Gaming Corps
Getting Social With Gaming Corps
Graeme Savill, the Account Management Team Lead at Gaming Corps, sits down with us to talk everything social gaming, including the rise of gamification, how to engage players through tournaments, the future of social gaming, and more.
Building communities of players has become a popular trend over the last 18 months, with players demanding a much more social-led experience. Why do you think this is?
I believe the increased demand for social-led experiences is driven by the broader social shift towards connectivity, which is a result of the influence of social media and online communities. Players, especially Gen Z players, crave authentic experiences, and as such, casinos are seeking more interactive and community-focused ways to capture their interest.
Players want the opportunity to share big wins, compete with friends, and interact with a broader community, and casinos and providers are looking innovative ways to provide that experience.
Crucially, players want to feel like they are part of something and be kept in the loop. Social media is a key part of this, and the online casino industry is learning a lot from these platforms about how to create communities and drive engagement.
In your view, what’s the secret behind creating a more social experience for players? Is it gamification, features like chat functionality and live streaming, or something else?
Several factors are driving the evolution of players’ social experiences. Gamification, for example, plays a key role in bringing out players’ competitive sides while engaging them with new products.
Chat functionality is also crucial; you can’t build a community if players can not talk to one another. It has also allowed players to interact with streamers, influencers, and the casinos themselves.
Finally, streamers can significantly contribute to exposing players to new content and innovations. They hold significant sway within the online gaming communities and are well-respected by players. This level of influence contributes massively to the success of new product launches.
And how is Gaming Corps creating that social experience for players?
Crash games are extremely effective at driving engagement and building communities. The fast-paced action stirs players, and the chat logs quickly become a stream of instant reactions and shared excitement.
We saw this, particularly during the EURO 2024 and Copa America tournaments over the summer. Likeminded football fans engaged with one another while playing Football Freestyler, and Samba Soccer, helping to build a community of players who played and engaged with each other throughout the tournaments.
Likewise, using live streamers has helped build communities and increase engagement in several of our games, with Piggy Smash and Snoop’s High Rollers being two of the most popular.
Tournaments have become an increasingly popular way to engage with new players. From your experience, are there certain game types that tournaments lend themselves to? And how do you retain those players once a tournament has concluded?
Tournaments are an extremely useful method of retaining customers and upselling to both new and existing customers. I believe these will continue to be a strong tool in the upcoming years, particularly with the rise of network tournaments offering substantial prize pools for participants.
They also attract customers and are an excellent way of promoting community-building and social engagement.
At Gaming Corps, we have positioned ourselves uniquely to capitalize on tournaments as effective promotional tools. Our brand new Smash4Cash
vertical and our crash games have a strong appeal among a new generation of players due to their mobile-friendly accessibility and adaptability to tournament setups.
Retaining players after a tournament concludes is essential for growth. We do this by offering ongoing loyalty programs and rewards. We also need to constantly refresh and enhance our content to ensure that players continue to come back for more.
Do you think this trend of gamification will continue into 2025? Or is it just a passing fashion?
I believe that gamification will continue to be a significant trend well into 2025 and beyond due to its ability to tap into fundamental human desires for achievement, competition, and social interaction.
It will remain at the forefront of our strategy in the coming years as we aim to foster a sense of community around our games and find new and exciting ways to engage with our customers.
Of course, we have to be able to adapt to market localisation and understand that different markets have different requirements. Our products are worldwide, and we want to ensure they are for everyone.
WA.Platform, already proving popular in Brazil, to offer full Gaming Corps games suite to partners
Gaming Corps – a publicly-listed game development company based in Sweden – has widened the scope of its premium games suite by partnering with iGaming B2B provider WA.Technology.
WA.Technology is recognised for its dynamic presence in emerging markets. It has particularly gained recognition in Brazil, offering a state-of-the-art iGaming platform, turnkey solutions, and standalone products, facilitating operators’ swift market entry and expansion. This technology allows operators to build their very own casino, sportsbook, lottery, fantasy or affiliate business precisely as they envision it.
Gaming Corps’ full portfolio of titles will be made available via the WA.Platform, a fully customisable iGaming platform with more than 80 game providers, a library of 8,000+ games, and support for multiple currencies and payment methods.
Operator partners of the WA.Platform will be able to utilise a range of thrilling content provided by Gaming Corps, including Crash, Mine, Table, Slot and Plinko games. Some of Gaming Corps’ most renowned games series such as Jet Lucky and Coin Miner will be on offer, along with some recent smash hits including Wild Woof, Raging Zeus Mines, Piggy Smash and Mighty Mammoth.
Danielle Calafato, CCO at Gaming Corps said: “WA.Technology has a rapidly growing portfolio of satisfied clients and strategic collaborations, and we are very excited to offer our premium games portfolio on the WA.Platform. On top of their growing reputation, WA.Technology has achieved a significant level of success in Brazil in a short space of time, which is ideal for us, as we are very focused in achieving as much growth as we can in that particular market.
