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Revealed: worst areas in England for gamers during lockdown

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  • South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
  • Cities of London and Westminster the worst area for access to superfast broadband
  • Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband

New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.

The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.

Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.

Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.

Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.

Top 10 – England’s worst areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
10 Cities of London and Westminster London 34.41 75% 0%
9 Somerton and Frome South West 42.75 82% 10%
8 Harwich and North Essex East of England 37.06 83% 9%
7 Tiverton and Honiton South West 31.89 81% 9%
6 North Herefordshire West Midlands 35.09 80% 9%
5 Penrith and The Border North West 36.01 81% 12%
4 Ludlow West Midlands 33.09 81% 11%
3 Forest of Dean South West 31.61 79% 10%
2 Torridge and West Devon South West 34.01 81% 12%
1 Central Devon South West 34.05 77% 12%

 

Top 10 – England’s best areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
1 Kingston upon Hull East Yorkshire and The Humber 137.44 99% 1%
2 Kingston upon Hull North Yorkshire and The Humber 132.15 100% 1%
3 Kingston upon Hull West and Hessle Yorkshire and The Humber 122.24 99% 2%
4 Crawley South East 88.40 99% 0%
5 Filton and Bradley Stoke South West 93.49 98% 1%
6 Luton North East of England 84.10 100% 0%
7 Morecambe and Lunesdale North West 87.70 99% 0%
8 Great Grimsby Yorkshire and The Humber 89.56 98% 1%
9 Stevenage East of England 86.93 99% 0%
10 Gillingham and Rainham South East 86.61 99% 0%

 

Holly Niblett, head of digital at comparethemarket.com, commented:

“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.

“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”

 

comparethemarket’s tips for improving your broadband speed:

1. Test the speed of your broadband connection

You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.

2. Move your router away from other devices

Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.

3. Turn off WiFi on devices you’re not using

If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.

4. Give your computer a spring clean

There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.

For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

 

Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.

Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.

To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.

On this scale, for

  • Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
  • Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
  • Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column

Total and rankings were determined by the above.

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Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America

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Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup™ in history, as for the first time ever it will feature 48 teams contending for the coveted crown.

This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022™ for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025™.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”

Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.

The post Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America appeared first on Americas iGaming & Sports Betting News.

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Tequity signs RGS deal with DELULU to power cinematic slot portfolio

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Tequity, the pioneering iGaming software provider, has entered into a strategic partnership with new slot studio DELULU to provide the infrastructure for its upcoming market debut through its licensed modular Remote Gaming Server (RGS) platform.

The agreement allows DELULU to leverage Tequity’s advanced RGS to deploy titles designed to blend high-end cinematic quality with measurable performance. By utilising Tequity’s streamlined infrastructure, DELULU maintains creative control and rapid development speeds as it prepares to bring its titles to global operators.

DELULU is currently finalising development on its initial portfolio, working closely with aggregators to prepare for a full market release. Every title will feature the studio’s signature bold art direction and character-driven narratives, optimised for the modern player’s appetite for engagement and streamability.

The partnership comes during a period of rapid scaling for Tequity, which now supports 30 RGS clients and over 120 integrations across regulated markets.

The agreement, which follows on from a recent flurry of partnerships with game providers and operators, further cements Tequity’s reputation as the technical partner of choice for studios looking to bypass the friction of traditional game delivery.

Tanja Bergman, Head of Growth – RGS at Tequity, said: “DELULU is a studio that refuses to compromise. Their focus on visuals that catch the eye and math that feels right aligns perfectly with our philosophy of providing technology that does all of the heavy lifting.

“We are excited to provide the stable, high-performance environment they need to turn their creative vision into a market-leading reality.”

Alina Avekse Mathiasen, CPO at DELULU, said: “When building a studio, the crucial difference lies in how complete the platform is. With Tequity, everything from the promo toolkit to the frontend SDK works as one system and this is highly beneficical.

“It allows us to ensure our creative decisions reach the player exactly as intended. Tequity gives us the technical freedom to focus entirely on the game, ensuring our titles hit the market fast, stable, and ready to perform.”

The post Tequity signs RGS deal with DELULU to power cinematic slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Corps extends bet365 partnership into Brazil

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Gaming Corps – a publicly-listed game development company based in Sweden, has extended its partnership with bet365, taking its games live with the operator in Brazil as part of its continued expansion across regulated markets.

The launch builds on Gaming Corps’ existing relationship with bet365 and signals another important step in the studio’s wider Latin American growth strategy. The rollout has been delivered through Gaming Corps’ distribution partnership with Light & Wonder, supporting efficient market access through one of the industry’s most established content networks.

bet365 players in Brazil will gain access to Gaming Corps’ full line up, including Penalty Champion, the instant win game that puts players in a sudden-death penalty shootout where each successful strike increases the potential return. The launch also includes popular franchise titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, while Brazilian players can also look forward to Gaming Corps’ three-game football suite arriving in time for the World Cup.

With a portfolio that stretches beyond standard slot content, Gaming Corps has focused on building games with more variety in both format and play style. Alongside proprietary concepts such as Smash4Cash™, A-MAZE-CADES™ and X-MY-WAY™, the studio also develops Mine, Table, Multiplier and Plinko games, helping operators introduce a wider mix of experiences for different types of players.

 

Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”

 

A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”

The post Gaming Corps extends bet365 partnership into Brazil appeared first on Americas iGaming & Sports Betting News.

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