Baltics
Lithuania Introduces Warnings on Gambling Advertisements
The Lithuanian parliament has passed a bill that will require all gambling ads to include warnings regarding gambling-related issues. The law will be effective from July 1, 2020.
This new legislation gives the Lithuanian Gaming Control Authority the responsibility for determining what content will contain the warning, as well as requires them to set standards for how this determination will be made.
“Gambling is not an evil in itself, but as the sector develops, it is important to be able to control the risks involved and minimize the negative consequences,” Mykolas Majauskas, one of the sponsors of the bill, said.
“There is no need to jam poles into the spokes of the gaming market’s wheels in a way that would pull it off the road, but at least you need to attach reflectors,” Mykolas Majauskas added.
According to the bill, the Gambling Authority will create a clear set of rules and make notes of what is working and where improvements are needed in the current legislation. The bill is a safeguard but legislators did not want it to snuff out the booming gambling industry in the country.
“We also expect a responsible and sensible approach to how these rules should be applied. That is, they would not apply, for example, to gambling branding on basketball players’ uniforms,” Majauskas said.
The legislation helps Lithuania to meet the same standards as many of the other countries in the European Union. While many are drawing huge revenues from the taxation from gambling, there is an ever-growing concern about the impact this industry is having in feeding gambling addictions and causing many to suffer economic hardship because of their addiction.
“Other countries in the European Union have very similar problems, they say: first, we need to educate; secondly, we must help those who have problems; third, we need to help people who have loved ones who have gambling problems. One of the basic tools for solving problems is public education, education through social advertising,” Majauskas said.
Baltics
GiG continues regulated market expansion growth, with new launch in Estonia
Gaming Innovation Group (GiG) has announced that its multi-award winning iGaming Platform has powered the launch of Suprnation in Estonia, as GiG’s market-leading technology continues to strengthen, amplifying growth in an ever expanding number of regulated markets around the globe.
GiG has garnered a strong reputation as a regulated markets expert, with this latest new launch underscoring its commitment to driving growth opportunities for its partners into new markets, as regulation becomes ever more pronounced.
The news of the launch of long-term partner Suprnation is also notable for extending GiG’s impressive recent cadence of live delivery, launching ten brands in the last six months.
Prioritising a partner-centric strategy, GiG has built a strong reputation for growth, leveraging its extensive experience to foster strong professional relationships with operators, providers, and regulatory bodies. As legislative frameworks evolve, particularly in new and emerging markets, the expertise and experience of providers like GiG become increasingly critical in navigating regulatory complexities and driving revenue.
iGaming in Estonia, across online casino, sportsbook and lottery, is expected to deliver steady annual growth, resulting in a projected market revenue of over €271m by 2029 according to data supplied by H2 capital.
Andrew Cochrane, Chief Business Officer at GiG, said: “We are proud that our long standing partnerships continue to benefit from the expanding addressable markets we have added to our portfolio. The widening regulated opportunities we deliver ensures we excel at driving revenue growth for our partners in new markets, and we look forward to continuing to leverage our expertise, powering online successes throughout burgeoning new regions like Estonia. ”
The post GiG continues regulated market expansion growth, with new launch in Estonia appeared first on European Gaming Industry News.
Baltics
HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists
HIPTHER, the leading event organizer for Gaming and Technology industries in Europe, is excited to announce the Shortlists for the Baltic & Scandinavian Gaming Awards (BSG Awards), that will honour iGaming industry excellence in the Baltics and Nordics regions for 2024.
Hosted under HIPTHER’s Pioneering GameTech Event in the Baltics, the MARE BALTICUM Gaming & TECH Summit, the BSG Awards recognize and celebrate the achievements of the very best of the iGaming industry, as voted by their peers.
The Final Vote will be cast at the MARE BALTICUM Gaming & TECH Summit by the participants of the conference, and the Winners will be crowned at the BSG Awards 2024 Ceremony that will take place during the event on 4 June 2024.
HIPTHER is thankful to all the esteemed industry professionals who voted online and decided the Shortlists across a series of streamlined Categories covering iGaming Operators, B2B Providers, and Connected Services such us Testing Laboratories and Payment Service Providers.
View the Baltic & Scandinavian Gaming Awards Shortlists
Baltic & Scandinavian Gaming Awards – BSG Awards 2024 Categories
Baltics: Operators Categories:
- Best Online Casino in the Baltics
- Best Sports Betting Operator in the Baltics
Baltics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Baltics
- Best Fantasy Sports / Virtual Sports Provider in the Baltics
- Rising Star in Baltic Fantasy Sports / Virtual Sports
- Rising Star in Baltic Sports Betting Technology
- Best Sports Betting Provider in the Baltics
- B2B Providers (Casino): Best Online Casino Provider in the Baltics
- B2B Providers (Casino): Best Slots Provider in the Baltics
- B2B Providers (Casino): Best Live Casino Provider in the Baltics
- B2B Providers (Casino): Rising Star in Baltic Online Casino Technology
- Connected Services – Best Payment Service Provider in the Baltics
- Connected Services – Best Testing Laboratory Provider in the Baltics
Nordics: Operators Categories:
- Nordics: Best Online Casino in the Nordics
- Nordics: Best Sports Betting Operator in the Nordics
Nordics: B2B Categories:
- B2B Providers (Sports): Best eSports Service Provider in the Nordics
- B2B Providers (Sports): Best Fantasy Sports / Virtual Sports Provider in the Nordics
- B2B Providers (Sports): Rising Star in Nordic Fantasy Sports / Virtual Sports
- B2B Providers (Sports): Rising Star in Nordic Sports Betting Technology
- B2B Providers (Sports): Best Sports Betting Provider in the Nordics
- B2B Providers (Casino): Best Online Casino Provider in the Nordics
- B2B Providers (Casino): Best Slots Provider in the Nordics
- B2B Providers (Casino): Best Live Casino Provider in the Nordics
- B2B Providers (Casino): Rising Star in Nordic Online Casino Technology
- Connected Services – Best Payment Service Provider in the Baltics
- Connected Services – Best Testing Laboratory Provider in the Baltics
- Connected Services – Best Hosting Provider in the Baltics
Congratulations and best of luck to all the Shortlisted Companies!
See you in Tallinn & the MARE BALTICUM Gaming & TECH Summit 2024 – Register Now
The post HIPTHER Announces the BALTIC & Scandinavian Gaming Awards 2024 Shortlists appeared first on European Gaming Industry News.
Baltics
Evoplay bolsters presence in Lithuania with Betsafe deal
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”
Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”
The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.
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