Interviews
Consolidating brands efficiently to achieve high growth
Tom Walton, Director at technology consultancy, Burendo, shares how operators can achieve sustainable profitability with learnings from other sectors
Operators who are merging and acquiring other businesses, launching new products or even integrating third-party technologies, can find themselves navigating complex internal processes. It is a complex large-scale challenge. Where M&As are commonplace, brand consolidation can be critical when securing sustainable profitability while planning for higher returns in the future. Within the emerging LatAm and US markets, acquisition remains a key focus. A common issue, regardless of geography, is the challenges presented by outdated or fragmented platforms and systems, a major obstacle in the growth trajectory.
In many cases, fundamental changes in how the organisation functions: its people, processes and technology holds the key to better value, higher profits, operational efficiency and reduced risk. By addressing these complexities with proven experience, technology consultants can support operators to be successful in their strategic initiatives.
Agility in competitive markets
To remain competitive in an ever-changing market, operators must move fast and with agility to refine their offering. A constant eye on retention, acquisition and regulatory changes is paramount to avoid financial impact. Despite this risk, research conducted by Accenture in 2022 found that 95% of B2B and B2C C-level executives believe their customers are changing faster than they can change their business, indicating most operators risk falling behind. This poses the question of how this can be supported.
The value of technology consultancies is in enabling businesses to extract greater value from existing resources through a confident understanding of what good looks like. Bringing external ideas gathered through experience, exemplary resources from process to people, can demonstrate what good looks like. More importantly, it shortens the timeline to achieving real goals in the organisation. Being under resourced or lacking the skills needed across these challenges makes it difficult to gain an overarching perspective particularly within a siloed approach.
At Burendo, we leverage more than 40 years of cross-sector experience. We are not only working with some of the biggest operators in betting and gaming, but partner with other highly regulated industries including finance and healthcare. We have helped operators across many initiatives helping them to realise cost savings or increased revenue in a matter of weeks. We pride ourselves in ensuring we leave a lasting positive impact on the culture, enabling our partners to be empowered to carry on our work.
The retention battle
Many operators are too busy with day-to-day tasks or overwhelmed with where to start when it comes to transformation and building a cutting-edge user experience. An example of the gap between capacity and demand is the rising popularity of in-play betting. During live sports, the speed in which players can find and place their bet is critical. Here, streamlined processes that allow for quick innovation will correlate with customer satisfaction, resulting in higher retention rates.
A fresh perspective for lasting change
A successful approach to optimisation requires taking the challenge and viewing it from an experienced and innovative angle. Our partners truly benefit from best practice and valuable lessons derived from other sectors. Through experience we have found that these challenges are not exclusive to betting & gaming and so the ability to apply these learnings drive success.
Managing complex systems and large volumes of data is a common obstacle. By applying these cross-sector principles through working with technology consultants, operators can gain valuable insight into re-engineering platforms and the skills needed, to meet both current and future demands.
Building exceptional, scalable and adaptable architectures ensures that businesses can continue to grow and evolve as the industry changes. This forward-thinking approach positions operators ahead of the curve, meaning they are poised for success in the years to come and have the agility to address any challenges or opportunities that arise.
Creating lasting change requires more than just solving immediate problems. Our goal for our clients is to maintain high levels of efficiency long after an initial transformation is complete. By empowering teams to implement and sustain improvements, operators can maintain continuous growth and unlock growth worth tens of millions of pounds, far outweighing their cost of delivery.
The focus must now shift to building stronger, more Agile organisations that can adapt to changing market conditions. Sustainable efficiency enables operators to optimise time-to-market, improve platform performance, and manage resources more effectively, creating a foundation for long-term growth.
About Burendo
Founded in 2018 and with offices in Leeds and London, Burendo is an award-winning, consultancy delivering stand-out products and services through technology. We partner with organisations to accelerate organisational value delivery and transform customer experiences.
We are pragmatic thinkers and doers who understand the operational world of organisations and customer demands. We work as a partner to give our clients the latest ideas, tools and techniques to deliver effective results that build long-term value.
