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Revealed: worst areas in England for gamers during lockdown
- South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
- Cities of London and Westminster the worst area for access to superfast broadband
- Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband
New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.
The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.
Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.
Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.
Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.
Top 10 – England’s worst areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 10 | Cities of London and Westminster | London | 34.41 | 75% | 0% |
| 9 | Somerton and Frome | South West | 42.75 | 82% | 10% |
| 8 | Harwich and North Essex | East of England | 37.06 | 83% | 9% |
| 7 | Tiverton and Honiton | South West | 31.89 | 81% | 9% |
| 6 | North Herefordshire | West Midlands | 35.09 | 80% | 9% |
| 5 | Penrith and The Border | North West | 36.01 | 81% | 12% |
| 4 | Ludlow | West Midlands | 33.09 | 81% | 11% |
| 3 | Forest of Dean | South West | 31.61 | 79% | 10% |
| 2 | Torridge and West Devon | South West | 34.01 | 81% | 12% |
| 1 | Central Devon | South West | 34.05 | 77% | 12% |
Top 10 – England’s best areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 1 | Kingston upon Hull East | Yorkshire and The Humber | 137.44 | 99% | 1% |
| 2 | Kingston upon Hull North | Yorkshire and The Humber | 132.15 | 100% | 1% |
| 3 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 122.24 | 99% | 2% |
| 4 | Crawley | South East | 88.40 | 99% | 0% |
| 5 | Filton and Bradley Stoke | South West | 93.49 | 98% | 1% |
| 6 | Luton North | East of England | 84.10 | 100% | 0% |
| 7 | Morecambe and Lunesdale | North West | 87.70 | 99% | 0% |
| 8 | Great Grimsby | Yorkshire and The Humber | 89.56 | 98% | 1% |
| 9 | Stevenage | East of England | 86.93 | 99% | 0% |
| 10 | Gillingham and Rainham | South East | 86.61 | 99% | 0% |
Holly Niblett, head of digital at comparethemarket.com, commented:
“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.
“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”
comparethemarket’s tips for improving your broadband speed:
1. Test the speed of your broadband connection
You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.
2. Move your router away from other devices
Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.
3. Turn off WiFi on devices you’re not using
If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.
4. Give your computer a spring clean
There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.
For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.
Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.
To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.
On this scale, for
- Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
- Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
- Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column
Total and rankings were determined by the above.
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February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.
The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.
Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.
Why February Is a Prime Month for Sports Traffic
Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.
February stands out due to:
-
A packed schedule of top European football leagues and international tournaments
-
The Winter Olympic Games
-
Valentine’s Day seasonal campaigns
-
Increased emotional engagement and deposit intent
During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.
To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.
Key Sports Events in February 2026
11 February
-
Coppa Italia Quarter-final: Bologna vs Lazio
-
Olympic Ice Hockey: Slovakia vs Finland
-
Premier League: Manchester City vs Fulham
-
DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
-
NBA: Houston Rockets vs LA Clippers
-
Copa Libertadores Qualification Quarter-finals (2nd legs)
12 February
-
Olympic Ice Hockey: Czech Republic vs Canada
-
Premier League: Brentford vs Arsenal
-
NBA: Orlando Magic vs Milwaukee Bucks
-
EuroLeague Regular Season (Round 28)
-
Rugby Super League (England & France)
13 February
-
Olympic Ice Hockey: Canada vs Switzerland
-
NBA: Oklahoma City Thunder vs Milwaukee Bucks
-
German Handball Bundesliga
14 February (Valentine’s Day Peak)
-
Olympic Ice Hockey: USA vs Denmark
-
FA Cup Round of 16
-
Bundesliga: Werder Bremen vs Bayern Munich
-
France Top 14 Rugby
-
Liga ASOBAL (Spain)
-
Liga ACB (Spain)
15 February
-
Olympic Ice Hockey: Switzerland vs Czech Republic
-
Serie A: Inter vs Juventus
-
Serie A: Napoli vs Roma
-
Serie A: Lazio vs Atalanta
-
LaLiga: Girona vs Barcelona
-
LaLiga: Real Madrid vs Real Sociedad
-
Ligue 1: Marseille vs Strasbourg
-
Ligue 1: Rennes vs PSG
-
NBA All-Star
-
WTA 1000 Dubai – Dubai Duty Free Tennis Championships
This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.
Valentine’s Day Promotions Across N1 Partners Brands
To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.
Valentine’s Advent Calendar (N1 Bet & RollXO)
Period: 13–17 February
Five days of engagement mechanics:
-
13.02 – Love Box: prize up to €15,000
-
14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
-
15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
-
16.02 – Road to Free Spins: 30 FS for every €350
-
17.02 – Fortune Lottery Series: €63,000 prize pool
Cupid Mailbox Lottery (Lucky Hunter)
Period: 9–14 February
-
28 winners
-
Grand prizes include a trip to Paris
-
€6,400 + 1,400 Free Spins prize pool
These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.
Why This Strategy Works for Tier-1 Affiliates
Seasonal and event-driven campaigns help partners:
-
Increase average deposit size
-
Improve LTV through repeat engagement
-
Offset typical mid-quarter CR slowdowns
-
Enhance emotional appeal through contextual offers
-
Diversify revenue streams across sports and casino
In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.
What Affiliates Should Do Now
February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.
Now is the time to:
-
Drive sports traffic to top European leagues and Olympic matchups
-
Integrate Valentine’s promotions into creatives
-
Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
-
Use seasonal hooks to strengthen CTR and deposit intent
The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.
About N1 Partners
N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.
Key highlights:
-
Reg2Dep rates up to 70%
-
CPA up to €700
-
RevShare up to 45%
-
14,000+ active partners
-
Dedicated affiliate management and long-term performance focus
More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
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