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Revealed: worst areas in England for gamers during lockdown
- South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
- Cities of London and Westminster the worst area for access to superfast broadband
- Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband
New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.
The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.
Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.
Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.
Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.
Top 10 – England’s worst areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 10 | Cities of London and Westminster | London | 34.41 | 75% | 0% |
| 9 | Somerton and Frome | South West | 42.75 | 82% | 10% |
| 8 | Harwich and North Essex | East of England | 37.06 | 83% | 9% |
| 7 | Tiverton and Honiton | South West | 31.89 | 81% | 9% |
| 6 | North Herefordshire | West Midlands | 35.09 | 80% | 9% |
| 5 | Penrith and The Border | North West | 36.01 | 81% | 12% |
| 4 | Ludlow | West Midlands | 33.09 | 81% | 11% |
| 3 | Forest of Dean | South West | 31.61 | 79% | 10% |
| 2 | Torridge and West Devon | South West | 34.01 | 81% | 12% |
| 1 | Central Devon | South West | 34.05 | 77% | 12% |
Top 10 – England’s best areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 1 | Kingston upon Hull East | Yorkshire and The Humber | 137.44 | 99% | 1% |
| 2 | Kingston upon Hull North | Yorkshire and The Humber | 132.15 | 100% | 1% |
| 3 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 122.24 | 99% | 2% |
| 4 | Crawley | South East | 88.40 | 99% | 0% |
| 5 | Filton and Bradley Stoke | South West | 93.49 | 98% | 1% |
| 6 | Luton North | East of England | 84.10 | 100% | 0% |
| 7 | Morecambe and Lunesdale | North West | 87.70 | 99% | 0% |
| 8 | Great Grimsby | Yorkshire and The Humber | 89.56 | 98% | 1% |
| 9 | Stevenage | East of England | 86.93 | 99% | 0% |
| 10 | Gillingham and Rainham | South East | 86.61 | 99% | 0% |
Holly Niblett, head of digital at comparethemarket.com, commented:
“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.
“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”
comparethemarket’s tips for improving your broadband speed:
1. Test the speed of your broadband connection
You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.
2. Move your router away from other devices
Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.
3. Turn off WiFi on devices you’re not using
If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.
4. Give your computer a spring clean
There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.
For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.
Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.
To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.
On this scale, for
- Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
- Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
- Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column
Total and rankings were determined by the above.
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AGCO
Endorphina secures AGCO supplier registration in Ontario
Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.
The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.
The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adjarabet
Galaxsys Enters into Strategic Partnership with Adjarabet
Galaxsys expands its presence in key markets through a strategic partnership with Adjarabet, strengthening its footprint across the Caucasus region while delivering a diverse portfolio of slot and fast games.
“We are pleased to announce a strategic partnership with Adjarabet, one of the leading online gaming operators in the Caucasus region with a strong presence in Armenia and Georgia. This collaboration represents a significant step in our expansion strategy, reinforcing our presence in key regional markets and supporting continued growth,” Galaxsys said.
“Through this partnership, Adjarabet will integrate our diverse portfolio of games, recognized for engaging mechanics, high performance, and flexible customization. Titles such as Rocketon, Tower Rush, Cash Show, and Penalty are designed to deliver dynamic gameplay experiences aligned with the preferences of regional audiences.”
Teni Grigoryan, Chief Sales and Partner Development Officer at Galaxsys, said: “We are delighted to partner with Adjarabet, a well-established and respected operator in the region. This collaboration aligns perfectly with our strategy to expand into key markets and deliver high-quality, engaging content to a broader audience. We are confident that our games will add significant value to Adjarabet’s platform.”
Vagharshak Hakobyan, Head of Gaming Department at Adjarabet Armenia, said: “We are excited to partner with Galaxsys and integrate their innovative portfolio into our platform. Their games bring a fresh, engaging, and high-performing experience that aligns perfectly with our goal of offering top-quality entertainment. This collaboration reflects our ongoing commitment to delivering localized, dynamic experiences.”
This partnership further highlights Galaxsys’ commitment to building strong, long-term collaborations with leading operators worldwide while continuing to expand its global footprint through innovative and performance-driven content.
The post Galaxsys Enters into Strategic Partnership with Adjarabet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn adds crypto finance layer to automate affiliate payouts
ReferOn has launched a built-in crypto finance layer designed to automate affiliate payouts and centralise crypto payout workflows inside its platform. The company said the feature supports crypto payments through its licensed partners’ payment gateways and is available now.
ReferOn said the layer is intended to replace manual, fragmented finance processes with program funding, real-time visibility into funds, automated crypto payouts, and audit-ready transaction history with exports. The company is positioning the release at affiliate teams that manage high payout volumes and frequent reconciliation work.
The update introduces a dedicated finance page for each affiliate program, including program funding and balance visibility, integrated top-ups with deposit address management, and a transaction journal with filters, detail views, pagination, and CSV export. ReferOn also said the automated payout flow records conversion data (rate and amounts), syncs statuses, and creates transaction records instantly.
On controls, ReferOn said each automated payout requires explicit confirmations and 2FA before being triggered. The company added that the feature is built to support audit and compliance needs through traceable transaction logs and one-click CSV exports.
Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive. Our new crypto finance layer eliminates this confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”
The post ReferOn adds crypto finance layer to automate affiliate payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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