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We are Betinvest: The talent behind the technology

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In this photo: Betinvest COO, Max Dubossarsky

 

Speaking ahead of ICE 2020, Betinvest COO Max Dubossarsky outlined the company’s plan to launch We are Betinvest, a project which sheds light on the teams of people behind the brand.

 

What has inspired Betinvest to share the stories of its team members and their many different areas of specialization?

For over 20 years of working in the industry, we have always found that our most valued resource is our team. It is thanks to their professionalism and talent that new products and solutions are created, and different ways to promote our services are developed. It is our employees who are changing the industry with their day-to-day work. And the result of their hard work is reflected in the high market value of our product, the reputation of the company, and the loyalty of our clients. Our team is the main driving force behind the business.

Because we are striving to develop the industry as a whole, we have decided to speak openly about the internal workings of our business. And so, the aim of our project We are Betinvest is to introduce you to the different departments within the company, in terms of the professional and personal qualities of our employees alike. We believe that this will broaden understanding of the complex internal processes of our business: at what stage of a project are different teams involved, what issues do they deal with, and what is their overall contribution? With this project, we hope to raise awareness of all the job descriptions in the gambling industry amongst our followers on social media and show them that Betinvest is all of us, and each and every one of us.

 

Where can we follow these stories and how will you share them? Can you tell us which department will be first up?

The We are Betinvest project will be launched in February, straight after ICE London, and can be followed on our official Facebook and LinkedIn profiles. Every team of specialists will be featured in the publication series, starting with an introduction to the team at the very heart of our sports betting business: the traders. We hope that readers will find this interesting and informative.

Follow us on social media and give us your feedback. We’d love to hear from you!

 

How important is it that companies hire candidates who are the right fit for the team?

Of course, it’s very important that everyone fits in, and does what they do best and what they’re passionate about. So, as well as having a thorough selection process, we do our best not to lose our professionals when they decide they want a change of direction: we help them do so within the company. Each of our employees is able to develop not just within their own job role, but also to change specializations and departments.

In terms of recruitment, let’s take as an example our team of traders. We have a special training program and system of career progression within the company for new employees. But from the outset, potential traders must have a good working knowledge of maths and the theory of probability, and they need to enjoy sport and have a deep understanding of certain sports in particular. When part of an experienced team, all of this knowledge will be transformed into a professional skillset. But in this line of work, a love of sport is a real necessity.

Each and every one of our employees is valued, not just as professionals in their area and as individuals, but as members of the team. That’s why it’s also important to us that new employees become part of the Betinvest family, share our values and corporate culture, and stay with us for as long as possible.

 

What does Betinvest do to cultivate a productive environment to allow its talented specialists to thrive?

A large part of our lives is spent at work, and we understand the importance of corporate culture, and an office environment that facilitates productive work and recreation. I also mentioned earlier that we always listen to our team’s wishes to learn and develop, and we provide opportunities for them to fulfil their potential in a variety of projects within the company. This has a direct effect on satisfaction levels.

Studies have shown that people are more productive at work and take their work more seriously if they get on well with their colleagues. We facilitate this by organizing team building events – both for department teams and interdepartmental. Friendly relations within a company break down barriers, increase efficiency, and make our time at work more enjoyable.

An important part of the work carried out by our HR department is the professional development of our team. So, as well as employee benefits which include insurance and access to a gym, we offer our employees extra training through professional courses, workshops, and training sessions.

And, of course, we make sure the office has everything it needs so that it is both a comfortable working environment and well suited for recreational time.

 

Can you define the Betinvest culture in less than 140 characters? How does this translate to a top-quality product and service for clients?

We place great importance on values such as flexibility, openness, innovation, and professionalism.

This is reflected in and defines our products and services. With our experience in the industry and the range of sports betting solutions we offer, we are a single entry point into the gaming industry for our clients.

BetConstruct AI

BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East

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BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.

Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.

Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.

The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.

Interested parties are invited to reserve their place for an evening here.

The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026

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TCSJOHNHUXLEY is celebrating the success of ICE Barcelona 2026, where the team showcased a range of revolutionary products and solutions designed to elevate the global gaming industry. Taking place at the Fira Barcelona Gran Via, the event marked a pivotal moment for the company as it presented its full portfolio to the global community.

The energy at Stand 3R46 was incredible throughout the show, with a busy stand reflecting the significant interest in latest developments. Visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products, from handcrafted excellence to cutting-edge electronic systems.

World-Class Roulette Wheels: As the premier manufacturer of Roulette wheels, the showcase featured the perfect balance of handcrafted excellence and cutting-edge automation. Highlights included the Saturn Velocity, a groundbreaking automated wheel that redefines speed and efficiency for both land-based and online operators. For seamless integration, it was displayed with the Wheelmate console alongside the world-renowned manual Saturn Roulette Wheels.

