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We are Betinvest: The talent behind the technology

Published

6 years ago

February 3, 2020

In this photo: Betinvest COO, Max Dubossarsky

Speaking ahead of ICE 2020, Betinvest COO Max Dubossarsky outlined the company’s plan to launch We are Betinvest, a project which sheds light on the teams of people behind the brand.

What has inspired Betinvest to share the stories of its team members and their many different areas of specialization?

For over 20 years of working in the industry, we have always found that our most valued resource is our team. It is thanks to their professionalism and talent that new products and solutions are created, and different ways to promote our services are developed. It is our employees who are changing the industry with their day-to-day work. And the result of their hard work is reflected in the high market value of our product, the reputation of the company, and the loyalty of our clients. Our team is the main driving force behind the business.

Because we are striving to develop the industry as a whole, we have decided to speak openly about the internal workings of our business. And so, the aim of our project We are Betinvest is to introduce you to the different departments within the company, in terms of the professional and personal qualities of our employees alike. We believe that this will broaden understanding of the complex internal processes of our business: at what stage of a project are different teams involved, what issues do they deal with, and what is their overall contribution? With this project, we hope to raise awareness of all the job descriptions in the gambling industry amongst our followers on social media and show them that Betinvest is all of us, and each and every one of us.

Where can we follow these stories and how will you share them? Can you tell us which department will be first up?

The We are Betinvest project will be launched in February, straight after ICE London, and can be followed on our official Facebook and LinkedIn profiles. Every team of specialists will be featured in the publication series, starting with an introduction to the team at the very heart of our sports betting business: the traders. We hope that readers will find this interesting and informative.

How important is it that companies hire candidates who are the right fit for the team?

Of course, it’s very important that everyone fits in, and does what they do best and what they’re passionate about. So, as well as having a thorough selection process, we do our best not to lose our professionals when they decide they want a change of direction: we help them do so within the company. Each of our employees is able to develop not just within their own job role, but also to change specializations and departments.

In terms of recruitment, let’s take as an example our team of traders. We have a special training program and system of career progression within the company for new employees. But from the outset, potential traders must have a good working knowledge of maths and the theory of probability, and they need to enjoy sport and have a deep understanding of certain sports in particular. When part of an experienced team, all of this knowledge will be transformed into a professional skillset. But in this line of work, a love of sport is a real necessity.

Each and every one of our employees is valued, not just as professionals in their area and as individuals, but as members of the team. That’s why it’s also important to us that new employees become part of the Betinvest family, share our values and corporate culture, and stay with us for as long as possible.

What does Betinvest do to cultivate a productive environment to allow its talented specialists to thrive?

A large part of our lives is spent at work, and we understand the importance of corporate culture, and an office environment that facilitates productive work and recreation. I also mentioned earlier that we always listen to our team’s wishes to learn and develop, and we provide opportunities for them to fulfil their potential in a variety of projects within the company. This has a direct effect on satisfaction levels.

Studies have shown that people are more productive at work and take their work more seriously if they get on well with their colleagues. We facilitate this by organizing team building events – both for department teams and interdepartmental. Friendly relations within a company break down barriers, increase efficiency, and make our time at work more enjoyable.

An important part of the work carried out by our HR department is the professional development of our team. So, as well as employee benefits which include insurance and access to a gym, we offer our employees extra training through professional courses, workshops, and training sessions.

And, of course, we make sure the office has everything it needs so that it is both a comfortable working environment and well suited for recreational time.

Can you define the Betinvest culture in less than 140 characters? How does this translate to a top-quality product and service for clients?

We place great importance on values such as flexibility, openness, innovation, and professionalism.

This is reflected in and defines our products and services. With our experience in the industry and the range of sports betting solutions we offer, we are a single entry point into the gaming industry for our clients.

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VeliTech returns to SiGMA Africa 2026 with a new focus

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13 minutes ago

February 24, 2026

Wladimir P.

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VeliTech is heading to Cape Town for SiGMA Africa 2026, bringing immersive casino content and its proven product ecosystem to the show floor. From 3–5 March, visitors can meet the team at Stand 096 to explore games and technology designed to help operators compete in Africa’s rapidly evolving iGaming market.

Building on last year’s success — including winning Best Casino Provider at the SiGMA Africa Awards — the company has been shortlisted across multiple categories at this year’s ceremony, highlighting the strength of both its platform and content portfolio.

This includes:

Best Platform (VeliTech)
Industry Rising Star (VeliGames)
Marketing Campaign (The Dare Society, VeliPlay)
Women in Gaming (Yevheniia Bocharova, CEO at VeliPlay)

These nominations recognise VeliTech not only as a platform provider but also for its growing influence in the casino content space.