For more information, you can visit the Burendo website: www.burendo.com
If you have any questions, please contact Kate Smith, Senior Digital Marketing Executive by email: [email protected]
The post Consolidating brands efficiently to achieve high growth appeared first on European Gaming Industry News.
BGaming
An Evening Where Care Blooms: BGaming on the Return of the Charity Gala
Following the success of the inaugural Charity Gala by BGaming, the content studio is returning to The Phoenicia Malta on May 29th for another meaningful evening, bringing the industry together to raise funds for a valuable cause.
The invite-only event will raise funds for the DAR Bjorn in Malta, a care centre for people suffering from ALS, MS, and other life-altering neurological conditions.
In this article, we sit down with CEO BGaming, Marina Ostrovtsova, to discuss the story behind the event, the importance of DAR Bjorn, BGaming’s wider approach to charity, and more.
Can you start by telling us a little bit about DAR Bjorn and explaining why BGaming has chosen to support it?
DAR Bjorn is a cause very close to our hearts at BGaming. It is a neurological centre in Malta that provides care and treatment for people living with neurological conditions such as ALS and MS.
The centre was founded by Bjorn Formosa, who actually comes from the iGaming industry himself. He was diagnosed with ALS at just 28, and I think his story resonates very deeply with many people across our industry. Despite everything he’s faced, Bjorn remains incredibly positive, driven, and committed to helping others, which is something our whole team truly admires.
What also makes DAR Bjorn so special is the scale of the support they provide. Today, they care for around 60 residents across their centers and support nearly 800 more people in the Maltese community. The impact they have on people’s lives is very real and very visible.
And of course, Malta itself is an important home for many of us in iGaming. Supporting a local organisation that does such meaningful work felt like a very natural thing for us to do. We genuinely feel honored to support DAR Bjorn and to help contribute, even in a small way, to the incredible work they do every single day.
Last year was the inaugural Charity Gala by BGaming. What did you learn from that? And what has inspired you to return for a second year?
Last year’s Charity Gala was honestly one of the proudest moments for our team at BGaming. We raised more than €200,000 in a single evening, exceeding all our expectations. Those funds went directly toward supporting the construction of DAR Bjorn’s new Respite Centre, which is now becoming a reality.
But I think the most important thing we learned was how much real impact is actually possible when people come together around a shared purpose. Seeing the industry unite in that way was incredibly emotional and inspiring for all of us.
Sometimes in iGaming, we get so focused on the business side that we forget how influential and connected this industry really is. Last year reminded us that when companies, partners, and people decide to support something meaningful together, the result can be far bigger than anyone initially expects.
That’s really what inspired us to come back for a second year. Once we saw the tangible difference the Gala made for DAR Bjorn and the people supported by the centre, continuing the initiative felt like the only natural next step.
Can you tell us a little bit more about this year’s event and what makes it different from last year’s?
We really wanted this year’s Charity Gala to evolve naturally from what we created last year, not just become bigger, but also more ambitious and impactful.
One of the biggest additions this year is our partnership with NEXT.io as the official media partner, which has helped us bring even more visibility to the initiative across the industry. We’ve also expanded the overall experience for guests, with live music by Versatile, a charity raffle, an art auction, and several entertainment and fundraising activities throughout the evening.
But I’d say the biggest difference this year is the level of clarity around the impact itself.
Last year, the funds raised helped support the construction of DAR Bjorn’s new Respite Centre. This year, the focus shifts toward equipping that centre with very specific medical and care equipment, including ventilators, oxygen concentrators, specialised beds, and resident rooms. So people can very clearly see where the support is going and how it directly improves residents’ quality of life.
And honestly, one of the most inspiring things this year has been the level of support from the industry itself. Seeing companies like Flutter, Alea, SiGMA, MyAffiliates, 1spin4win, Finteq Hub, and Amusnet Gaming come together around the same cause really shows how deeply this initiative resonates within the iGaming community.
Art and creativity sound like they will be two key focuses for the evening. Can you tell us more about this?
