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Classic Sports Betting Alternatives, Latin America and the Affiliate/Marketing Industry also among the topics at MBGSVE2020 (Virtual Conference)

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Virtual conference analyses the classic sports betting alternatives, the Latin American market, and the Affiliate Industry during COVID-19 on the 7th of May.

We have always been among the top quality providers of content and interesting discussions and this hasn’t changed in the new era of virtual conferences. Our team is bringing together an extensive list of gambling industry experts who will join several special panel discussions at our first virtual conference this year which will take place on the 7th of May.

You can register on this link to save your seat (no travel needed, you can attend from the comfort of your home or office)

PLEASE NOTE: If you are already a registered delegate of MARE BALTICUM Gaming Summit, you don’t have to purchase a new ticket!

 

EXPLORING THE ALTERNATIVES TO CLASSIC SPORTS BETTING

The time has come for Virtual Sports, Fantasy Sports, eSports and Social Gaming to flourish. Sports bettors are spending more time betting on Virtual Sports and Fantasy Sports. The engagement in Social Gaming has also seen growth. But, will this hype continue once all is resumed? The experts of the “ALTERNATIVES TO CLASSIC SPORTS BETTING ARE FLOURISHING” panel discussion, which will be moderated by Vasco Albuquerque (SEO Manager at All-in Global), is joined by Anastasios (Tassos) Panagiotaros (Sales Director at Golden Race – Virtual Sports & Betting Solution), Robert Toth (Business Development Manager at Global Bet Virtual Sports), Robert Dowling (Chief Commercial Officer at Singular), Ivan Rozić (Senior Vice President for Global Sales and Business Development at NSoft), and Dr. Holger Jakob (Senior Lawyer at MELCHERS LAW), – will add their point of view to the subject and create a clear view for operators that are currently looking for alternatives.

 

FOCUS ON LATIN AMERICA

Is the Emergence of LatAm markets stopped by the current shortage of sports events? Is the market adapting to the new demands of the global gambling audience? During the virtual conference, you have the opportunity to tap into local information by top Latin American experts in the “FOCUS ON LATIN AMERICA” panel discussion. The discussion will be moderated by Fernando Saffores (Founder & Director at Focus Gaming News – one of the most well-known daily gaming industry newspaper around the world) and will be joined by Karen Marcela Sierra-Hughes (Director, Latin America and Caribbean Government Relations and Business Development at Gaming Laboratories International (GLI®)), Angelo Alberoni (Business Relation Manager Vivagol Brasil / Bet Entertainment Technologies), Thomas Carvalhaes (Group Country Manager – Brazil and Latin America at LeoVegas) and Antonio Salord Domínguez (Sales Director Latam at Magellan Robotech).

 

THE AFFILIATES/MARKETING COMPANIES ARE IN DANGER?

The marketing industry is also suffering in the COVID-19 period. While regulation is claiming its toll, now there are different perspectives to look at. We will analyze how affiliates and affiliate managers are working together to sail out of these hard times. Marketing experts, Affiliate Industry Experts and Customer Engagement Evangelists are going to join the “HOW ARE AFFILIATES/MARKETING COMPANIES SURVIVING THIS PERIOD ON UNCERTAINTY?” panel discussion, which will be moderated by Lee-Ann Johnstone (Co-Founder of AffiliateINSIDER).

The discussion will be joined by Martin Calvert (Marketing Director at ICS), Magith Noohukha (Customer Engagement Evangelist at Braze), Eitan Gorodetsky (Director Of Acquisition at Betsson Group), and Assaf Stieglitz (President at Odds1x2 Holdings).

As mentioned above the virtual edition of #MBGS2020VE will be held on the 7th of May and will gather 300 gambling industry professionals who can attend virtually from their internet browser. The gathering will allow virtual delegates to network at virtual tables in the virtual deal room and conduct 1 on 1 meetings with their prospects/clients/partners.

The conference will start at 9:30 AM CET on the 7th of May and the participants will gain access to the platform on 23 April.

Register here

For further inquiries about the 2020 edition of MBGS and BSG Awards, speaking/attending/sponsoring options, make sure to send an e-mail to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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