VeliGames, in particular, is an aggregation platform purpose-built for the African market, designed to address challenges such as network variability, device diversity, and data sensitivity. The solution delivers a performance-focused aggregation layer engineered to remain fast, lightweight, and reliably playable in environments where high-bandwidth European models often fall short.

Also featured are two standout game providers from the VeliTech group. VeliPlay offers dynamic crash and fast games built for pace, immersion, and repeat engagement, while Heaven of 7 delivers high-energy slot titles designed to keep player sessions lively and engaging.

Visitors to the VeliTech stand will be able to experience this content first-hand, with both providers hosting live demonstrations of their latest releases — expected to be among the major attractions at the event.

“Following our first appearance at SiGMA Africa last year – where VeliTech was recognised as Best Casino Provider – we’re returning to Cape Town with a clear shift in focus. This year, we’re putting content front and centre, showcasing high-impact slot and crash games the African market hasn’t seen before, delivered through a powerful game aggregation ecosystem designed to help operators unlock real growth across emerging markets.” Giorgi Aleksidze, CEO at VeliTech.

The post VeliTech returns to SiGMA Africa 2026 with a new focus appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Racing Royalty — Habanero’s High-Speed Hold-and-Ride Thrill

Published

13 minutes ago

February 24, 2026

Wladimir P.

racing-royalty-—-habanero’s-high-speed-hold-and-ride-thrill

Slot integrates re-spin features with race-themed gameplay in anticipation of the Cheltenham festival.

Habanero, a prominent provider of online slots and table games, has launched Racing Royalty, a dynamic slot featuring Hold and Ride mechanics with a symbol locking maximum win potential reaching up to 1,324x.

Set on a 5×4 grid with 25 paylines, Racing Royalty infuses the excitement of the racetrack into the reels with its captivating gameplay. Double horse icons show up consistently in the base game, charging across the reels and counting as two symbols for winning combinations, thereby doubling any potential payout.

Once the Hold and Ride option is enabled, symbols remain fixed and re-spinning starts. Fresh symbols that secure the position and reset the spins, enabling the feature to persist and gain momentum, while Wilds can also stabilize to maintain the re-spins in action.

Free Games activate when three Scatter symbols appear on reels 1, 3, and 5, while the Hold and Ride feature remains in effect during the entire round.

Racing Royalty features Habanero’s proven engagement tools, such as the Jackpot Race and Buy Feature, catering to various regulated markets.

The title broadens Habanero’s collection of high-performing slots, emphasizing the studio’s commitment to straightforward mechanics, familiar themes, and reliable gameplay on various devices.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Racing Royalty is designed to deliver straightforward, momentum-led gameplay. The Hold and Ride mechanic provides a clear focal point, while the locked Wilds and Free Games structure allow the experience to build.

“As with all our releases, the aim is to create a slot that balances strong thematic presentation with reliable performance for our operator partners.”

The post Racing Royalty — Habanero’s High-Speed Hold-and-Ride Thrill appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network

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February 24, 2026

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InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network

InnovaPlay operators will gain access to a fully integrated CRM and customer engagement suite following the company’s second partnership agreement of the year with Xtremepush.

The collaboration enables brands using InnovaPlay to plan, launch, and measure campaigns across multiple channels — including mobile notifications, email, in-app messaging, and SMS — from a single environment.

The integration is designed to help operators respond faster to player behaviour, deliver more targeted campaigns without increasing internal workload, and optimise onboarding flows. It is also expected to reduce the time required to reactivate inactive players and streamline real-time reward delivery, while giving marketing and CRM teams clearer visibility into how players interact across channels, devices, and products over time.

Commenting on the partnership, Shaun Grech, Technical Director at InnovaPlay, said the integration is a direct response to operator demand in recent months: “It makes it easier for our partners to reach the right players at the right moment, using the channels their audiences already rely on”.

Xtremepush’s Director of Partnerships, Robbie Sexton, highlighted the advantages of working with a platform that collaborates with a broad network of operators across multiple regions: “This integration with InnovaPlay means less work and better results for more operators. Through this collaboration, operators can now use our category-leading CRM engine directly without resource-heavy development work, allowing them to design more relevant journeys for individual players in a unified manner”.

Both companies describe the partnership as part of a broader strategy to provide operators with tools that are ready to deploy while remaining adaptable to individual brand needs. Practical use cases are expected to include welcome journeys for new sign-ups, reminders for inactive players, and tailored messaging around key campaigns.

The post InnovaPlay and Xtremepush Close Deal to Strengthen Player Engagement Across Operators’ Network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.