Latest News

Revealed: worst areas in England for gamers during lockdown

Published

6 years ago

June 3, 2020

George Miller

Reading Time: 4 minutes

South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
Cities of London and Westminster the worst area for access to superfast broadband
Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband

New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.

The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.

Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.

Some may be surprised to see the Cities of London and Westminster ranked the 10^th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.

Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.

Top 10 – England’s worst areas for gamers

Rank	Area Name	Region	Average speed (MBPS)	Superfast availability	Unable to receive decent broadband
10	Cities of London and Westminster	London	34.41	75%	0%
9	Somerton and Frome	South West	42.75	82%	10%
8	Harwich and North Essex	East of England	37.06	83%	9%
7	Tiverton and Honiton	South West	31.89	81%	9%
6	North Herefordshire	West Midlands	35.09	80%	9%
5	Penrith and The Border	North West	36.01	81%	12%
4	Ludlow	West Midlands	33.09	81%	11%
3	Forest of Dean	South West	31.61	79%	10%
2	Torridge and West Devon	South West	34.01	81%	12%
1	Central Devon	South West	34.05	77%	12%

Top 10 – England’s best areas for gamers

Rank	Area Name	Region	Average speed (MBPS)	Superfast availability	Unable to receive decent broadband
1	Kingston upon Hull East	Yorkshire and The Humber	137.44	99%	1%
2	Kingston upon Hull North	Yorkshire and The Humber	132.15	100%	1%
3	Kingston upon Hull West and Hessle	Yorkshire and The Humber	122.24	99%	2%
4	Crawley	South East	88.40	99%	0%
5	Filton and Bradley Stoke	South West	93.49	98%	1%
6	Luton North	East of England	84.10	100%	0%
7	Morecambe and Lunesdale	North West	87.70	99%	0%
8	Great Grimsby	Yorkshire and The Humber	89.56	98%	1%
9	Stevenage	East of England	86.93	99%	0%
10	Gillingham and Rainham	South East	86.61	99%	0%

Holly Niblett, head of digital at comparethemarket.com, commented:

“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.

“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”

comparethemarket’s tips for improving your broadband speed:

1. Test the speed of your broadband connection

You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.

2. Move your router away from other devices

Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.

3. Turn off WiFi on devices you’re not using

If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.

4. Give your computer a spring clean

There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.

For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.

Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.

To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.

On this scale, for

Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column

Total and rankings were determined by the above.

Latest News

Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive

Published

40 minutes ago

July 22, 2026

Wladimir P.

blueprint-gaming-upgrades-super-graphics-upside-down-for-lottomart-exclusive

The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.

Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

Chris Ruddock, Commercial Director at Lottomart, said:

“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”

Elliott Kyne, Account Manager at Blueprint Gaming, said:

“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”

The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.

The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

app analytics

AppsFlyer: UK app activity spikes on every goal during England knockout games

Published

40 minutes ago

July 22, 2026

Wladimir P.

appsflyer:-uk-app-activity-spikes-on-every-goal-during-england-knockout-games

Data tracks the semi-final loss to Argentina and third-place win over France, showing rising spend even on goals against England.

AppsFlyer on July 22, 2026 published new UK app activity data tied to England’s knockout-stage matches in 2026’s biggest global football tournament: a 1-2 semi-final loss to Argentina and a 6-4 win over France in the third-place match.

The company said the UK stood out in its seven-market study as the only market to show app activity spikes in response to its own team scoring during the knockout stage. “England fans lived two entirely different matches on their phones within a week. In the semi-final, activity spiked when England scored, the only time we saw a market react to its own team’s goal in the knockout stage, but the mood shifted fast once Argentina hit back, with fans clearly cooling as the game slipped away. In the third-place match, mobile surged and dipped with every goal in a high-scoring game, keeping engagement elevated throughout. Same fans, same phones, two completely different stories,” said Lex Nakad, GM, EMEA West, AppsFlyer.

AppsFlyer reported that Gordon’s opener in the semi-final drove app activity 21% above normal. Engagement peaked at half-time at 47% above normal, then Argentina’s equalizer triggered a 19% spike. By the time Argentina scored a stoppage-time winner, the reaction had dropped to 6%, which AppsFlyer said indicated deflating interest as the match turned.

In the third-place match, AppsFlyer said activity “surged and dipped with every goal” throughout the ten-goal game, including a 37% spike at the hydration break and a 25% lift “across the goals,” which it attributed to the volume of match action rather than a single moment.

On monetisation, AppsFlyer said purchases increased in both matches: up 31% in the semi-final and 59% in the third-place match. Per-app spend peaked at half-time (19%) in the semi-final and spiked again on Argentina’s late goals (18% to 20% on the equalizer, and 15% on the winner). Streaming was the top-performing category, up 183%. The company also said food delivery behaviour diverged by kickoff time, with activity up 11% pre-kickoff and peaking at 17% at half-time for the 8pm semi-final, but dropping 39% during the 10pm third-place match.

AppsFlyer said the analysis spans seven markets (US, Mexico, Canada, UK, France, Spain, Argentina) and 18 app categories, comparing match-day activity with a matched regular-day baseline at the same local-clock minute. The company noted the underlying app-market data is the United Kingdom (not an “England-only” cut), and that it is not quoting revenue or order size due to outliers.

The post AppsFlyer: UK app activity spikes on every goal during England knockout games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

Published

9 hours ago

July 22, 2026

Wladimir P.

gamblers-connect-names-gali-hartuv-as-seventh-2026-contributors-program-voice

The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.