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Revealed: worst areas in England for gamers during lockdown

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  • South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
  • Cities of London and Westminster the worst area for access to superfast broadband
  • Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband

New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.

The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.

Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.

Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.

Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.

Top 10 – England’s worst areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
10 Cities of London and Westminster London 34.41 75% 0%
9 Somerton and Frome South West 42.75 82% 10%
8 Harwich and North Essex East of England 37.06 83% 9%
7 Tiverton and Honiton South West 31.89 81% 9%
6 North Herefordshire West Midlands 35.09 80% 9%
5 Penrith and The Border North West 36.01 81% 12%
4 Ludlow West Midlands 33.09 81% 11%
3 Forest of Dean South West 31.61 79% 10%
2 Torridge and West Devon South West 34.01 81% 12%
1 Central Devon South West 34.05 77% 12%

 

Top 10 – England’s best areas for gamers

 

Rank

Area Name  Region Average speed (MBPS) Superfast availability Unable to receive decent broadband
1 Kingston upon Hull East Yorkshire and The Humber 137.44 99% 1%
2 Kingston upon Hull North Yorkshire and The Humber 132.15 100% 1%
3 Kingston upon Hull West and Hessle Yorkshire and The Humber 122.24 99% 2%
4 Crawley South East 88.40 99% 0%
5 Filton and Bradley Stoke South West 93.49 98% 1%
6 Luton North East of England 84.10 100% 0%
7 Morecambe and Lunesdale North West 87.70 99% 0%
8 Great Grimsby Yorkshire and The Humber 89.56 98% 1%
9 Stevenage East of England 86.93 99% 0%
10 Gillingham and Rainham South East 86.61 99% 0%

 

Holly Niblett, head of digital at comparethemarket.com, commented:

“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.

“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”

 

comparethemarket’s tips for improving your broadband speed:

1. Test the speed of your broadband connection

You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.

2. Move your router away from other devices

Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.

3. Turn off WiFi on devices you’re not using

If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.

4. Give your computer a spring clean

There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.

For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

 

Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.

Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.

To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.

On this scale, for

  • Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
  • Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
  • Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column

Total and rankings were determined by the above.

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América Latina

Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming

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El crecimiento del iGaming en Argentina ha posicionado al país como uno de los mercados más dinámicos de América Latina. Sin embargo, detrás de esta expansión existe un desafío que está cobrando cada vez más relevancia para los operadores: adaptarse a un mercado donde cada provincia presenta diferentes requisitos regulatorios, condiciones operativas y dinámicas comerciales.

A diferencia de muchos otros mercados de la región, Argentina no opera bajo un único marco regulatorio. Cada jurisdicción establece sus propios requisitos, procesos de licenciamiento y condiciones de operación, lo que obliga a los operadores a adaptarse constantemente a diferentes realidades dentro de un mismo país.

Para OKTO PAYMENTS, proveedor de infraestructura de pagos y servicios financieros para industrias digitales complejas y reguladas, estas particularidades locales representan tanto un desafío como una oportunidad. A medida que el mercado evoluciona, los operadores deben encontrar formas de escalar de manera eficiente manteniendo la consistencia en entornos operativos cada vez más diversos.

“Durante años, el crecimiento fue el principal objetivo de la industria. Hoy, el desafío radica en cómo escalar eficientemente en un mercado donde cada jurisdicción puede presentar distintos requisitos, expectativas y dinámicas operativas”, señaló André Boesing, gerente general para South LatAm de OKTO PAYMENTS.

A medida que el mercado continúa madurando en las distintas provincias, los operadores enfrentan crecientes exigencias en materia de transparencia, trazabilidad y control operativo. La capacidad de adaptarse a requisitos regulatorios y operativos diversos se está convirtiendo en un factor cada vez más importante para lograr un crecimiento sostenible.

Como resultado, la capacidad de coordinar múltiples proveedores, métodos de pago y procesos operativos se ha vuelto cada vez más estratégica para los operadores que buscan ampliar su presencia en todo el país manteniendo una experiencia de usuario consistente.

“Los usuarios esperan una experiencia simple y fluida independientemente del lugar donde jueguen. Pero detrás de esa experiencia existe una creciente complejidad operativa que los operadores deben gestionar eficientemente a medida que se expanden a diferentes jurisdicciones”, agregó Boesing.

A medida que los operadores amplían sus operaciones en múltiples jurisdicciones, gestionar distintos proveedores de pago, métodos de pago y requisitos operativos se vuelve cada vez más complejo. Capacidades como la orquestación de depósitos y retiros, la gestión de tesorería y liquidez, y los procesos de liquidación eficientes están emergiendo como habilitadores críticos para este crecimiento. Al permitir que los operadores centralicen múltiples conexiones de pago a través de una única capa de infraestructura, mejoren la visibilidad de la liquidez y optimicen los procesos de liquidación, estas capacidades ayudan a reducir la complejidad, fortalecer el control operativo y respaldar una experiencia de usuario fluida en diferentes mercados.

“En muchos casos, la infraestructura pasa desapercibida hasta que algo sale mal. Sin embargo, en mercados altamente fragmentados como Argentina, la capacidad de gestionar múltiples proveedores, mantener la consistencia operativa y adaptarse rápidamente a los requisitos locales puede convertirse en una ventaja competitiva en sí misma. En OKTO PAYMENTS llamamos a esto ‘jugar de una manera diferente’: competir no solo a través de productos y servicios, sino también mediante la resiliencia operativa y la capacidad de adaptación”, explicó Boesing.

Para OKTO PAYMENTS, la evolución del mercado argentino demuestra que el éxito a largo plazo dependerá no solo de atraer usuarios, sino también de la capacidad de operar eficientemente en entornos cada vez más complejos.

“Los operadores mejor posicionados para alcanzar el éxito a largo plazo serán aquellos capaces de combinar crecimiento, control operativo y adaptabilidad. La infraestructura financiera ya no es simplemente una capa de soporte tecnológico; se está convirtiendo en una ventaja estratégica en mercados cada vez más sofisticados”, concluyó Boesing.

OKTO PAYMENTS trabaja con operadores que navegan el escenario multijurisdiccional de Argentina para simplificar las operaciones de pago mediante una única capa de orquestación para depósitos y retiros instantáneos, gestión de tesorería y liquidez.

The post Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming appeared first on Americas iGaming & Sports Betting News.

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Bigger Piggy Bank Super Wheel

Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab

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Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel™ and Cops ‘n’ Robbers Smash ‘N’ Grab™—now available across the UK and Malta iGaming markets.

The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank™ series with Player Link™ and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.

Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”

The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

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Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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