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Revealed: worst areas in England for gamers during lockdown
- South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
- Cities of London and Westminster the worst area for access to superfast broadband
- Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband
New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.
The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.
Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.
Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.
Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.
Top 10 – England’s worst areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 10 | Cities of London and Westminster | London | 34.41 | 75% | 0% |
| 9 | Somerton and Frome | South West | 42.75 | 82% | 10% |
| 8 | Harwich and North Essex | East of England | 37.06 | 83% | 9% |
| 7 | Tiverton and Honiton | South West | 31.89 | 81% | 9% |
| 6 | North Herefordshire | West Midlands | 35.09 | 80% | 9% |
| 5 | Penrith and The Border | North West | 36.01 | 81% | 12% |
| 4 | Ludlow | West Midlands | 33.09 | 81% | 11% |
| 3 | Forest of Dean | South West | 31.61 | 79% | 10% |
| 2 | Torridge and West Devon | South West | 34.01 | 81% | 12% |
| 1 | Central Devon | South West | 34.05 | 77% | 12% |
Top 10 – England’s best areas for gamers
|
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
| 1 | Kingston upon Hull East | Yorkshire and The Humber | 137.44 | 99% | 1% |
| 2 | Kingston upon Hull North | Yorkshire and The Humber | 132.15 | 100% | 1% |
| 3 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 122.24 | 99% | 2% |
| 4 | Crawley | South East | 88.40 | 99% | 0% |
| 5 | Filton and Bradley Stoke | South West | 93.49 | 98% | 1% |
| 6 | Luton North | East of England | 84.10 | 100% | 0% |
| 7 | Morecambe and Lunesdale | North West | 87.70 | 99% | 0% |
| 8 | Great Grimsby | Yorkshire and The Humber | 89.56 | 98% | 1% |
| 9 | Stevenage | East of England | 86.93 | 99% | 0% |
| 10 | Gillingham and Rainham | South East | 86.61 | 99% | 0% |
Holly Niblett, head of digital at comparethemarket.com, commented:
“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.
“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”
comparethemarket’s tips for improving your broadband speed:
1. Test the speed of your broadband connection
You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.
2. Move your router away from other devices
Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.
3. Turn off WiFi on devices you’re not using
If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.
4. Give your computer a spring clean
There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.
For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.
Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.
To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.
On this scale, for
- Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
- Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
- Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column
Total and rankings were determined by the above.
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Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion
Rogue Snail and Mad Mushroom moved the console release from June 2 to avoid Path of Exile’s Return of the Ancients update.
Hell Clock will launch on PlayStation 5 and XBox Series X|S on July 14, 2026, with its first major expansion, Cursed War, releasing the same day on consoles and Steam, according to Rogue Snail and publisher Mad Mushroom.
The date was disclosed during the Latin American Games Showcase alongside a new trailer focused on skills coming in Cursed War: youtu.be/cUWtDLd_u6Y.
Rogue Snail said the console edition and expansion were originally planned for a June 2 launch, but were shifted to avoid Path of Exile’s recent Return of the Ancients update.
Cursed War adds a new story act set during the Paraguayan War of 1864–1870, plus “over 10 new environments,” additional skills and relics, new bosses, and new endgame systems including Endless Nightmares and the full version of Ascension, the company said.
Hell Clock is set against a dark fantasy take on real Brazilian history, including the late 19th century War of Canudos, and is built around ARPG progression with roguelike run structure and build customization.
The post Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Americas iGaming & Sports Betting News.
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