Art and creativity have always been a very natural part of BGaming’s identity, so it felt important for us to bring that into the Charity Gala as well. This year, we’re incredibly lucky to collaborate with two outstanding artists, Gonçalo MAR and L7Matrix, both of whom are helping turn the evening into something much more immersive and emotional than a traditional charity event.
The Gala will feature an art auction with works by Gonçalo MAR, alongside a live art performance by L7Matrix during the evening itself. Art has this unique ability to create emotional connection and tell stories without words, which fits very naturally with the spirit of the initiative.
But what makes this year especially meaningful for us is the collaboration with the residents of DAR Bjorn themselves. Together with Gonçalo MAR, they participated in creative workshops that inspired a special merch collection connected to the Gala.
For us, it was important that residents were not simply beneficiaries of the initiative, but actual participants in it. Their stories and creativity became part of the project itself.
The collection will be available during NEXT Summit Valletta and online, with proceeds going directly toward supporting DAR Bjorn and the new Respite Centre.
The DAR Bjorn Charity Gala by BGaming is one of several CSR initiatives and events BGaming has been involved with in 2026. How does this align with the company’s wider philosophy?
CSR initiatives are a very important part of how we see BGaming as a company. We often describe ourselves as being “beyond” a game provider, and for us, that idea goes far beyond products or entertainment alone. It’s also about the kind of impact we want to have in the communities around us.
Whether it’s the Charity Gala by BGaming or initiatives like our recent collaboration with Centurion in Brazil, focused on supporting underserved communities, the common idea behind all of these projects is quite simple: if we have the ability to help, we should use it.
We don’t approach CSR as something separate from the business or as a short-term PR activity. It’s much more about responsibility and long-term involvement. We operate in many different markets around the world, and we genuinely believe it’s important to support the communities connected to them in a meaningful way.
I also think initiatives like this help show a different side of the iGaming industry. People often see the industry only through a commercial lens, but in reality, it’s filled with passionate people, strong communities, and companies capable of creating real impact when they come together around a shared purpose.
The industry has enormous reach, resources, and influence. And I believe projects like this are a reminder that those things can be used not only to grow businesses, but also to genuinely improve people’s lives.
The post An Evening Where Care Blooms: BGaming on the Return of the Charity Gala appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
2026 Gaming in Holland Conference: #ReclaimTheMarket & More
Next week, the annual Gaming in Holland Conference returns to Amsterdam. Willem van Oort, independent iGaming consultant and founder of Gaming in Holland shares what attendees can look forward to at this year’s event.
What can attendees expect from this year’s conference?
As in previous years, the Gaming in Holland Conference will bring together the leading decision makers from the Dutch regulated gambling industry. Licensed operators, regulatory representatives, and key stakeholders from across the sector will all be in attendance.
This year’s speaker lineup includes the CEOs of Nederlandse Loterij and Holland Casino. In addition, FDJ, the new owner of Unibet, will be represented by a senior executive who will discuss the company’s perspective on the current Dutch market landscape.
The Netherlands Gambling Authority will also contribute two separate presentations: one focused on the regulator’s approach to upcoming legislation, and another dedicated to its new approach to player protection.
Alongside an extensive conference agenda, attendees will have plenty of opportunities to network and connect with industry leaders – including during the event’s traditional boat tour through Amsterdam’s iconic canals.
Apart from these highlights, are there other sessions you are looking forward to?
Like other years, H2 Gambling Capital will be sharing its latest growth projections of the Dutch market. This always offers a solid departure point for other discussions.
I am also looking forward to the presentation by Blask, which will offer an in-depth look at what kind of games Dutch players are interested in, as well as which game categories are featured prominently by both licensed and unlicensed operators. Do player demand and operators’ offerings actually match up? We will find out at the Conference.
Even more importantly, the Dutch government is expected to imminently publish a specific set of proposals to amend the Remote Gambling Act – including cross-operator deposit limits, an increased minimum age for high-risk games of chance, and much more.
Right now, we still think this will happen before this year’s conference kicks off. In that case, we will be hearing directly from the regulator how, exactly, the rules will change.
