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We are Betinvest: The talent behind the technology

Published

6 years ago

February 3, 2020

In this photo: Betinvest COO, Max Dubossarsky

Speaking ahead of ICE 2020, Betinvest COO Max Dubossarsky outlined the company’s plan to launch We are Betinvest, a project which sheds light on the teams of people behind the brand.

What has inspired Betinvest to share the stories of its team members and their many different areas of specialization?

For over 20 years of working in the industry, we have always found that our most valued resource is our team. It is thanks to their professionalism and talent that new products and solutions are created, and different ways to promote our services are developed. It is our employees who are changing the industry with their day-to-day work. And the result of their hard work is reflected in the high market value of our product, the reputation of the company, and the loyalty of our clients. Our team is the main driving force behind the business.

Because we are striving to develop the industry as a whole, we have decided to speak openly about the internal workings of our business. And so, the aim of our project We are Betinvest is to introduce you to the different departments within the company, in terms of the professional and personal qualities of our employees alike. We believe that this will broaden understanding of the complex internal processes of our business: at what stage of a project are different teams involved, what issues do they deal with, and what is their overall contribution? With this project, we hope to raise awareness of all the job descriptions in the gambling industry amongst our followers on social media and show them that Betinvest is all of us, and each and every one of us.

Where can we follow these stories and how will you share them? Can you tell us which department will be first up?

The We are Betinvest project will be launched in February, straight after ICE London, and can be followed on our official Facebook and LinkedIn profiles. Every team of specialists will be featured in the publication series, starting with an introduction to the team at the very heart of our sports betting business: the traders. We hope that readers will find this interesting and informative.

How important is it that companies hire candidates who are the right fit for the team?

Of course, it’s very important that everyone fits in, and does what they do best and what they’re passionate about. So, as well as having a thorough selection process, we do our best not to lose our professionals when they decide they want a change of direction: we help them do so within the company. Each of our employees is able to develop not just within their own job role, but also to change specializations and departments.

In terms of recruitment, let’s take as an example our team of traders. We have a special training program and system of career progression within the company for new employees. But from the outset, potential traders must have a good working knowledge of maths and the theory of probability, and they need to enjoy sport and have a deep understanding of certain sports in particular. When part of an experienced team, all of this knowledge will be transformed into a professional skillset. But in this line of work, a love of sport is a real necessity.

Each and every one of our employees is valued, not just as professionals in their area and as individuals, but as members of the team. That’s why it’s also important to us that new employees become part of the Betinvest family, share our values and corporate culture, and stay with us for as long as possible.

What does Betinvest do to cultivate a productive environment to allow its talented specialists to thrive?

A large part of our lives is spent at work, and we understand the importance of corporate culture, and an office environment that facilitates productive work and recreation. I also mentioned earlier that we always listen to our team’s wishes to learn and develop, and we provide opportunities for them to fulfil their potential in a variety of projects within the company. This has a direct effect on satisfaction levels.

Studies have shown that people are more productive at work and take their work more seriously if they get on well with their colleagues. We facilitate this by organizing team building events – both for department teams and interdepartmental. Friendly relations within a company break down barriers, increase efficiency, and make our time at work more enjoyable.

An important part of the work carried out by our HR department is the professional development of our team. So, as well as employee benefits which include insurance and access to a gym, we offer our employees extra training through professional courses, workshops, and training sessions.

And, of course, we make sure the office has everything it needs so that it is both a comfortable working environment and well suited for recreational time.

Can you define the Betinvest culture in less than 140 characters? How does this translate to a top-quality product and service for clients?

We place great importance on values such as flexibility, openness, innovation, and professionalism.

This is reflected in and defines our products and services. With our experience in the industry and the range of sports betting solutions we offer, we are a single entry point into the gaming industry for our clients.

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November 14, 2025

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Nigerian operator unveils fresh suite of games via new integration with leading emerging-markets aggregator

GinjaBet, a rapidly growing Nigerian operator, is now firmly established with an extensive portfolio of casino content delivered through its integration with QTech Games, the leading game aggregator for emerging markets across Africa.

GinjaBet is a rising-star challenger brand with big plans for the Nigeria market and beyond. As this market coalesces, customers are increasingly demanding experiences that are not only functional but also convenient to use, and personalised to their preferred betting patterns. In this regard, QTech Games and GinjaBet have aligned their complementary skills to deliver a simplified betting experience and optimised user journey across casino, thanks to an adaptable range of content that is both locally authentic and appealing to the next generation of players.

This collaboration will also explore new cross-sell opportunities between sportsbook and casino, with next summer’s football World Cup on the horizon, always a key acquisition and retention driver for global sportsbooks, but above all in Africa where soccer is king.

GinjaBet’s UI has been optimised for mobile-first play, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording operators the fastest integration available, backed by reliable performance and customer support, localised for every region across Africa. By leveraging QTech’s wider global expertise, GinjaBet enjoyed a seamless casino launch, and is now well-positioned to sustain its rapid growth in the near future with a casino product that rides on a scalable and robust framework. This project has also been carefully curated to responsibly track Nigerian player proclivities.

Ekaterina Mayorova, QTech Games’ Head of Region for Africa, said: “We’re thrilled to already be live in Nigeria with GinjaBet, a dynamic brand that is picking up some irresistible momentum in a competitive marketplace. We’re proud to put our shoulder to the wheel of their ambitions, affording GinjaBet the ability to scale their casino content with more localised games and product developments.

