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Revealed: worst areas in England for gamers during lockdown

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  • South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
  • Cities of London and Westminster the worst area for access to superfast broadband
  • Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband

New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.

The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.

Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.

Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.

Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.

Top 10 – England’s worst areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
10 Cities of London and Westminster London 34.41 75% 0%
9 Somerton and Frome South West 42.75 82% 10%
8 Harwich and North Essex East of England 37.06 83% 9%
7 Tiverton and Honiton South West 31.89 81% 9%
6 North Herefordshire West Midlands 35.09 80% 9%
5 Penrith and The Border North West 36.01 81% 12%
4 Ludlow West Midlands 33.09 81% 11%
3 Forest of Dean South West 31.61 79% 10%
2 Torridge and West Devon South West 34.01 81% 12%
1 Central Devon South West 34.05 77% 12%

 

Top 10 – England’s best areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
1 Kingston upon Hull East Yorkshire and The Humber 137.44 99% 1%
2 Kingston upon Hull North Yorkshire and The Humber 132.15 100% 1%
3 Kingston upon Hull West and Hessle Yorkshire and The Humber 122.24 99% 2%
4 Crawley South East 88.40 99% 0%
5 Filton and Bradley Stoke South West 93.49 98% 1%
6 Luton North East of England 84.10 100% 0%
7 Morecambe and Lunesdale North West 87.70 99% 0%
8 Great Grimsby Yorkshire and The Humber 89.56 98% 1%
9 Stevenage East of England 86.93 99% 0%
10 Gillingham and Rainham South East 86.61 99% 0%

 

Holly Niblett, head of digital at comparethemarket.com, commented:

“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.

“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”

 

comparethemarket’s tips for improving your broadband speed:

1. Test the speed of your broadband connection

You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.

2. Move your router away from other devices

Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.

3. Turn off WiFi on devices you’re not using

If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.

4. Give your computer a spring clean

There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.

For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

 

Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.

Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.

To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.

On this scale, for

  • Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
  • Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
  • Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column

Total and rankings were determined by the above.

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Ebaka Games secures first aggregator partner with Hub88 deal

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Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.

The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.

Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.

Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”

The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.

The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games

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QTech Games, the top game distributor in all emerging markets, has sustained the momentum in its 2026 pipeline, attributed to its recent agreement with the up-and-coming supplier of weightless games, PEA Gaming.

Lighter than light, this weightless category features games that are under 1% the size of conventional light games. Importantly, PEA Gaming provides the sole games that are entirely compatible on various devices, ranging from basic feature phones to advanced smartphones.

Incorporating offerings from the most imaginative and cutting-edge “weightless games” supplier further enhances QTech Games’ expanding platform, which brings the broadest selection of online games to new markets, featuring both renowned brands and the industry’s most thrilling emerging developers.

The games offered to its partners include well-known favorites and new titles, such as Penalty, Roulette, Hilo, Tusks & Tails, and Target, all of which are supported by robust mathematical modeling and easy, recognizable gameplay.

Participants in developing markets frequently face technological obstacles to participation, including limitations in handset quality, limited access to high-speed networks, or elevated data expenses. Consequently, PEA Gaming’s games are tailored for this particular segment, aiming to address these challenges while maintaining a high-quality product. The agreement further expands PEA Gaming’s global presence, opening up previously inaccessible regions from Africa to Latin America for varied development.

Philip Doftvik, QTech Games’ CEO, said: “PEA Gaming is injecting a prized weightless specialism into the sector, particularly in emerging markets where network connectivity can encounter serious challenges. We’re integrating more and more “weightless” games for markets like Africa to overcome those ongoing data/network obstacles without sacrificing the delivery of high-quality product.

“PEA Gaming’s keystone is developing easily intelligible and engaging games for all – prioritizing performance wherever you set your scene on the map. These games are indicative of our strategy to bring more agile entertainment options to the QTech Games platform for our partners worldwide.”

Permi Jhooti, CEO of PEA Gaming, added: “We’ve created a new space of weightless games that finally provide an immersive gaming experience to all users, regardless of device and bandwidth limitations. Partnering with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.

“That’s why we design every game with emerging market players in mind: those facing real-world challenges like basic handsets, slow networks, and expensive data. Our games are purpose-built for this audience, tackling these limitations head-on while still delivering a high-quality, seamless experience. Our approach is simple: create fun, rewarding games without the excess — and it works. By stripping out all the fluff, our games are a mind-blowing 2,000 times smaller than many so-called “light” games, making costly data usage a thing of the past.

“Above all, this collaboration marks a significant step forward for PEA Gaming’s growth strategy in untapped territories like Africa and Latin America where our games will doubtless prove popular since they work everywhere, even in regions where low-end devices and limited network speed are prevalent.”

The post QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bala Ganesan

John Connelly Steps Down as Interblock CEO

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Interblock, the global leader in luxury gaming products, announced that John Connelly has stepped down from his role as Chief Executive Officer. The Board of Directors has appointed Bala Ganesan, Interblock’s former interim Chief Operating Officer and a Managing Director at Oaktree Capital Management, to serve as interim CEO while a comprehensive search is conducted for a permanent successor. Oaktree-advised investment funds own a majority of the equity interests in Interblock.

“On behalf of the Board and the entire Interblock team, we thank John for his many years of service. Under his guidance, Interblock experienced significant growth driven by a clear vision and entrepreneurial execution. As the Company enters its next phase of growth and innovation, the Board is focused on building a world-class, scalable operating platform and ensuring Interblock is led by the right executive to capitalize on emerging opportunities and sustain its strong growth trajectory,” said David Quick, Interblock Board member.

Mr. Ganesan brings extensive executive leadership and business transformation experience through his role as a Managing Director on the Portfolio Transformation team at Oaktree. He joined Oaktree in 2017 from Yum! Brands, where he led major growth initiatives and the operational and digital transformation of Taco Bell. Previously, Mr. Ganesan led corporate and business strategy, commercial growth, and turnaround initiatives at Kimberly-Clark Corporation and Mattel, Inc. He also served as a senior leader in McKinsey & Company’s operational transformation practice, advising Fortune 500 companies across the consumer, technology, manufacturing, medical devices, energy, and financial services sectors. Mr. Ganesan acted as the Company’s interim Chief Operating Officer from 2024 to 2025.

“Interblock is exceptionally well positioned for continued growth, underpinned by a talented team, industry-leading innovation, and strong customer partnerships. I am honored to support the Company during this transition and remain focused on serving our customers and partners,” said Mr. Ganesan.

Mr. Quick added: “We are fortunate to have Bala step in as interim CEO at this important time. During his tenure as interim COO, Bala demonstrated outstanding leadership, operational expertise, and a deep understanding of our business and industry. The Board has full confidence in his ability to guide Interblock through this transition and ensure we continue to deliver value to our customers and partners.”

The Board has engaged an executive search firm to identify Interblock’s next permanent CEO. During this period, Interblock remains fully committed to advancing its strategic priorities and delivering the high-quality products and services that define the Interblock brand.

The post John Connelly Steps Down as Interblock CEO appeared first on Americas iGaming & Sports Betting News.

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