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Revealed: worst areas in England for gamers during lockdown
- South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
- Cities of London and Westminster the worst area for access to superfast broadband
- Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband
New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.
The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.
Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.
Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.
Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.
Top 10 – England’s worst areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 10 | Cities of London and Westminster | London | 34.41 | 75% | 0% |
| 9 | Somerton and Frome | South West | 42.75 | 82% | 10% |
| 8 | Harwich and North Essex | East of England | 37.06 | 83% | 9% |
| 7 | Tiverton and Honiton | South West | 31.89 | 81% | 9% |
| 6 | North Herefordshire | West Midlands | 35.09 | 80% | 9% |
| 5 | Penrith and The Border | North West | 36.01 | 81% | 12% |
| 4 | Ludlow | West Midlands | 33.09 | 81% | 11% |
| 3 | Forest of Dean | South West | 31.61 | 79% | 10% |
| 2 | Torridge and West Devon | South West | 34.01 | 81% | 12% |
| 1 | Central Devon | South West | 34.05 | 77% | 12% |
Top 10 – England’s best areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 1 | Kingston upon Hull East | Yorkshire and The Humber | 137.44 | 99% | 1% |
| 2 | Kingston upon Hull North | Yorkshire and The Humber | 132.15 | 100% | 1% |
| 3 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 122.24 | 99% | 2% |
| 4 | Crawley | South East | 88.40 | 99% | 0% |
| 5 | Filton and Bradley Stoke | South West | 93.49 | 98% | 1% |
| 6 | Luton North | East of England | 84.10 | 100% | 0% |
| 7 | Morecambe and Lunesdale | North West | 87.70 | 99% | 0% |
| 8 | Great Grimsby | Yorkshire and The Humber | 89.56 | 98% | 1% |
| 9 | Stevenage | East of England | 86.93 | 99% | 0% |
| 10 | Gillingham and Rainham | South East | 86.61 | 99% | 0% |
Holly Niblett, head of digital at comparethemarket.com, commented:
“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.
“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”
comparethemarket’s tips for improving your broadband speed:
1. Test the speed of your broadband connection
You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.
2. Move your router away from other devices
Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.
3. Turn off WiFi on devices you’re not using
If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.
4. Give your computer a spring clean
There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.
For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.
Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.
To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.
On this scale, for
- Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
- Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
- Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column
Total and rankings were determined by the above.
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BetConstruct
BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026
The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.
BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.
Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”
BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”
The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”
The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.
More data as follows:
- BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
- FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
- BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.
The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Endorphina Now Licensed B2B Gaming Supplier in Ontario
Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.
The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.
With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.
With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.
The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.
data ethics
Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter
Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.
The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.
According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.
“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”
The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.
More data as follows:
- Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
- Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.
The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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