“QTech Games has placed a premium on understanding markets at a hyper-local level, alongside bridging that gap between retail and online channels, to open a flexible gateway to success in the Nigerian betting environment. With its mobile-first penetration, comparatively mature smartphone adoption rates and ramping digital economy, Nigeria remains one of Africa’s largest economies, and GinjaBet’s recent growth only underscores the opportunity.

“And we have a suite of other product improvements designed to keep our partners ahead of their rivals in a region where no leadership position can be taken for granted. In addition, our proprietary tech means we’re the only aggregator which is not just showcasing fantastic games but also adding engaging features (such as our AI-driven recommendation engine, QTech Play, alongside other tournament and progressive-jackpot elements) to bolster QTech’s vantage point across the African landscape. We’re constantly adding new content to the platform, prioritising suppliers that deliver unique and localised content, including games which solve familiar local challenges to engagement, such as handset quality limitations, restricted access to fast networks, or high data costs.”

Joe Richa, Ginjabet CEO, added: “GinjaBet is committed to a conscious strategy of harnessing world-class technology and local Nigerian culture. This partnership with QTech is an organic extension of that approach across our stunning new casino suite which showcases globally recognised games, ably supported by specialised content, culturally pertinent promotions, and a tone of voice pitched to connect with younger Nigerian demographics.

“We’re a fast-moving Nigerian brand, focused on delivering specialised, reliable, and entertaining gaming experiences tailored to African markets, driving innovation through responsible gaming and operational efficiency. Our dynamic growth since launch in 2025 has already been hugely encouraging, but QTech’s flexible platform ecosystem has now put us in a position where we can plan for the future with confidence across casino and sportsbook, particularly with the World Cup upcoming fast.”

The post GinjaBet goes live with QTech Games casino content in Nigeria appeared first on European Gaming Industry News.

European Christmas Roulette

Evoplay unveils festive twist on a casino classic with European Christmas Roulette

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21 minutes ago

November 14, 2025

George Miller

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Evoplay, the award-winning game development studio, has boosted its portfolio of seasonal content with the launch of European Christmas Roulette, a festive iteration of a casino classic.

Spreading Holiday cheer, the nostalgic casino favourite offers players the comfort of familiar gameplay. Set in a warm, twinkly casino landscape, the rules of European Roulette remain unchanged, ensuring a timeless and merry experience.

European Christmas Roulette features the usual wheel containing 37 cells, including a bet on zero. Users can place wagers predicting which cell the ball will land in once the wheel stops spinning.

Possible bets include the standard options of even/odd, red/black, single numbers and group bets, enhanced with a seasonal twist, as the table is surrounded by garlands and shimmering baubles.

The addition to Evoplay’s roulette portfolio arrives just in times for the holiday season, offering players a cozy, Christmas-themed take on a timeless favourite.

Ivan Kravchuk, CEO at Evoplay, said: “European Christmas Roulette captures the spirit of the festive season while preserving the timeless appeal of a classic table experience.

“By pairing authentic gameplay with a Christmas orientated design, we’ve created a title that’s both nostalgic for players and a strong performer for our partners.”

The post Evoplay unveils festive twist on a casino classic with European Christmas Roulette appeared first on European Gaming Industry News.

Dan Murphy Centre Director at Xscape Milton Keynes

MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration

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1 hour ago

November 14, 2025

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Milton Keynes’ entertainment scene reached new heights this weekend as MERKUR Casino unveiled its new flagship venue inside Xscape with a show stopping launch event that combined glamour, entertainment and excitement.

Hundreds of guests, including local dignitaries, media, influencers and VIPs, gathered to witness the official ribbon-cutting and experience a night that captured the energy and ambition behind the MERKUR brand.

The evening delivered non-stop live entertainment, featuring performances from Oasis, Queen and Robbie Williams tribute acts, before DJ vs live band concept, The Benny Blanco Allstars took to the stage to bring the celebrations to a finale.

Adding to the spectacle. Roaming performers captivated guests throughout the night, transforming the new 22,000 sq ft venue into a vibrant celebration of music, lights and atmosphere. The excitement continued with a series of exclusive prize giveaways, headlined by a £10,000 cash prize.

Mark Schertle, Chief Operating Officer at MERKUR Casino UK Ltd, said: “The opening marks a defining moment for MERKUR and for the city itself. The atmosphere on launch night was simply electric and a true celebration of what we stand for – entertainment, energy and community.

“We’ve created a destination that blends first-class gaming with live entertainment and a premium social experience, and it’s fantastic to see guests embracing it from day one.”

Dan Murphy, Centre Director at Xscape Milton Keynes said, “We’re thrilled with the incredible success of the unforgettable opening celebration of MERKUR Casino at Xscape.

“The new casino, complete with its impressive sports bar and entertainment spaces, has created a real buzz – offering guests an elevated experience that blends excitement, energy, and top-quality entertainment. It’s fantastic to see such a dynamic addition to Xscape Milton Keynes, bringing even more vibrancy and excitement to the destination.”

The successful launch underscores MERKUR’s commitment to its UK growth strategy and its aim to become one of the best casino destinations outside of London. The venue is now fully open, with the launch event setting the scene for the high-calibre programme of events the casino will continue to host.

The post MERKUR Casino Milton Keynes lights up the city with a dazzling grand opening celebration appeared first on European Gaming Industry News.