In addition to these specific sessions, tell us a little bit more about the idea behind Gaming in Holland’s new “Reclaim the Market” mission statement.
As is often the case in regulated markets facing stricter compliance measures, the Dutch regulated iGaming sector has seen market share shift toward increasingly aggressive offshore operators. This is a trend we want to halt – and ideally reverse. That ambition is at the heart of our “Reclaim the Market” initiative.
The good news is that licensed operators collectively possess a considerable amount of market power, enabling them to apply meaningful pressure on suppliers, payment providers, marketing affiliates, and other service providers that continue to facilitate the day-to-day operations of offshore operators. The key challenge lies in coordinating these efforts effectively so that this influence delivers tangible results.
Regulatory involvement is also essential. Neither licensed operators nor regulators benefit from the continued growth of the offshore market, making this an area where all parties share a strong common interest.
Looking a bit farther ahead, what do you think is necessary to keep the black market in check long-term?
I think that B2B licensing will become inevitable. It will be a lot of work for regulators, but I am convinced that this is the only way to introduce a meaningful separation, as well as a qualitative difference between licensed and unlicensed offerings. Players can tell that the onshore product is not evidently superior, but still, we expect them to accept worse RTP percentages due to the tax obligations and higher compliance burdens of licensed operators. While players generally prefer to play in the legal market, they will not do so at any price. That is just basic economics.
Even so, I believe the greatest opportunity for change lies in shifting societal attitudes toward gambling. In the Netherlands, for example, gambling is still generally viewed as somewhat taboo or socially questionable. In my view, that stigma can make it easier for players to drift toward illegal operators.
But what if gambling were treated as a fully legitimate and transparent form of entertainment? If it became more normalized and openly accepted, players might naturally gravitate toward licensed operators as the obvious and responsible choice.
That, I believe, is where significant progress can still be made.
The 2026 Gaming in Holland Conference takes place on June 4 at the KIT Royal Tropical Institute in Amsterdam. The full conference agenda is available here. Or click here to register.
The post 2026 Gaming in Holland Conference: #ReclaimTheMarket & More appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BiS Awards
“Para EGT, el crecimiento sostenible en Brasil depende de la transparencia”
EGT y EGT Digital llegaron a Brasil con una trayectoria consolidada en más de 85 jurisdicciones, bajo la firme decisión de no replicar un modelo internacional en un mercado que exige una adaptación local.
Al frente de esa estrategia se encuentra Celina Guedes, quien lidera la expansión de la compañía en los mercados brasileños de juego, casinos y VLT.
Con más de 20 años de experiencia en los segmentos de casinos físicos y online en Brasil y América Latina, Guedes ha estructurado su enfoque en torno a lo que denomina “glocalización”: aplicar estándares tecnológicos globales al comportamiento, la regulación y las expectativas específicas del jugador brasileño.
Los resultados ya son visibles. EGT ganó la categoría de Mejor Solución VLT en los BiS Awards 2026. El despliegue en Paraíba validó el modelo VLT a escala operativa, con una recurrencia y un compromiso (engagement) por parte de los usuarios que superaron las proyecciones iniciales. En Río de Janeiro, la solución superó la Prueba de Concepto con Loterj, abriendo las puertas a uno de los mercados de juego más estratégicos del país.
In esta entrevista, Guedes analiza qué diferenció a EGT en el competitivo mercado brasileño, cómo funciona la integración omnicanal en la práctica y por qué cree que el crecimiento a largo plazo de la industria depende de la regulación, la transparencia y el juego responsable; no a pesar de ellos, sino gracias a ellos.
Celina, ¡felicitaciones por los BiS Awards 2026! EGT y EGT Digital ganaron en la categoría de Mejor Solución VLT. En tu opinión, ¿cuál fue el “factor X” que diferenció a su producto en un mercado tan competitivo como el de Brasil este año?
Celina Guedes – Creo que nuestro principal diferenciador fue la combinación de una tecnología robusta, la experiencia del jugador y la adaptabilidad al mercado brasileño. EGT ya cuenta con una trayectoria global consolidada en más de 85 jurisdicciones, pero en Brasil no nos limitamos a replicar un modelo internacional: localizamos la solución.
