Latest News
Top Israeli lawyers Tal Itzhak Ron and Genia Gurevitz to return to MARE BALTICUM Gaming Summit this Thursday; headlining their spectacular virtual Marketing & Payments panels
In their exclusive sessions, Tal and Genia gathered top industry experts to discuss, brainstorm, and share their insights of the foreseeable future of the industry.
Overcoming operational challenges, regulatory and financial milestones, and recent trends will be discussed, as well as professional tips to market your business successfully. These insightful virtual discussions, hosted by the industry’s most energetic lawyers are events not to be missed. We caught a few moments with Tal and Genia to ask them some questions ahead of the event.
What do you think of the Mare Balticum Gaming Summit 2020 virtual edition?
Our firm has been attending and sponsoring all EuropeanGaming.eu events since their first event 5 years ago, and the number of global events curated by them which we missed can be counted on one hand. We like the personal touch of Zoltan and Betty in their events, which from our experience are very professional and bring great value, not to mention that Zoltan being a close personal friend. We think the virtual event will be just as great and already want to be there.
How is the pandemic currently affecting you and your Firm?
As our business is a “people business” it mainly affects ‘how’ we do, not what we do. There is much less human interaction – though we come to our office almost every day. We have two locations in Tel Aviv (Ha’Arbaa Towers and Museum Tower) so we could split our teams between them. Those who live outside of Tel Aviv work mainly from home. Meetings takings place by phone or video conferences, and sometimes at our 18th floor balcony.
On the other hand, since we’re in the “online business”, fortunately, there is hardly any difference in the scope of our work and there is even an increase, due to the fact that the majority of people in the western world are at home most of their time. Many gaming and e-commerce companies (which are many of our clients), notice a surge in revenues, as well as in legal work. We really believe everything will be back to normal soon enough and we already see it nowadays.
What will your panels be about at Mare Balticum Gaming Summit 2020?
We’ll discuss marketing with some of the best names out there, panelists which are our clients and business partners; discuss solutions on banking and compliance; growth hacking, and much more. It will be two panels one after the other. It will be awesome.
Tal, I heard your musical career is on the rise as well. Can you tell me more about it?
I have been writing songs from a very early age and have been recording and producing music for years, mainly inspired by 80’s style British New Wave and Italo Disco. It was so great to appear live on stage in your conference in Prague last year! Looking forward to seeing you all soon.
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eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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