, of course, remains the bet on the overall winner of the game.
The offer of eSports betting is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are held in small studios), eSports events are a great alternative to the sports events that are currently being canceled.
Depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. Particularly during the current crisis, interest in eSPorts is likely to experience a rapid increase.
The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June.
The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE
And among the many topics, we are putting together a special panel discussion which is titled “ESPORTS BETTING VS CLASSIC SPORTS BETTING IN NORTH AMERICA”
The panel discussion will be joined by leading experts such as J Moses (Investor & Board Advisor of Bet.Works), Grant Johnson (CEO at Esports Entertainment Group), David McDowell (Chief Executive Officer and Co-Founder at FSB) and Mark Robson (Co-Founder at Champion Sports). The discussion will be moderated by Marek Suchar (Head of Partnerships at Oddin.gg).
J Moses
Investor, Advisor at Bet.Works
I have nearly 40 years of experience in sports, entertainment, technology, betting & games as a CEO, Founder, Investor, Advisor, Producer & a Director for public & private businesses around the world.
Currently I am hyper focused on the confluence of Technology, Games, eSports, Sports, Betting and Entertainment. I serve as a Director at Take-Two Interactive (Nasdaq: TTWO), publisher of Rock Star, 2K & Private Division Games. I’m also an investor & Board Advisor of Bet.Works (sports betting), ReadyUp (eSports team building), Prize Payments Pro (eSports), and SimulMedia.
After Princeton, I had the dream job of working at ABC Sports where I worked on sporting events around the world, including 4 Olympic Games. I spent 2 years as Special Assist to Roone Arldege, President of ABC News & Sports.
Grant Johnson
CEO at Esports Entertainment Group
Grant Johnson, B.A., Chairman and CEO, Esports Entertainment Group
Grant has served as Chairman and CEO of Esports Entertainment Group since 2015, where he oversaw the Company from its’ inception as an esports wagering company long before most of the world knew of the existence of esports, to a successful NASDAQ IPO and $8.4M raise in April 2020.
His experience in online gambling came from 1996 to 1999 where has Vice President of Vancouver based Starnet Communications International, Inc. a recognized leader in the Internet gambling industry. As Vice President of Business Development, Mr. Johnson led Starnet’s sales team and was a driving force behind Starnet’s leading market position in the B2B sector of the Internet gambling industry.
Mr. Johnson was instrumental in the business development activities at Starnet and was directly involved in establishing many of Starnet’s strategic industry partnerships. A subsidiary of Starnet, World Gaming, still exists today.
David McDowell
Chief Executive Officer and Co-Founder at FSB
David is the co-founder and CEO of FSB. FSB was established in 2007 with the vision to build the industry’s first highly automated sports betting platform driven by live data. The company has become established as a leading B2B solutions supplier best known for its live sports betting technology and as a pioneer of delivering fully managed trading services.
Mark Robson
Co-Founder of Champion Sports
Mark Robson is the co-founder of Champion Sports, an innovative sports betting platform licensed by the Isle of Man Gambling Supervision Commission. Over the last 15 years, Mark has held a number of high-profile positions within the iGaming industry, including the Head of eGaming for the Department of Economic Development on the Isle of Man.
Marek Suchar
Head of Partnerships at Odding.gg
Marek Suchar, Head of Partnerships at Odding.gg started his career in financial services where he held senior and managerial roles in various areas including business development and sales. His passion for esports brought him to the industry, specifically to the betting vertical. Leveraging the newest technologies at Oddin, Marek aims to significantly improve the engagement within esports betting and build partnerships that will shape the future of esports and esports betting.
Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!
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Alberta
Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint
The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Alberta
Play’n GO secures Alberta iGaming supplier licence from AGLC
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGLC
Alberta iGaming Corporation Appoints Dan Keene as its CEO
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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