El mercado brasileño exige rendimiento, estabilidad, seguridad regulatoria y, al mismo tiempo, un entretenimiento accesible e intuitivo. Logramos entregar exactamente ese equilibrio a través de una solución VLT omnicanal que es altamente escalable y cuenta con una amplia aceptación por parte de los jugadores.
Además, la integración entre EGT y EGT Digital nos permitió ofrecer un ecosistema completo para operadores y loterías estatales, lo cual es esencial en un entorno cada vez más competitivo y regulado.
Mencionaste que EGT busca establecer “nuevos estándares más altos”. ¿Cómo equilibra la compañía la tecnología global proveniente de Bulgaria con las especificidades culturales y regulatorias del jugador brasileño?
Este equilibrio se logra precisamente porque EGT cuenta con experiencia global pero opera localmente con equipos que entienden profundamente cada mercado.
Brasil tiene características muy específicas: el comportamiento del jugador, el perfil de consumo, una legislación en evolución e incluso preferencias visuales y de jugabilidad. Es por eso que trabajamos en estrecha colaboración con los operadores y los organismos reguladores para adaptar las interfaces, los recorridos del usuario, los métodos de pago, la comunicación y las funciones a las expectativas brasileñas.
Al mismo tiempo, mantenemos los estándares internacionales de seguridad, cumplimiento y estabilidad tecnológica, los cuales son reconocidos a nivel mundial. Esta combinación de experiencia global e inteligencia local es uno de los pilares de nuestro crecimiento en el país.
La operación de Paraíba fue un hito en cuanto a despliegue a gran escala. ¿Cuáles fueron los principales aprendizajes de este proyecto y qué dicen los números iniciales de rendimiento sobre la aceptación del formato VLT por parte de los usuarios?
Paraíba fue extremadamente importante porque validó, en la práctica y a escala operativa, el potencial del modelo VLT en Brasil.
El principal aprendizaje fue la fuerte demanda que existe por un producto regulado que sea seguro y ofrezca una experiencia de entretenimiento de alta calidad. El público respondió de manera muy positiva desde los primeros meses de operación.
Los indicadores iniciales superaron nuestras expectativas en términos de recurrencia de usuarios, compromiso (engagement) y estabilidad operativa. Esto demuestra que los jugadores brasileños están abiertos al formato VLT cuando se presenta dentro de un entorno tecnológico regulado, transparente y confiable.

Respecto a Río de Janeiro: el producto superó la Prueba de Concepto (PoC) con Loterj. ¿Qué puede esperar el mercado de Río de este lanzamiento y cómo planea EGT escalar esta solución a otros estados que están configurando sus loterías en 2026?
Río de Janeiro es un mercado estratégico para toda la industria, y la aprobación de la PoC fue un paso muy relevante.
El mercado puede esperar una solución moderna y segura, diseñada para ofrecer una experiencia física y digital integrada. Nuestro objetivo no es solo desplegar terminales, sino construir un ecosistema sostenible para operadores, loterías y jugadores.
Creemos que muchos estados están observando de cerca los modelos que se están implementando ahora. Por lo tanto, nuestro enfoque es demostrar la eficiencia operativa, la capacidad de generación de ingresos y la responsabilidad regulatoria.
EGT está preparada para escalar rápidamente, ya que cuenta con la infraestructura tecnológica, la experiencia internacional y la adaptabilidad regulatoria necesarias para respaldar nuevos proyectos estatales en diferentes etapas de madurez.
La solución de EGT se describe como completamente omnicanal. Para nuestra audiencia, ¿cómo funciona en la práctica esta integración entre las terminales físicas y la plataforma digital? ¿El jugador se mueve entre ambos mundos con una sola cuenta?
Sí. Ese es uno de nuestros principales diferenciadores.
Los jugadores pueden comenzar su experiencia en una terminal física y continuar en el entorno digital utilizando la misma cuenta, billetera (wallet) e historial de interacción. Esto crea un recorrido fluido, moderno y conveniente.