Roulette Xtra Delivers Multiplier Thrills: Roulette Xtra was a major highlight on the floor. The game adds a thrilling dimension with random multipliers of up to 500 to 1, and this experience is also available for electronic gaming via the Qorex 2 terminals. This versatility allows operators to deliver high-impact engagement to players across the entire casino floor, whether they prefer a traditional table or a terminal-based experience.

Chipper Champ 3: The latest evolution in chip handling technology, the Chipper Champ 3 offered advanced features designed to enhance efficiency and security. It delivered unmatched speed and accuracy, reinforcing its position as the market leader in automated chip sorting.

Casino Smart Kiosk Solutions: Unveiled for the first time at ICE Barcelona, the company introduced the Casino Smart Kiosk Solutions. These advanced self-service units are engineered to streamline the cage environment using RFID and vision inspection technology. Visitors experienced the Chip Dispensing Kiosk, designed for fast and secure chip purchases, alongside the Chip Redemption Kiosk, which facilitates precise, automated chip-to-cash exchanges. This new addition to the portfolio represents a significant step forward in floor automation and operational efficiency.

T-Connect Casino Management System: Focusing on the future of Connected Gaming Tables, the company presented the latest updates to the T-Connect ecosystem. This sophisticated system integrates smart sensors and intelligent software to deliver comprehensive real-time data insights, offering a flexible and modular approach to game management.

The showcase also highlighted the company’s renowned manufacturing expertise through its world-class core product range. From the precision of the globally recognised Roulette Wheels to the superior craftsmanship of the Gaming Tables, visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s unique ability to create an end-to-end solution for all live gaming requirements.

The post TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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FA CHAI Card

FA CHAI Gaming Introduces Player Achievement System

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FA CHAI Gaming has introduced its Player Achievement System, a long-term progression framework designed for online casino platforms and operator partners to drive sustained engagement, repeat play and deeper player connection.

The system moves beyond short-lived promotions by transforming everyday gameplay into structured objectives, visible progress and meaningful milestones. At the centre of this approach is the FA CHAI Card, a cross-game reward mechanism that allows player achievements to extend beyond a single game and into a broader FA CHAI Gaming ecosystem.

The Player Achievement System is more than an add-on feature—it functions as a behavioural engine designed to improve the KPIs that matter most to operators. By combining achievement-based goals, missions and progression rewards, platforms can cultivate stronger player habits and longer lifecycle value.

Sustainable retention: visible progress and long-term objectives encourage players to return consistently.

More stable engagement: achievement-driven tasks support regular activity across sessions and weeks.

Healthier wagering patterns: cumulative goals motivate play naturally, without excessive bonus dependency.

Deeper player attachment: achievements turn gameplay into a personal journey rather than isolated actions.

Stronger ecosystem loyalty: cross-game rewards reinforce attachment to the broader FA CHAI Gaming portfolio.

Many engagement tools in the market rely on short-term incentives that generate brief activity spikes followed by rapid decline. The Player Achievement System focuses instead on the drivers of repeat behavior: clarity, continuity and purpose.

Progress over promotion: players work towards ongoing achievements rather than reacting to one-time offers.

Lower friction, higher satisfaction: rewards are earned through play, reducing frustration and drop-off.

Built-in freshness: evolving goals and rotating missions help prevent engagement fatigue.

Operational efficiency: structured progression reduces the need for constant campaign rebuilding.

Designed to scale: the framework can evolve alongside platform strategy and player growth.

The Player Achievement System is designed to adapt across FA CHAI Gaming’s supported games, with initial implementation focused on slot-style gameplay. The underlying logic remains intentionally flexible, allowing future expansion into additional game experiences without restructuring the system foundation.

Player actions contribute to visible achievement progress through daily and weekly missions, turning routine gameplay into measurable advancement. As objectives are completed, players unlock new achievement tiers and long-term progression paths, creating a clear sense of growth over time.

A core pillar of the Player Achievement System is the FA CHAI Card. Serving as a cross-game reward mechanism, FA CHAI Cards allow players to convert achievements earned in one game into free game opportunities across other FA CHAI Gaming games.

This design encourages players to explore a wider range of games, experience different mechanics and creative themes and gradually become more deeply integrated into the FA CHAI Gaming ecosystem. Rather than isolating rewards within individual games, FA CHAI Cards connect progress across games, supporting long-term player journeys and cross-game engagement.

By extending progression beyond a single product, FA CHAI Cards help operators increase portfolio exposure while offering players a more cohesive and rewarding platform experience.

Optional competitive elements, such as rankings or achievement-based leaderboards, can be integrated into the system to motivate highly engaged players further. These features act as enhancers rather than requirements, preserving balance while offering additional incentives.

The post FA CHAI Gaming Introduces Player Achievement System appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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