“We look forward to providing WA.Technology’s partners with our content, and with many more game releases in the pipeline, we will be able to make our offering even stronger for them and all our partners in the coming months.”
Laura Festen, Director of Casino at WA.Technology said: “We are delighted to provide even more high-quality gaming content on the WA.Platform with the addition of Gaming Corps’ captivating titles, which we are sure our partners and their players will enjoy making the most of.
“Our platform continues to go from strength to strength, and with both parties particularly making strides in Brazil, this is a perfect partnership offering an array of opportunities that will help both companies grow their presence further.”
WA.Technology is committed to Responsible Gaming practices.
The post Gaming Corps secures further distribution of premium content with WA.Technology deal appeared first on Gaming and Gambling Industry in the Americas.
Provider among a small number of studios that went live from day one with more than 50 games already being enjoyed by players at big name brands like Betano and Superbet
Gaming Corps, a publicly listed game studio based in Sweden, has made its hotly anticipated debut in the newly regulated Brazilian iGaming market.
The developer is one of a small number of providers offering 50+ slot, casino and non-traditional games to operators in the market, which opened its doors to regulated online gambling on 1 January 2025, from day one.
Gaming Corps content is already live with some of the leading operators in the market including the likes of Betano, Sportingtech and Superbet. The studio is now looking to join forces with other brands so they too can launch its in-demand content to their players.
Gaming Corps anticipates huge interest in its non-traditional casino content including Mines and its unique Smash4Cash game series.
The provider’s most popular games among Brazilian players include Penalty Champion and Jet Lucky 2 but operators can access Gaming Corp’s entire portfolio including Casino Slots, Table Games, Multiplier Games, Ine Games, Plinko Games and Smash4Cash titles.
Brazil is set to be one of the largest iGaming markets in Latin America and is estimated to be worth up to $1.4bn in 2025 alone rising to $3.7bn by 2029 according to H2 Gambling Capital.
Juha Kauppinen, CEO of Gaming Corps, said: “The entire industry has been working very hard to be prepared for Brazil launching on January 1 2025, and this includes the entire Gaming Corps team.
“Competition is of course fierce but that also makes our achievement of being among the first providers to launch into the market with more than 50 games even stronger.
“Gaming Corps was one of the very few suppliers already live on day one with so many games on the leading operators, and we will now work even harder to get them live on even more licensed brands in the coming weeks and months.
“The potential in Brazil speaks for itself, and with our unique non-traditional games and our ability to create localised experiences, we have high hopes for the Brazilian market becoming a success for us and our operator partners.”
The post Gaming Corps makes debut in regulated Brazil appeared first on Gaming and Gambling Industry in the Americas.
EQL Games
EQL Games and Gaming Corps Announce Agreement to Deliver Innovative Gaming Solutions to State Lotteries
EQL Games has secured another strong content partnership with Gaming Corps, a listed innovative iGaming studio out of Sweden. With an emphasis on creating thrilling and unique adventures with mesmerizing graphics, every product Gaming Corps creates is designed to transport its players into a unique world of fun and excitement. EQL Games believes these games will be a great addition to the U.S. Lottery market knowing they’ll lead to uncharted realms of entertainment.
“Bringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries,” said Brad Cummings, CEO of EQL Games. “Gaming Corps’ expertise in iGaming, along with their vibrant game portfolio, aligns perfectly with our vision of enhancing the lottery experience through dynamic, engaging content. Together, we’re creating new opportunities to engage lottery players with distinctive and immersive game experiences.”
Gaming Corps’ portfolio is a captivating mosaic of themes, stories, and adventures, with games designed for players across all demographics. From the mysteries of ancient civilizations to the frontiers of space exploration, the games span a diverse universe of themes that are sure to resonate with U.S. lottery players. While these products can currently be found in some of the top iGaming markets in the world, this agreement with EQL Games marks the first time their content will find a home in the lottery vertical.
“The US has always been a bit of a holy grail for game developers like us, which has been further reinforced as several state markets have been regulated,” said Juha Kauppinen, CEO of Gaming Corps. “The potential in the American market is enormous and we are thrilled to partner up with EQL Games and their impressive iLottery aggregation platform. We have high hopes that it will have a significant positive impact on our revenues. We are now working hard to make all our games available to US lotteries via the EQL Games platform.”
This is the 17th studio partner EQL Games has added in support of its lottery-only aggregator. Built specifically with the needs of government lotteries in mind, this first-of-its-kind product is about more than product distribution. The EQL Aggregator is designed to allow lotteries to enjoy content from multiple studios while only having to interact with a single point of contact. This simplifies the process of adding new content to a lottery’s digital portfolio without having to scale up operations to meet the needs of multiple studio partners. The EQL Aggregator is currently operating in lotteries across two continents and will see further expansion throughout the next year.
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