La integración omnicanal permite a los operadores tener una visión unificada del comportamiento del usuario, lo que viabiliza campañas más inteligentes, programas de fidelización y mecanismos avanzados de cumplimiento.
En la práctica, conectamos lo mejor de ambos mundos: la conveniencia de lo digital con la presencia física y el alcance de las terminales VLT.
In un escenario donde el gobierno está bloqueando plataformas sin solvencia económica, ¿cómo protege la seguridad y transparencia del ecosistema de EGT Digital tanto a los operadores como a los usuarios finales?
Este movimiento regulatorio refuerza algo que EGT siempre ha defendido: el crecimiento sostenible depende de la regulación, la transparencia y la responsabilidad.
Toda la infraestructura de EGT Digital opera bajo estrictos estándares internacionales de cumplimiento, certificación y seguridad tecnológica. Trabajamos con sistemas auditables, controles antifraude, trazabilidad operativa, protección de datos y monitoreo continuo.
Esto protege a los operadores desde el punto de vista regulatorio y financiero, pero también brinda a los consumidores la confianza de utilizar una plataforma legítima, segura y supervisada. En un mercado que madura rápidamente, las empresas sólidas con una trayectoria internacional consistente ganan protagonismo de forma natural.
Estamos viendo un intenso debate en Brasilia sobre la ludopatía y el endeudamiento de los hogares. ¿Cómo incorpora la tecnología VLT de EGT mecanismos de Juego Responsable y controles de gasto para prevenir conductas compulsivas?
El Juego Responsable es un tema central para EGT a nivel global y también en Brasil.
Nuestra tecnología incluye herramientas para el control del tiempo de sesión, límites de depósito y de apuestas, alertas de comportamiento de riesgo y mecanismos de autoexclusión. Además, los operadores pueden monitorear patrones de comportamiento sospechosos de manera mucho más efectiva a través de nuestra tecnología.
Creemos que la regulación y la innovación deben ir de la mano. El objetivo de la industria debe ser proporcionar un entretenimiento seguro, sostenible y transparente.
Este es un debate importante y saludable para la madurez del sector, y EGT quiere ser parte de la construcción de un mercado responsable a largo plazo.
Celina, para cerrar: el Grupo EGT ya está presente en 85 jurisdicciones. Con Brasil alcanzando su madurez en 2026, ¿dónde ves a EGT Digital en el ranking nacional durante los próximos dos años?
Brasil se ha convertido en uno de los mercados de juegos y apuestas más estratégicos del mundo, y EGT ve un enorme potencial de crecimiento aquí.
Durante los próximos dos años, nuestro objetivo es consolidar a EGT y EGT Digital entre los proveedores líderes de tecnología y soluciones omnicanal en el país, expandiendo la presencia tanto en el segmento físico como en el digital.
Estamos invirtiendo fuertemente en expansión operativa, alianzas locales, innovación tecnológica y relaciones institucionales. Creemos que solo estamos al comienzo de la transformación de este mercado en Brasil.
Nuestro enfoque no es solo el crecimiento en números, sino construir una operación sólida y sostenible, reconocida por su excelencia tecnológica y la confianza del mercado.
The post “Para EGT, el crecimiento sostenible en Brasil depende de la transparencia” appeared first on Americas iGaming & Sports Betting News.
-
iGaming industry6 days agoPragmatic Play Releases its Latest Slot Game “The Big Dog House”
-
Aphrodite Legends of Olympus™6 days agoInspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
-
betting market6 days agoBiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
-
Aviator Studio7 days agoAviator Studio marks another major win in São Paulo court
-
AGLC6 days agoAlberta iGaming Corporation Appoints Dan Keene as its CEO
-
BetGames6 days agoWeekend Reels | Week 21: Slot Drops & Trends
-
Alberta6 days agoPlay’n GO secures Alberta iGaming supplier licence from AGLC
-
40 Coins of Chance6 days agoSYNOT Games Enters into a New Partnership with Topwin



